By Luís Daniel Rijo in Data News — Jul 13, 2021

Mediaocean to acquire Flashtalking

The combination of both companies will represent an advertising technology platform with over $200 billion in annualized media spend and over 1 trillion monthly ad impressions.

Mediaocean today announced the acquisition of Flashtalking, a tool for ad serving, creative personalization, identity management, and ad verification.

“Flashtalking is the source of truth for digital and CTV ads and Mediaocean is the system of record for all media. Combined, we will deliver comprehensive and future-forward solutions for omnichannel advertising. Most importantly, our platform is not compromised by media ownership so we can focus solely on driving outcomes for marketers and their agency partners,” said Bill Wise, CEO of Mediaocean.

Mediaocean says the combination of both companies will represent an advertising technology platform with over $200 billion in annualized media spend and over 1 trillion monthly ad impressions.

WSJ reports Mediaocean will pay $500 million for Flashtalking.

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