MGID acquires Italy’s Metup, its first acquisition

MGID today announced its first acquisition, a majority stake in Metup Native, a native advertising network in Italy.

MGID says it has entered the Italian market in 2019 by partnering with Metup, and the collaboration has enabled MGID to grow reach to over half (55%) of Italy’s digital audience, through partnerships with publishers such as liberoquotidiano.it, ilfattoquotidiano.it, ilfoglio.it, iltempo.it, and gds.it.

“This is our first acquisition, but definitely not our last. We are in constant search of the leading adtech companies that can complement our product offering in local markets. Our purchase of Metup Native was an easy decision to make as not only does the company share the same values as MGID, but their market knowledge – and presence – is hugely impressive,” said Sergii Denysenko, MGID’s CEO.

MGID is an advertising platform offering native, display and video ad formats. MGID says it is reaching 900 million unique readers every month with 200 billion ad impressions across 25 thousand publishers.