New ROAS Calculator unveiled for simplified profitability analysis
The Ad Profitability Calculator provides SMEs with a quick and straightforward method to assess the profitability of their Google and Meta Ads campaigns.
A new tool from ProfitSpring, a PPC and paid social marketing agency, aims to simplify Return On Ad Spend (ROAS) calculations and improve profitability analysis for small and medium-sized businesses (SMEs).
The Ad Profitability Calculator provides SMEs with a quick and straightforward method to assess the profitability of their Google and Meta Ads campaigns.
Requiring only five key inputs, the calculator streamlines the calculation process. Users simply enter their cost per acquisition (CPA), target profit margin, growth target, and preferred ad platform (Google or Meta).
The calculator then instantly generates a personalized ROAS target aligned with their specific business goals. Additionally, results are sent via email for further reference.
According to ProfitSpring founder Byron Marr, the "tool gives SME owners a quick and easy way to see if their advertising is returning well enough and if not, where they need to get to close the gap to break even or profit." He asserts that the calculator removes "complexity and time it takes to work out these sorts of figures, and having the tool means that anyone can access the output in just a matter of seconds."
Marr further elaborates on the tool's significance:
"On a more tactical level, you have to input these targets now in Google & Meta. Entering too low of a target ROAS can mean blowing the budget very quickly and not seeing a return, too high of a target can mean you don't get any click or sales volume. We need to get the input correct for machine learning bidding strategies to have a chance at getting the output right."
Key Features and Benefits
- Simplified two-step process: Enter data and receive results quickly and easily.
- Personalized ROAS targets: Tailored to individual business goals and profit margins.
- Profitability insights: Gain understanding of current campaign profitability.
- Improved decision-making: Optimize campaigns with confidence for maximum ROI.
- Actionable data: Receive clear guidance for campaign adjustments.
By simplifying complex calculations and providing actionable insights, the Ad Profitability Calculator empowers SMEs to maximize their advertising investments. This free tool is intended to assist businesses in making informed decisions that drive sustainable growth and profitability.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers