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Teads: Nearly half of ad impressions handled are already cookieless

Teads: Nearly half of ad impressions handled are already cookieless

Teads, a global advertising technology company, offers a unique perspective: according to them, nearly half of all ad impressions they currently handle are already cookieless.

YouTube enhances transparency in Yellow Icon appeals with timestamp feedback

YouTube enhances transparency in Yellow Icon appeals with timestamp feedback

YouTube today announced that it is rolling out timestamp feedback for yellow icon appeals submitted via the Self-Certification process.

Google Ads Editorial Policy: Updated for Clarity

Google yesterday updated its Google Ads Editorial Policy. This update focused on improving the clarity and readability of the policy document, with no changes made to the actual enforcement scope.

Google Marketing Live 2024

Google Marketing Live: AI Revolutionizes Ad Creation, Shopping Experiences, and Audience Targeting

Google today hosted its annual Google Marketing Live event, showcasing the latest advancements in advertising technology powered by Artificial Intelligence (AI).

Export GA4 Data to Google Sheets

GA4 Update: Export Data directly to Google Sheets

Google Analytics today introduced a new feature allowing users to export report data directly to Google Sheets. This integration streamlines data analysis by enabling users to leverage the functionalities of Google Sheets for further exploration of their website traffic data.

Amazon high value audiences solution

Amazon Marketing Cloud unveils high value audiences solution

Amazon Marketing Cloud (AMC) recently introduced a new solution called High Value Audiences. This solution aims to simplify the process of identifying and targeting high-value customers for advertisers on Amazon.

how to turn off ai google in Google Trends

Search Featured

No Option to Disable Google AI Overviews in Search Results

Some users have expressed a desire to disable this feature, citing a preference for seeing only traditional search results.

Copilot+ PCs: Microsoft unveils a new era of AI-Powered Computing

These PCs boast significant advancements in processing power, battery life, and AI capabilities, promising to transform how users interact with their devices.

Identity Solutions Guidance - IAB Tech Lab

IAB Tech Lab unveils guide to Identity Solutions in a Cookieless Future

The IAB Tech Lab, a digital advertising industry organization, this month released a comprehensive guide titled Identity Solutions Guidance: A Guide for Advertisers, Publishers, and AdTech.

Apple and Google

Apple and Google collaborate on unwanted Tracking Alerts for Mobile Devices

This initiative involves the creation of an industry standard - Detecting Unwanted Location Trackers - designed to alert users across both iOS and Android devices if an unknown Bluetooth tracking device is following them.

Apple News+ new Spelling Game and Offline Mode

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Apple News+ expands entertainment options with new Spelling Game and Offline Mode

Apple this month announced two new features for Apple News+ subscribers: Quartiles, a daily original spelling game, and Offline Mode, allowing access to personalized content without an internet connection.

Suspended Ad Accounts

Google to limit the functionality of Suspended Ad Accounts

Google Ads this month announced an update coming in June 2024 that will limit the functionality of suspended accounts. According to Google, this change aims to improve the user experience for managing suspended accounts.

Search Featured

Google CEO Sundar Pichai discusses AI, Search, and the Future of the Web

The discussion, which took place shortly after Google's I/O developer conference in May 2024, sheds light on Google's current efforts and future plans in these areas.

Google Search Update: Team focuses on highlighting helpful content

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Google Search Update: Team focuses on highlighting helpful content

John Mueller last week indicated through a tweet that the Google Search team is evaluating ways to improve search results and prioritize helpful content.

Amazon Upfront 2024: Focus on reaching Prime Video's massive audience

Amazon Upfront 2024: Focus on reaching Prime Video's massive audience

Upfronts are industry gatherings where media companies present their upcoming programming and advertising opportunities to potential advertisers. This year's Amazon Upfront focused on Prime Video, Amazon's subscription streaming service.

Disruptions plague East African Internet as submarine cables cut

Disruptions plague East African Internet as submarine cables cut

East Africa has been grappling with significant internet disruptions since May 12, 2024, due to damage sustained by submarine cables, Cloudflare reported. These cables are critical infrastructure for internet connectivity, carrying vast amounts of data traffic between continents.

Disney Upfront 2024

Disney Upfront 2024: a showcase of content and global reach

The Walt Disney Company this month hosted its annual Upfront event in New York City. This event serves as a platform for Disney to present its upcoming programming slate and advertising opportunities to media buyers and advertisers.

Nexxen reports first-quarter 2024 earnings: Revenue Up, Net Loss Narrows

Nexxen International Ltd. (NEXN), a global advertising technology company specializing in video and Connected TV (CTV) advertising, today released its financial results for the first quarter ended on March 31, 2024.

The report highlights a growing emphasis on Artificial Intelligence (AI) within marketing strategies

Marketers embrace AI but data challenges hinder progress

Salesforce, a cloud computing company with a focus on customer relationship management (CRM), today unveiled its annual State of Marketing report. The report sheds light on key trends and challenges faced by marketing professionals in today's data-driven landscape.

Amazon Publisher Services

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APS (Amazon Publisher Services) unveils new tools for Addressability and Ad Performance

These solutions focus on providing publishers with greater control over their ad inventory, improved measurement capabilities, and access to a wider range of ad buyers.

Amazon Responsive eCommerce creative (REC)

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TripleLift integrates Amazon Responsive eCommerce creative (REC)

Last week, details emerged regarding a new integration between TripleLift, a programmatic exchange, and Amazon Ads. This integration aims to streamline programmatic ad buying for retailers who leverage Amazon Ads for their advertising needs.