Announcement
Display   -   Oct 23, 2025 OpenX expands leadership team with five senior executives

OpenX appointed five senior executives on October 23, 2025 to scale its curation platform OpenXSelect across product, marketing and operations.

by Luis Rijo
Data   -   Oct 23, 2025 LiveRamp enables retail media networks to measure Meta campaign performance

LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform.

by Luis Rijo
AI   -   Oct 23, 2025 One in five ChatGPT conversations show commercial intent
Measure Protocol data shows 21.6% of ChatGPT conversations demonstrate commercial purchase intent signals

New data reveals 21.6% of AI interactions demonstrate purchase signals while TikTok shopping sessions show distinct behavioral patterns.

by Luis Rijo
Video   -   Oct 23, 2025 Teads launches deterministic CTV measurement for streaming campaigns

Teads introduces performance tracking for connected TV advertising beyond impressions, connecting premium streaming exposure to qualified visits and conversions.

by Luis Rijo
Video   -   Oct 23, 2025 Comcast makes traditional TV inventory biddable through programmatic marketplace

Dentsu and Stitch Head film campaign demonstrates how linear television joins digital media in automated buying platforms powered by FreeWheel technology.

by Luis Rijo
Data   -   Oct 23, 2025 Prebid clarifies transaction ID policy after industry confusion
Prebid clarifies transaction ID policy after industry confusion

Prebid.org issued statement on October 23, 2025, addressing confusion around Transaction ID updates in Prebid.js version 10.9 while offering publishers flexibility.

by Luis Rijo
Data   -   Oct 23, 2025 Meta tests GA4 integration for cross-platform tracking in ads
Meta Ads interface showing Google Analytics 4 integration option for third-party reporting setup.

Meta introduces third-party reporting tools option at ad level, connecting Meta Ads directly to Google Analytics 4 for measuring website and shop actions.

by Luis Rijo
Search   -   Oct 23, 2025 Google Search Console performance data frozen since October 19
Google Search Console performance chart showing data frozen at October 19, 2025, with 238 clicks and 239,170 impressions.

Google Search Console performance reports stopped updating October 19 across all profiles. Users report frozen metrics affecting 7-day filters but not 24-hour views.

by Luis Rijo
Display   -   Oct 23, 2025 OpenX expands leadership team with five senior executives

OpenX appointed five senior executives on October 23, 2025 to scale its curation platform OpenXSelect across product, marketing and operations.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 8788 Articles
Display   -   Oct 23, 2025 OpenX expands leadership team with five senior executives

OpenX appointed five senior executives on October 23, 2025 to scale its curation platform OpenXSelect across product, marketing and operations.

by Luis Rijo
Data   -   Oct 23, 2025 LiveRamp enables retail media networks to measure Meta campaign performance

LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform.

by Luis Rijo
AI   -   Oct 23, 2025 One in five ChatGPT conversations show commercial intent
Measure Protocol data shows 21.6% of ChatGPT conversations demonstrate commercial purchase intent signals

New data reveals 21.6% of AI interactions demonstrate purchase signals while TikTok shopping sessions show distinct behavioral patterns.

by Luis Rijo
Video   -   Oct 23, 2025 Teads launches deterministic CTV measurement for streaming campaigns

Teads introduces performance tracking for connected TV advertising beyond impressions, connecting premium streaming exposure to qualified visits and conversions.

by Luis Rijo
Video   -   Oct 23, 2025 Comcast makes traditional TV inventory biddable through programmatic marketplace

Dentsu and Stitch Head film campaign demonstrates how linear television joins digital media in automated buying platforms powered by FreeWheel technology.

by Luis Rijo
Data   -   Oct 23, 2025 Prebid clarifies transaction ID policy after industry confusion
Prebid clarifies transaction ID policy after industry confusion

Prebid.org issued statement on October 23, 2025, addressing confusion around Transaction ID updates in Prebid.js version 10.9 while offering publishers flexibility.

by Luis Rijo
Data   -   Oct 23, 2025 Meta tests GA4 integration for cross-platform tracking in ads
Meta Ads interface showing Google Analytics 4 integration option for third-party reporting setup.

Meta introduces third-party reporting tools option at ad level, connecting Meta Ads directly to Google Analytics 4 for measuring website and shop actions.

by Luis Rijo
Search   -   Oct 23, 2025 Google Search Console performance data frozen since October 19
Google Search Console performance chart showing data frozen at October 19, 2025, with 238 clicks and 239,170 impressions.

Google Search Console performance reports stopped updating October 19 across all profiles. Users report frozen metrics affecting 7-day filters but not 24-hour views.

by Luis Rijo
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