Europeans now have the option to choose the search engine on Android Google this week announced that is changing Android in Europe so Europeans have new screens with an option to download search different search apps and browsers. Google is complying with the antitrust measures imposed by the European Commission. According to Google, the new screens are rolling out over the next
Europeans now have the option to choose the search engine on Android Google this week announced that is changing Android in Europe so Europeans have new screens with an option to download search different search apps and browsers. Google is complying with the antitrust measures imposed by the European Commission. According to Google, the new screens are rolling out over the next
Display Sizmek to sell the DSP for up to $36 million Sizmek is trying to sell the DSP for up to 36 million. This is the first asset sale since Sizmek filed for chapter 11, The Wall Street Journal reports. A bankruptcy judge scheduled a hearing to consider Sizmek’s sale request on April 29, and Zeta is available to buy.
Display Chitika shuts down after being terminated by their biggest exchange partner Chitika this month emailed publishers announcing that is shutting down operations, after more than 15 years in business.
Display AMP Real URL by Cloudflare will show publishers' URLs on AMP results Google this week rolled out support in Google Search’s AMP web results to link to signed exchanges. This makes publishers' content to appear with their own domain, and not with Google's domain. Cloudflare calls this feature AMP Real URL.
Display Google moves all auctions to first price by late July Google Ad Manager will move to a first-price auction, Google announced last month. Google says the transition will be made gradually and the open auction pricing rules will be replaced with the unified pricing rules.
Display Google launches a beta for unified pricing rules on Ad Manager Unified pricing rules enable publishers to manage the pricing of the inventory across all indirect sources of demand from a single place in Google Ad Manager.
Video GeoEdge uncovers distribution of malvertising in Header Bidding GeoEdge this week announced that it has uncovered a new type of malvertising distributed on the WebRTC (Web Real-Time Communications) via ads on programmatic exchanges, predominantly through header bidding.
Audio Amazon creates a new certification for Alexa Skill developers The certification is AWS Certified Alexa Skill Builder and Amazon says it's the industry's first and only certification that validates personal ability to build, test, and publish Amazon Alexa skills.
Video Streaming: Facebook moves live videos completely to RTMPS Facebook today announced that all live video uploads will be required to use RTMPS (RTMP over a TLS/SSL connection) by May 1, 2019. Publishers need to shift from RTMP (insecure) to RTMPS (RTMP over a TLS/SSL connection).
Display Engageya launches Storiya, native ads similar to Snapchat stories According to Engageya, Storiya will enable publishers to engage audiences with the story format that has become familiar on Instagram, Snapchat and Facebook – featuring video, photos and text overlays in a vertical aspect ratio and dynamic style.
Data Publicis confirms Epsilon's acquisition for $4.40 billion in cash Publicis Groupe today confirmed the acquisition of Epsilon, for a cash consideration of $4.40 billion. Epsilon was a subsidiary of Alliance Data Systems Corporation, a US company providing loyalty and marketing services.
Display Tappx launches a free hosting tool for the new app-ads.txt Tappx says it has created the free web hosting service App-ads-txt.com to help mobile app developers to integrate app-ads.txt without the need for a domain, website or additional development.
Retail African online retailer Jumia goes public and shares close up 75% Last month, Africa’s largest e-commerce platform filed the paperwork with SEC to go public on the New York Stock Exchange. Yesterday, Jumia went public and the stock closed up 75% at $25.46 per share. Initially the stock was priced at $14.5.
Video What we know about Disney's new streaming service Disney yesterday announced the new Disney streaming service, at a cost of $6.99 a month for each subscriber. Disney+ will launch on November 12, and in its first year will have more than 25 original series and 10 original films, Disney said.
Search Digital advertising in Ireland grew 17% in 2018 IAB Ireland this month revealed that the total digital ad spend had a growth of 17% for 2018, reaching 574 million euros. Display advertising was €250m, while search retained €286m.
Data Google now supports more than 80 different vendors on Tag Manager Google today mentioned on Twitter that Tag Manager is supporting more than 80 vendors. Google Tag Manager works with both Google and third-party tags.
Display Mobile App revenue grows by 16.9% in the first quarter Sensor Tower today revealed estimations on the app revenue at the App Store and Google Play during the first quarter of 2019. The estimation is $19.5 billion for the first quarter of 2019, a number that represents a 16.9 percent year-over-year increase from the year-ago quarter.
Video TVision launches a new TV Performance Metrics Platform TVision this week announced its new TV Performance Metrics Platform - making campaign and ad-level metrics available for brand marketers. TV viewability and attention data are now available.
Retail Amazon third-party sellers represent more than 50% of Amazon's retail business Jeffrey Bezos, CEO of Amazon, yesterday shared the annual letter to share owners where he has shown the share of physical gross merchandise sales sold on Amazon by independent third-party sellers, a percentage that reached 58% in 2018.
Social Pinterest launches conversion optimization campaigns Pinterest today launched conversion optimization on their ad platform. Conversion optimization is a new campaign type that optimizes Promoted Pins for specific actions, rather than just clicks.
Data WP Engine partners with HubSpot WP Engine yesterday announced a partnership with HubSpot to provide WP Engine’s customers HubSpot’s services including marketing, sales, service, and customer relationship management (CRM) software for their WordPress sites.
Video Prime Video to become available in TVision Amazon and T-Mobile this week announced an agreement bringing Prime Video to TVision Home later this year. TVision Home is T-Mobile’s rebranded and upgraded version of Layer3 TV.
Social Facebook introduces new brand safety controls for advertisers Facebook yesterday introduced new brand safety controls for advertisers. There are 3 brand safety options available: Limited inventory, Standard inventory, and Full inventory.
Data sellers.json : IAB Tech Lab submits to public comment new technology to increase trust in programmatic The IAB Technology Laboratory today released for public comment sellers.json and OpenRTB SupplyChain object, new technology to increase trust on the supply-side of real-time bidding and programmatic buying.