Google Auto-tagging Google auto-tagging is a feature in Google Ads that automatically adds a Google Click Identifier (GCLID) parameter to the URLs of the ads.
Display Curated Deals Curated deals are a type of programmatic advertising that involves packaging together high-quality inventory from multiple publishers into a single deal. This allows advertisers to reach their target audiences more effectively and efficiently.
Social Christmas decorations and Christmas nails are the Pinterest trends for December Pinterest has released its trend predictions for December 2023, highlighting the top trends that users are likely to search for and pin during the holiday season.
Retail Cyber Monday was the busiest day for the Internet in 2023 Cloudflare analyzed Internet traffic and e-commerce trends to provide insights into consumer behavior and cybersecurity threats during this peak shopping period.
Data EDPB to adopt guidelines on Technical Scope of ePrivacy Directive's Article 5(3) The European Data Protection Board (EDPB) has taken a significant step towards enhancing privacy protections with the adoption of Guidelines pertaining to the technical scope of Article 5(3) of the ePrivacy Directive.
Video Checklist for buying premium TV advertising In a move to enhance transparency and accountability in the video advertising industry, last month, the FreeWheel Council for Premium Video (FWC) and the Video Advertising Bureau (VAB) have collaborated to introduce a new checklist for buying premium TV advertising.
Search Google updates Course Structured Data Recommendations Google last month announced new recommendations for providing course structured data to enhance the visibility of courses in search results.
Data Google's Privacy Readiness Guide Google's 2024 Privacy Readiness Guide is designed to help businesses prepare for the deprecation of third-party cookies in Chrome, which is scheduled to happen in the second half of 2024.
Video Google expands Brand Lift Studies Cross-Exchange to connected TV (CTV) devices in DV360 Display & Video 360, Google’s DSP, last month announced the expansion of its Brand Lift studies Cross-Exchange to connected TV (CTV) devices.
Display Google provides details on how Protected Audience can be integrated by publishers Protected Audience (former FLEDGE API) allows publishers to sell advertising space to buyers who have already shown interest in the publisher's content.
Social Instagram rolling out new features for content creation Instagram last month rolled out a number of new features and updates to make it easier for creators to express themselves and connect with their audiences.
Social Reddit launches Carousel Ads and Product Ads Reddit yesterday announced the launch of two new ads Conversation Placement. The two new ads are Carousel Ads and Product Ads.
Search Google Ads to allow Sports Betting Ads in Florida Google this month announced it will begin to accept and run ads for sports betting from licensed entities in Florida. The change is part of an update to the Google Ads Gambling and games policy United States country-specifics, which went into effect on November 15, 2023.
Search Bing introduces Generative AI Captions Bing this month announced the launch of Generative AI Captions, a groundbreaking feature that utilizes the power of artificial intelligence to provide users with concise and informative summaries of web pages.
Video YouTube Select Shorts to be available in Display & Video 360 Instant Reserve Google this week announced advertisers will be able to reserve Shorts ads on YouTube Select lineups using Display & Video 360 Instant Reserve.
Search Google forbids advertising or sale of e-juice products on its Shopping and Free Listings platforms In a move to protect public health, Google this month announced that it will no longer allow the advertising or sale of e-juice products on its Shopping and Free Listings platforms.
Video Ad-supported streaming continues to gain momentum in Indonesia The findings underscore the rising popularity of ad-supported streaming in Indonesia, revealing that 69% of TV viewers in the country engage in ad-supported streaming.
Display Google updates Political Content Policy for Taiwan Effective December 2023, Google will update its Political Content policy to include restrictions in Taiwan. The policy update will prohibit ads featuring political parties, current elected officeholders, or candidates for certain elected offices on Google platforms in Taiwan.
Retail Google Merchant Center to sunset first-click, linear, time-decay, and position-based attribution models Google has announced that it will be sunsetting first-click, linear, time-decay, and position-based attribution models in Merchant Center conversion tracking.
Social Blending Organic and Paid Content on LinkedIn A recent blog post by Michael Rossini, Associate Director of Paid Media & Performance Marketing at National University, highlights the power of blending organic and paid content on LinkedIn to effectively engage prospective students and drive enrollment.
DOOH JCDecaux and Grupo Publigrafik merge to become the most diversified Outdoor Advertising Platform in Central America JCDecaux Top Media and Grupo Publigrafik's outdoor advertising branch in Central America today announced a merger to create the most diversified outdoor advertising platform in terms of geographies and products as well as services.
Audio Meta unveils Audiobox, an AI text-to-audio generator Audiobox significantly expands the capabilities of generative AI for audio, enabling users to create custom audio content with greater ease and control.
Video FreeWheel and OrkaTV partner to enhance FAST channel advertising for marketers FreeWheel and OrkaTV today announced a new partnership to provide marketers with enhanced access to and targeting capabilities within the growing free-ad supported streaming television (FAST) sector.
Search Comscore unveils Generative AI Search measurement capabilities Comscore today announced the launch of its new Generative AI (artificial intelligence) search measurement capabilities.
Audio Nielsen study uncovers Consumer Ad Avoidance trends A Nielsen study, released today, revealed the majority of consumers are actively avoiding ads across various media platforms, including podcasts, streaming services, and live TV.
