Outbrain this week announced it has reached a deal with the Local Media Consortium (LMC). Local Media Consortium and its members will receive access to exclusive and negotiated rates across Outbrain’s inventory, and each member will have access to Outbrain’s Smartfeed, enablng publishers to monetize directly, drive subscriptions, newsletter, and podcast adoption.
“We’re excited to partner with the Local Media Consortium. Now, more than ever, it’s incredibly important to support local journalism due to the critical role it plays helping people navigate the current times,” said Josh Feller, Senior Vice President, Global Business Development at Outbrain. “The industry is at an inflection point where local media has seen advertising dollars dramatically decline. Our goal is to continuously support independent and quality journalism, local news and media, and brands and advertisers — this is a big step in the right direction.”
The Local Media Consortium’s members have access to Outbrain’s inventory since this week. LMC members include newspapers, web sites, and niche publications in California, Maine, Massachusetts, New Hampshire, New York, Oregon, and Pennsylvania.
Outbrain is a native ad network. In October, last year, Taboola, also a native ad network, acquired Outbrain. US and German regulator approved the acquisition, however there is still a decision pending from the UK regulator. The UK decision can occur by December 23, 14 months of investigation.