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IAB Europe publishes comprehensive AI whitepaper addressing growth, guardrails and policy for European digital advertising.
by Luis Rijo
Spending falls 0.33% as consumers worry about economy and advertising budgets may shrink.
by Luis Rijo
Telecommunications-powered advertising platform expands European reach through Paris-based data marketing consultancy partnership.
by Luis Rijo
New methodology addresses enterprise failures by emphasizing Standard Operating Procedures before technical implementation.
by Luis Rijo
Vibenomics study exposes major generational gaps in how shoppers respond to retail advertising.
by Luis Rijo
Google Search Advocates address practical optimization strategies, customer research methods, and timing expectations in latest podcast episode focusing on small business website development.
by Luis Rijo
Google's Flow platform introduces speech functionality to image-to-video creation while extending availability to 76 additional countries on July 10, 2025.
by Luis Rijo
Industry experts gather in London to address programmatic trends, with outcomes-driven campaigns leading market shift.
by Luis Rijo
IAB Europe publishes comprehensive AI whitepaper addressing growth, guardrails and policy for European digital advertising.
by Luis Rijo
Amazon today made Alexa+ available to all U.S. Prime members at no additional cost, bundling the $19.99 monthly AI assistant into memberships as voice commerce competition intensifies.
Nielsen tests smartwatch-style devices to track co-viewing during Super Bowl LX and major live events, building on Big Data + Panel measurement advances.
Search volatility intensified during the first week of February 2026 as Google deployed a Discover-specific update prioritizing local content, while OpenAI began accepting advertisers for ChatGPT placements at premium rates exceeding typical social media inventory.
European Commission charges TikTok with DSA violations over infinite scroll, autoplay and push notifications that fuel compulsive behavior among minors and vulnerable users.
Description: Alphabet reported $113.8 billion in Q4 2025 revenues, with Google advertising up 14% and Gemini App hitting 750 million monthly active users, while announcing CapEx will reach $175-185 billion in 2026.
Anthropic pledged Claude will remain ad-free while spending millions on Super Bowl commercials directly targeting OpenAI's January advertising announcement.
Google's John Mueller cautioned against excessive technical analysis for redirect optimization, stating most issues are visible during normal browsing.
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.
IAB Europe publishes comprehensive AI whitepaper addressing growth, guardrails and policy for European digital advertising.
by Luis Rijo
Spending falls 0.33% as consumers worry about economy and advertising budgets may shrink.
by Luis Rijo
Telecommunications-powered advertising platform expands European reach through Paris-based data marketing consultancy partnership.
by Luis Rijo
New methodology addresses enterprise failures by emphasizing Standard Operating Procedures before technical implementation.
by Luis Rijo
Vibenomics study exposes major generational gaps in how shoppers respond to retail advertising.
by Luis Rijo
Google Search Advocates address practical optimization strategies, customer research methods, and timing expectations in latest podcast episode focusing on small business website development.
by Luis Rijo
Google's Flow platform introduces speech functionality to image-to-video creation while extending availability to 76 additional countries on July 10, 2025.
by Luis Rijo
Industry experts gather in London to address programmatic trends, with outcomes-driven campaigns leading market shift.
by Luis Rijo