Video Equativ and Titan OS partner to enhance CTV advertising with retail media data Advanced targeting capabilities aim to reach 30 million European households.
Display Innovid unveils platform enhancements for data-driven creative decisions Advanced tools aim to improve measurement accuracy and campaign performance across digital channels.
Data Microsoft Clarity expands Google Ads metrics Enhanced analytics platform bridges behavioral insights with detailed advertising data.
Data Publicis to acquire Lotame The acquisition strengthens Publicis' position in identity-driven marketing with extensive global reach.
Social Digg returns with ambitious AI plans Iconic news aggregator site plans to reinvent social news with artificial intelligence capabilities while former rivals become unlikely allies.
Data Viant acquires Lockr to enhance first-party data capabilities Acquisition aims to streamline first-party data integration for publishers amid identity challenges.
Search Google's Monopoly Endgame: DOJ's Final Remedies Demand Chrome Sale and Data Sharing Final remedies package would force Google to sell Chrome browser and potentially Android.
Search Google adds AI Mode to robots meta tag documentation New meta tag option allows publishers to control content usage in AI search results.
Display DV360 to introduce granular inventory source controls for Demand Gen line items Google's advertising platform enhances targeting capabilities for digital marketers.
Video Tubi integrates with DV360 Ad-supported platform empowers advertisers with advanced targeting capabilities through Google's marketing platform as viewer base expands.
Video Amazon launches new tv buying system for advertisers New tool aims to simplify streaming ad management across platforms.
Search Amazon Sponsored Products best practices A detailed exploration of the e-commerce giant's pay-per-click advertising solution for sellers and vendors.
Video RTL AdAlliance introduces AdManager for European video campaigns New self-service platform aims to simplify access to premium video inventory across multiple European markets.
Video European programmatic TV initiative summit set for March 26 in London Industry consortium to present proposals for advancing TV advertising technology across Europe.
Display Google AdSense expands payment options with PayPal Hyperwallet US publishers gain new payout methods for AdSense, AdMob, and Ad Manager earnings through digital wallet integration.
Data Meta confronts EU watchdog on "beyond the law" compliance demands European Commission scrutiny goes deeper than written rules according to Meta's DMA report.
Data Featured The attribution illusion Half of marketers use a flawed model that's costing them profits, while better alternatives remain underutilized.
Search Unexpected findings in massive Google search study Latest research shows average US web users perform 126 unique Google searches monthly, with significant variations across different user segments.
Data Google tag now leverages service workers to enhance data collection Service workers improve measurement reliability and data tracking for websites using Google Tag Manager.
Display T-Mobile acquires Blis T-Mobile expands its advertising portfolio with strategic acquisition of UK-based ad tech company.
Data German court ruling clarifies standards for GDPR compensation claims New judgment establishes that unsolicited marketing emails without data control loss or justified fear do not warrant compensation under GDPR Article 82.
Search Reddit emerges as valuable SEO resource for businesses How the popular forum site offers untapped marketing potential for small and medium businesses.
Display Microsoft Advertising Partner Program expands to include curators Microsoft adds curation technology providers to their partner program, focusing on enhancing programmatic advertising efficiency.
Social Microtargeting practices raise privacy concerns ahead of snap election Investigation reveals political parties continue using personal data for targeted ads despite legal questions.
