Microsoft Advertising expands Display Advertising options for enhanced brand awareness
Microsoft Advertising this week announced the expansion of its Display ads program, now available in 32 markets. This move provides advertisers with more visually engaging ways to reach targeted audiences across popular Microsoft properties like MSN, Microsoft Start, Microsoft Edge, and Outlook.com.
Key Points:
- Visual Engagement: Display ads leverage eye-catching, customizable image formats to boost brand recognition and awareness.
- Creative Control: Advertisers maintain control over image presentation, enabling consistent brand messaging.
- Targeted Reach: Microsoft AI leverages user data to serve relevant display ads, matching brands with potential customers who have shown interest in their offerings.
- Performance Tracking: Integration with third-party measurement partners provides granular insights for optimizing ad creatives.
Advertisers gain several key benefits by using Display ads:
- Increased Brand Awareness: Reach a wider audience with compelling visuals.
- Brand Message Control: Maintain a consistent brand image with customizable ad design.
- Targeted Audience Reach: Leverage Microsoft AI to connect with the ideal customer demographic.
Advertisers can create Display ads within the Microsoft Advertising platform. The process involves selecting images, choosing ad placements, defining target audiences, and setting budgets.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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