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Centro’s Basis starts to enforce the app-ads.txt, the first mover DSP

Centro last month started to enforce the app-ads.txt, the company announced on July 30. Centro’s programmatic ad platform, Basis, automatically targets app ads from authorized and validated sellers. Centro says this prevents advertisers from buying ads from fraudulent and questionable sellers representing mobile applications. Centro began the testing
Sep 1, 2019 1 min read

Xaxis reaches over 5.4 million people with DOOH ads in Malaysia

Xaxis this month announced that a campaign for Domino’s Pizza Malaysia reached more than 5.4 million people by using DOOH channels. In two months, the campaign drove over 1,300 store visits across seven Domino’s Pizza outlets, a ten percent increase in store footfall. According to Xaxis,
Aug 31, 2019 1 min read

Google to apply new policies across AdSense, AdMob, and Ad Manager

Google this month announced changes on the content policies for all publisher products: AdSense, AdMob, and Ad Manager. Scott Spencer, Director of Sustainable Ads at Google, wrote that Google Publisher Restrictions will apply to all publishers, regardless of the products they use—AdSense, AdMob or Ad Manager. Google is launching
Aug 31, 2019 1 min read

WPP leases 115,000 square feet in San Francisco to create a co-location campus

WPP this week announced that is creating a new co-location campus in San Francisco, housing over 1,000 people in 115,000 square feet. The move will be completed in the third quarter of 2021. According to WPP, the new co-location is at 360 Third Street, a recently redeveloped building
Aug 31, 2019 1 min read
Forrester: Amobee, 4C, and Adobe are the leader cross-channel video advertising platforms

Forrester: Amobee, 4C, and Adobe are the leader cross-channel video advertising platforms

Forrester this week released an evaluation of the emerging market for cross-channel video advertising platforms, where Amobee, 4C, and Adobe were considered the leaders. The study included 4C, Adobe, Amobee, Cadent, Centro, dataxu, MediaMath, Mediaocean, Simulmedia, The Trade Desk, Verizon Media, VideoAmp, and Xandr. dataxu, The Trade Desk, VideoAmp, and
Aug 31, 2019 1 min read
Pixalate: In-app ad fraud reaches 25% in Q2 of 2019

Pixalate: In-app ad fraud reaches 25% in Q2 of 2019

Pixalate this month revealed that In-app ad fraud is growing and in the second quarter of 2019 reached 25% of the ads. These are findings of Pixalate’s Q2 2019 Ad Fraud Report, that breaks down the latest in ad fraud across desktop, mobile in-app, and OTT/CTV. Pixalate says
Aug 31, 2019 1 min read
Disney+ to kick off in Canada, Netherlands, US, Australia, and New Zealand in November

Disney+ to kick off in Canada, Netherlands, US, Australia, and New Zealand in November

Disney yesterday announced the launch dates of Disney+ in Canada, the Netherlands, U.S., Australia, and New Zealand.
Aug 20, 2019 1 min read
Roku rolls out parental control features and launches “Kids & Family” on The Roku Channel

Roku rolls out parental control features and launches “Kids & Family” on The Roku Channel

Roku yesterday added “Kids & Family” on The Roku Channel.
Aug 20, 2019 1 min read
Integral Ad Science hires Chance Johnson as Chief Revenue Officer

Integral Ad Science hires Chance Johnson as Chief Revenue Officer

Integral Ad Science (IAS) yesterday announced the appointment of Chance Johnson as Chief Revenue Officer. Johnson served before as the Senior Vice President of Sales for Amobee.
Aug 20, 2019 1 min read
Accenture to acquire Analytics8 in Australia

Accenture to acquire Analytics8 in Australia

Accenture has entered into an agreement to acquire Analytics8, Accenture yesterday announced. Analytics8 is a privately held Australian big data and analytics consultancy that specialises in data management, reporting and visualisation, data science and analytics services. Analytics8 was founded in 2002, and provides data and analytics solutions. Accenture says has
Aug 20, 2019 1 min read
Spotify Premium Family Plan now includes parental control and a family playlist

Spotify Premium Family Plan now includes parental control and a family playlist

Spotify is updating the Premium Family Plan. Spotify Premium Family Plan costs 14.99 euros and 6 family members can share the plan. The new upgraded Spotify Premium Family Plan is now available in Ireland, and will rollout in all other countries this fall. Spotify Premium Family subscribers have on-demand
Aug 20, 2019 1 min read
Google to sunset accelerated delivery in Google Ads’ search and shopping campaigns

Google to sunset accelerated delivery in Google Ads’ search and shopping campaigns

Google is changing the ad delivery options in Google Ads, maintaining only the standard delivery active in all search, shopping, and shared budgets campaigns. Accelerated delivery will disappear starting September 17, 2019 on these campaigns. The exception are for display campaigns and video campaigns, where accelerated delivery will continue to
Aug 20, 2019 1 min read
Facebook growth stalls in Germany and France

Facebook growth stalls in Germany and France

eMarketer last week downgraded Facebook user growth in France and Germany. eMarketer says younger age groups are shifting their usage to other platforms.
Aug 19, 2019 1 min read
Adform launches their own Cross-Device Graph

Adform launches their own Cross-Device Graph

Adform this week launched a Cross-Device Graph done in-house.
Aug 18, 2019 1 min read
German telcos adopt Mobile Connect, an identity solution with a password-free login

German telcos adopt Mobile Connect, an identity solution with a password-free login

70 network operators in around 40 countries are using Mobile Connect.
Aug 18, 2019 1 min read
Quora integrates LiveRamp IdentityLink in Quora Ads Manager

Quora integrates LiveRamp IdentityLink in Quora Ads Manager

Quora this month integrated LiveRamp IdentityLink in Quora Ads Manager, enabling the advertisers to onboard people-based audiences.
Aug 18, 2019 1 min read
Facebook Groups are now public or private

Facebook Groups are now public or private

Facebook this month rolled out an update that makes Facebook Groups public or private. Before Facebook Groups could be public, closed or secret.
Aug 18, 2019 1 min read
Facebook launches movie reminder ads and movie showtime ads

Facebook launches movie reminder ads and movie showtime ads

Facebook this week launched movie reminder ads and movie showtime ads.
Aug 18, 2019 1 min read
U.S. digital advertising revenues hit the strongest Q1 on record

U.S. digital advertising revenues hit the strongest Q1 on record

U.S. digital advertising revenues reached a landmark high of $28.4 billion in the first quarter of 2019, IAB announced this month.
Aug 18, 2019 1 min read
Amobee launches a data marketplace for connected TV

Amobee launches a data marketplace for connected TV

Amobee this month launched a data marketplace for connected TV advertising.
Aug 18, 2019 2 min read
LinkedIn creates an Audience Engagement API

LinkedIn creates an Audience Engagement API

LinkedIn created an Audience Engagement API. The first partners with access are Amobee, Annalect, Hootsuite, Ogilvy, and Sprinklr.
Aug 18, 2019 1 min read
Google integrates Open Measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs

Google integrates Open Measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs

Google this week announced that it has integrated the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) SDK and into Interactive Mobile Ads (IMA) SDK.
Aug 17, 2019 1 min read
SevenOne Media and IP Deutschland join forces to sell addressable TV and online video via Active Agent

SevenOne Media and IP Deutschland join forces to sell addressable TV and online video via Active Agent

ProSieben (SevenOne Media) and RTL (IP Deutschland) are creating a walled garden to sell addressable TV and online video to advertisers. The DSP from the joint venture between ProSiebenSat.1 and Mediengruppe RTL Deutschland is Active Agent. The Joint venture is d-force, and each company owns 50%. The German Federal
Aug 17, 2019 1 min read
80% of the consumers will reduce or stop buying a product if advertised in dangerous content

80% of the consumers will reduce or stop buying a product if advertised in dangerous content

TAG this week revealed a study that highlights the financial risk to brands from a brand safety crisis involving their advertising.
Aug 16, 2019 2 min read
Google Ad Manager API updated to include new reporting dimensions and allowed formats in programmatic

Google Ad Manager API updated to include new reporting dimensions and allowed formats in programmatic

Google this week updated Google Ad Manager API (new version v201908) to include new reporting dimentions.
Aug 16, 2019 1 min read
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