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Microsoft testing Deep Search for Complex Queries

Microsoft today announced it is testing Deep Search, a new feature for its Bing search engine that aims to provide more comprehensive and relevant answers to complex queries.

DOOH

Vistar Media and Big Tree partner to deliver OOH advertising in Malaysia

Vistar Media has integrated Big Tree's digital screens into its network of OOH inventory, enabling advertisers to reach consumers across Malaysia programmatically.

Retail

Walmart introduces Partner Network Directory

Walmart this month announced the launch of the Walmart Connect Partner Network directory, a comprehensive resource for businesses seeking advertising solutions and support.

Video

Goldbach integrates Magnite's streaming SSP and SpringServe ad server

Goldbach is integrating Magnite's streaming sell-side platform (SSP) and Magnite's SpringServe ad server, enabling advertisers to effectively deliver ads across devices and video providers.

Google Analytics 4 Audience Builder now available in Google Ads

Google today announced the availability of the Google Analytics 4 (GA4) audience builder in Google Ads. This new tool allows advertisers to create and apply Analytics audiences, including predictive audiences, directly in Google Ads.

Data

Google Ads Settings

Google Ads Settings (adsettings) is a tool that allows users to control the ads they see on Google and other Google-owned properties. Users can use Ads Settings to turn off ad personalization, select interest categories, and manage their ad activity.

Retail

Growth Marketing vs. Product Marketing

Growth Marketing and Product Marketing stand out as two crucial disciplines that play a pivotal role in propelling organizational success. While both share the common goal of driving business growth, they differ in their approaches and responsibilities.

Data

Instagram: Gen Z in India to Drive Culture in 2024

Indian Gen Z are more career-oriented, have a stronger focus on their personal growth and development, and are more interested in DIY and thrifting than their global peers.

Data

Research Paper: Google Improves Privacy-Preserving Ad Measurement

Google published a research paper on their blog post, describing how to significantly improve the accuracy of privacy-preserving ad measurement.

Data

GA4 Audience exports to GAM now Support Publisher Provided Identifiers (PPID)

Google yesterday announced Google Analytics 4 audiences can now be used for first-party segments in Google Ad Manager using Publisher Provided Identifiers (PPIDs).

Video

IAB Tech Lab expands CTV App Store Support in App-Ads.txt aggregator

The IAB Tech Lab has announced the addition of three new CTV app stores to its App-Ads.txt aggregator: Samsung, Vizio, and LG. This expansion further enhances supply chain transparency in the CTV inventory market.

Video

YouTube: Trending Topics and Creators in 2023

As 2023 draws to a close, YouTube has released a recap of the trending topics and creators that captured the attention of users this year.

Data

FTC to Host Virtual Hearing on proposed "Click to Cancel" rulemaking

These amendments include a "click to cancel" provision that would require businesses to make it as easy for consumers to cancel their subscriptions as it was to sign up for them.

Audio

Spotify Layoffs: Music Streaming Giant to Cut 17% Workforce

In a significant move to reduce costs and streamline operations, Spotify CEO Daniel Ek today announced a companywide layoff of approximately 17% of the workforce. This decision will impact roughly 1,500 employees across various departments and locations.

Search

Google adds Markup support for Vacation Rentals

Google today announced a new way for vacation rental integration partners to provide listing data to Google Search. Vacation rental partners can now implement structured data markup in their site's pages to be eligible for rich results.

Social

Reddit launches SKAN 4.0 support

Reddit last month announced the launch of SKAN 4.0 support, providing advertisers with a host of improvements and new features to enhance their advertising experience.

Audio

Spotify to exit Uruguay over Copyright Law changes

The music streaming giant Spotify announced this week that it will be phasing out its service in Uruguay, beginning January 1, 2024, and fully ceasing operations by February 1, 2024.

Data

IAB Tech Lab releases specification for DSA Transparency

The IAB Tech Lab this week announced the release of a Minimum Viable Product (MVP) specification for DSA Transparency. The specification is designed to help Online Platforms comply with the Digital Services Act (DSA), which goes into effect on February 17, 2024.

Display

What are Demand Gen experiments?

Demand Gen experiments were introduced in Google Ads in October 2023. This feature allows advertisers to create A/B experiments for their Demand Gen campaigns, which can help them to improve the performance of their campaigns and achieve their business goals.

Data

Microsoft Copilot is now generally available

Microsoft this week announced that Microsoft Copilot, its AI-powered web chat service, is now available.

Display

Performance Max Uplift Experiments

Google Ads has introduced a new feature called Performance Max Uplift experiments, in October 2023, which allows advertisers to measure the incremental benefit of using Performance Max alongside their existing Search, Video, Discovery, and Display campaigns.

Google Auto-tagging

Google auto-tagging is a feature in Google Ads that automatically adds a Google Click Identifier (GCLID) parameter to the URLs of the ads.

Display

Curated Deals

Curated deals are a type of programmatic advertising that involves packaging together high-quality inventory from multiple publishers into a single deal. This allows advertisers to reach their target audiences more effectively and efficiently.

Social

Christmas decorations and Christmas nails are the Pinterest trends for December

Pinterest has released its trend predictions for December 2023, highlighting the top trends that users are likely to search for and pin during the holiday season.

Retail

Cyber Monday was the busiest day for the Internet in 2023

Cloudflare analyzed Internet traffic and e-commerce trends to provide insights into consumer behavior and cybersecurity threats during this peak shopping period.