MNTN launches QuickFrame AI to create studio-quality ads in 12 minutes

MNTN announced the beta launch of QuickFrame AI on October 30, 2025, introducing an all-in-one video production platform that creates complete, studio-quality advertisements in approximately 12 minutes. The technology platform brings performance marketing capabilities to Connected TV environments, democratizing access to television advertising for brands that previously faced creative barriers.

Mark Douglas, CEO of MNTN, positioned the platform as addressing a fundamental market gap. "The TV industry was built for the top 200 advertisers," Douglas stated. "We built MNTN for everyone else. 97% of advertisers on our platform had never run a TV ad before, and the biggest barrier was creative. QuickFrame AI fixes that."

The platform integrates multiple generative AI technologies into a single creative workspace. Google's Veo handles video generation, while Imagen processes visual elements. ElevenLabs and WellSaid Labs provide voice capabilities. Stability AI contributes to the overall generation process. These technologies function together to script, generate, and add voiceover to complete video advertisements.

Technical infrastructure combines multiple AI models

QuickFrame AI operates through a three-stage workflow beginning with ad generation. Brands enter their URL and select a video style. The platform generates a complete advertisement without requiring pre-built assets. The system analyzes brand information to create initial concepts.

The editing phase utilizes Story View for adjusting lighting, camera movements, and scene-level timing. Stock footage integration allows replacement of generated visuals. Voiceover and music modifications occur within the platform. The Timeline Editor provides detailed control over copy and visual effects. Collaboration features enable sharing drafts with team members or creative professionals from QuickFrame's network of 5,000 vetted video specialists.

Publishing functionality exports directly to MNTN Performance TV, reaching viewers across HBO Max, ESPN, and Peacock. The platform pre-formats content for Meta, TikTok, YouTube, and Google Ads Manager. Advertisers can deploy campaigns across multiple channels from a single production environment.

The technical approach addresses production timeline constraints that historically limited television advertising access. Traditional commercial production requires weeks of planning, multiple teams, and substantial budgets. QuickFrame AI compresses this process to an average of 12 minutes from concept to completed advertisement.

Platform targets the 97% of new CTV advertisers

MNTN's advertiser base demonstrates the platform's focus on market expansion beyond traditional television buyers. Douglas emphasized that 97% of MNTN advertisers represent entirely new participants in television advertising. Creative production capability represented the primary obstacle preventing these brands from accessing TV inventory.

The announcement aligns with broader industry adoption of AI-powered creative tools. Research from the Interactive Advertising Bureau released July 15, 2025, revealed that 86% of buyers currently use or plan to implement generative AI for video advertisement creation. The study projected that generative AI creative will account for 40% of all advertisements by 2026.

Small and mid-tier brands show faster adoption rates compared to larger enterprises, leveraging AI capabilities to produce professional-quality video without extensive production teams or budgets. Connected TV's share of media budgets doubled from 14% in 2023 to 28% in 2025, with 72% of marketers planning increased programmatic advertising investment.

QuickFrame's existing production capabilities already generated over 50,000 advertisements before the AI platform launch. The marketplace connects brands with 5,000 video professionals across 49 production specialties. Customer satisfaction ratings average 4.9 out of 5 across 2,750 brands that used the service over its 10-year operational history.

The platform offers two distinct creation paths. QuickFrame AI enables autonomous generation for brands seeking rapid production without professional involvement. The QuickFrame Marketplace provides access to vetted creative professionals for brands requiring collaboration, refinement, or fully managed production support. Both services operate within the unified QuickFrame platform environment.

Free beta access through year-end for Performance TV users

MNTN structured the beta launch to eliminate cost barriers for advertisers testing the platform. The public beta at QuickFrame.com provides free advertisement creation through year-end for use on MNTN Performance TV. The company positions this approach as encouraging experimentation without financial risk during the testing phase.

The pricing structure after the promotional period remains unannounced. The free beta access specifically applies to advertisements deployed on MNTN's Performance TV platform, which connects to premium streaming networks. Exports to other platforms may carry different cost structures following the beta period.

Platform capabilities will expand beyond current functionality. MNTN described an innovation roadmap designed to continuously unlock new capabilities and adapt to advancements in AI technology. Specific future features remain undisclosed, but the company emphasized ongoing development aligned with emerging AI model improvements.

The platform's architecture allows integration of new AI models as they become available. This approach positions QuickFrame AI to incorporate enhanced capabilities without requiring complete platform redesigns. The modular structure separates different AI functions, enabling updates to individual components.

Marketing implications extend beyond creative production

The QuickFrame AI launch represents broader shifts in how brands approach video advertising production and deployment. Performance marketing's expansion into television demonstrates fundamental changes in video advertising strategy. PubMatic and MNTN's partnership announced October 13, 2025, expanded access to premium Connected TV inventory, delivering 10% publisher revenue lift through 14% more unique advertiser demand.

Traditional minimum spending requirements, complex campaign setup processes, and creative production costs historically prevented small and medium-sized businesses from accessing CTV advertising markets. These barriers required relationships with multiple technology vendors, substantial creative investments, and sophisticated campaign management expertise typically available only to larger organizations.

AI-powered creative generation addresses these structural obstacles. Brands can now produce multiple creative variations rapidly without proportional increases in production costs. This capability eliminates traditional barriers to creative testing, allowing simultaneous experimentation with different messaging approaches.

The technology enables fully customized advertisements tailored to specific audience segments at any scale. Whether launching single spots or thousands of dynamic variations, the platform maintains studio-quality output designed for modern advertising complexity. This capability proves particularly valuable for performance marketing approaches requiring continuous testing and optimization.

Connected television advertising spending in the United States is projected to reach $46.9 billion by 2028, surpassing traditional television advertising at $45.1 billion for the first time. Advertisers increasingly demand proof of performance and clearer return on investment as spending shifts toward streaming platforms.

MNTN's technical approach focuses on measurable outcomes rather than awareness-only metrics. The Performance TV platform tracks site visits, conversions, and revenue attribution. This measurement capability distinguishes performance-driven CTV advertising from traditional brand awareness television campaigns.

Competitive landscape shows rapid AI creative tool expansion

Multiple major advertising platforms introduced AI creative capabilities throughout 2025. Google launched Asset Studioon September 10, 2025, providing native creative generation within Google Ads. The platform integrates Imagen 4 for image creation and Veo for video generation, enabling advertisers to produce assets without external design tools.

Amazon expanded Video Generator capabilities to all United States advertisers on June 10, 2025. The platform produces six different video options for each request, enabling multi-scene creation with text animations and background music integration. Amazon Ads measurement data showed brands using Image Generator between October 2023 and June 2024 experienced approximately 5% increased sales per advertiser on average.

Meta introduced AI-powered video tools for Facebook and Instagram advertisements in October 2024. Features include Video Expansion, which generates unseen pixels to expand video dimensions, and Image Animation, which adds movement to static images. These tools became widely available in early 2025.

Adobe expanded GenStudio for Performance Marketing throughout 2025, adding custom AI models and direct integrations with Amazon Ads and Innovid. The platform enables teams to assemble, activate, and optimize experiences across major advertising channels from a unified interface.

TikTok integrated generative AI into its Video Editor tool within TikTok Ads Manager in January 2025. The system includes 388 stock avatars, automated soundtrack generation, voice cloning for translations, and caption generation. Technical capabilities extend to creative fatigue mitigation through automated variation generation.

The competitive environment demonstrates industry-wide movement toward integrated creative and advertising platforms. Previously separate workflows for content creation and campaign deployment are merging into unified systems. This integration reduces time between creative concepts and campaign launches while maintaining brand consistency across outputs.

Infrastructure requirements drive platform architecture decisions

QuickFrame AI's technical architecture addresses specific challenges in generative AI video production. Video generation requires substantial computational resources compared to static image creation. The platform distributes processing across cloud infrastructure to maintain performance at scale.

Quality control mechanisms operate throughout the generation process. The system validates output against technical specifications for different advertising platforms. Aspect ratios, file sizes, and format requirements vary across MNTN Performance TV, Meta, TikTok, YouTube, and Google Ads Manager. Automated formatting ensures advertisements meet platform-specific technical standards.

Brand safety considerations influence content generation parameters. The platform applies filters designed to prevent inappropriate content generation. These safeguards address concerns about generative AI producing unintended or problematic material in commercial contexts.

The voice generation integration raises questions about disclosure requirements. Synthetic voices in commercial contexts face regulatory scrutiny in certain jurisdictions. MNTN has not detailed specific disclosure mechanisms for AI-generated voiceovers in QuickFrame AI advertisements.

Music licensing represents another technical consideration. The platform includes music integration within generated advertisements. The licensing structure for AI-generated music combined with commercial use remains an evolving area of intellectual property law. QuickFrame has not specified music licensing terms for advertisements created through the platform.

MNTN positioned the QuickFrame AI development as a culmination of extensive engineering effort. Douglas congratulated "the HUNDREDS of talented engineers, developers and artists who helped make today possible." The CEO emphasized the complexity of transforming ambitious concepts into functional technology that maintains user accessibility.

The platform represents MNTN's strategic focus on removing barriers preventing brands from accessing television advertising inventory. Previous partnerships demonstrated this approach. MNTN partnered with ZoomInfo on July 1, 2025, bringing B2B advertising to Connected TV through AI-powered precision targeting accessing ZoomInfo's database of 100 million business decision-makers.

Platform availability and feature expansion timeline

The public beta launched October 30, 2025, at QuickFrame.com. Advertisers can access the platform immediately without waitlists or application processes. The company structured the launch for maximum accessibility to encourage adoption during the testing phase.

Feature development continues beyond the initial release. MNTN described an innovation roadmap without specifying particular upcoming capabilities. The company emphasized that "the QuickFrame AI platform is just getting started," suggesting substantial planned expansions.

The beta designation indicates ongoing refinement based on user feedback. MNTN likely will adjust generation parameters, editing capabilities, and export functionality as advertisers test the platform under real campaign conditions. This iterative development approach reflects standard practices for AI platform launches.

Integration with MNTN's existing Performance TV infrastructure provides immediate deployment capabilities for generated advertisements. Brands can move from creation to live campaigns without transitioning between separate platforms. This unified environment reduces technical complexity and accelerates time to market.

The platform's success metrics remain undefined during the beta period. MNTN has not specified what constitutes successful beta performance or graduation criteria for full commercial release. The free access through year-end suggests evaluation will occur across multiple months of usage data.

Timeline

• October 15, 2024: Amazon unveils AI Creative Studio and Audio Generator, introducing multi-format ad creation with generative AI for U.S. advertisers
• January 9, 2025: TikTok integrates generative AI into Video Editor within TikTok Ads Manager with 388 stock avatars and automated soundtrack generation
• July 1, 2025: MNTN partners with ZoomInfo to bring B2B advertising to Connected TV with AI-powered precision targeting
• July 15, 2025: IAB research reveals 86% of buyers use or plan to implement generative AI for video ad creative by 2026
• September 10, 2025: Google launches Asset Studio with Imagen 4 and Veo 3 for AI-powered image and video generation within Google Ads
• October 1, 2025: Lemonlight launches AI commercial service delivering finished commercial-quality video content within 10 days at 60% lower cost
• October 13, 2025: PubMatic and MNTN expand premium CTV access, delivering 10% publisher revenue lift from 14% more unique advertiser demand
• October 30, 2025: MNTN announces QuickFrame AI beta launch, enabling studio-quality ad creation in 12 minutes combining Google Veo, ElevenLabs, and Stability AI

Summary

Who: MNTN (NYSE: MNTN), the technology platform for Connected TV performance marketing, announced the launch alongside CEO and technical founder Mark Douglas. The platform integrates AI technologies from Google (Veo and Imagen), ElevenLabs, WellSaid Labs, and Stability AI.

What: QuickFrame AI is an all-in-one video production platform that creates complete, studio-quality advertisements for television, social media, and other channels in approximately 12 minutes. The system generates ads from website URLs without requiring pre-built assets, combining script generation, video creation, and voiceover capabilities in a single workspace with export functionality to MNTN Performance TV, Meta, TikTok, YouTube, and Google Ads Manager.

When: MNTN announced the beta launch on October 30, 2025, with immediate public availability at QuickFrame.com. Free advertisement creation runs through year-end for use on MNTN Performance TV.

Where: The platform operates at QuickFrame.com and integrates with MNTN Performance TV, reaching viewers across premium streaming networks including HBO Max, ESPN, and Peacock. Advertisements export directly to Meta, TikTok, YouTube, and Google Ads Manager, enabling deployment across multiple distribution channels from a centralized production environment.

Why: According to MNTN, 97% of advertisers on the platform never ran television advertisements before joining MNTN, with creative production representing the primary barrier. QuickFrame AI addresses this obstacle by eliminating traditional production timelines, team requirements, and budget constraints that prevented brands from accessing television advertising inventory. The platform enables any brand, regardless of size or budget, to create ready-to-air advertisements in minutes rather than weeks.