Mixed Reality Google search rolls out a suite of augmented reality (AR) and virtual reality (VR) As the spring shopping season arrives, Google is rolling out a suite of augmented reality (AR) and virtual reality (VR) tools designed to help retailers engage shoppers and drive sales.
Data Featured Microsoft unveils Privacy-Centric Ad Selection API for Edge Browser Microsoft Edge will begin experimenting with third-party cookie removal for a small percentage of non-managed device users in the coming months and throughout 2024.
Search Featured UK Google Ads policy loosens restrictions on Teeth Whitening products The change marks a significant shift, allowing products containing up to 6% hydrogen peroxide or equivalent chemicals to be advertised through Shopping Ads and Free Listings. Previously, the limit was set at a much stricter 0.1%.
Data Featured Google Analytics 4 introduces the 'Primary Channel Group' for enhanced traffic reporting This new feature streamlines historical reporting and customization for marketing and analytics teams.
Display Google Ads introduces "Solutions" for Easier Automation and Reporting Designed for advertisers of all levels, Solutions offers a streamlined way to generate performance reports, automate common tasks, and customize workflows.
Video Pixalate Report: 869 Connected TV Apps Delisted in Q4 2023 The report highlights a concerning trend: 869 connected TV (CTV) apps were removed from popular app stores in Q4 2023, including top apps like FOX NOW: Watch TV & Sports and Newsmax for TV.
Data Similarweb expands Digital Marketing Intelligence with Admetricks acquisition The acquisition bolsters Similarweb's position as a comprehensive advertising intelligence solution, giving businesses critical insights into online advertising strategies.
Data Comscore and TEGNA partner for comprehensive Audience Measurement Through this collaboration, Comscore will equip TEGNA with essential metrics across its local TV, affiliate network, and digital platforms.
Data MyHeritage launches OldNews.com for historical newspaper exploration MyHeritage, a leading family history platform, today announced the launch of OldNews.com. This new website offers a vast collection of historical newspapers, aiding genealogists, researchers, and history enthusiasts in their explorations.
Search Featured Microsoft Advertising launches Performance Max campaigns globally Microsoft Advertising today announced the global rollout of Performance Max (PMAX) campaigns, a new automated campaign type designed to streamline advertising efforts and maximize results across Microsoft's platforms.
Display Google expands advertising options for healthcare providers in Belgium and South Africa Starting this month, online pharmacies in Belgium and South Africa can promote their services on Google platforms. Telemedicine providers in South Africa will also be eligible to advertise.
Search Google announces changes to Site Reporting in AdSense for Search Starting March 13, 2024, Google will no longer track and report performance data by subdomain.
Data Featured OpenRTB updated to support Google's Protected Audience API The IAB Tech Lab last month announced updates to the OpenRTB protocol to facilitate integration with Google's Privacy Sandbox Protected Audience API.
Retail Google's Spring Try Guide unveils Top Fashion, Beauty, and Home Trends Google has released its Spring Try Guide, a curated collection of seasonal trends with shopping recommendations.
Video Australian online advertising expenditure reaches $14.7 Billion in 2023 Online advertising expenditure in Australia totaled $14.7 billion for the 2023 calendar year, marking a growth rate of 3.7% year-on-year. This is according to the IAB Australia Online Advertising Expenditure Report (OAER), prepared by PwC Australia.
Video IRIS.TV launches Contextual CTV Deal Library IRIS.TV announced the launch of its new contextual CTV (Connected TV) deal library. This library offers advertisers a collection of curated, video-level contextual Private Marketplaces (PMPs).
Search Google announces updates to India Election Ads Policy Google this week announced changes to its India Election ads policy. The updates are designed to ensure continued transparency and integrity within the political advertising landscape ahead of upcoming elections in India.
Social LinkedIn unveils Playbook for B2B Success in the Privacy-First Era With evolving privacy standards and the deprecation of third-party cookies, B2B marketers face a new landscape. To help them navigate these changes, LinkedIn this month released an actionable playbook outlining five key steps for maximizing performance.
Video Innovid announces granular ad performance measurement across DSPs and SSPs Innovid (NYSE: CTV) this week announced a new capability within its analytics suite. Innovid now offers publisher-level outcomes analysis for campaigns running through demand-side platforms (DSPs) and supply-side platforms (SSPs).
Data Comscore unveils Local Market Cross-Platform Ad Measurement Solution Comscore Campaign Ratings (CCR) now encompasses Top 100 Local Markets for Holistic Linear, Programmatic and In-flight Digital Optimization.
Data FTC fines Avast $16.5 Million and bans sale of browsing data for advertising The Federal Trade Commission (FTC) has taken significant action against global software provider Avast, fining the company $16.5 million and banning them from selling user browsing data for advertising purposes.
Data Featured 25% of programmatic traffic fails validation, raising ad fraud concerns The Q4 SupplyChain Object (SCO) Validation Report analyzes data from Q4 2023, highlighting the prevalence of invalid traffic (IVT) and the need for stricter validation measures.
Video CTV poised for Surge as market embraces programmatic buying The study, titled "CTV, Targeting, and Sustainability - Europe 2023-2024," reveals key trends shaping the European digital media landscape, with a focus on CTV, targeting strategies, and sustainability efforts.
Retail Featured Amazon Brand Stores get granular: new metrics offer deeper customer insights Amazon Advertising this month unveiled a trio of new metrics designed to empower brands with a deeper understanding of their Brand Store performance.
Audio Featured Amazon Ads expands Sponsored Brands to Include Audible Titles Amazon Ads this week announced an expansion of its Sponsored Brands program, allowing vendors and publishers to advertise their Audible audiobooks alongside ebooks and print books in key markets.
