Engagio last month integrated Bombora B2B Intent data. Engagio says the new product integration combines first-party engagement data and third-party intent insight to measure active demand for accounts, prioritize which accounts need action by sales, and orchestrate the right plays across human and automated channels. According to Engagio, companies can

Outbrain this month released a new study comparing native vs social. The study found that native ads shown on premium news sites are more likely to be trusted (+44%), clicked on (+21%) and lead to future purchases (+24%) than ads that appear on social media platforms. Lumen conducted the study,

Joyn this month launched a subscription plan for Joyn in Germany. Joyn has 5 million active users. Joyn PLUS+ offers over 60 live TV channels in HD, 6 additional pay-TV channels, an films and series from maxdome. Joyn PLUS+ costs 6,99€ per month. The subscription can be cancelled monthly.

BFM, Malaysia’s only independent business radio station, this month partnered with Triton Digital to monetize the streaming audio and podcast content. BFM will utilize Triton’s Tap Ad Server to dynamically insert highly targeted audio ads into their streams. BFM will also be integrated in Triton’s programmatic audio

Google this month introduced a new limitation on the vignettes. Users will only see this ad format once per hour, and per site. Before, vignettes were only shown to users between page loads within the same site, but Google will start showing vignettes to users who are between page loads

Google Optimize is now automatically displaying a custom page for users that arrive at a website via a Google Ads campaign, Google announced this month. According to Google, the custom page will be visible to the user for 24 hours. To display a custom page, advertisers need to add the

Google this month announced that it will no longer allow political affiliation to be used to target ads to users or to promote advertisers’ products or services in the United States. Google will discontinue political affiliation targeting starting on January 6, 2020. Advertisers not complying with the policies may have

Google last week rolled out a new tab in Analytics called Attribution. Attribution is a free cross-channel, multi-touch attribution solution, and released as a beta feature. In Attribution, advertisers can report conversion totals de-duplicated across digital channels, have a consolidated view of the digital performance, and build an understanding of

Google last week released worldwide YouTube Mastheads on TV Screens. The YouTube Masthead on TV screens is available worldwide and advertisers can buy the placement on a CPM basis. Google says advertisers can now buy the YouTube Masthead across devices (mobile, desktop, and TV screens) or only on TV screens.

Google Ads is now showing performance insights based on the conversions. The insights are available in the bid strategy report and include the performance on device type, location, day of the week, time of day, and keywords. The signals will be viewable for campaigns using Target CPA and Maximize conversions

IAS last week announced the acquisition of ADmantX. Integral Ad Science (IAS) says the acquisition will bring patented technology and related expertise to IAS, and relationships with brands and publishers worldwide. ADmantX technology delivers comprehension of online content, enabling advertisers and publishers to match the ads to relevant content. “ADmantX

IAB Europe this week announced that 131 CMPs (Consent Management Platforms) out of over 150 passes a validation test, being awarded the official TCF v1.1 Compliant Seal. IAB Europe says the CMPs not compliant were suspended temporarily, and the ones that don’t demonstrate an interest in complying will

Microsoft today launched a redesigned version of the Microsoft Advertising Editor for Windows and Mac. The redesigned Microsoft Advertising Editor now includes open betas: Recommendations, Filtering (a quicker way to search), and Responsive Search Ads, but also the possibility to Undo/Redo, or to targeting zip codes. The recommendations from

JustPremium this month announced it has implemented Sellers.json and the OpenRTB SupplyChain Object in all outgoing bid requests. JustPremium says advertisers will not need to worry anymore about fraudulent traffic, nor about vendors reselling impressions to duplicate them and drive up costs. JustPremium says it was one of the

IAB Tech Lab today released version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework supports compliance with the CCPA (California Consumer Privacy Act) for the digital advertising ecosystem. According to IAB Tech Lab, the IAB CCPA Compliance Framework provides ad tech companies with assurances

Google is sunsetting the AdSense iOS and Android apps. The AdSense apps are used by publishers to have access to reporting on their earnings. Only one-third of users access AdSense from mobile devices. According to Google, this is part of a review of the AdSense mobile strategy and a focus

Pixalate this week released the report on App-ads.txt and Ads.txt trends, where it found out that Google Ad Manager is listed in 99% of all ads.txt files. The SSPs following Google are AppNexus (Xandr), Rubicon Project, Pubmatic, OpenX, Index Exchange, and AOL (Verizon Media), but with percentages

From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies and saw that invalid traffic (IVT) rates in TAG Certified channels fell to 1.41%, from 1.68% in the same prior-year period, a 16% improvement. These are the results from TAG’s

Google yesterday integrated the Sign in with Apple authentication, in beta, on the latest versions of the Firebase SDKs for iOS, Android, and the web. Sign in with Apple enables users to sign in to applications and websites using their Apple ID. The Firebase Authentication (via Firebase SDKs) provides an

The ICO – the GDPR regulator in the UK – this week released guidance about special category data. Special category data is personal data concerning health, sex life, sexual orientation, genetic, racial or ethnic, biometric, or religious/trade union/philosophical/political membership. The guidance makes clear how special category data should be

Pixalate this week released a report on App-ads.txt and Ads.txt trends. Pixalate saw a 1,122% increase in app-ads.txt adoption in Q3 2019. Over half of the top 1k programmatic apps have now app-ads.txt implemented. And over 1 million domains now have ads.txt. According to

Google yesterday announced that will stop sending contextual information on the bid requests, starting in February 2020. According to Google, this a result of engagement with the European data protection authorities, and the intent is to take an additional step to further guard user privacy. Chetna Bindra, Senior Product Manager,