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AI technology now enables businesses to automate complex marketing processes through Adobe's Experience Platform Agent Orchestrator announced September 10, 2025.
by Luis Rijo
Google Ads debuts text guidelines feature to enhance brand control across Performance Max and AI Max campaigns with term exclusions and natural language restrictions.
by Luis Rijo
Reddit introduces publisher-focused tools within Pro platform to help media outlets track content performance across 110M+ daily users while improving article engagement.
by Luis Rijo
Netflix and Amazon Ads enable advertisers to purchase premium streaming inventory through automated demand-side platform across 11 international markets.
by Luis Rijo
PayPal Ads and PubMatic unite to provide verified audience insights based on transaction data for high-intent consumer targeting through programmatic platform.
by Luis Rijo
Magnite announces streamr.ai acquisition on September 9, 2025, bringing AI-powered CTV ad creation tools to small business marketers through ecosystem partnerships.
by Luis RijoLinkedIn and Ipsos research shows 94% of marketers agree trust building represents most important factor for B2B brand success as influencer collaboration delivers 39 percentage point lift in brand awareness goals compared to traditional marketing approaches.
by Luis Rijo
Google's search team will host its first Chinese-language Search Central Live event in Hong Kong on October 31, 2025, targeting ecommerce businesses expanding into international markets.
by Luis Rijo
AI technology now enables businesses to automate complex marketing processes through Adobe's Experience Platform Agent Orchestrator announced September 10, 2025.
by Luis Rijo
ODDITY Tech reported record full-year 2025 revenue of $810 million while disclosing a severe disruption in user acquisition costs linked to algorithm changes at its largest advertising partner, triggering a stock collapse that has wiped over 66% of the company's market value in a single month.
Flipboard onboarded dozens of independent publishers in February 2026, using algorithm boosts and human editors to fight Google Zero and media consolidation. 158 characters.
OpenAI today announced 900M weekly ChatGPT users, 50M subscribers, and a $50B Amazon investment as part of a $110B funding round at a $730B valuation.
Grindr's indirect revenue hit $74M in 2025, up 37% year-over-year, driven by programmatic strength and direct brand sales as the LGBTQ+ platform expands its ad strategy.
California SB 1130 targets wearable recording devices like smart glasses, requiring explicit consent in businesses and banning indicator light tampering, with fines up to $10,000.
A class action filed Feb. 19 in California accuses Google of transmitting Americans' browsing data to Chinese-affiliated ad partners via real-time bidding, violating federal national security rules.
New VAB and TVision data shows premium video platforms deliver 33% stronger co-viewing, 49% longer sessions, and 18% higher sustained attention than YouTube on CTV.
JWX launched Vertical Video on February 19, 2026, giving publishers a one-line JavaScript tool to create swipeable, social-like experiences on owned properties amid search traffic declines.
AI technology now enables businesses to automate complex marketing processes through Adobe's Experience Platform Agent Orchestrator announced September 10, 2025.
by Luis Rijo
Google Ads debuts text guidelines feature to enhance brand control across Performance Max and AI Max campaigns with term exclusions and natural language restrictions.
by Luis Rijo
Reddit introduces publisher-focused tools within Pro platform to help media outlets track content performance across 110M+ daily users while improving article engagement.
by Luis Rijo
Netflix and Amazon Ads enable advertisers to purchase premium streaming inventory through automated demand-side platform across 11 international markets.
by Luis Rijo
PayPal Ads and PubMatic unite to provide verified audience insights based on transaction data for high-intent consumer targeting through programmatic platform.
by Luis Rijo
Magnite announces streamr.ai acquisition on September 9, 2025, bringing AI-powered CTV ad creation tools to small business marketers through ecosystem partnerships.
by Luis RijoLinkedIn and Ipsos research shows 94% of marketers agree trust building represents most important factor for B2B brand success as influencer collaboration delivers 39 percentage point lift in brand awareness goals compared to traditional marketing approaches.
by Luis Rijo
Google's search team will host its first Chinese-language Search Central Live event in Hong Kong on October 31, 2025, targeting ecommerce businesses expanding into international markets.
by Luis Rijo