Top signals dimensions now available for Target ROAS and Maximize conversion value campaigns Google Ads' top signals include device type, location, day of week, time of day, keywords, remarketing and customer match lists.
DOOH Ford`s Patent: Car Screens able to interact with Billboards The Infotainment Screens in the cars may soon be able to interact with the Billboards in the streets.
Google stops accepting display creatives with multiple .html files DV360 and CM360 enables advertisers to direct upload HTML5 display banners and rich media banners.
Data Oracle to participate in Unified ID 2.0 Unified ID 2.0 is an open-source identity solution that doesn`t rely on third-party cookies.
Data Google to extend Google’s machine learning models to behavioral reporting in Analytics Google Analytics` Behaviour Flow report visualizes the path users travelled from one page or Event to the next.
Google introduces an instantly match rate view for Customer Match lists in Google Ads Customer Match lists are audiences based on customer data: Email, Phone, First Name, and Last Name.
Retail Google forbids digital books in Shopping ads Shopping ads appear in Google Search, and Google Display Network, including YouTube, Gmail, and Google Discover.
DOOH OAAA releases a guide with measurement standards for capturing mobile users' exposure to DOOH campaigns DOOH Exposure Methodology Standardization Guidelines and Best Practices is a framework for standardizing the methodology for capturing mobile advertising IDs.
Google to introduce Consent Mode directly in Google Tag Manager Consent Mode was launched in beta, in September, last year. Consent Mode enables advertisers to tag their websites for European users that do not give their consent.
Data How users are disabling all in-app tracking in iOS and how ATT doesn't impact Apple Ads Apple last month released App Tracking Transparency (ATT) in iOS 14.5 update. This enables users to control which apps are allowed to track the activity across other companies' apps and websites.
Data Advertisers suffer a data outage in Google Marketing Platform The metrics affected are Begin-to-render Impressions, Provisional Impressions, and Viewable Impressions.
Social TikTok names Shouzi Chew as CEO Shouzi Chew nationality is Singaporean, and Singapore is the country where Shouzi Chew will be based in.
Data Google click identifier (GCLID) stops working in a handful of Google apps in iOS14 Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution.
Data Apple releases the App Tracking Transparency (ATT) in iOS 14.5 update iOS 14.5 update was released today in all devices using iOS, limiting the usage of the IDFA.
Data Facebook starts asking for consent under Apple's App Tracking Transparency (ATT) Google and Facebook go in opposite directions on App Tracking Transparency consent.
Social Snap Camera with 30 times more downloads because of the Coronavirus pandemic Snap today announced financial results for the quarter ended last month, and revealed that it has seen more than a 30x increase in the daily downloads of Snap Camera.
Data Samba TV partners with PubMatic Advertisers in United Kingdom, Germany, Italy, and France will be able to user Samba TV’s first-party Connected TV data directly in PubMatic.
Data Google to limit apps' access to other apps in Android Only antivirus apps, file managers, and browsers will also have access to other apps.
Audio Clubhouse launches a program to pay creators Clubhouse Creator First program will provide selected creators with a monthly stipend.
Getty Images to acquire Unsplash Unsplash photos will remain free. Unsplash founders continue to lead and operate the Unsplash business.
Display Criteo expands Criteo Retail Media API access to Pacvue, Perpetua, Flywheel, Kenshoo, and Tinuiti eCommerce advertising solutions gained directly access to Criteo Retail Media API.
Data Google: Cross-device conversions and view-through conversions still possible without third-party cookies Advertisers will be able to measure cross-device conversions and view-through conversions in Chrome, even without third-party cookies.
Data Is Ireland enforcing GDPR? Germany, France, Spain, and Italy show concerns with Ireland’s lack of action in enforcing GDPR.
Data Publishers to be able to build first-party audiences, even without third-party cookies Google's ID solution is called PPID (Publisher Provided Identifiers), and will enable publishers to do frequency capping, audience segmentation, targeting, and sequential ad rotation.
