By Luís Daniel Rijo in Video News — Jul 14, 2021

Microsoft and Xandr renew contract on buy and sell side

Microsoft is extending its use of Xandr’s sell-side platform, Xandr Monetize, and its Global Supply Evangelism relationship with Xandr.

Xandr today announced the renewal of a global contract with Microsoft that lasts already for 10 years.

Microsoft Audience Network demand platform is now biding in Xandr Marketplace, and Xandr says Microsoft is increasing its marketing spend that runs through Xandr’s Invest DSP.

On publisher side, Microsoft is extending its use of Xandr’s sell-side platform, Xandr Monetize, and its Global Supply Evangelism relationship with Xandr. Microsoft has video and native supply in over 100 countries.

“We always seek to align our partnership opportunities to serve the best interests of and to directly benefit the marketers and agencies looking to drive growth through our unique Microsoft audience. Our renewal with Xandr, after ten successful years of partnership, extends globally-scaled programmatic access to Microsoft’s audience that marketers rely on today,” said Kya Sainsbury-Carter, VP, Global Partner Sales at Microsoft.

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