Nielsen to release Nielsen ONE Ads this week market-wide

Nielsen ONE Ads will be available this Wednesday, January 11, market-wide, Nielsen last week announced.

Nielsen ONE Ads is a measurement tool, providing a comparable and deduplicated view of ads across screens, including linear TV, connected TV, desktop and mobile.

Advertisers are able to understand which publishers are best suited to meet the campaign goals, how are my the ads performing across digital and TV channels, and how to reduce media waste.

Nielsen says Nielsen ONE Ads will deliver “always on” metrics for digital campaigns and insights. In addition, Nielsen ONE’s proprietary ID system will be leveraged as well as data from Nielsen’s panels. Further, direct publisher integrations, across walled-gardens will provide an understanding of true persons-level campaign impressions.

Nielsen ONE Ads will be initially only available in the U.S.