PPC Land (Page 197)

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Google Consumer Interest Insights

Google Ads rolls out Consumer Interest Insights to all advertisers

Consumer interest insights enables advertisers to understand how customers are searching and engaging with their ads on Google.

Criteo partners with Flipkart

Flipkart integrates Criteo’s retail ads

Flipkart will integrate Product Performance Ads (PPA) powered by Criteo’s commerce media technology.

Spotify Call-to-Action Cards for Podcast Ads

Spotify rolls out call-to-action (CTA) cards in podcast audio ads

Call-to-action (CTA) cards on podcast ads in the Spotify apps enables advertisers to display clickable ads in podcasts.

Spotify's first quarter 2022 earnings

Spotify’s ad revenue grows 31% in the first quarter

Spotify’s ad revenue grew 31% in the first quarter, reaching €282 million.

Asset audience insights in Google Ads

Google to introduce 2 new type of insights for Performance Max campaigns

The 2 new insights are asset audience insights and diagnostic insights.

Performance Max

Google to introduce a new goal in Performance Max campaigns focused on new customer acquisition

Performance Max is a campaign type providing advertisers with a unified buying service to all Google Ads inventory.

Data safety section in Google Play

Google Play begins giving context about the data each app collects

Data safety is a section on Google Play where users can see information about how apps collect, share and secure users’ data.

Cdiscount Advertising

Cdiscount ad revenue reaches €16 million in Q1

Cdiscount is a French e-commerce website with products such as electronics, household appliances and food.

Deezer to go public in France’s Next40 index

Deezer is valued at €1.05 BN.

Google releases Onboard Online for all publishers using Ad Exchange in Ad Manager

Open Bidding in Google Ad Manager enables publishers to have more demand exchanges competing for ads. Google takes care of the payments.

Share of total US TV Time in streaming

Netflix to consider offering a low price plan with ads

Netflix may offer a lower-priced plan with ads as subscription option.

Google expands the advertiser verification program to 37 new regions

Google gives advertisers 30 days to submit their answers.

Fifa launches an ad-funded OTT platform

FIFA+ is available for free in English, French, German, Portuguese, and Spanish.

DoubleVerify earns MRC accreditation for YouTube video viewability

Accreditation was granted for 3rd party calculation and reporting of YouTube video viewable impressions and related viewability metrics, based on DoubleVerify's integration with Google Ads Data Hub (ADH), in desktop, mobile web, and mobile in-application environments.

Triton Digital names John Rosso as new President and CEO

Prior to joining Triton Digital, Rosso held several positions in the broadcasting industry.

Google updates Inappropriate Content in advertising policies

Google updates Inappropriate Content in advertising policies

Google will forbid advertisers with content that shares personally identifiable information promoting financial fraud, identity theft, harmful direct contact, or harassment.

DV360 to introduce TrueView dimensions and metrics in instant reporting

Instant reporting enables advertisers to see data immediately.

People watching TV

Google to introduce YouTube co-viewing metrics in Google Ads and DV360

In a study with Nielsen, Google found that 26% of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22% on linear TV.

YouTube CTV and YouTube TV to be available in Nielsen Total Ad Ratings (TAR) in the U.S.

YouTube TV is a streaming television service, only available in the US, that offers live TV, on demand video and cloud-based DVR from more than 85 television networks. YouTube CTV is YouTube on Connected TVs.

IMDb TV changes name to Amazon Freevee and expands to Germany

The rebrand to Amazon Freevee will happen on April 27.

The IAB Digital AdOps Conference Sydney

The IAB Digital AdOps Conference Sydney 2022 now available on YouTube

The Sydney Digital Ad Ops was held on April 7.

Manager account dashboards in Google Ads

Google introduces manager account dashboards in Google Ads

Advertisers are able to create and edit dashboards in Google Ads.

TripleLift launches a GREEN Exchange Traded Deal

TripleLift launches a GREEN Exchange Traded Deal

TripleLift Exchange Traded Deals (ETD) are frequently refreshed to deliver the most relevant placements.