Search Google introduces auction insights into Google Ads' Report Editor The auction insights report enables advertisers to compare performance with other advertisers who are participating in the same auctions.
Social Socialbakers launches conversational AI chatbots Conversational AI chatbots enable agents to focus on more complex, and personalized conversations.
Data Experian buys Tapad for $280 million in cash Tapad's forecasted revenue was $50 million for 2020. Tapad has a graph that includes includes digital ad IDs, clustered at the individual and/or household level.
Display Google expands Nielsen mobile digital ad ratings (mDAR) measurement to more countries Nielsen mobile digital ad ratings enables advertisers to measure ads served to tablets/smartphones via native app-store applications.
Display Magnite launches Demand Manager Mobile, a unified auction for mobile apps Demand Manager Mobile was build on the open-source Prebid SDK.
DOOH IAB Europe releases a guide for programmatic Out Of Home (OOH) advertising Programmatic DOOH is flexible, and real-time, enabling advertisers to do hyper local targeting.
Retail Amazon launches Amazon DSP in the Netherlands With Amazon DSP, advertisers are able to programmatically buy display and video ads both on and off Amazon.
Video Amazon DSP introduces a beta for Fire TV ads Fire TV ads are sponsored tiles that appear on the Fire TV home screen.
Display MediaMath partners with Spaceback to bring social ads into programmatic Spaceback Social Display formats are similar to Instagram, Facebook, Pinterest, Twitter, and LinkedIn ads.
Retail Criteo's revenue drops 11% in Q3 2020 Criteo is transforming its business into a Commerce Media Platform. The new solutions grew 43% year-over-year, and Retail Media grew close to 60% year-over-year.
Display Google AdSense to show Vignette Ads on desktop Vignette Ads to show on screens wider than 1000px.
Video Amazon rolls out worldwide Prime Video signals in Audience Builder Prime Video signals in Audience Builder helps advertisers to drive brand engagement from audiences streaming different movies or TV series.
Retail Amazon DSP introduces video completion targeting Completion Rate is the percentage of video impressions that played to completion.
Retail Amazon introduces Deal Dimensions in reporting Amazon this month introduced Deal Dimensions in the reporting of Amazon DSP.
Retail Amazon releases Amazon Advertising API The Amazon Advertising API lets advertisers to take reports.
DOOH OAAA creates a working group to establish standards for OOH in OpenRTB The Out of Home Advertising Association (OAAA) this month has created a working group to establish standards for OOH in OpenRTB.
Retail Amazon introduces bulk device targeting in Amazon DSP Device targeting enables advertisers to target specific devices or environments, like mobile web or desktop.
Retail Amazon DSP introduces bulk edit of supply bids and total budget Bulk edits enables advertisers to edit multiple Line Items at the same time in Amazon DSP.
Retail Amazon launches a Shopper Panel Amazon Shopper Panel to be used on ad measurement, retail insights, and intelligence. Shopper Panel is only available in the US.
Data Semcasting launches Activate, a new cookie-free audience and attribution platform Semcasting developed a platform that does attribution, build audiences, is connected with DSPs, social platforms, and has CRM onboarding, all connected with an omnichannel identity graph.
Data Google still investing in Campaign Manager, the adserver for buyers Google guarantees that it will continue to invest in Campaign Manager, as the digital ads ecosystem evolves with an increased focus on privacy, new regulations, and changes in technology platforms.
Display DOJ and 11 US states hit Google with an antitrust lawsuit The antitrust case 1:20-cv-03010 was submitted today in the United States District Court for the District of Columbia. Google replied saying this is a "deeply flawed lawsuit."
DOOH TPS Engage’s DOOH DSP partners with Adsquare TPS Engage’s DOOH DSP services over 100.000 digital billboards in 25 countries.
Data Google to remove the Insights Tab from Campaign Manager Google says the Insights Tab from Campaign Manager had low usage.
