Amazon sold 175 million items on the latest Prime Day

Amazon yesterday revealed that it has sold more than 175 million items throughout the 2 days of Prime Day. According to Amazon, on July 15 and 16, sales surpassed the previous Black Friday and Cyber Monday combined. Amazon says Prime Day 2019 was another record-breaking for independent third-party sellers. Globally,

Display

AdStage integrates Quora Ads

AdStage yesterday integrated Quora Ads in their platform.

Display

Outbrain partners with Evolve Media

Outbrain yesterday announced it did a partnership with Evolve Media.

IPA expecting 1.1% growth in 2019 for the marketing budgets in the UK

Latest Bellwether data, released yesterday by IPA, show that there is a stalling of growth of the available marketing budgets.

Google to introduce detailed ads.txt reporting and to change Active View Viewable Time in DV360

Google is changing the Authorized Seller State dimension values on DV360. The change will happen in August and September.

Display

Google depreciates User List dimensions and renames social metrics in Campaign Manager

Google is depreciating audience performance report dimensions. The reporting updates will happen in August and September.

Retail

European Commission opens antitrust investigation into Amazon Marketplace

The European Commission yesterday opened an antitrust investigation to assess whether Amazon’s use of sensitive data from independent retailers who sell on its marketplace is in breach of EU competition rules.

Amazon amends its terms for third-party sellers, pushed by the German regulator

Bundeskartellamt, the competition regulator from Germany, yesterday announced conclusions of the abuse of dominance proceedings against Amazon, initiated in November 2018.

Vendasta raises $40M in growth capital

Vendasta say these investments will enable the expansion of its Saskatoon-based team from 285 people to 650 in the next three years.

Data

Free HubSpot CRM now includes email marketing, Google and LinkedIn Ads

HubSpot this week announced that it now offers free email creation, sending, and analytics as part of the free HubSpot CRM.

DuckDuckGo is now working with Apple Maps

DuckDuckGo this week announced that is using Apple to display maps.  DuckDuckGo says that it doesn’t share any personally identifiable  information such as IP address with Apple and that user’s approximate  location information, sent by the browser, is discarded immediately  after use on the local searches. Apple’s

Smart acquires InsideAll

Smart this month acquired InsideAll, a technology company that facilitates client-side Header Bidding for publishers.

Data

Dentsu to acquire a majority stake in Ugam

Dentsu yesterday reached an agreement to acquire a majority stake in Ugam Solutions, with an option of making it a wholly-owned subsidiary in the future.

Audio

Triton Digital wins ExchangeWire’s The Wires APAC 2019 Best New Product or Service – Sell Side

Triton Digital yesterday won the ExchangeWire’s The Wires APAC 2019 Best New Product or Service – Sell Side for their supply-side platform, Yield-Op.

Video

RTL combines MPN Divimove, United Screens, and RTL MCN

RTL Group is combining its European multi-platform networks (MPNs) to create what it describes as “Europe’s leading digital studio”.

Wavemaker names Toby Jenner as global CEO

GroupM agency Wavemaker this month named Toby Jenner Global CEO.

DOOH

Daktronics Joins DPAA, the out-of-home marketing association

DPAA yesterday announced that Daktronics has joined its membership ranks.

Socialbakers releases a Content Hub

Socialbakers releases a Content Hub, a go-to place for marketers to collaborate, plan and create content.

Social

TikTok launches Pro Accounts offering new insights to creators

TikTok this week launched Pro Accounts, offering creators visibility into how their videos are performing with fans. For now, TikTok Pro Accounts are for free.

Display

33Across appoints Allie Kline to Board of Directors

33Across has appointed Allie Kline, former Oath, Chief Marketing, and Communications Officer, to its Board of Directors.

Social

Facebook expands the info on “Why am I seeing this ad?”

Facebook 4 years ago launched the feature “Why am I seeing this ad?” This page enables users to understand and adjust how the information influences the ads they see.

Data

OneTrust raises $200 million and is now valued at $1.3 billion

OneTrust this week closed an investment of $200 million led by Insight Partners.

Half of U.S. Consumers are buying disruptor brands

IAB yesterday released the study “Disrupting Brand Preference” showing that disruptor brand shoppers comprise 48 percent of all U.S. consumers.

Data

NinthDecimal launches a multi-touch attribution (MTA) solution for foot traffic measurement

hDecimal yesterday launched a multi-touch attribution (MTA) solution for foot traffic measurement.

Data

Bain Capital agrees to buy 60% of Kantar in a valuation of $4.0bn

WPP today announced that is selling 60% of Kantar to Bain Capital Private Equity.