Data Comscore adds social incremental audiences to Media Metrix Multi-Platform suite Comscore this month announced the addition of social incremental audiences to its Media Metrix Multi-Platform suite.
Search Google unveils 3 new features to help users verify images and sources Google Search this month unveiled three new features to help users verify images and sources online. These new features are part of Google's ongoing efforts to help users navigate what they see online.
Social Meta Verified expands to businesses in Canada Meta yesterday announced it is expanding its Meta Verified test to businesses on Instagram and Facebook in Canada.
Social Pinterest Revenue Grows 11% in Q3, MAUs Up 8% Pinterest yesterday reported that revenue grew 11% year-over-year to $763 million in the third quarter of 2023. Global Monthly Active Users (MAUs) increased 8% year-over-year to 482 million. Adjusted EBITDA was $185 million for Q3.
Retail Omnicom to acquire Flywheel for $835 Million Omnicom Group Inc. (NYSE: OMC) yesterday announced that it has agreed to acquire Flywheel Digital, the digital commerce business of Ascential plc (LSE: ASCL.L), for a net cash purchase price of approximately $835 million.
Social Facebook and Instagram to offer subscription for No Ads in Europe Meta, the parent company of Facebook and Instagram, today announced it will offer people in the European Union, European Economic Area, and Switzerland the choice to pay a monthly subscription to use these platforms without any ads.
Display Google to deprecate Win/Loss Report Dimensions and Bidding Insights Tool in DV360 Google this month announced it will deprecate some dimensions in Win/Loss reports and the Bidding Insights tool in Display & Video 360 on November 15, 2023.
Retail Amazon expands Sponsored Products campaigns to Apps and Websites Amazon this month announced it is expanding Sponsored Products ad program to apps and websites in the United States. Starting with Pinterest, BuzzFeed, Hearst Newspapers, Raptive, and Ziff Davis.
Social HubSpot integrates TikTok Ads HubSpot and TikTok this week announced a partnership to make community-based customer acquisition easier for B2B brands. The integration allows HubSpot customers to capture leads from TikTok directly in HubSpot's Smart CRM.
Video Amazon Ads launches Sponsored TV Amazon Ads this month launched Sponsored TV, a pre-packaged solution that includes retail-aware, shoppable ad formats, making it easy for brands to get started with streaming TV advertising and drive measurable results.
Search IndexNow reaches 60 Million Websites and 1.4 Billion URLs submitted daily IndexNow, a protocol that allows websites to notify search engines of content changes in real time, this month announced it has reached a significant milestone: 60 million websites are now joining IndexNow daily, and 1.4 billion URLs are being submitted each day.
Retail Google launches AR Beauty Ads Google this month announced the launch of new AR beauty tools for shoppers and brands on mobile browsers. The new tools allow shoppers to try virtually hair color and foundation. It also enables brands to promote their products with AR Beauty ads.
Search Google launches Related Search for Auto Ads in AdSense Google last week launch Related Search for Auto ads in AdSense, a new feature displaying search terms related to the content of the pages that users are viewing.
Audio SiriusXM and FOX News extend broadcast agreement SiriusXM and FOX News Media today announced a new long-term agreement to continue carrying FOX News Channel (FNC), FOX Business Network (FBN) and FOX News Headlines 24/7 exclusively across SiriusXM’s platforms.
Audio YouTube Music to become a podcast player YouTube announced last month that it will discontinue Google Podcasts in 2024 and moving all podcasts to YouTube Music. Google says this is part of a broader effort to create a centralized podcast destination that is better for both listeners and podcasters.
Video Disney opens its inventory to measurement partners and more DSPs Disney this week announced it is allowing third-party vendors to measure its video ad inventory, and that its inventory is now available across 30 DSPs (demand side platforms), representing large scale, midmarket and local platforms.
Social Meta reports revenue of $34.15 billion, an increase of 23% year-over-year Meta Platforms, Inc. (NASDAQ: META) this week reported strong advertising revenue for the third quarter of 2023, with a revenue of $34.15 billion, an increase of 23% year-over-year.
Retail Amazon launches Publisher Cloud introducing customized programmatic deals Amazon this week announced the launch of Amazon Publisher Cloud, a new collaboration service that enables publishers to plan programmatic deals and activate them in Amazon DSP, informed by the ability to analyze their first-party signals together with insights from Amazon Ads.
Data Microsoft Audiences now available in Invest (Microsoft DSP) Microsoft has launched a new Microsoft Audiences in Invest (Microsoft DSP - ex-AppNexus/Xandr). Microsoft Audiences enables advertisers to reach engaged Microsoft users with personalized ads.
Video Nielsen to access ACR data footprint from LG Nielsen this month announced that LG Ad Solutions will provide Nielsen with its ACR data for use in its national TV measurement service, giving Nielsen one of the largest ACR data footprint in the industry.
Display Google Ads to require certified Click Trackers Google this week announced it will begin fully enforcing its requirement for advertisers using click trackers to use certified click trackers.
Search Google Ads Introduces Search Themes for Performance Max Search themes are a new way to provide Google AI with information about what your customers are searching for and which topics lead to conversions for your business.
Display Google AdSense now lets publishers control Vignette ad frequency Google AdSense this week announced the roll out of new frequency controls for vignette ads in Auto ads. This FC (frequency control) gives publishers more control over how often vignette ads are shown to their users.
Data Google Analytics 4 adds calculated metrics Google Analytics 4 has received a new update that adds calculated metrics, a feature that allows users to create custom metrics by combining existing metrics with mathematical formulas.
Display Microsoft launches pubCenter, a Google competitor for small publishers Microsoft this week announced the launch of pubCenter, a new ad platform designed for small publishers monetize their websites. A competitor of Google AdSense.
