PPC Land (Page 240)

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UTM Tagging

UTM means Urchin Tracking Module, and this technology allows website owners to identify, click paths, user flows and to know where the users are coming from.

What are Expanded Text Ads?

Expanded Text ads were on testing in Q2 of 2016 and were rollout globally on July 2016. They are the next generation of Google Text Ads for desktop and for mobile, in search and in display. The Expanded Text Ads are two times bigger than the current text ads, with

Engagement

Engagement involves someone having a meaningful contact or a connection. That connection normally happens when the user participate with an action. Engagement plus Trust are normally the goals of a brand marketing campaign.

AppNexus Launches Marketplace Transparency Tools

AppNexus Launches Marketplace Transparency Tools

AppNexus announced today the launch of Advanced Deal Metrics and Bid Error Report, two features that enable publishers and advertisers to identify and remediate deficiencies associated with their Deals and Real-Time Bidding (RTB) strategies.

What is a Private Market Place (PMP)?

A PMP (Private Market Place) allows publishers to control the price and the advertisers that run ads on their websites and apps. In the PMP only the selected advertisers can run their ads and publishers establish a floor price for that. Imagine that there are 4 advertisers for the same

Google bans ads for Payday Loans and High-Cost Credit

Google today announced a major policy update to its advertising platform, AdWords. The update aims to restrict advertisements for payday loans and other short-term, high-cost credit products. This decision impacted advertisers globally, with Google aiming to protect users from potentially predatory financial practices. What Did Google Ban? The new policy

Adwords login

To use Google Adwords you will need to create a Google Account. That doesn´t mean you need to create a Gmail.

Understanding Cost Per Install (CPI) in App Advertising

Understanding Cost Per Install (CPI) in App Advertising

What is CPI?

CPI in online advertisement means Cost Per Install. Is a metric used to calculate the cost advertisers have for each App installed by the users who saw or who click in an Ad. CPI is one of the most popular metrics in the APP world as it allows advertiser calculate

What means CPC?

CPC means Cost Per Click. This metric is calculated by dividing the spend/cost by the clicks. Imagine that you spent 300 euros and you have 100 clicks. 300/100=3. Your CPC for this campaign was 3 euros. Try out our CPC Calculator.

CPC: the key metric in Pay-Per-Click advertising

CPC stands for Cost Per Click. It's a pricing model used in online advertising where you, the advertiser, pay a specific amount each time someone clicks on your ad. This model is often referred to as pay-per-click (PPC).

Cookies

These small pieces of information, stored locally on users' devices, play a pivotal role in the online advertising ecosystem. Understanding their function, limitations, and evolving alternatives is essential for marketing professionals navigating this dynamic landscape.

What are Cookies?

A cookie is a small piece of information that the browser writes on the device (computer, mobile, tablet, smart screen, etc) of the user. There are first-party cookies or third-party cookies. First party cookies are the ones that belong directly to the website you are browsing. If you visit ebay.

Ad Server

An ad server, also known as an ad serving platform, is the central hub responsible for delivering ads to the intended audience. It functions as a mediator between advertisers, who create and want to distribute ads, and publishers, who provide spaces for those ads to appear.

Ad Serving

Ad serving stands as a crucial component, ensuring that ads are delivered seamlessly and effectively across a vast network of websites, apps, and social media platforms.

What is an Adserver?

Ad Server is the server that does the ad serving. It can belong to the publisher or to the advertiser. In Supply (Publisher) and in Demand (Advertiser), the Adserver does the same. For both, the adserver will measure the impressions, clicks, errors. If connected to RTB, the matches, bid requests,

Blocklist

Among the arsenal of tools available, blocklists have emerged as a powerful mechanism for enhancing campaign performance and protecting brand reputation.

Allowlist

An allowlist is a list of specific websites, publishers, or apps where advertisers are willing to have their ads appear. This list acts as a whitelist, preventing ads from being placed on irrelevant or undesirable sites.

Animated GIF

Among the diverse array of tools and strategies, animated GIFs have emerged as a powerful force, captivating viewers with their dynamic visuals and ability to convey messages effectively.

What is an Animated GIF?

An animated image combines multiple images in one file. The result is a animated gif, displayed sequentially, giving the appearance of movement. GIF (Graphics Interchange Format) is one of the oldest image file types, introduced by CompuServe in 1987. It was very widespread on web as the image file type

Trading Desk

In the context of digital marketing, a trading desk is a specialized team or platform that helps advertisers optimize their programmatic advertising campaigns.

What is a Trading Desk?

A Trading Desk is a centralized, service-based organization that serves as a managed service layer, typically between a demand-side platform (DSP) or other audience buying technologies, and an agency. The Trading Desk uses data from an audience (first party or third party), from the ad exchanges and from the ad