Retail

YouTube unveils Shopping Collections: empowering creators to curate their own virtual storefronts

Shopping Collections enables creators to handpick and organize selections of their favorite products - from their own merchandise lines or other brands - crafting a unique and personalized digital storefront for their viewers.

Retail Featured

YouTube streamlines Affiliate Marketing with Enhanced Affiliate Hub

YouTube is empowering creators enrolled in its US-based affiliate program with a revamped Affiliate Hub, accessible directly within the YouTube app.

Video

YouTube expands Creator Merchandise options with Fourthwall integration

YouTube today added Fourthwall as a supported platform. This integration grants creators the ability to choose Fourthwall when setting up or connecting their store directly from YouTube Studio.

Data Featured

ID5 secures $20 Million in Series B funding to drive privacy-first identity innovation

ID5 today announced it has secured $20 million in Series B funding. This investment highlights the confidence that both financial and strategic investors have in ID5's ability to shape the future of a cookieless advertising landscape.

Data Featured

Google Analytics 4 adds Salesforce integration for direct data import

Google Analytics 4 (GA4) today announced a new integration with Salesforce, allowing the direct import of offline event data from the popular CRM platform.

Data Featured

Google launches a new Learn JavaScript course for aspiring web developers

Web.dev, an online resource for web development, has expanded its offerings with a comprehensive new course titled Learn JavaScript. Authored by acclaimed web developer Mat Marquis, the course promises a deep dive into the fundamentals of modern JavaScript.

Search Featured

Google updates ad definitions, hints at expanded placement within search results

Google's Ads Liaison Twitter account (@adsliaison) last month announced a change to the definition of top ads within Google Search.

Social Featured

Meta elevates Cricket Fan experience on Instagram and Threads

This cricket season, Meta is offering fans new ways to experience the thrill of the game on its platforms. With a focus on community engagement and exclusive content, Meta aims to enhance how fans follow and interact with their favorite teams and players.

Data

FTC cracks down on Impersonation Scams with new regulation

A new Trade Regulation Rule on Impersonation of Government and Businesses goes into effect this month, aiming to protect both consumers and businesses from these costly scams.

Retail

Walmart kicks off National Pet Month with Deals and Promotions

As pet lovers across the United States prepare to celebrate National Pet Month in May, Walmart is anticipating a significant increase in demand for all things pet-related.

Social Featured

Pinterest's Trend Forecast: A tapestry of springtime inspiration

From fashion and food to home decor and unexpected obsessions, let's dive into the most captivating trends emerging on Pinterest.

Data

New competition rules: Google warns of trade-offs for consumers and businesses

While these laws generally aim to increase competitiveness within the tech sector, Google believes they can come with significant trade-offs that may end up hurting the very consumers and businesses they are designed to protect.

Social Featured

Meta seeks dismissal of FTC Antitrust Lawsuit, denying accusations of monopoly power

Meta Platforms Inc. (formerly Facebook) this week filed a motion for summary judgment, seeking the dismissal of the Federal Trade Commission's (FTC) lawsuit aimed at unwinding the company's acquisitions of Instagram and WhatsApp.

Search

Yelp's guide to great photos: practical tips

Yelp this week provided a list of recommendations on choosing the right photos to market your business.

Social

What are Reddit Verified Accounts?

Reddit last year launched a new feature designed to help users identify verified accounts. Beginning with a small test group, some organizational profiles now include an "Official" label displayed next to their usernames.

Social Featured

Meta commits to transparency with a new labeling approach for AI-Generated content

The social media giant will now focus on increased transparency, labeling these materials rather than primarily removing them.

Data

Google Cloud's BigQuery adds Differential Privacy for stronger data analysis security

Google Cloud this week announced the general availability of differential privacy for its BigQuery data warehouse platform. Differential privacy is a sophisticated method for anonymizing data.

Retail

Comparison Shopping Partners (CSS) Summit 2024 promises Growth and Innovation

The CSS Summit is back for 2024, scheduled for April 10th. This exclusive event invites Comparison Shopping Services (CSS) across the European Economic Area and Switzerland to gain the insights, tools, and strategies to accelerate growth in the ever-changing e-commerce landscape.

Data

Apple's WWDC24 kicks off June 10th

Starting June 10th and running through the 14th, the event promises exciting revelations for developers and Apple enthusiasts alike.

Data

Experian to acquire illion, strengthening presence in Australia and New Zealand credit market

Experian this week announced the signing of an agreement to acquire illion, a top consumer and commercial credit bureau operating in Australia and New Zealand. This move significantly bolsters Experian's position within this economically vital region.

Social Featured

LinkedIn Introduces Live Event Ads

LinkedIn this week announced the expansion of its event marketing capabilities with the launch of Live Event Ads.

Video Featured

LinkedIn debuts CTV Ads for B2B Marketers, Now Targeting US and Canada

LinkedIn this week announced it is rolling out new ad solutions: LinkedIn CTV Ads (including LinkedIn Premiere with NBCUniversal). LinkedIn CTV Ads empower marketers to reach decision-makers across Connected TV for maximum impact.

Data Featured

Google Analytics introduces new linking recommendation for DV360 advertisers

GA4 will now proactively suggest linking unlinked DV360 advertisers to their corresponding Google Analytics accounts.

Video Featured

YouTube new features for live streamers: Analytics and HDR Streaming

This week on Creator Insider, YouTube announced 3 new features for live streamers: live stream reaction analytics, impressions by new and returning viewers, and the ability to live stream in HDR.

Audio

AudioGO enhances Podcast Advertising reporting with Player-Specific Insights

AudioGO, a leading podcast advertising platform, today announced the addition of Podcast Player Reporting to its suite of advanced analytics solutions.