Search Featured

Google Ads introduces new Performance Max developer guide

Google Ads this week released a specialized developer guide dedicated to its Performance Max campaign format. The move makes it easier for developers to work with this advertising tool.

Data

BigQuery adds direct support for Facebook Ads

Google Cloud's BigQuery data warehouse last m integrated Facebook Ads, offering marketers a powerful new way to analyze and glean insights from their advertising campaigns.

DOOH Featured

Vistar Media inks deal with Lamar for new DOOH network in Denver

The network features over 55 cutting-edge digital displays, with 130 more planned, all powered by Vistar's industry-leading software solutions.

Data Featured

IAS receives MRC accreditation for YouTube viewability measurement

Integral Ad Science (IAS) this month has been accredited by the Media Rating Council (MRC) for its third-party calculation and reporting of YouTube video viewability.

Data Featured

Transparency: New reports on Google and Amazon's advertising platforms

The introduction of these transparency reports by Google and Amazon can be seen as a direct response to the upcoming Digital Markets Act (DMA).

Video Featured

CTV Advertising outperforms other Digital Channels, new study reveals

The survey of over 600 marketing professionals found that CTV consistently delivers exceptional results, prompting 23.6% of respondents to plan increased spending on CTV campaigns.

Data Featured

Google Ads and Analytics now share conversion definitions

Google today announced updates to Google Analytics 4, its flagship analytics platform. The changes aim to streamline campaign performance measurement and enhance insights, all with a focus on protecting user privacy.

Social

Threads joins the decentralized social media revolution with Fediverse integration

This move aligns with Threads' original goal to create a decentralized social networking experience, empowering users with unparalleled control over their online presence.

Data

Utiq expands to Italy

Utiq addresses the growing demand for compliant, privacy-conscious advertising solutions. Powered by secure and encrypted data, Utiq empowers brands and publishers to deliver relevant, ad-funded experiences while upholding the highest consumer privacy standards.

Video

Teads powers up Latin American advertising with major CTV Expansion

Teads this week announced an expansion of its Connected TV (CTV) solutions into 12 new Latin American markets. The move builds on successful launches in Brazil and Mexico, establishing Teads as a player in the region's rapidly growing CTV landscape.

Data

AudienceProject unveils Cost Reporting for Enhanced Media Optimization

AudienceProject this week announced the launch of cost reporting within its AudienceReport platform. This innovative feature enables marketers to analyze channel efficiency, optimize media spend, and maximize the reach of their campaigns.

Data

Comscore enhances Cross-Platform measurement with Social Audience integration

The addition of social metrics in the United Kingdom and Spain provides a deduplicated view of audiences across desktop, mobile, and social platforms.

Audio

Triton Digital releases February 2024 Canada Podcast Ranker

Dateline NBC (NBCUniversal News Group) remained the top-ranked podcast overall in Canada.

Video

Comscore achieves MRC accreditation for National and Local TV measurement

Comscore (Nasdaq: SCOR) this week announced it has received accreditation from the Media Rating Council (MRC). This accreditation covers Comscore's Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.

Social

Reddit prices IPO at $34 a share

The company will offer 22 million shares of Class A common stock at $34 per share, valuing Reddit at an estimated $6.4 billion, but Reddit shares jumped as much as 60% in their debut.

Video Featured

Disney connects Disney's Real-Time Ad Exchange (DRAX) directly to Google and The Trade Desk

Disney Advertising today announced landmark agreements with Google’s DV360 and The Trade Desk, significantly simplifying how advertisers access premium inventory across Disney's streaming platforms.

Data Featured

GA4 now collects user-provided data without a user ID

Google Analytics today released an update enabling businesses to collect user-provided data without the need for a user ID.

Retail

Google's Search Ads 360 to integrate Retail Media

Google today announced the latest update to its Search Ads 360 (SA360) platform, adding support for retail media.

Video

YouTube unveils a new tool enhancing transparency for AI-Altered Content

Creators will now be required to disclose the use of realistically altered or synthetic media generated via generative AI tools in their content.

Retail

Amazon first-ever Big Spring Sale

Amazon is shaking up seasonal shopping with its first-ever Big Spring Sale, running from March 20th to 25th, 2024.

Search Featured

Google dominates Web Traffic, sending nearly two-thirds of all referrals

A new study reveals just how much Google dominates the flow of traffic on the internet. Data provided by Datos and analyzed by SparkToro shows that Google is responsible for a staggering 63.41% of all US website traffic referrals.

Social Featured

TikTok Launches "Sounds for Business - Voice Clips"

TikTok this week debuted its latest tool for businesses: Sounds for Business - Voice Clips. This innovative collection of audio templates empowers brands of all sizes to infuse trending sounds and engaging voices into their marketing with ease.

Social Featured

TikTok's How to Reach Women on TikTok report

TikTok this month released a new report entitled How to Reach Women on TikTok, delving into the ways women are shaping the platform and how brands can connect meaningfully with this influential audience.

Social Featured

TikTok unveils SKAN 4.0 enhancements for iOS advertisers

TikTok's SKAN 4.0 integration introduces a range of enhancements to optimize data collection and subsequent insights for iOS 14+ campaigns.

Search Featured

Google: Gary Illyes and Lizzi Sassman on Web Crawlers

In the latest episode of Search Off the Record, Gary Illyes and Lizzi Sassman took a deep dive into crawling the web: what is a web crawler, and how does it really work.