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DeepIntent launches HealthFirst Audio Package on Sept. 30, 2025, partnering with iHeartMedia and SiriusXM to target healthcare audiences through streaming audio.
by Luis Rijo
Businesses increase proxy usage by 1,770% ahead of EU Chat Control vote on October 14, 2025, with Denmark leading at 1,026% growth amid encryption concerns.
by Luis Rijo
SISTRIX modified its data collection after Google eliminated the num=100 parameter on September 14, 2025, impacting search result tracking across the industry.
by Luis Rijo
Description: Google's open-source Marketing Mix Model Meridian now includes non-media variables like pricing and promotions, channel-level contribution priors, and enhanced binomial adstock decay.
by Luis Rijo
YouTube expanded Premium Lite to India on September 29, 2025, at ₹89 monthly. The ad-free tier reaches Japan and Philippines, totaling 125 million global subscribers.
by Luis Rijo
DoubleVerify identifies a significant increase in malicious mobile apps using artificial intelligence to execute sophisticated ad fraud schemes targeting advertisers.
by Luis Rijo
Sprinklr announced AI-powered tools on September 29, 2025, including Sprinklr Copilot and AI Agents to automate customer experience workflows across channels.
by Luis RijoThe Trade Desk unveils Audience Unlimited with AI-powered data scoring and new pricing at 3.3% and 4.4% rates, launching late 2025 for select agencies.
by Luis Rijo
DeepIntent launches HealthFirst Audio Package on Sept. 30, 2025, partnering with iHeartMedia and SiriusXM to target healthcare audiences through streaming audio.
by Luis Rijo
Amazon today made Alexa+ available to all U.S. Prime members at no additional cost, bundling the $19.99 monthly AI assistant into memberships as voice commerce competition intensifies.
Nielsen tests smartwatch-style devices to track co-viewing during Super Bowl LX and major live events, building on Big Data + Panel measurement advances.
Search volatility intensified during the first week of February 2026 as Google deployed a Discover-specific update prioritizing local content, while OpenAI began accepting advertisers for ChatGPT placements at premium rates exceeding typical social media inventory.
European Commission charges TikTok with DSA violations over infinite scroll, autoplay and push notifications that fuel compulsive behavior among minors and vulnerable users.
Description: Alphabet reported $113.8 billion in Q4 2025 revenues, with Google advertising up 14% and Gemini App hitting 750 million monthly active users, while announcing CapEx will reach $175-185 billion in 2026.
Anthropic pledged Claude will remain ad-free while spending millions on Super Bowl commercials directly targeting OpenAI's January advertising announcement.
Google's John Mueller cautioned against excessive technical analysis for redirect optimization, stating most issues are visible during normal browsing.
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.
DeepIntent launches HealthFirst Audio Package on Sept. 30, 2025, partnering with iHeartMedia and SiriusXM to target healthcare audiences through streaming audio.
by Luis Rijo
Businesses increase proxy usage by 1,770% ahead of EU Chat Control vote on October 14, 2025, with Denmark leading at 1,026% growth amid encryption concerns.
by Luis Rijo
SISTRIX modified its data collection after Google eliminated the num=100 parameter on September 14, 2025, impacting search result tracking across the industry.
by Luis Rijo
Description: Google's open-source Marketing Mix Model Meridian now includes non-media variables like pricing and promotions, channel-level contribution priors, and enhanced binomial adstock decay.
by Luis Rijo
YouTube expanded Premium Lite to India on September 29, 2025, at ₹89 monthly. The ad-free tier reaches Japan and Philippines, totaling 125 million global subscribers.
by Luis Rijo
DoubleVerify identifies a significant increase in malicious mobile apps using artificial intelligence to execute sophisticated ad fraud schemes targeting advertisers.
by Luis Rijo
Sprinklr announced AI-powered tools on September 29, 2025, including Sprinklr Copilot and AI Agents to automate customer experience workflows across channels.
by Luis RijoThe Trade Desk unveils Audience Unlimited with AI-powered data scoring and new pricing at 3.3% and 4.4% rates, launching late 2025 for select agencies.
by Luis Rijo