Social IAS launches a Pinterest integration for viewability and fraud measurement Integral Ad Science (IAS) this month launched a new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile app inventory.
Display AdSecure launches a new product to eliminate ads with explicit or potentially offensive images Content Classification has 3 distinct modules Unsafe Content, Ad Labels, and Logo detection.
Display Google limits AdSense reporting to 3 years and launches a new version of the report The old report goes away in September. Reporting data will be limited to 3 years
Display Pixalate research sees 800,000 delisted apps in H1 2020 In iOS, 88% of delisted apps had no address or an unidentifiable address (iOS).
Data Adform claims it’s ready for the end of third-party cookies Adform states that without the need for hundreds of third-party cookies, compliance with regulations such as GDPR and CCPA will be easier.
Data Optimizely’s Opticon20 conference goes virtual and is now free to attend In the past, the conference took place in San Francisco, and London.
Display IAS takes down the Context Control demo hours after launch There wasn't a consensus on Twitter around the classifications of the new IAS Context Control.
Video Google launches a video Content Explorer in Ad Manager Content Explorer provides publishers with a visual walkthrough of their video content library, grouped by relevant information, such as the content metadata or content bundles.
Audio Google updates Google Ad Manager API to include audio ads and Viewability Provider Companies Google yesterday updated the Google Ad Manager API. The version v202008 includes support for Audio Ads and the ability to specify multiple Viewability Provider Companies on a LineItem. Viewability Provider Companies are third-party companies used to measure creative viewability. According to the release notes from the v202008 of the Google
Search DuckDuckGo’s proposal to make Google’s search market share drop around 20% DuckDuckGo this month revealed results of a study showing that 24% of people in the U.S., 24% in the U.K., and 17% in Australia would choose a non-Google search engine when given the chance to select a preference on their mobile phones. The study was sponsored by DuckDuckGo,
Video OTT becomes one-fourth of all television minutes viewed in 2020 Netflix is the largest contributor to streaming share at 34%, followed by YouTube at 20%
Display WordAds starts optimizing against ad impressions that are viewable WordAds now strives for 70% viewability on all ad impressions.
Search Microsoft extends Dynamic Search Ads (DSA) into more 8 countries Advertisers in Italy, Netherlands, Sweden, Switzerland, Austria, Ireland, Belgium, and New Zealand have now access to Dynamic search ads (DSA) in Microsoft Bing.
Data How to link Google Analytics with Google Ads? 1. Sign in to Google Analytics and click Admin 2. Go to the PROPERTY column and click Google Ads Linking 3. Then click + NEW LINK GROUP 4. Select the Google Ads accounts you want to link, then click Continue. 5. Turn linking ON for each view in the property in
Data Supermetrics raises 40 million euros Supermetrics helps marketers to connect data from popular marketing platforms into destinations like Google Sheets, Google Data Studio, and Excel.
Display Google tells mobile app publishers to prepare for the iOS 14 GMA SDK is prepared for the new AppTrackingTransparency framework
Display Fewer people are using ad blockers, AudienceProject's study shows From 2016 to 2020, the share of the online population using ad blockers has decreased across all countries.
Data Integral Ad Science launches Context Control, a suite of brand safety & suitability solutions IAS now allows advertisers and publishers to test their contextual technology.
DOOH Nielsen partners with Talon Outdoor to bring their data into Out of Home (OOH) Nielsen this month announced a partnership with Talon Outdoor, an independent Out of Home media specialist in the UK. The partnership combines Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada. Nielsen says Nielsen Marketing Cloud’s data is now available for activation for OOH. The same
Video What is a Heavy Ad? Google considers a Heavy Ad when the ad uses more than 4 megabytes of network bandwidth, or uses the main thread for more than 15 seconds in any 30 second window, or uses the main thread for more than 60 seconds in total. The user must have not interacted with
Audio Spotify partners with Riot Games consolidating the gaming audience on their platform Spotify is creating an Official League of Legends Esports hub, exclusive and original podcasts. The official League of Legends soundtrack racks up over 4.8 million Spotify listeners per month.
Display Foursquare Visits receives MRC’s first-ever accreditation for location data Foursquare Visits is now accredited by MRC for the Location-Based Advertising Measurement Guidelines.
Display OpenX launches Apollo, a product to customize and optimize publishers’ Prebid configuration OpenX yesterday launched Apollo, a new product that gives publishers of all sizes the ability to customize and optimize their Prebid configuration and maximize programmatic revenue. Apollo also offers an analytics suite that highlights trend information and provides real-time monitoring and alerting for immediate detection of production issues. “Many publishers
