Video

YouTube releases Open-Source Scripts to help partners and creators to Manage Content

YouTube this week announced the launch of a new GitHub organization, YouTubeLabs, offering open-source scripts to partners and creators. These scripts aim to automate common tasks and simplify content management on YouTube.

Display

Criteo reports Strong Q4 and FY 2023 results, targets Mid-Single-Digit Growth in 2024

Criteo this week reported Q4 and FY 2023 financial results. Revenue flat year-over-year in Q4, up 3% at constant currency.

Video

ESPN, FOX, and Warner Bros. Discovery to launch Joint Streaming Sports Service in the U.S.

ESPN, FOX, and Warner Bros. Discovery this week have agreed to create a joint venture to launch a new streaming sports service in the U.S.

Audio

Spotify reports Strong Q4 2023 Performance, exceeding guidance

Spotify Technology S.A. (NYSE: SPOT) this week reported financial results for the fourth quarter and full year ended December 31, 2023. All key performance indicators (KPIs) met or exceeded guidance, with the company highlighting positive trends in revenue, profitability, and user engagement.

Video

FreeWheel launches Beeswax Inventory Desk to Streamline TV Ad Buying

FreeWheel this week announced the launch of the Beeswax Inventory Desk, a service designed to simplify and improve access to premium video ad inventory for buyers and sellers.

Audio

YouTube Music introduces Official Artist Channels

YouTube Music is simplifying the way fans follow their favorite artists with the introduction of Official Artist Channels. This new feature consolidates music videos and other content from various artist channels into a single, unified destination.

Data

Google Analytics 360 Event Parameter Limit increased for Mobile Apps

Marketing professionals leveraging Google Analytics 360 for mobile app insights now benefit from an increase in event parameter value length.

Display

How to remove ads from Gmail

Completely removing all ads from Gmail isn't possible unless you pay for Google Workspace (formerly G Suite). However, you can minimize ad exposure by following these methods.

Social

Bluesky opens up to All Users

Bluesky this week announced it is now open to everyone to join. Previously accessible by invite only, the platform has grown to over three million users in its first year.

Social

Reddit Ads expands lowest Cost Autobidding for Conversions and App Installs

Reddit for Business this week announced the expansion of its Lowest Cost automated bidding beta to include the Conversions and App Installs objectives.

Display

Teads and VIDAA USA Partner for Exclusive CTV Native Display Inventory in Major Markets

Teads this week announced an exclusive international partnership with VIDAA USA, the Smart TV operating system powering Hisense Smart TVs globally.

Social

Pinterest Q4 Earnings Mixed Bag, Google partnership announced

Pinterest this week reported mixed results in its Q4 2023 earnings release, causing initial stock prices to dive before settling at a nearly 10% decline. While monthly active users reached an all-time high, revenue missed analyst expectations and the company issued a weaker-than-expected forecast.

Data

GA4 launch Subproperties and Roll-up Properties integration with Search Ads 360 and Display & Video 360

Google Analytics this week expanded the data accessibility for Google Marketing Platform users, enabling the linking of subproperties and roll-up properties with Search Ads 360 and Display & Video 360.

Data

Google Analytics expands Traffic Source Data with Manual Dimensions

Google Analytics yesterday introduced 8 new platform-agnostic traffic source dimensions, offering granular insights into user behavior across paid and organic campaigns, regardless of media source.

Search

Google Ads sunsets Travel Commission bidding strategies

Google Ads this week announced the sunset of commission-based bidding strategies for hotel campaigns, suggesting alternative solutions for improved campaign performance and future-proofing.

Display

Microsoft launches Enhances Conversions and streamlines Campaign creation

Microsoft Advertising this week rolled out key updates in February, focusing on improved conversion tracking and streamlined campaign creation.

Data

AdMob Report Revamp: Hourly Data, CSV Exports, and Custom Comparisons

AdMob is introducing several enhancements to its reporting suite, designed to provide publishers with more granular data, flexible comparison options, and expanded export capabilities.

Data

Google Ad Manager upgrades Reach Reporting with improved calculations and flexibility

Previously, the Reach report might have displayed "-" in certain instances where data was limited. This frustratingly left publishers without valuable information. Well, say goodbye to those dashes!

Data

Google Ad Manager unveils deeper auction insights in data transfer

Google Ad Manager last month dropped a significant update in their January 29th release, offering transparency into auction dynamics through enhanced Data Transfer functionalities.

Data

Google unveils Gemini

Google today announced the evolution of Bard, its AI platform, into Gemini. This exciting update brings several key changes designed to empower marketers with the latest advancements in Google AI.

Data

Valentine's Day projected to break spending records

The report predicts total spending on significant others to reach a record-breaking $14.2 billion, marking a significant shift from last year's focus on celebrating various relationships.

Search

Google opens up Kenyan market for complex financial products ads

Google this month announced an update to its Financial products and services policy, allowing advertisements for Contracts for Difference (CFDs) and rolling spot forex in Kenya.

Social

LinkedIn launches a Media Planning API

LinkedIn today announced the launch of a Media Planning API, aiming to empower B2B agencies with deeper audience insights and campaign optimization tools.

Social

IAS expands Brand Safety net to Facebook and Instagram

Integral Ad Science (IAS) today announced the expansion of its Brand Safety and Suitability Measurement to Facebook and Instagram.

Display

Google to face US Antitrust Trial over digital ads in September

A significant development emerged today in the ongoing antitrust case against Google. According to Reuters, a U.S. federal judge set a September 9, 2024 trial date for the lawsuit accusing the tech giant of illegally manipulating the digital advertising market.