Video DoubleVerify detects a 161% increase year-over-year in fraudulent CTV traffic DoubleVerify this month released stats for Ad Fraud in Connected TV (CTV) for the first quarter. Between January and April of 2020, DoubleVerify detected a 161% increase year-over-year in fraudulent CTV traffic.
Audio Deezer introduces Podcasts in Turkey Deezer today announced it has launched podcasts in Turkey. Deezer says users in Turkey can now access their favorite podcasts in the dedicated “Shows” tab in the app.
Retail Criteo hires Sherry Smith to lead the Retail Media commercial team Criteo today announced the appointment of Sherry Smith as Managing Director of Retail Media of the Americas region. Criteo says Sherry Smith will lead and oversee daily operations and strategy for Criteo’s Retail Media commercial team.
Data Index Exchange launches IX Bridge, an Identity Solution for publishers Index Exchange says IX Bridge provides a solution for publishers who can’t easily deploy identity solutions, such as the IX Wrapper Library or Identity Library.
Retail Shopify merchants able to sell their products on Walmart.com, starting today It’s the first time Walmart has partnered with a commerce platform, enabling SMB to sell in their marketplace.
Data Clickagy launches Privacy Clusters, a solution for the end of third-party cookies Clickagy, a 3rd party data provider, today announced the launch of Privacy Clusters, a solution for the coming end of third-party cookies.
Social Snapchat camera can now identify plants, trees, and dog breeds Snap last week integrated new Scan partners into Snapchat app enabling users to identify plant, trees, and dog breeds.
Social Snap to sell movie tickets within Snapchat app Snap this week announced the launch of Atom Mini, where users can watch movie trailers, buy movie tickets and share movie plans with friends within the Snapchat app.
Video FreeWheel: Connected TV is now a mature platform “The results of FreeWheel’s latest Signature Insights report show that CTV is now a mature platform,” said David Dworin, Vice President, Advisory Services, FreeWheel.
Search Winston Churchill’s picture disappears from Google’s Knowledge Panels Yesterday users started to notice the image of Winston Churchill was not showing up in Google’s knowledge graph. The knowledge graph appear when users search for British prime ministers.
Retail Ecommerce sales to jump 18% this year in the USA, eMarketer forecasts eMarketer this month forecasted a jump of 18% this year for the total ecommerce sales in the USA. eMarketer says ecommerce sales will climb 18.0% to reach $709.78 billion this year, representing 14.5% of total US retail sales in 2020.
Data carwow data now available via Liveramp Liveramp this week announced that carwow is now using Liveramp’s Safe Haven, where carwow will deliver a data solution to advertisers in the automotive industry.
Social DW’s documentary shows how Silicon Valley companies are deleting online content Deutsche Welle, the German public international broadcaster, today published on YouTube the documentary The cleaners – social media’s shadow industry.
Search Google starts using the link attributes rel=”sponsored” and rel=”ugc” for ranking Google this month announced that it is starting to use rel=”sponsored” and rel=”ugc” for ranking purposes, along with rel=”nofollow”.
Video Time spent with OTT video content to surpass 62 minutes per day this year eMarketer this month forecasted that the average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019.
Video Google to add an OTT line item in DV360 Google this week announced a new line item type in DV360, in addition to the existing 5 line items types. The new line item type “OTT line item” is adapted for buying TV ads across screens, and it will be added this month in DV360.
Video Google creates a TV section in DV360’s Marketplace Google today announced a new TV section in DV360’s Marketplace. In DV360’s Marketplace, advertisers can search publishers and inventory, now also for TV.
Audio Deezer Introduces Podcasts in Israel Deezer this week introduced podcasts to Israel. Podcasts are available in Israel in the podcast tab “Shows.”
DOOH Understanding Programmatic DOOH IAB Australia last week hosted a webinar about Digital Out of Home (DOOH). The webinar is open for non members and it explains the differences between programmatic DOOH and programmatic on other channels, like video and display. The slides are available here.
Retail Amazon launches Sponsored Display product targeting in Canada Amazon this week launched Sponsored Display product targeting in Canada. Amazon merchants in Canada can now use Sponsored Display in Seller Central.
Display Google to roll out Custom Bidding in DV360 Google this month announced the roll out of Custom Bidding in DV360. Custom Bidding enables advertisers to write custom scripts that define how much an impression is worth. The roll out will happen in the following weeks.
Retail TabMo’s DSP starts measuring incremental store visits in real-time TabMo yesterday launched In-Store Impact, a new self-serve product that tracks incremental store visits in real-time. TabMo says the real-time footfall uplift data is tied directly to the advertising activity in TabMo’s demand side platform (DSP) Hawk.
Social Substack introduces private newsletters Substack today announced the introduction of Private Substacks, using a new “invite-only” mode.
Audio Deutsche Telekom to launch a smart speaker for 49.99 euros Deutsche Telekom today announced the launch of a new Smart Speaker, that comes with Deutsche Telekom’s new voice assistant, and also with Amazon’s Alexa, as second voice assistant.
DOOH OOH: DPAA to held the Canada Summit as a live zoom event DPAA today announced that its third annual Canada Summit will be held as a live zoom event on Wednesday, July 15 at 11am ET.
