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Europeans now have the option to choose the search engine on Android

Google this week announced that is changing Android in Europe so Europeans have new screens with an option to download search different search apps and browsers. Google is complying with the antitrust measures imposed by the European Commission. According to Google, the new screens are rolling out over the next
Apr 20, 2019 2 min read

Europeans now have the option to choose the search engine on Android

Google this week announced that is changing Android in Europe so  Europeans have new screens with an option to download search different  search apps and browsers. Google is complying with the antitrust  measures imposed by the European Commission. According to Google, the  new screens are rolling out over the next
Apr 20, 2019 2 min read
Sizmek Zeta
Display

Sizmek to sell the DSP for up to $36 million

Sizmek is trying to sell the DSP for up to 36 million. This is the first asset sale since Sizmek filed for chapter 11, The Wall Street Journal reports. A bankruptcy judge scheduled a hearing to consider Sizmek’s sale request on April 29, and Zeta is available to buy.
Apr 20, 2019 1 min read
Chitika shuts down after being terminated by their biggest exchange partner
Display

Chitika shuts down after being terminated by their biggest exchange partner

Chitika this month emailed publishers announcing that is shutting down operations, after more than 15 years in business.
Apr 19, 2019 1 min read
Signed Exchange
Display

AMP Real URL by Cloudflare will show publishers' URLs on AMP results

Google this week rolled out support in Google Search’s AMP web results to link to signed exchanges. This makes publishers' content to appear with their own domain, and not with Google's domain. Cloudflare calls this feature AMP Real URL.
Apr 19, 2019 1 min read
Google moves all auctions to first price
Display

Google moves all auctions to first price by late July

Google Ad Manager will move to a first-price auction, Google announced last month. Google says the transition will be made gradually and the open auction pricing rules will be replaced with the unified pricing rules.
Apr 19, 2019 1 min read
Google Ad Manager
Display

Google launches a beta for unified pricing rules on Ad Manager

Unified pricing rules enable publishers to manage the pricing of the inventory across all indirect sources of demand from a single place in Google Ad Manager.
Apr 19, 2019 1 min read
Malvertising
Video

GeoEdge uncovers distribution of malvertising in Header Bidding

GeoEdge this week announced that it has uncovered a new type of malvertising distributed on the WebRTC (Web Real-Time Communications) via ads on programmatic exchanges, predominantly through header bidding.
Apr 19, 2019 1 min read
Amazon Alexa
Audio

Amazon creates a new certification for Alexa Skill developers

The certification is AWS Certified Alexa Skill Builder and Amazon says it's the industry's first and only certification that validates personal ability to build, test, and publish Amazon Alexa skills.
Apr 17, 2019 1 min read
Streaming: Facebook moves live videos completely to RTMPS
Video

Streaming: Facebook moves live videos completely to RTMPS

Facebook today announced that all live video uploads will be required to use RTMPS (RTMP over a TLS/SSL connection) by May 1, 2019. Publishers need to shift from RTMP (insecure) to RTMPS (RTMP over a TLS/SSL connection).
Apr 17, 2019 1 min read
Engageya launches Storiya, native ads similar to Snapchat stories
Display

Engageya launches Storiya, native ads similar to Snapchat stories

According to Engageya, Storiya will enable publishers to engage audiences with the story format that has become familiar on Instagram, Snapchat and Facebook – featuring video, photos and text overlays in a vertical aspect ratio and dynamic style.
Apr 15, 2019 1 min read
Publicis confirms Epsilon's acquisition
Data

Publicis confirms Epsilon's acquisition for $4.40 billion in cash

Publicis Groupe today confirmed the acquisition of Epsilon, for a cash consideration of $4.40 billion. Epsilon was a subsidiary of Alliance Data Systems Corporation, a US company providing loyalty and marketing services.
Apr 14, 2019 2 min read
app-ads.txt
Display

Tappx launches a free hosting tool for the new app-ads.txt

Tappx says it has created the free web hosting service App-ads-txt.com to help mobile app developers to integrate app-ads.txt without the need for a domain, website or additional development.
Apr 14, 2019 1 min read
African online retailer Jumia
Retail

African online retailer Jumia goes public and shares close up 75%

Last month, Africa’s largest e-commerce platform filed the paperwork with SEC to go public on the New York Stock Exchange. Yesterday, Jumia went public and the stock closed up 75% at $25.46 per share. Initially the stock was priced at $14.5.
Apr 13, 2019 1 min read
Disney Plus
Video

What we know about Disney's new streaming service

Disney yesterday announced the new Disney streaming service, at a cost of $6.99 a month for each subscriber. Disney+ will launch on November 12, and in its first year will have more than 25 original series and 10 original films, Disney said.
Apr 13, 2019 2 min read
Digital advertising in Ireland grew 17% in 2018
Search

Digital advertising in Ireland grew 17% in 2018

IAB Ireland this month revealed that the total digital ad spend had a growth of 17% for 2018, reaching 574 million euros. Display advertising was €250m, while search retained €286m.
Apr 12, 2019 1 min read
80 different vendors on Tag Manager
Data

Google now supports more than 80 different vendors on Tag Manager

Google today mentioned on Twitter that Tag Manager is supporting more than 80 vendors. Google Tag Manager works with both Google and third-party tags.
Apr 12, 2019
Mobile App revenue grows by 16.9% in the first quarter
Display

Mobile App revenue grows by 16.9% in the first quarter

Sensor Tower today revealed estimations on the app revenue at the App Store and Google Play during the first quarter of 2019. The estimation is $19.5 billion for the first quarter of 2019, a number that represents a 16.9 percent year-over-year increase from the year-ago quarter.
Apr 12, 2019 1 min read
TV Performance Metrics Platform
Video

TVision launches a new TV Performance Metrics Platform

TVision this week announced its new TV Performance Metrics Platform - making campaign and ad-level metrics available for brand marketers. TV viewability and attention data are now available.
Apr 12, 2019 1 min read
Amazon third-party sellers represent more than 50% of Amazon's retail business
Retail

Amazon third-party sellers represent more than 50% of Amazon's retail business

Jeffrey Bezos, CEO of Amazon, yesterday shared the annual letter to  share owners where he has shown the share of physical gross merchandise sales sold on Amazon by independent third-party sellers, a percentage that reached 58% in 2018.
Apr 12, 2019 1 min read
Pinterest Ads
Social

Pinterest launches conversion optimization campaigns

Pinterest today launched conversion optimization on their ad platform. Conversion optimization is a new campaign type that optimizes Promoted Pins for specific actions, rather than just clicks.
Apr 11, 2019 1 min read
WP Engine partners with HubSpot
Data

WP Engine partners with HubSpot

WP Engine yesterday announced a partnership with HubSpot to provide WP Engine’s customers HubSpot’s services including marketing, sales, service, and customer relationship management (CRM) software for their WordPress sites.
Apr 11, 2019 1 min read
TVision
Video

Prime Video to become available in TVision

Amazon and T-Mobile this week announced an agreement bringing Prime Video to TVision Home later this year. TVision Home is T-Mobile’s rebranded and upgraded version of Layer3 TV.
Apr 11, 2019 1 min read
Facebook introduces new brand safety controls for advertisers
Social

Facebook introduces new brand safety controls for advertisers

Facebook yesterday introduced new brand safety controls for advertisers. There are 3 brand safety options available: Limited inventory, Standard inventory, and Full inventory.
Apr 11, 2019 1 min read
sellers.json : IAB Tech Lab submits to public comment new technology to increase trust in programmatic
Data

sellers.json : IAB Tech Lab submits to public comment new technology to increase trust in programmatic

The IAB Technology Laboratory today released for public comment sellers.json and OpenRTB SupplyChain object, new technology to increase trust on the supply-side of real-time bidding and programmatic buying.
Apr 11, 2019 1 min read
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