By the end of 2019, UK adults will have spent a daily average of 5 hours, 16 minutes (5:16) with digital media. This represents 52.2% of media consumption. According to eMarketer, this is the first time, in the UK, that UK adults spent more time with digital media

Acxiom last week announced that it has integrated its data on AWS Data Exchange, a service from Amazon Web Services (AWS) that enables the use of third-party data in the cloud. AWS Data Exchange will provide access to Acxiom’s expansive aggregated data for marketing analytics, including data from countries

Adelphic DSP last week announced that integrated pre-bid custom keyword optimization from Integral Ad Science (IAS). Adelphic says is among the first to market with this solution that ensures advertisers can avoid specific keywords within a URL string, improving brand safety and reducing wasted spend on undesirable inventory. According to

Pandora this week announced that is now certified by TAG with the seal “Certified Against Fraud”. According to Pandora, the certification covers all Pandora inventory. Pandora says that both Pandora and AdsWizz have jointly completed a number of initiatives to earn the TAG Certified Against Fraud Seal, and to ensure

Index Exchange yesterday announced that has hired Haruyo Kagawa as Managing Director in Japan. Haruyo Kagawa was Country Manager, Japan at Unruly, and before was in Yahoo Japan, Amazon and Facebook. “At Index Exchange, we understand the importance of aligning with our Japanese partners to ensure their programmatic efforts are

GroupM this week announced that will close 2019 with more than $50B in annual billings for the first time, according to COMvergence’s projections GroupM is WPP’s media investment group and has 3 agencies in the top five of global media agency networks based on billings. The number 2

Rubicon Project and Telaria today announced an agreement to combine in a stock-for-stock merger. Rubicon Project and Telaria are listed in the New York Stock Exchange: NYSE:RUBI and NYSE:TLRA. According to Rubicon Project, the merge of the 2 companies will create the world’s largest independent sell-side advertising

Amazon this year, in October, launched a News app on Fire TV, and in Fire tablets. Amazon this month announced advertisers can buy ads on this app, by turn on the News genre in Amazon DSP. According to Amazon, Fire TV and Fire tablet owners are seeing the app appear

Scout24 yesterday announced the sale of AutoScout24 and Finanzcheck to Hellman & Friedman, an American private equity company. Hellman & Friedman is based in San Francisco, while Scout24 is listed in Frankfurt stock exchange, headquartered in Munich, and with operations in Berlin. AutoScout24 is one of the top 3 auto

Smart today announced the acquisition of the LiquidM DSP. Smart until now worked on the supply side only, but with this acquisition it will move also towards the buy side as well. According to Smart, LiquidM’s technology will be integrated into Smart’s technology stack. “Our industry currently faces

Eyeota this week appointed the co-founder Kristina Prokop as chief executive officer (CEO). Kevin Tan, also co-founder, is stepping down from the role. According to Eyeota, Kevin Tan will remain on the board of directors of Eyeota. Kristina Prokop, the new Eyeota CEO, was previously Chief Customer Officer and has

Telefónica Deutschland, owner of the brand O2, this week announced that will start building a 5G network in 2020. Telefónica says the 5G expansion will start in the five largest German cities of Berlin, Hamburg, Munich, Cologne, and Frankfurt, and should be largely completed by the end of 2021 Telefónica

Tappx this week announced it has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch a Programmatic Server-Side Ad Insertion (PSSAI) OTT/CTV (Over-the-Top/Connected TV) solution. According to Tappx, the Programmatic Server-Side Ad Insertion will programmatically insert contextually relevant OTT/CTV video ad content. The

YouTube this year reached $1 billion in revenue globally from in-app subscriptions, since the app began monetizing in October 2015 through YouTube Red (renamed in 2018 to YouTube Premium), Sensor Tower Store Intelligence estimates. The United States has been responsible for the greatest share of the app’s lifetime revenue,

Amobee today announced a new integration with Nielsen-generated demographics. For the first time, Nielsen-validated demographics (national TV panel) will be expanded across Gracenote’s smart TV viewing and ad exposure data (ACR technology), inclusive of connected TV viewing. According to Amobee, Nielsen is utilizing machine learning to compare behavioral patterns

Apple Podcasts are since today available on Alexa-enabled Amazon devices in the United States, Amazon and Apple announced today. To make Apple Podcasts the preferred podcast provider with Alexa, users can set Apple Podcasts as the default podcast provider in the Alexa app. The option is available in Settings, Music