Search Featured Google Ads Editor 2.6 unveiled: streamlined campaign management Google has released last month the latest update to its campaign management tool, Google Ads Editor. Version 2.6 delivers a suite of new features and improvements designed to simplify workflows and enhance advertising performance.
Video Featured Google expands YouTube Create app to more countries The YouTube Create app is a mobile application designed to give creators the tools they need to take their videos to the next level. The app includes editing tools, effects, filters, and transitions, all in an intuitive and easy-to-use interface.
Search New Approval Process for AdSense for Search Sites Google has introduced a new site-level approval process for publishers using AdSense for Search (AFS). This change, which began on March 4, 2024, aims to ensure the quality of the websites where AFS ads are displayed.
Display Google Ads to pause inactive Ad Groups starting March 11 Google Ads last month announced a major change that will automatically pause ad groups with no impressions in the past 13 months. This change begins on March 11, 2024, and will roll out to all accounts by April 30, 2024.
Data DoubleVerify launches new tiered "Made for Advertising" (MFA) categories The new tiered "Made for Advertising" (MFA) categories allow advertisers to precisely identify and avoid websites designed primarily for generating ad revenue rather than offering genuine content.
Data Amazon expands AMC capabilities with Sponsored TV signals This update grants advertisers in-depth insights into their Sponsored TV campaigns, empowering them to optimize their streaming TV advertising strategies.
Display Featured Amazon DSP introduces expanded Responsive e-commerce Creative (REC) Amazon DSP last month announced the expansion of its Responsive e-commerce Creative (REC) feature. This update gives advertisers flexibility and efficiency in ad creation across nearly all traditional ad sizes.
Video Apple Sports Apple Sports is now available for download on the App Store in the United States, United Kingdom, and Canada.
Video Featured YouTube Efficient Reach Line Items to Automatically Include In-Feed and Shorts Ads Soon, these line items will default to include in-feed and YouTube Shorts ads, offering advertisers expanded reach opportunities. Users retain the option to exclude these formats if desired.
Data Google to deprecate Audience Profile Analysis feature within DV360 Google has announced the upcoming deprecation of the Audience Profile Analysis feature within its Display & Video 360 platform.
Data Featured Google introduces Price Transparency for EEA advertisers on DV360 and CM360 Google has rolled out new price transparency reports, specifically for advertisers within the European Economic Area (EEA). These reports provide insights into daily fees associated with ads shown on third-party and Google-owned platforms.
Search Google updates Gambling Advertising Policy in Romania for April 2024 Google this week announced significant updates to its Gambling and Games policy in Romania, scheduled to take effect on April 5, 2024.
Data Google Bid Manager API to discontinue Full Path and Path Attribution Reports Google this week announced the deprecation of Full Path and Path Attribution reports within its Bid Manager API. As of May 1, 2024, attempts to create, retrieve, or run reports of these types will result in errors. This deprecation was initially announced in November of last year.
Data Featured Eyeota and S&P Global Mobility partner for extensive Automotive Audience targeting This strategic move will unlock 500 purchase-based automotive audience segments across Canada, Australia, the United Kingdom, Italy, and Spain.
Search Featured Google announces major Search Update and New Spam policies Google yesterday unveiled the March 2024 core update, a significant evolution in its search ranking systems. This complex update aims to surface more helpful content and reduce the visibility of low-quality, click-focused content.
Data TAG awards record 321 Certifications in 2024 A record 32 companies achieved TAG Platinum status by earning three or more seals, highlighting a growing industry-wide dedication to these key areas.
Mixed Reality Google search rolls out a suite of augmented reality (AR) and virtual reality (VR) As the spring shopping season arrives, Google is rolling out a suite of augmented reality (AR) and virtual reality (VR) tools designed to help retailers engage shoppers and drive sales.
Data Featured Microsoft unveils Privacy-Centric Ad Selection API for Edge Browser Microsoft Edge will begin experimenting with third-party cookie removal for a small percentage of non-managed device users in the coming months and throughout 2024.
Search Featured UK Google Ads policy loosens restrictions on Teeth Whitening products The change marks a significant shift, allowing products containing up to 6% hydrogen peroxide or equivalent chemicals to be advertised through Shopping Ads and Free Listings. Previously, the limit was set at a much stricter 0.1%.
Data Featured Google Analytics 4 introduces the 'Primary Channel Group' for enhanced traffic reporting This new feature streamlines historical reporting and customization for marketing and analytics teams.
Display Google Ads introduces "Solutions" for Easier Automation and Reporting Designed for advertisers of all levels, Solutions offers a streamlined way to generate performance reports, automate common tasks, and customize workflows.
Video Pixalate Report: 869 Connected TV Apps Delisted in Q4 2023 The report highlights a concerning trend: 869 connected TV (CTV) apps were removed from popular app stores in Q4 2023, including top apps like FOX NOW: Watch TV & Sports and Newsmax for TV.
Data Similarweb expands Digital Marketing Intelligence with Admetricks acquisition The acquisition bolsters Similarweb's position as a comprehensive advertising intelligence solution, giving businesses critical insights into online advertising strategies.
Data Comscore and TEGNA partner for comprehensive Audience Measurement Through this collaboration, Comscore will equip TEGNA with essential metrics across its local TV, affiliate network, and digital platforms.
Data MyHeritage launches OldNews.com for historical newspaper exploration MyHeritage, a leading family history platform, today announced the launch of OldNews.com. This new website offers a vast collection of historical newspapers, aiding genealogists, researchers, and history enthusiasts in their explorations.
