PPC Land (Page 203)

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Google Report Editor

Google increases Report Editor capacity from 10 to 200 accounts

Google this month announced it has increased the capacity of the Report Editor, from 10 accounts to 200 accounts.

Adzooma opens up free access and suspend billings during coronavirus outbreak

Adzooma this week announced it is providing free access to their platform until June 2020. Adzooma platform manages, optimises and reports on over $500 million a year in ad spend across Google, Facebook and Microsoft.

Google gives $340 million in Google Ads credits to all SMBs

Google this week announced that is giving $340 million in Google Ads credits. The credits are available to all SMBs with active accounts over the past year.

News websites with an increase number of unique visitors because of COVID-19

News websites with an increase number of unique visitors because of COVID-19

Taboola this week is seeing an increase in readership on Business news – 69% increase – Local News – 53% increase – Government & Politics – 49% increase – General News – 12% increase. According to Taboola, this is related to the growing number of COVID-19 cases in the USA.

Google Podcasts in iOS

Google launches Google Podcasts in iOS

Google this week launched Google Podcasts on iOS. Google says that regardless of the platform users are using, the listening progress will sync across devices. Google this week also announced that users can now subscribe to podcasts on the web.

PubMatic launches Audience Encore offering a way for audience monetization via deals

PubMatic launches Audience Encore offering a way for audience monetization via deals

PubMatic this month announced the launch of Audience Encore, a way for publishers to monetize audience data. Audience Encore enables publishers to activate both data and inventory on programmatic, via deal IDs.

host-read audio ads

AdsWizz launches automated host-read audio ads on AudioMatic

AdsWizz this week launched audio host-read campaigns in AudioMatic, the AdsWizz Audio DSP. According to AdsWizz, the automated host-read ads enables marketers to maintain authenticity and connection while creating scale.

Apple starts blocking all third-party cookies in Safari

Apple starts blocking all third-party cookies in Safari

The new versions of Safari in iOS and iPadOS 13.4 and Safari 13.1 on macOS, will block all third-party cookies by default, Apple’s WebKit team this week announced.

Contextual ads obtain 2 times better ad recall, GumGum study finds

Contextual ads obtain 2 times better ad recall, GumGum study finds

A study conducted by GumGum, in partnership with SPARK Neuro, saw that ads with the most contextual relevance elicited 43% more neural engagement and 2.2 times better ad recall.

App campaigns in Google Ads

Google rolls out new asset reporting updates for App campaigns in Google Ads

Google this month rolled out new asset reporting updates for App campaigns in Google Ads. Belinda Langner, Senior Product Manager at Google, wrote the new reporting updates to provide detailed and actionable insights.

appeal feature for disapproved ads

Google Ads launches an appeal feature for disapproved ads

Google this month announced the launch of a new feature enabling advertisers to appeal policy decisions in Google Ads.

Google recommends advertisers to evaluate advertising during Coronavirus pandemic

Google recommends advertisers to evaluate advertising during Coronavirus pandemic

Google today recommended advertisers to evaluate the ads during the Coronavirus pandemic.

Increased height of Sponsored Brands ads on mobile

Amazon increases the height of Sponsored Brands ads on mobile

Amazon this month increased the height of Sponsored Brands ads on mobile. Amazon says this change will provide a better experience for shoppers and to help drive engagement.

The Trade Desk expands integration of Samba TV data into Australia

The Trade Desk this month announced the integration of Samba TV, at a global level, starting with Australia. Samba TV is a provider of consumer cross-screen television insights and analytics.

Google Publisher Toolbar

Google to sunset Google Publisher Toolbar by May, this year

Google this month announced that it is sunsetting Google Publisher Toolbar. Google will remove Google Publisher Toolbar from the Chrome Web Store, beginning of May 2020.

Google to remove third-party pixels from YouTube, starting on June 2020

Google this month announced the deadline to remove all third party pixels from YouTube. Starting on June 1, 2020, all YouTube campaigns must have enabled Ads Data Hub linking to be eligible for third-party measurement.

CTAs on bumper and non-skippable YouTube ads

Google to introduce CTAs on bumper and non-skippable YouTube ads

Google this week announced that will introduce CTA (call-to-action overlays) on YouTube bumper and non-skippable ads. Call-to-action overlays enable advertisers to display an interactive element helping to drive clicks.

Google AdSense to remain on second-price auction

Google AdSense will remain on second-price bidding, while Google Ad Manager (Ad Exchange inventory) evolved to a unified first-price auction.

Anchor ads in AdSense

Google updates design of the anchor ads in AdSense

Google last month changed the appearance of anchor ads in AdSense, the program publishers use to monetize their websites with ads.

Dark Mode and Notifications in Google Ads mobile app

Google introduces Dark Mode and Notifications in Google Ads mobile app

Google this month introduced Dark More and Notifications in Google Ads mobile app. According to Google, the Dark mode can be activated on the Settings page of the app.

Ad-supported Tubi now accessible in over 30,000 hotel rooms

Tubi this month announced that entered a deal with Enseo, launching its library on Enseo’s in-room entertainment platform accessible in over 30,000 hotel rooms, on over 20 hotel and resort brands. Tubi is a free ad-supported video on demand (AVOD) service.

Attribution in Google Ads

Google revamps Attribution in Google Ads

Google this month revamped Attribution in Google Ads. Attribution was previously known as Search Attribution, and according to Google, the new overview page helps advertisers to visualize the customers’ paths to conversion.

RhythmOne introduces self-serve support for Preferred Deals

RhythmOne last month introduced self-serve support for Preferred Deals. According to RhythmOne, Preferred Deals enable publishers to offer a specific buyer the option to bid on inventory on a first right of refusal basis.