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Google removes the button “View Image” from Image Search

Google says “the Visit button remains, so users can see images in the context of the webpages they’re on.”

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Google is now supporting Tamil on Adsense

Since February 9, Adsense is now supporting Tamil, a language spoken by millions of Indians. Publishers can now monetize content in Tamil, and advertisers, using Google, can now targeting the Tamil-speaking audience. Tamil is a language official of Sri Lanka, Singapore and India. There are approximately 70 million Tamil native

Data

OpenX already in compliance with GDPR shared an "open source" DPA with the advertising community

OpenX announced this month that it is one of the first advertising exchanges in compliance with the European General Data Protection Regulation (GDPR), four months before the deadline.

Flight

A unit of media trafficking that most closely corresponds to a traditional I/O line item. Flights have a predicted number of impressions as well as an impression goal and start and end dates, additional trafficking settings, and ad tags. On the DSP`s and Data, this is normally a

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Ads.txt

The Problem behind Ads.txt or perhaps we need to talk about 2 problems behind Ads.txt: the first is the domain arbitrage and the second problem is domain spoofing.

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Sublime Skinz named as one of the fastest growing technology companies in EMEA

Sublime Skinz announced this week that it ranked 109th on Deloitte’s Technology Fast 500, a list of the fastest-growing EMEA technology companies, based on growth rate revenue during the past four years. Marc Rouanet, Co-Founder and CEO of Sublime Skinz said: “We are absolutely thrilled to be named as

Audio

Google Assistant on more than 400 million devices in 2017

Google announced yesterday that achieved the 400 million devices with Google Assistant installed in 2017.

Audio

Voice Search Guidelines revealed by Google for the first time

Search Speech Guidelines are similar to the Search Quality Rating Guidelines, but Google Assistant needed to have “its own guidelines in place, as many of its interactions utilize what is called “eyes-free technology,” when there is no screen as part of the experience.”

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Differences between Programmatic, YouTube, Facebook, Snapchat, and Instagram video ads

When a video campaign is being planned is difficult to compare different platforms, as each uses different metrics and there aren't standards on video ads. Only on programmatic, the metrics are well defined.

Video metrics

Find here the metrics associated with programmatic video: Impressions The number of times that a browser or mobile device sent a ping to the server, telling that creative content was requested and has started to download during the specified date range. Clicks The number of times a user has clicked

Data

Smart is the first SSP 100% ads.txt compliant since December, 20

ince December 20th, all unauthorized ads.txt domains will be blocked to cater to Smart's demand partners' desire to buy only ads.txt compliant inventory.

TrueView (Youtube) metrics

What metrics can you analyze when you run advertising campaigns on Youtube (via Adwords or DBM)? See here the reportable metrics when you do a TrueView campaign. Generic Metrics Impressions See the definition for impressions here. Clicks (TrueView) The number of clicks on the ad on the TrueView ad. The

Clicks

Clicks in an interaction with the ad. The metric clicks is the number of times a user has clicked on an ad. In the case of touch-screen devices, the user “clicks” by touching the active area with their finger or a stylus.

Viewability metrics

Viewability metrics are frequently found on the best DSP's, where by default, the DSP is measuring the viewability of all impressions bought. If the DSP does not measure the viewability, you will be able to integrate a third party provider to measure the viewability, like IAS or Meetrics.

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Viewability standards

The industry standard for viewability was developed under the leadership of the Media Rating Council (MRC).

Invalid Impressions

Invalid impressions are the impressions bought in real-time by the DSP, but invalidated after, because they were not under the targeting or because they were invalid traffic or fraud. The Invalid Impressions plus Billable Impressions should make the total number of impressions.

Billable impressions

Some DSP´s show the number of billable impressions. In DBM, for example, "the number of impressions that reached the intended or guaranteed audience. In a campaign with an audience guarantee, impressions that don't reach the agreed upon audience (as defined by Nielsen, comScore, vCE, or other

Impressions

Impressions are the number of times an ad was displayed. Impressions refer to the number of times an ad (or group of ads) was displayed on a webpage, in an app, or in any other medium like video. When a user loads a page and sees 3 ad slots in

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Clickjacking

Clickjacking is an ad fraud type and happens when a user tries to do an action on a website, like playing a video and gets redirected to another page via ads. So Clickjacking is when a user is taken to a website that they do not intend to view.

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What is the Intelligent Tracking Prevention?

In this article, we explain what is the ITP. Intelligent Tracking Prevention is a new method to guarantee more privacy to users and is being adopted by Apple on Safari.

What is GDPR?

GDPR is the General Data Protection Regulation and is a regulation of the European Parliament, the Council of the European Union and the European Commission, which regulates the data protection for all individuals within the European Union (EU). Approved in April 2016, the enforcement date will be on 25 May

Video

Connected TV

Connected TV´s have applications that display content. The interface looks like a screen on a smartphone, and in many cases, the operative system behind is the same.

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Header Bidding: Difference between Client-Side and Server to Server

If you are thinking about the implementation of Header Bidding on your websites, there are two types of implementation that you should think about it or a hybrid solution.

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Programmatic OR Open RTB: What are the differences?

There are 4 types of buying in programmatic. The first is Open Auction, via Exchanges like Doubleclick Ad Exchange (AdX), Appnexus, Rubicon, etc.

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UTM Tagging

UTM means Urchin Tracking Module, and this technology allows website owners to identify, click paths, user flows and to know where the users are coming from.