Data

Knowi analytics platform integrates Nielsen data

Knowi last month joined the Nielsen Connect Partner Network. Knowi says it will enhance their data connectivity options beyond the customers’ owned datasets, by joining market data from Nielsen into Knowi’s analytics platform.

Data

Webtrekk becomes Mapp after being acquired last year

The German marketing and customer intelligence platform, Webtrekk, this month is being rebranded as Mapp, after being bought in June, 2019. Webtrekk is headquartered in Berlin, with servers in European Union.

Social

ChurnZero integrates LinkedIn’s Data Validation to flag contacts no longer with a company

ChurnZero last month announced that it has integrated LinkedIn’s Data Validation. ChurnZero says that is now leveraging LinkedIn Sales Navigator’s “Data Validation” to improve customer data and automatically is flagging contacts who are no longer with the organization listed in the CRM.

Video

DoubleVerify launches a certification program for Connected TV Fraud Protection

DoubleVerify last month announced a connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. The first DSPs certified are Amobee, MediaMath, SpotX, The Trade Desk and Xandr.

Video

Revcontent rolls out Video Native Ads

Revcontent last month announced that has rolled out Video Native Ads in the platform. Advertisers can now upload their own video content and transform it in an ad. There is a request to have access to this feature.

Data

The Trade Desk partners with Gojek to provide insights on offline sales in Southeast Asia

Gojek and The Trade Desk last month announced a partnership to provide advertisers with insights into the impact of their online advertising campaigns on offline sales.

Audio

AudioGO integrates AudioEngage

AudioGO, the new self-serve audio ad buying service from AdsWizz, last month announced the integration of AudioEngage. AudioEngage is an Audio Advertising Network of Spanish-language media company Entravision.

Search

Botify launches ActionBoard, a new insights tool for prioritising SEO actions

Botify this month launched ActionBoard, a new insights tool for prioritising SEO actions. The updates for this month also include a new visual identity, with a redesigned logo and website.

Video

Netflix opens a new office in Paris

Netflix this month announced it is opening a new office in Paris. Netflix’s Paris office will have 40 employees. Netflix says that will significantly increase its investment in France with 20 new French productions and partnerships in 2020.

DOOH

DAX exchange to include DOOH and Audio inventory

DAX this month announced that it will enter the DOOH from February, 2020. DAX exchange will have digital out of home available, together with audio, and advertisers will be able to buy it via DSPs, including The Trade Desk, Vistar Media, Mediamath, and Hivestack.

Search

Google integrates CRM conversions from Zapier in Google Ads

Google this week announced the integration of Zapier in Google Ads. Jon Diorio, Director of Product Management at Google Ads, wrote that Google and Zapier collaborated to develop a Google Ads integration. Zapier is a workflow automation tool connecting over 1500 apps.

Data

Adjust extends its Ad Revenue reporting to MAX

Adjust last week extended its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin, the mobile measurement company announced. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising.

Retail

Amazon rolls out a new history feature for Sponsored Products and Sponsored Brands campaigns

Amazon last week rolled out a new history feature for Sponsored Products and Sponsored Brands, providing a summary of all changes made to campaign settings in the past 90 days.

Search

Botify starts participating in Bing’s new content submission API pilot

Botify this month announced that is participating in Bing’s new content submission API pilot. According to Botify, FastIndex has a new API integration with Bing that notifies the search engine of the content in real time, and lets webmasters surpass the 10,000 URL limit set through the Bing API.

Social

Twitter rolls out a new takeover ad in the Explore tab

Twitter this month rolled out Promoted Trend Spotlight, a new takeover ad product, now available in the United States, the United Kingdom, Japan, Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, Saudi Arabia, South Korea, Spain, and Thailand.

Video

RTL AdConnect partners with TVSquared to offer TV attribution in Europe

RTL AdConnect this month partnered with TVSquared to offer TV attribution in Europe. TVSquared says this marks the first time a media owner has launched a European TV attribution initiative for advertisers.

Data

DoubleVerify launches Authentic Performance measuring exposure and engagement

DoubleVerify this month launched Authentic Performance, a new product that provides predictive data expected to drive campaign performance.

Video

Parallel tracking for Video campaigns to become mandatory in Google Ads

Google this month announced that parallel tracking will become mandatory for video campaigns in Google Ads. According to Google, the last day to run video campaigns without parallel tracking will be March 31st, 2020.

Video

Xandr launches Pause Ads

Xandr this month launched Pause Ads across traditional and connected TV channels. Pause Ads appear when users hit the pause button.

Data

Google Chrome to kill third-party cookies within 2 years

Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy Sandbox to make third-party cookies obsolete within 2 years.

Audio

Spotify rolls out Podcast Ads

Spotify this month roll out Podcast Ads, using a Streaming Ad Insertion (SAI) together with Spotify planning, reporting, and measurement capabilities.

Video

RhythmOne launches a Partner Hub for publishers

RhythmOne last week announced the launch of a new set of self-serve tools for publishers to activate programmatic deals across connected TV (CTV), video and banner inventory. The tools are part of a new Partner Hub for publishers, launched to support the RhythmOne supply-side platform (SSP).

Audio

Triton integrates its audio marketplace in Rubicon exchange

Triton this month integrated its marketplace into Rubicon Project’s exchange. All publishers using Triton’s SSP have now their inventory sold via Rubicon Project exchange.

Data

LiveRamp launches a Consent Management Platform

Liveramp last month launched a CMP (Consent Management Platform). Liveramp’s CMP is called Privacy Manager, a preference and consent management platform (CMP) that enables marketers and publishers to interact with consumers, and manage their data.

Data

PubMatic launches an Identity Hub integrating over 10 partner IDs

PubMatic last week launched an Identity Hub. According to PubMatic, the Identity Hub is an enterprise, ID-agnostic identity management solution, that extends Prebid’s open-source User ID module, making it easier for publishers to monetize programmatically.