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Google Ads message extensions now support Facebook Messenger and Zalo platforms for conversational advertising campaigns. Marketers can create messaging assets across multiple platforms to connect with audiences through their preferred communication channels.
by Luis Espada
Google researchers and Yale academics unveil framework prioritizing long-term user engagement over highest-bidder wins, signaling major changes ahead for advertisers.
by Luis Espada
China becomes first country to require comprehensive labeling of AI-generated content across all platforms and formats starting September 1, 2025.
by Luis Espada
JD.com begins acceptance period for CECONOMY acquisition at €4.60 per share, targeting European retail transformation through Chinese supply chain expertise.
by Luis Espada
Disney-controlled Fubo debuts sports service following settlement that transformed antitrust challenger into acquisition target.
by Luis Espada
OpenAI's $310,000-$393,000 content strategist position posting contradicts predictions of search optimization's demise as industry adapts to AI platforms.
by Luis Espada
Amazon reveals stricter FBA shipping windows as sellers must meet earlier cut-off dates for Prime Big Deal Days and Black Friday events to maintain Prime eligibility.
by Luis Espada
Advertising giant hires Mitsubishi UFJ Morgan Stanley and Nomura Securities to assess potential buyers for creative and media units outside Japan, following disappointing financial results and major restructuring efforts.
by Luis Espada
Google Ads message extensions now support Facebook Messenger and Zalo platforms for conversational advertising campaigns. Marketers can create messaging assets across multiple platforms to connect with audiences through their preferred communication channels.
by Luis Espada
Brave browser grew from 80M to 109M monthly active users while selling its own ads after blocking publishers' - Jean-Paul Schmetz explains the model in detail.
A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy.
Pinterest launches Promote a Pin on March 24, 2026, letting creators and small businesses boost content without advertising experience using AI targeting across 619 million users.
AdRoll's Q1 2026 report reveals retargeting CPMs surged 18% while prospecting dropped 11%, marking a structural budget shift toward CTV and DOOH ad channels.
Google yesterday introduced the Gemini advantage in Google Marketing Platform at NewFront 2026, launching live sports bidding, Confidential Publisher Match with Roku, and Ads Advisor for all users.
Eighteen European industry groups urge the European Commission to issue a formal DMA non-compliance decision against Alphabet before March 25, 2026, as Google holds over 90% of EU search market share.
Reddit today unveiled Collection Ads, community overlays, and a Shopify alpha integration for Dynamic Product Ads, reporting 91% higher ROAS year-over-year in Q4 2025.
YouTube today unified BrandConnect and the Creator Partnerships Hub into a single platform available in 7 markets, with global expansion planned for 2026.
Google Ads message extensions now support Facebook Messenger and Zalo platforms for conversational advertising campaigns. Marketers can create messaging assets across multiple platforms to connect with audiences through their preferred communication channels.
by Luis Espada
Google researchers and Yale academics unveil framework prioritizing long-term user engagement over highest-bidder wins, signaling major changes ahead for advertisers.
by Luis Espada
China becomes first country to require comprehensive labeling of AI-generated content across all platforms and formats starting September 1, 2025.
by Luis Espada
JD.com begins acceptance period for CECONOMY acquisition at €4.60 per share, targeting European retail transformation through Chinese supply chain expertise.
by Luis Espada
Disney-controlled Fubo debuts sports service following settlement that transformed antitrust challenger into acquisition target.
by Luis Espada
OpenAI's $310,000-$393,000 content strategist position posting contradicts predictions of search optimization's demise as industry adapts to AI platforms.
by Luis Espada
Amazon reveals stricter FBA shipping windows as sellers must meet earlier cut-off dates for Prime Big Deal Days and Black Friday events to maintain Prime eligibility.
by Luis Espada
Advertising giant hires Mitsubishi UFJ Morgan Stanley and Nomura Securities to assess potential buyers for creative and media units outside Japan, following disappointing financial results and major restructuring efforts.
by Luis Espada