Audio

YouTube Music to become a podcast player

YouTube announced last month that it will discontinue Google Podcasts in 2024 and moving all podcasts to YouTube Music. Google says this is part of a broader effort to create a centralized podcast destination that is better for both listeners and podcasters.

Video

Disney opens its inventory to measurement partners and more DSPs

Disney this week announced it is allowing third-party vendors to measure its video ad inventory, and that its inventory is now available across 30 DSPs (demand side platforms), representing large scale, midmarket and local platforms.

Social

Meta reports revenue of $34.15 billion, an increase of 23% year-over-year

Meta Platforms, Inc. (NASDAQ: META) this week reported strong advertising revenue for the third quarter of 2023, with a revenue of $34.15 billion, an increase of 23% year-over-year.

Retail

Amazon launches Publisher Cloud introducing customized programmatic deals

Amazon this week announced the launch of Amazon Publisher Cloud, a new collaboration service that enables publishers to plan programmatic deals and activate them in Amazon DSP, informed by the ability to analyze their first-party signals together with insights from Amazon Ads.

Data

Microsoft Audiences now available in Invest (Microsoft DSP)

Microsoft has launched a new Microsoft Audiences in Invest (Microsoft DSP - ex-AppNexus/Xandr). Microsoft Audiences enables advertisers to reach engaged Microsoft users with personalized ads.

Video

Nielsen to access ACR data footprint from LG

Nielsen this month announced that LG Ad Solutions will provide Nielsen with its ACR data for use in its national TV measurement service, giving Nielsen one of the largest ACR data footprint in the industry.

Display

Google Ads to require certified Click Trackers

Google this week announced it will begin fully enforcing its requirement for advertisers using click trackers to use certified click trackers.

Search

Google Ads Introduces Search Themes for Performance Max

Search themes are a new way to provide Google AI with information about what your customers are searching for and which topics lead to conversions for your business.

Display

Google AdSense now lets publishers control Vignette ad frequency

Google AdSense this week announced the roll out of new frequency controls for vignette ads in Auto ads. This FC (frequency control) gives publishers more control over how often vignette ads are shown to their users.

Data

Google Analytics 4 adds calculated metrics

Google Analytics 4 has received a new update that adds calculated metrics, a feature that allows users to create custom metrics by combining existing metrics with mathematical formulas.

Display

Microsoft launches pubCenter, a Google competitor for small publishers

Microsoft this week announced the launch of pubCenter, a new ad platform designed for small publishers monetize their websites. A competitor of Google AdSense.

Video

Crunchyroll joins Freevee and Prime Video Channels

Amazon this week announced Crunchyroll is now available on Amazon Freevee, with ads, and Prime Video Channels, without ads.

Retail

Amazon Ads tests AI Image Generation

Amazon this week announced it is testing a generative AI solution for image generation. An advertiser may have standalone images of their product against a white background, like a toaster.

Video

Disney: 50% of new subscribers chose ad-supported tier

Disney yesterday announced 50% of new subscribers are choosing the ad tier, meaning more reach for advertisers in Disney+.

Social

Meta updates “Why am I seeing this ad?” tool

Meta this week updated the “Why am I seeing this ad?” tool. Users can now access Ads Preferences directly from the “Why am I seeing this ad?” tool.

Social

Reddit introduces 5 new currencies in Reddit Ads

Reddit this week introduced 5 new currencies in Reddit Ads. The Reddit Ads Manager now supports Australian Dollars (AUD), Canadian Dollars (CAD), Euros (EUR), Great British Pound (GBP), and New Zealand Dollars (NZD).

Retail

Shopify replaces Scripts by Functions in 2024

Shopify today announced it will deprecate as of August 13, 2024. Merchants using Shopify Scripts need to migrate to Shopify Functions.

Retail

Microsoft launches a Listings App in BigCommerce Marketplace

Microsoft last month announced the launch of a Listings App in BigCommerce Marketplace. The app enables BigCommerce merchants to directly connect their store data with Microsoft Advertising.

Display

Online horse racing gambling ads in Maryland, Pennsylvania, West Virginia, and Virginia

Google this month announced it is now accepting ads for online horse racing in Maryland, Pennsylvania, West Virginia, and Virginia, in the United States of America.

Display

AMP HTML, Native App Install, and Flipbook creatives to be deprecated in April

Google this month announced the removal of several creative types in DV360. AMP HTML, Native App Install, and Flipbook creatives will be removed on April 3, 2023.

Display

Google to remove Gmail Ads from DV360 in April

Google this month announced it will remove Gmail Ads from DV360, the only Google platform where advertisers could still target only Gmail Ads. Google launched Gmail Ads in DV360 in 2019.

Social

Instagram Gifts

Instagram last week expanded Gifts to more creators in the US. Instagram Gifts enable followers to purchase stars and give them to creators on Instagram.

Video

TMB (Trusted Media Brands) taps Magnite for video adserving

Magnite today announced TMB selected Magnite’s Demand Manager as its pre-bid wrapper solution. TMB’s portfolio includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective, reaching over 200 million consumers worldwide.

Data

Specifications for implementing AdChoices and Consent Management Platforms

A coalition of privacy self-regulatory organizations today launched a uniform approach for brands and publishers to offer privacy controls on sites and apps through Consent Management Platforms (CMPs) and the AdChoices program.

Search

Google releases guidance over AI-generated content

Google last week released guidance over AI-generated content. Google says using automation -including AI - to generate content with the primary purpose of manipulating ranking in search results is a violation of Google’s spam policies.