Data Featured Marin Software unveils AI-powered Anomaly Detector for performance marketing optimization Marin Software yesterday announced the launch of its Anomaly Detector. This tool leverages OpenAI technology to automatically identify and explain unexpected results within performance marketing campaigns across various platforms.
Data Kantar earns recognition as TikTok Measurement Partner for Brand Lift Studies Kantar this month been named a TikTok Measurement Partner for Brand Lift studies. This designation signifies Kantar's expertise in evaluating the impact of advertising campaigns on the TikTok platform.
Data Featured Google Ads Introduces IP address exclusions in Performance Max campaigns Google Ads yesterday unveiled a new feature designed to provide marketers with greater control over ad delivery within Performance Max campaigns. IP address exclusions allow marketers to block specific IP addresses or network ranges from seeing their ads.
Data Featured Display & Video 360: Audience profile analysis deprecation announced Google this week announced the upcoming removal of the Audience Profile Analysis feature within Display & Video 360 (DV360).
Data Featured Apple announces updated App Store Privacy requirements for developers Apple announced last week upcoming changes to the App Store review process, with a focus on increased transparency and user privacy for third-party app developers.
Display New study: less disruptive ads improve user experience and brand perception The research, conducted in Brazil, highlights the importance of user experience and reader receptivity to advertising.
Search Featured Pichai discusses AI Strategy and Search Innovation on Q1 earnings call A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.
Social Featured Snap reports Q1 2024 results: growing user base and revenue diversification Snap released its financial results for the first quarter of 2024 on April 25, 2024. The report highlights growth in both user engagement and revenue, with the company attributing this success to a focus on community building and advertising innovation.
Search LinkedIn and Search thrive in Microsoft's Q3 FY24 Earnings Microsoft's third-quarter earnings report for fiscal year 2024 painted a positive picture for both LinkedIn and Search and News Advertising. While the overall company reported strong growth across all segments, these two areas deserve a closer look for marketers.
Video Featured Understanding YouTube's reused content policy A recent update to these policies on April 2024 clarifies the meaning of "repetitious and reused content," impacting how creators approach content creation and marketing strategies on YouTube.
Data Featured Study: Generative AI poised to accelerate economic growth, create new jobs Released on April 25, 2024, the report highlights the potential of this technology to act as a powerful economic driver.
Data FTC strengthens health data protections with updated breach notification rule The Federal Trade Commission (FTC) this week announced a significant update to the Health Breach Notification Rule (HBNR). This update aims to strengthen protections for consumers' health data in the digital age.
Data DeepL launches AI writing assistant, DeepL Write Pro, for businesses This marks a significant development for DeepL, as it represents their first product built on their own Large Language Model (LLM) technology.
Data Salesforce unveils AI-Powered tools to help banks resolve transaction disputes faster These capabilities, built on the Einstein 1 Platform, integrate with Salesforce Financial Services Cloud to leverage customer data and automate manual tasks, aiming to improve efficiency and customer satisfaction.
Data Featured IAB wins legal challenge against FTC's proposed online subscription rules The IAB argued that the FTC's proposed changes to the "Negative Options Rule" would harm both businesses and consumers.
Social Featured Meta reports strong Q1 2024 results, fueled by growth in family of apps Meta (Facebook) this week released its first-quarter 2024 financial results on April 24, 2024, reporting healthy growth across its core Family of Apps (FoA) and continued investment in its ambitious Artificial Intelligence (AI) initiatives and Reality Labs division.
Data Common reporting mistake in GA4 and How to Fix It The issue centers around how referrer data is handled within GA4 for marketing channel performance.
DOOH Featured VIOOH expands programmatic DOOH presence in China with Beijing Metro partnership VIOOH, a global digital out-of-home (DOOH) supply-side platform (SSP), this week announced its latest partnership for programmatic DOOH (prDOOH) in China.
DOOH Featured JCDecaux's Metro Audience Measurement gains validation from Ipsos JCDecaux SA this week announced Ipsos, a renowned market research firm, has validated its global metro audience measurement system, "Metro Audience Metrix" (MAM).
Search Google updates Healthcare and Medicines Policy for Australian advertisers Google this week announced upcoming changes to its Healthcare and Medicines Policy specifically affecting advertisers in Australia. The updated policy will take effect on May 23, 2024.
Data Featured Google Analytics 4: enhanced user data import for audience targeting Google this week updated user data import functionality for Google Analytics 4 (GA4) audiences. This update allows data imported via user data import to be immediately utilized as criteria for existing GA4 audiences.
DOOH JCDecaux measures global socioeconomic footprint in new study Conducted by Utopies, a French agency, with Ernst & Young providing audit services, the study expands on a pilot program conducted in France during 2019.
Retail Featured Amazon launches Grocery Delivery Subscription for Prime Members and EBT Users Amazon this week announced a new subscription service offering unlimited grocery delivery for Prime members and customers using EBT cards.
Search Google updates political content policy for Brazil in May 2024 Google this week announced an update to its Political Content Policy, effective May 2024, that will introduce restrictions on political advertising in Brazil.
Social Featured Reddit launches Dynamic Product Ads Reddit this week announced the beta launch of Dynamic Product Ads, a new advertising solution designed to help e-commerce brands connect with highly engaged consumers at the point of purchase.
