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Black Friday: Shopify registers a 21% increase in sales

Black Friday: Shopify registers a 21% increase in sales

Shopify this week announced record sales on Black Friday. This year, Shopify sellers had nearly $2.9 billion sales.

Google renames YouTube Video discovery ads to In-feed video ads

YouTube Video discovery ads are now called In-feed video ads.

Taboola integrates video library from Getty Images into the ad platform

Taboola this month announced the integration of Getty Images library of stock video content within the Taboola Ads media buying platform, a new multiyear deal. According to Taboola, advertisers can now use high-quality videos from Getty in their campaigns. “The ability to create custom video content for campaigns with a

Facebook to give users more control over the ads they see

Facebook this month announced it will introduce more ad controls, enabling users to see fewer ads related to specific content. According to Facebook, users can already opt to see fewer ads related to politics, parenting, alcohol, and pets. And early next year, Facebook says it will give people control of

Google release Customer Match for all advertisers with over $50,000 lifetime spend

Google this week announced it will release Customer Match audiences in Google Ads for all advertisers with over $50,000 lifetime spend.

Microsoft And Google release all IP Addresses from crawlers

Microsoft and Google this month released the IP Ranges used by bots that crawl the web.

Retail and restaurants chains can now upload transactional data in Google Ads

Retail and restaurants chains can now upload transactional data in Google Ads

Google this week announced that retail and restaurant advertisers can now upload transaction data in Google Ads.

Data safety section in Android Play Store to go live in February 2022

Data safety section in Android Play Store to go live in February 2022

Google is asking marketers to provide information about their app’s privacy and security practices.

Google updates Ads Gambling and Games policy in Turkey

Google this month updated the Ads Gambling and Games policy for Turkey.

Google to hit 30 million subscribers on YouTube Premium in the US

eMarketer this month forecasted that YouTube Premium will hit 29.5 million subscribers in the US, by year-end 2021.

Google reaches 50 million Music and Premium subscribers

Google for the first time revealed how many users are paying for YouTube Music and YouTube Premium.

AppLovin buys MoPub for $1.05 Billion in cash

AppLovin this month bought MoPub for $1.05 billion in cash.

Google to block advertisers with sexually explicit content

Google this month announced an update Google Ads sexually explicit content policy.

Google to move all auctions in AdSense to first price

In the coming months, advertisers bidding on AdSense will pay what they bid.

Google stops using WEBM and 3GPP video transcodes

Google stops using WEBM and 3GPP video transcodes

Google this month announced it will stop using WEBM and 3GPP video transcodes in DV360.

DoubleVerify and Meetrics

DoubleVerify to acquire Meetrics

DoubleVerify this week announced it has entered into an agreement to acquire Meetrics GmbH, an European company doing ad verification, including viewability, audience verification, ad fraud detection, and brand safety monitoring.

TikTok launches shopping tabs and product discovery for Shopify merchants

TikTok launches shopping tabs and product discovery for Shopify merchants

TikTok last week introduced shopping tabs on profiles, among a select group of Shopify merchants in the US, UK, and Canada.

IAB Europe to audit vendors registered in the Transparency & Consent Framework

IAB Europe to audit vendors registered in the Transparency & Consent Framework

IAB Europe this week launched a TCF Vendor Compliance Programme. IAB Europe says the programme has the aim to identify and enforce against instances of non-compliant Vendor implementations.

Google introduces new system to generate titles in search results

Google last week introduced a new new system of generating titles for web pages in search results. Google is no longer using user's query to generate titles.