Announcement
Retail   -   Sep 10, 2025 PayPal Ads partners with PubMatic to deliver commerce-driven advertising
PayPal Ads partners with PubMatic to deliver commerce-driven advertising

PayPal Ads and PubMatic unite to provide verified audience insights based on transaction data for high-intent consumer targeting through programmatic platform.

by Luis Espada
Video   -   Sep 09, 2025 Magnite acquires streamr.ai to simplify CTV advertising for small businesses
streamr.ai

Magnite announces streamr.ai acquisition on September 9, 2025, bringing AI-powered CTV ad creation tools to small business marketers through ecosystem partnerships.

by Luis Espada
Social   -   Sep 09, 2025 LinkedIn study reveals trust drives B2B buyer confidence through influencer partnerships

LinkedIn and Ipsos research shows 94% of marketers agree trust building represents most important factor for B2B brand success as influencer collaboration delivers 39 percentage point lift in brand awareness goals compared to traditional marketing approaches.

by Luis Espada
Search   -   Sep 09, 2025 Google brings Search Central Live to Hong Kong for international ecommerce focus
Search Central Live to Hong Kong

Google's search team will host its first Chinese-language Search Central Live event in Hong Kong on October 31, 2025, targeting ecommerce businesses expanding into international markets.

by Luis Espada
AI   -   Sep 09, 2025 Shopify merchants report escalating AI support issues amid service restructuring
Shopify AI support bots create customer service loops preventing human contact. AI-generated image.

E-commerce platform faces mounting criticism as automated systems create customer service loops, preventing access to human assistance despite technical problems requiring specialized intervention.

by Luis Espada
Display   -   Sep 09, 2025 Washington State begins charging sales tax on advertising services
Washington State street sign announcing new sales tax on advertising services. AI generated image.

Digital marketing professionals face new compliance requirements after comprehensive tax expansion takes effect October 1, 2025, targeting services previously exempt from state sales collection.

by Luis Espada
Social   -   Sep 09, 2025 LinkedIn ads deliver 113% ROAS as B2B marketers increase platform investment
Chart shows LinkedIn Ads capturing 39% of B2B ad spend by 2024 H2, up from 31% in H1. AI generated.

Dreamdata's 2025 benchmarks reveal LinkedIn captures 39% of B2B ad budgets while offering lowest cost per company influenced at €154.

by Luis Espada
Social   -   Sep 09, 2025 Facebook ad costs jump 21% as lead campaigns struggle while traffic ads thrive
Facebook ad costs jump 21% as lead campaigns struggle while traffic ads thrive

Facebook advertising benchmarks reveal mixed performance signals as cost per lead climbs to $27.66 while traffic campaigns show stronger efficiency metrics compared to Google alternatives.

by Luis Espada
PayPal Ads partners with PubMatic to deliver commerce-driven advertising
Retail   -   Sep 10, 2025 PayPal Ads partners with PubMatic to deliver commerce-driven advertising

PayPal Ads and PubMatic unite to provide verified audience insights based on transaction data for high-intent consumer targeting through programmatic platform.

by Luis Espada
Featured Articles 8 Articles
Latest Articles 9121 Articles
Retail   -   Sep 10, 2025 PayPal Ads partners with PubMatic to deliver commerce-driven advertising
PayPal Ads partners with PubMatic to deliver commerce-driven advertising

PayPal Ads and PubMatic unite to provide verified audience insights based on transaction data for high-intent consumer targeting through programmatic platform.

by Luis Espada
Video   -   Sep 09, 2025 Magnite acquires streamr.ai to simplify CTV advertising for small businesses
streamr.ai

Magnite announces streamr.ai acquisition on September 9, 2025, bringing AI-powered CTV ad creation tools to small business marketers through ecosystem partnerships.

by Luis Espada
Social   -   Sep 09, 2025 LinkedIn study reveals trust drives B2B buyer confidence through influencer partnerships

LinkedIn and Ipsos research shows 94% of marketers agree trust building represents most important factor for B2B brand success as influencer collaboration delivers 39 percentage point lift in brand awareness goals compared to traditional marketing approaches.

by Luis Espada
Search   -   Sep 09, 2025 Google brings Search Central Live to Hong Kong for international ecommerce focus
Search Central Live to Hong Kong

Google's search team will host its first Chinese-language Search Central Live event in Hong Kong on October 31, 2025, targeting ecommerce businesses expanding into international markets.

by Luis Espada
AI   -   Sep 09, 2025 Shopify merchants report escalating AI support issues amid service restructuring
Shopify AI support bots create customer service loops preventing human contact. AI-generated image.

E-commerce platform faces mounting criticism as automated systems create customer service loops, preventing access to human assistance despite technical problems requiring specialized intervention.

by Luis Espada
Display   -   Sep 09, 2025 Washington State begins charging sales tax on advertising services
Washington State street sign announcing new sales tax on advertising services. AI generated image.

Digital marketing professionals face new compliance requirements after comprehensive tax expansion takes effect October 1, 2025, targeting services previously exempt from state sales collection.

by Luis Espada
Social   -   Sep 09, 2025 LinkedIn ads deliver 113% ROAS as B2B marketers increase platform investment
Chart shows LinkedIn Ads capturing 39% of B2B ad spend by 2024 H2, up from 31% in H1. AI generated.

Dreamdata's 2025 benchmarks reveal LinkedIn captures 39% of B2B ad budgets while offering lowest cost per company influenced at €154.

by Luis Espada
Social   -   Sep 09, 2025 Facebook ad costs jump 21% as lead campaigns struggle while traffic ads thrive
Facebook ad costs jump 21% as lead campaigns struggle while traffic ads thrive

Facebook advertising benchmarks reveal mixed performance signals as cost per lead climbs to $27.66 while traffic campaigns show stronger efficiency metrics compared to Google alternatives.

by Luis Espada
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