Teads this week unveilled Teads for Publishers, a new self-serve platform that enables publishers to create incremental revenue streams, via video and display. With Teads for Publishers, publishers can sell their inventory either directly or programmatically through private marketplace (PMP) Deal IDs. Teads for Publishers include Teads Prediction AI Through

Facebook today announced that it is asking all app publishers and developers to upgrade to the Audience Network SDK 5.4 and above before March 3, 2020. Facebook says that the new FAN (Facebook Audience Network) SDK provides access to the newest features, format iterations, improved stability and helps publishers

Google last week launched the support for Outcome Based Buying in DV360. Advertisers can now pay for clicks while optimizing for CPA. Before, DV360 only supported buying on a cost per thousand impressions (CPM) basis. Outcome based buying is available for all display campaigns with a post-click conversion goal in

Google last week introduced a new feature in DV360 that enables automated bidding to take into consideration the floor prices on the private deals (PMPs), now named by Google as non-guaranteed fixed inventory. Deepti Bhatnagar, Group Product Manager – Display & Video 360 at Google, wrote that the automated bidding taking

Xaxis this month announced that, together with Mediacom Hong Kong, achieved an increase in online sales of 46% and 37% in Taiwan and Hong Kong respectively, for Timberland. Xaxis used a dynamic creative optimization (DCO) to achieve the results. According to Xaxis, by coupling DCO with a data-driven strategy, it

Google this month confirmed the planned shift to unified first-price auctions in Google Ad Manager. Jason Bigler, Director Product Management at Google, wrote that Google is “confident that moving to first-price auctions in Ad Manager will ensure a fair and transparent marketplace that benefits the health of the programmatic ecosystem.

Spreaker updated its Studio to become fully compatible with Chrome OS. Spreaker says Spreaker Studio is the first podcasting app to be fully compatible and designed specifically to work with Chrome OS. Spreaker expects that by opening up the platform to Chromebook users, podcasting will become increasingly integrated into the

Google yesterday introduced the Optimization Score in Google Ads mobile app. Ryan Beauchamp, Product Manager, at Google Ads, wrote yesterday that the Optimization Score previously was only available on the web UI. Optimization Score is a module in Google Ads that helps advertisers prioritize recommendations. The score goes from 0%

Google this week postponed the Accelerated Delivery sunset to October. Ramil Sobti, Product Manager at Google Ads, wrote that budgets using Accelerated Delivery will be automatically switched to Standard Delivery, starting October 7, 2019. The previous announced date for the sunset was September 17, 2019. Accelerated Delivery allows advertisers to

Triton Digital yesterday announced a new partnership with Frequency, a digital audio Creative Management Platform that enables digital audio publishers produce, manage, and deliver ad creatives. Triton says Frequency’s Creative Management Platform (CMP) is complementary to Triton’s Tap Ad Server and a2x® marketplace, and makes it easier for

Google this week announced expanded support for AMPHTML creatives in DV360 over the next few weeks. Image creatives will auto-convert for AMP inventory, and AMPHTML creatives will soon be able to serve across more inventory, including non-AMP pages. Google says If an image creative serves on AMP inventory, it will

Roku this week announced it is now licensing Roku TV reference designs and the Roku OS to TV manufacturers in Europe. Hisense was the first TV manufacturer to join the licensing program. According to Roku, Hisense Roku TV models are expected to be available for purchase in the UK in

Apple’s ITP (Intelligent Tracking Protection), introduced back in 2017, and updated this year, is having consequences on several digital industries, affecting mainly publishers, ecommerce, and advertisers. Apple’s WebKit team published its tracking prevention policy last month, and the team lists the “unintended impacts” of the Intelligent Tracking Protection

Facebook last month launched a Playable Preview Tool. With Playable Preview Tool, advertisers can test and validate assets used in Playable Ads. Playable Ads is a Facebook ad format that enables users to preview a mobile app before downloading it. What the Playable Preview Tool does? The Playable Preview Tool

Xandr this week renamed AppNexus SSP as Xandr Monetize. Xandr Monetize includes an ad server, supply side platform (SSP), and yield analytics. According to Xandr, Xandr Monetize platform unifies all inventory and transaction types, and demand channels. Xandr says is enabling publishers and media owners to focus on creating more

Delta this month announced that it teamed up with Spotify to bring a variety of popular podcasts on board of their airplanes. The service is already available on over 700 Delta aircraft. According to Delta, the partnership with Spotify is an effort to bring new offerings to customers so they

Google this week introduced a new policy that forbids advertising for unproven or experimental medical techniques. The new Healthcare and medicines policy prohibits advertising for unproven or experimental medical techniques such as most stem cell therapy, cellular (non-stem) therapy, and gene therapy. According to Google, the new restriction also include

Google started to roll out the abbreviated public subscriber counts. The change will impact both YouTube and the public YouTube Data API Service. YouTube creators will continue to see their full subscriber counts privately in YouTube Studio and YouTube Analytics. According to Google, this addresses creator concerns about stress and

Facebook this week rolled out the lead generation in Messenger globally. The ads are click-to-Messenger, and are created in the messages objective. The click-to-Messenger ads open a Messenger conversation between a person and business and kicks off a set of questions that can be answered through pre-filled or free form

Google this week added seasonality adjustments for smart bidding in Google Ads. The seasonality adjustments enable advertisers to inform the bidding that a higher conversion rate is expected, and are available now for search and display campaigns. According to Google, advertisers know when there are key moments for the business

Feedvisor last month unveiled its ProductSphereᵀᴹ pricing technology, a price optimization solution for brands and private labels competing in Amazon. In tbe beginning of the year, Feedvisor expanded its platform combining pricing and advertising on Amazon. “Until now, pricing technology could only be used by resellers competing for Amazon’s

Display & Video 360 started enforcing the IAB app-ads.txt standard and stop buying unauthorized app inventory as identified by app-ads.txt files. Google’s DSP is now buying by default only Authorized Direct Sellers and Resellers, but this new targeting only applies to web inventory. According to Google, Display