Video Brightcove integrates Magnite's adserver Brightcove will integrate the SpringServe ad server and use Magnite SSP to their help customers monetize unsold ad opportunities.
Data Google introduces new ecommerce dimensions and metrics in Google Analytics Google yesterday announced the introduction of new ecommerce dimensions and metrics in GA4. Google Analytics now provides an item-scoped and event-scoped version of each ecommerce metric.
Social Meta to allow teens to control the types of ads they see Meta today announced it will introduce more ways for teens to manage the types of ads they see on Facebook and Instagram, starting in March.
Social Meta to limit ad targeting to reach teens on Facebook and Instagram Starting next month, advertisers will only be able to target teens, when age and locations are selected at the same time. Meta says gender to be removed from the targeting options when teens are targeted.
Display Google delays update in Chrome that would have wiped out ad blockers Google last month suspended the plan to phase out Chrome support for old Manifest v2 extensions. The phase out plan was scheduled to start this month. Manifest v3 roll out would have crippled ad blocker extensions in Google’s browser until the end of the year.
Search Google activates AI SpamBrain against link spam Google last month announced it has activated SpamBrain, an AI-based spam-prevention system, to detect sites buying links, and sites used for the purpose of passing outgoing links.
Video Nielsen to release Nielsen ONE Ads this week market-wide Nielsen ONE Ads will be available this Wednesday, January 11, market-wide, Nielsen last week announced.
Social Snapchat recommends users to uninstall the Snap Camera On January 25, 2023, Snap Camera will no longer be available to use or download.
Retail Advertisers now able to measure in-store sales impact via Meta Ads Manager IRI this week announced it is now integrated with Meta Ads Manager. According to IRI, advertisers on Meta’s Instagram and Facebook platforms have access to brand and product-level sales results for their shopper marketing campaigns.
Display IAS partners with Gadsme bringing viewability and invalid traffic measurement to in-game ads Integral Ad Science last month announced a partnership with Gadsme, a global in-game advertising platform designed for the gaming and eSports industries.
Display Yahoo SSP integrates Scope3 Yahoo is now offering carbon-neutral media measured by Scope3, via PMPs.
Data The Trade Desk launches Galileo for first-party data matching The Trade Desk yesterday announced Galileo, where advertisers are able to onboard and activate their first-party data, via CRM, CDP and clean room providers.
Retail Shopify launches Commerce Components for enterprise retailers Shopify yesterday announced the launch of Commerce Components, custom components of Shopify that enterprise retailers can integrate with their own systems.
Search Google to sunset Google Ads API v10 next month Google yesterday reminded advertisers it will sunset Google Ads API v10 on February 1, 2023.
Video Paramount EyeQ adopts Unified ID 2.0 Paramount yesterday announced the enablement of Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels, including including Paramount+, and Pluto TV.
Display DoubleVerify gains MRC accreditation for its Authentic Attention metrics DoubleVerify yesterday announced it has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution.
Social TikTok integrates IMDb via AWS Data Exchange TikTok has launched a new feature that allows users to link to movie and TV titles directly within the videos they create, IMDb today announced.
Retail Google introduces a price tracker in Chrome The price tracker notifies users if the price drops, and it tries to find discount codes from the retailer.
Social Meta fined in €390 million because of behavioural advertising on contractual basis The Irish Data Protection Commission (DPC) yesterday announced it has fined Meta in €390 million, for GDPR breaches.
Data Yahoo taps AWS for its ad tech business Amazon last month announced Yahoo will migrate all of its advertising technology workloads from its on-premises data centers to AWS.
Retail Amazon confirms the layoff of 18,000 people, mainly in stores and corporate Amazon today announced it will fire 18,000 people, with most role eliminations happening in Amazon Stores and Amazon’s People Experience and Technology Solutions (PXT) organizations.
Display Microsoft introduces ads in the Microsoft Store, the app store for Windows Microsoft today announced the introduction of advertising in the Microsoft Store, an app store for desktop PCs and laptops with the operative system Windows.
Data France’s data protection authority fines Apple due to non-consent IDFA usage in old iOS versions France’s data protection authority CNIL today announced it has imposed a fine of 8 million euros on APPLE DISTRIBUTION INTERNATIONAL.
Video Roku to launch their own TVs this spring The streaming company becomes an OEM (original equipment manufacturer) with the launch of 11 TV models TV ranging from 24” to 75”.
Video Google automates buying of YouTube Masthead in DV360 YouTube Masthead is a high impact ad format that shows in YouTube homepage, in Desktop, Mobile, and TV screens.
