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Real-time search data comparison provides marketers enhanced traffic monitoring capabilities.
by Luis Rijo
Industry professionals highlight attribution problems that create false performance metrics in digital campaigns.
by Luis Rijo
Raptive research reveals suspected AI content reduces reader trust 50% and hurts brand ad performance by 14%.
by Luis Rijo
Google Tag Manager team officially approves community-developed analytics template on June 24, 2025.
by Luis Rijo
New strategies emerge to control duplicate requests as header bidding creates auction chaos.
by Luis Rijo
Multi-year partnership aims to deliver enhanced cross-platform audience insights and program-level reporting for streaming television platforms.
by Luis Rijo
WP Engine announces Smart Search AI, AI-Powered Recommendations, and Managed Vector Database for seamless WordPress integration.
by Luis Rijo
Partnership creates direct access to 45 million US connected devices through enhanced identity infrastructure for streaming advertising precision.
by Luis Rijo
Real-time search data comparison provides marketers enhanced traffic monitoring capabilities.
by Luis Rijo
Amazon today made Alexa+ available to all U.S. Prime members at no additional cost, bundling the $19.99 monthly AI assistant into memberships as voice commerce competition intensifies.
Nielsen tests smartwatch-style devices to track co-viewing during Super Bowl LX and major live events, building on Big Data + Panel measurement advances.
Search volatility intensified during the first week of February 2026 as Google deployed a Discover-specific update prioritizing local content, while OpenAI began accepting advertisers for ChatGPT placements at premium rates exceeding typical social media inventory.
European Commission charges TikTok with DSA violations over infinite scroll, autoplay and push notifications that fuel compulsive behavior among minors and vulnerable users.
Description: Alphabet reported $113.8 billion in Q4 2025 revenues, with Google advertising up 14% and Gemini App hitting 750 million monthly active users, while announcing CapEx will reach $175-185 billion in 2026.
Anthropic pledged Claude will remain ad-free while spending millions on Super Bowl commercials directly targeting OpenAI's January advertising announcement.
Google's John Mueller cautioned against excessive technical analysis for redirect optimization, stating most issues are visible during normal browsing.
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.
Real-time search data comparison provides marketers enhanced traffic monitoring capabilities.
by Luis Rijo
Industry professionals highlight attribution problems that create false performance metrics in digital campaigns.
by Luis Rijo
Raptive research reveals suspected AI content reduces reader trust 50% and hurts brand ad performance by 14%.
by Luis Rijo
Google Tag Manager team officially approves community-developed analytics template on June 24, 2025.
by Luis Rijo
New strategies emerge to control duplicate requests as header bidding creates auction chaos.
by Luis Rijo
Multi-year partnership aims to deliver enhanced cross-platform audience insights and program-level reporting for streaming television platforms.
by Luis Rijo
WP Engine announces Smart Search AI, AI-Powered Recommendations, and Managed Vector Database for seamless WordPress integration.
by Luis Rijo
Partnership creates direct access to 45 million US connected devices through enhanced identity infrastructure for streaming advertising precision.
by Luis Rijo