Data Featured Google Analytics updates Attribution Model for Paid Search Google Analytics 4 (GA4) announces an update to its attribution model aimed at improving conversion credit accuracy for paid search campaigns.
Display Featured Google Ad Manager now supports Ads in Email Newsletters Google Ad Manager introduces a new beta feature allowing publishers to serve reservation and programmatic guaranteed ads within email newsletters.
Data Featured DuckDuckGo Launches Anonymous AI Chat Service DuckDuckGo introduces DuckDuckGo AI Chat, a privacy-focused platform to anonymously interact with various AI chatbots.
Data Google Ads API Update: New Features and Changes for v17 Google releases v17 of the Google Ads API, featuring updates for resource usage policies, reporting capabilities, and campaign management.
Data Marketing Mix Modeling: A resurrected technique for today's marketers Marketing Mix Modeling (MMM) sees a resurgence as a tool for marketers, with considerations for data privacy and limitations for smaller budgets.
Social Google removes YouTube Channels, Blogs tied to disinformation campaigns Google's Threat Analysis Group (TAG) releases Q2 2024 bulletin detailing takedown of YouTube channels, Blogger blogs, and Google Ads accounts involved in coordinated influence operations.
Data Featured IAB Tech Lab finalizes Framework for Data Deletion Requests in Ad Tech IAB Tech Lab releases finalized Data Deletion Request Framework, standardizing how companies handle consumer privacy requests within the digital ad supply chain.
Data Featured GA4 strengthens campaign measurement with Floodlight Linking Google Analytics 4 expands Floodlight linking for subproperties and roll-up properties, enhancing campaign measurement capabilities.
Data Featured Google Analytics 4 enhances Real-Time User Tracking Google Analytics 4 update provides minute-by-minute user activity data for websites and apps in the Realtime report.
Search Google Ads expands Online Pharmacy advertising in Estonia and Lithuania Google Ads allows online pharmacies in Estonia & Lithuania to advertise, with limitations and certifications.
Social Earlier insights on Ad Eligibility with Instagram boost signals Instagram launches "IG Boost Signals" to help users see if their content is eligible for ad boosting before submission.
Retail FAA approves Amazon's drone delivery FAA grants Amazon permission to fly drones beyond visual range for package delivery, expanding service areas.
Display Featured Italy Out: Google Ads Ban on Social Casino Games This update removes Italy from the list of countries permitted to advertise Social Casino Games on Google platforms.
Data Featured Microsoft Clarity introduces Funnels See how Clarity Funnels visualize user journeys & help optimize your website for conversions.
Social Featured Meta new business messaging features for WhatsApp and Messenger Enhance marketing, conversions & customer support with Meta's latest messaging tools.
Video Featured Google Ads introduces Brand Recommendations Discover Google Ads' new recommendations for refining brand awareness & consideration campaigns.
Data How Chrome became fastest browser on Speedometer Chrome team this week detailed how Chrome achieved the highest score ever recorded on Speedometer 3.0, a recently released browser benchmark.
Mixed Reality Apple Arcade Gets Seven New Games Rabbids & Monkey Island+ join Apple Arcade in June, with Outlanders 2 coming in July.
Data Featured Managing Google Ads for a business? Verify affiliation Google Ads offers an optional step to confirm your affiliation with the advertised business.
Data Looker Studio Updates: New partner connectors and enhanced total calculations Google yesterday released updates to Looker Studio, its data visualization tool. These updates focus on expanding data source options through partner connectors and improving report functionality.
DOOH JCDecaux reshapes stake in Swiss OOH APG|SGA JCDecaux SE, the world's largest outdoor advertising company by revenue according to the company itself, announced a shift in its ownership of APG|SGA, the leading out-of-home media company in Switzerland.
Retail Featured Amazon Marketing Cloud (AMC) unveils code-free high-value audience builder The "High-Value Audiences" solution (currently in beta) allows users to create targeted audience lists without the need for coding expertise.
Retail Amazon DSP unveils pre-flight campaign pacing recommendations This update introduces pre-flight recommendations for two key settings: maximum average cost-per-thousand impressions (CPM) and line-item frequency caps.
Data Gemini mobile app expands to Europe Google today announced the expansion of its AI assistant mobile app, Gemini, to European countries. This follows the initial launch in February 2024 in select markets.
Retail Featured Amazon DSP enables advertisers to use different currencies Amazon DSP last month introduced a new feature allowing advertisers to select their preferred transaction currency during the advertiser creation stage.
