Search

Google adds context to structured data issues in Search Console

Google this week announced it has added more context to its error reporting in Search Console, starting yesterday.

Display

Google to introduce Anchor Ads in AMP pages

Google this week announced the introduction of Anchor Ads in AMP pages. Anchor ads will start appearing in AMP pages from April 11, 2022.

Search

Google to sunset AdWords API on April 27, 2022

Google today confirmed that it will sunset AdWords API on April 27. Developers currently using the AdWords API must upgrade to the Google Ads API.

Display

GumGum retires JustPremium brand

GumGum this month announced it has retired the JustPremium name, bringing the company fully under the GumGum brand. GumGum installed JustPremium founder Eric Visser as GumGum's President of EMEA.

Video

InMobi launches an end-to-end, video-led discovery and monetization retail media platform

InMobi yesterday announced the launch of an end-to-end, video-led discovery and monetization retail media platform.

Social

Smartly.io launches a budget visualizer and dynamic local inventory ads

Smartly.io today announced new automation capabilities for retailers with new tools: Budget Pacing Visualizer; Dynamic Local Inventory Ads; and Cross-Campaign Budget Optimization support for Pinterest.

Display

Smart integrates DV360 API for deal synchronization

Smart this week announced a new integration with the Display & Video 360 (DV360) API. When a deal is created in Smart platform, the deal will automatically become available in the DV360 negotiations tab.

Display

MGID acquires Italy’s Metup, its first acquisition

MGID today announced its first acquisition, a majority stake in Metup Native, a native advertising network in Italy.

Data

Nielsen to be sold to private equity, Elliott and Brookfield, for $16 billion

Nielsen yesterday announced that it has agreed to be acquired by a private equity consortium led by Elliott Investment Management and Brookfield Business Partners, in an all-cash transaction valued at approximately $16 billion.

Data

Japan adopts similar GDPR Consent starting in April

Japan’s Amended APPI will come into force on April 1, legislation that force companies to require companies to obtain consent from users for their personal-related information (PRI), when this data is shared with third parties who will likely associate that data with ‘Personal Information’.

Data

Optimizely (Welcome software) named leader in 2022 Magic Quadrant for Content Marketing Platforms

Optimizely today announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms. Optimizely says this is the fifth consecutive year that it has been positioned highest in the Leaders Quadrant.

Display

Google now accepts ads for sports betting, online casinos and daily fantasy sports in Ontario

Google today announced that is now accepting ads for sports betting, online casinos and daily fantasy sports in Ontario.

Audio

PRX to open third round of the Google Podcasts creator program

Public media organization PRX today announced a new round of the Google Podcasts creator program. This round is open to mid-career podcasters seeking to level up their productions.

Display

Meta ads, TikTok for Business and AppLovin are the top media sources in mobile advertising

AppsFlyer today released the 14th edition of its Performance Index, a ranking the top media sources in mobile advertising. Meta Ads takes top spot in SKAdNetwork Index ranking, followed by TikTok for Business and AppLovin.

Search

Google introduces support for Performance Max campaigns in Ads Editor

Google today rolled out a new version (2.0) of Google Ads Editor. The new version supports Performance Max (PMax) campaigns, asset groups and product groups.

Data

Microsoft Advertising revamps reporting infrastructure, now 60% faster

Microsoft Advertising today announced a major update to the reporting dashboard. The new reports work 60% faster.

Display

PubMatic to double engineering team in a new hub in Pune

PubMatic today announced it has plans to double engineering headcount over the next 12-18 months, as it opens a new engineering hub in Pune, India.

Retail

Google launches vehicle ads, a new ad format in Google Ads

Google this month launched vehicle ads in the US. Vehicle ads are an ad format which allows auto advertisers to promote their inventory of vehicles to interested customers shopping for vehicles on Google.

Retail

Free product listings conversions from GA4 are now available in Merchant Center

Google yesterday announced advertisers using Merchant Center are now able to see the conversions from free product listings by connecting the Google Analytics property with Merchant Center.

Data

Google to enforce European user consent policy on advertiser side

Google this month announced it will enforce European user consent policy on advertiser side, starting on May 11.

Display

Google to accept ads of state-licensed lotteries operators in Lithuania

Google this week announced it will begin accepting ads of state-licensed lotteries operators in Lithuania, starting on March 30.

Retail

FTC fines online fashion retailer for blocking negative reviews of its products

The fine is $4.2 million and Fashion Nova is prohibited from suppressing customer reviews of its products.

Search

Microsoft Automotive Ads to show in Yahoo! and DuckDuckGo

Microsoft this month announced the Automotive Ads will show in Bing search partners like Yahoo! and DuckDuckGo.

Data

TripleLift buys European DMP 1plusX

TripleLift today announced the acquisition of 1plusX, a DMP headquartered in Switzerland used by publishers like Axel Springer, Fox, Hearst and Le Figaro.

Search

Google to allow individual hotels to take part in free hotel booking links

Google this month announced beginning April will allow individual hotels to manually input their rates through their Google Business Profile, in order to participate in free hotel booking links.