Data UK regulator investigates RTB in compliance with GDPR; Google and IAB Europe cooperate ICO, the UK regulator, was the first to publish a report, last month, that initiate the investigation on RTB (Real Time Bidding).
Data AppLovin acquires SafeDK AppLovin, a mobile gaming platform, announced today it has acquired SafeDK, a software development kit (SDK) management platform that ensures ad quality, performance, and stability in mobile apps.
Scott Sullivan joins Adswerve as Chief Sales Officer Scott Sullivan has joined the Denver-based team as the company’s new Chief Sales Officer, Adswerve today announced.
Display Mobile surpasses TV for the first time in the US US adults will spend more time using their mobile devices than they will spend watching TV.
Data Usercentrics CMP receives new funding to accelerate global expansion Usercentrics, the Consent Management Platform (CMP) headquartered in Munich, Germany, today announced a Series A financing round led by growth fund ALSTIN Capital, with participation from existing investors Cavalry Ventures and Reimann Investors.
Data GasBuddy receives TAG certification against ad fraud GasBuddy today announced it has received the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG).
Google introduces modeled conversions in Google Ads for App Campaigns on iOS mobile web browsers Google this month announced that App ads from Google Ads will start to show for more searches on iOS mobile web browsers. According to Google, this happens as app installs and in-app conversion events from iOS browsers are now included in your campaign reporting. App campaigns that are active will
Display Sony integrates Taboola into Sony News Suite services Taboola this month partnered with Sony Network Communications, to integrate Taboola News into Sony News Suite services.
Display Google introduces Position Content targeting in DV360 The targeting enables advertisers to target the position in content, for video and for display.
WPP acquires Italian AQuest WPP this month acquired the Italian technology-driven creative agency, AQuest.
Data Alexa’s Site Overview tool is not dead, and just received a major upgrade Last month, Amazon renewed Alexa’s Site Overview tool. Advertisers and publishers use Alexa’s Site Overview tool to find opportunities to grow the traffic and analyse the competition.
WPP names Andreas Vretscha CEO of GroupM Austria WPP this month named Andreas Vretscha Chief Executive Officer (CEO) in Austria.
Google Ads API returns to Beta due to slow response times Google last week announced that Google Ads API was returning to the Beta status, after feedback about slow response times compared to the AdWords API.
Data Deutsche Telekom starts the 5G rollout in Germany, €84.95 per month Deutsche Telekom this month announced that is starting the 5G rollout in Germany in six cities: Berlin, Bonn, Darmstadt, Hamburg, Leipzig, and Munich.
Data Kasasa partners with Acxiom to create an omnichannel customer view Acxiom last week announced a new multi-year partnership with Kasasa, a financial technology, and marketing provider committed to driving results for over 900 community banks and credit unions.
Data IAB Tech Lab completes its Data Transparency Standard The IAB Technology Laboratory last week announced the completion of version 1.0 of its Data Transparency Standard and the launch of an affiliated Data Transparency Standard Compliance Program.
Data Cuebiq launches a Consent Management tool Cuebiq last week launched its Consent Management and Data Provenance (CMDP) solution, which enables publishers and advertisers to provide verifiable proof of their compliance with GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).
Data IAB France publishes a guide of the traceability of the programmatic flows IAB France last month published its guide of the traceability of the programmatic flows. IAB France says this guide has the goal to promote the understanding of technical exchanges within the value chain.
Video Sky Media rolls out Sky Analytics opening-up access to their TV campaigns Sky Media, on 3rd July 2019, rollout Sky Analytics, a new online portal to plan, report and evaluate TV campaigns.
Dentsu to acquire Davanti Consulting in New Zealand Dentsu this week acquired Davanti Consulting Ltd, a 100% stake.
Dentsu to acquire Ambient Digital in Vietnam Dentsu this week has reached an agreement to acquire a 100% stake in Ambient Digital Advertising Service Company Limited.
Display Local Media Consortium and Centro partner to deliver automation for publishers Centro partnered with the Local Media Consortium to offer its members media automation solutions.
Audio 68% of UK advertisers will increase spend on audio in the next 12 months Recent research, sponsored by the audio exchange DAX, stated that seventy-eight percent of UK advertisers will increase spend across music and digital radio, while seventy-five percent said that they will increase investment in podcasts, in the next 12 months alone.
Video LiveRamp acquires Data Plus Math to integrate TV measurement LiveRamp this month completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with business outcomes.
Google project prepares the introduction of a native ad blocker in Chrome Google is about to introduce a native ad blocker in Chrome to block heavy ads.
