PPC Land (Page 275)

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DoubleVerify is now measuring in-app brand safety at content level

DoubleVerify this week announced the launch of an expanded mobile app brand safety solution. Available since April 3, DV's solution for brand safety now offers 75 content avoidance categories in-app.

Car Screen will be the next device type

On digital, the first personalized device type available for advertising was Desktop, then Tablet and Mobile. While DSP's and SSP's are still integrating Connected TV inventory, there is already a battle for the dominance of the car screen.

Accenture to acquire creative agency Droga5

Accenture to acquire creative agency Droga5

Accenture has entered into an agreement to acquire Droga5, a creative agency based in New York and London.

Simpli.fi executes 7000 connected TV campaigns in the first quarter

Simpli.fi this week announced that has executed 7000 connected tv campaigns in the first quarter of 2019. The campaigns were from 3,300 unique advertisers.

Amobee now has the exclusivity of the digital inventory of the biggest broadcaster in the UK

Amobee now has the exclusivity of the digital inventory of the biggest broadcaster in the UK

Amobee this week announced a partnership with ITV, the United Kingdom’s biggest commercial broadcaster. Amobee will enable ITV to offer advertisers solutions and programmatic access within its portfolio of digital video inventory across ITV properties exclusively through the Amobee platform. Amobee says the agreement with ITV is significant as

Amazon Web Services to open a new zone in Indonesia in 2021

Amazon Web Services to open a new zone in Indonesia in 2021

AWS this week announced that it will open an infrastructure region in Indonesia by the end of 2021 / early 2022. The new AWS Asia Pacific (Jakarta) Region will consist of three Availability Zones at launch, and will be AWS’s ninth region in Asia Pacific, joining existing regions in Beijing,

Apple surpasses Spotify in the US

Apple surpasses Spotify in the US

Apple Music has surpassed Spotify in the US when it comes to paid subscriptions. According to The Wall Street Journal, citing sources familiar with the matter, Apple Music has a monthly growth rate of about 2.6% to 3%, compared with 1.5% to 2% from Spotify.

Google creates a dashboard helping publishers to identify content trends

Google last month launched a free insights tool called Realtime Content Insights (RCI). Realtime Content Insights integrates Google Analytics data, Twitter data and Google Trends data to help newsrooms make quick, data-driven decisions on content creation and distribution. Google says that with this tool, journalists will be able to identify

WPP to sell Kantar in an auction this month

WPP has started this month the sale of Kantar. Kantar's sale starts with an auction led by Goldman Sachs. Banking sources told Reuters they are lining up more than 2 billion euros in debt to finance the acquisition. First-round bids are expected to be placed on an auction

Facebook launches WhatsApp Business app on the Apple App Store

Facebook yesterday launched the WhatsApp Business app on iPhone. The WhatsApp Business app is available since yesterday in Brazil, Germany, Indonesia, India, Mexico, the U.K., and in the U.S. Facebook says the app will be rolled out around the world in the coming weeks. WhatsApp Business app was

HBO now available in The Roku Channel

Roku yesterday announced that HBO joined The Roku Channel, in time for the new season of Game of Thrones, that starts on April 14. The Sopranos, Entourage, and Sex and the City are other cities available along with premium movies and documentaries. The Roku Channel has more than 10,000

Google creates a dashboard helping publishers to identify content trends

Google creates a dashboard helping publishers to identify content trends

Google last month launched a free insights tool called Realtime Content Insights (RCI). Realtime Content Insights integrates Google Analytics data, Twitter data and Google Trends data to help newsrooms make quick, data-driven decisions on content creation and distribution. Google says that with this tool, journalists will be able to identify

Browsing the web was faster in 2018, Google says

Browsing the web was faster in 2018, Google says

Google yesterday revealed that has measured performance improvements on the web in 2018. For the slowest one-third of traffic, Google saw user-centric performance metrics improve by 15% to 20% in 2018. According to Google, no improvement was seen in 2017, the previous year. To measure the web performance, Google uses

Nativo acquires SimpleReach, a content measurement platform

Nativo acquires SimpleReach, a content measurement platform

Nativo last week announced the acquisition of SimpleReach, a platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments. Nativo says SimpleReach’s measurement solution enable brands to track all of their content, see what’s working, and then act on those

Adform receives new investment from a Northern European fund

Adform receives new investment from a Northern European fund

Adform today announced that a new shareholder injected equity in the ad tech company. The new shareholder is GRO Capital, a Northern European private equity fund focuses on B2B software and tech. Lars Dybkjær, managing partner at GRO Capital, Lars Lunde, partner at GRO Capital, and Torben Munch, former CEO

Snapchat is creating an ad network for apps

Snapchat is creating an ad network for apps

Snap Audience Network is the new ad network being created by Snapchat. Snap says Snap Audience Network will be launched in the coming months and is designed to offer third-party developers the opportunity to monetize their apps with Snap Ads. The program will launch with iOS integrations and will be

Spotify is growing on podcast listening, now the leader in India and Spain

Spotify is conquering more market share of the audio industry every month. According to Voxnest Audience Network data, Spotify is now the market share leader in South America, Central America, South Europe (Italy and Spain), India, and Southeast Asia. Spotify has more than 200 million users worldwide. Last month, Spotify

Google launches Google Ads Editor

Google this month launched a new editor for Google Ads called Google Ads Editor. The new Google Ads Editor replaces Adwords Editor, launched 13 years ago. The new Google Ads Editor has full cross-account management, enabling advertisers to do changes across multiple Google Ads accounts. Advertisers can now add the

Google launches real-time triggers in DV360

Google this month launched real-time triggers in DV360. Real-time triggers enable advertisers to instantly activate campaigns by syncing the digital campaign with real-world signals such as sports events. Triggers will cause a line item to spend for anywhere from 15 minutes to 6 hours after an event occurs in real-time.

MRC grants accreditation to Nielsen IBOPE TV Ratings in Mexico

Media Rating Council (MRC) this week announced the accreditation of the Nielsen/IBOPE Mexico (NIM) television audience measurement service. According to MRC, this is the first accreditation to a measurement service that operates exclusively outside the United States. “For over four years, we have been working hand-in-hand with the MRC

Google adds cross-device activity to all attribution reports in Google Ads

Google last Friday announced that is adding cross-device activity to all attribution reports in Google Ads. Previously, only the Devices, Assisting Devices, and Device Paths attribution reports included cross-device activity. Mauricio Barrera, Product Manager, Google Ads, wrote that starting on "May 1st, all attribution reports will include cross-device activity

Spotify to acquire Parcast, a storytelling-driven podcast studio

Spotify this week announced that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Parcast will bring to Spotify its curated library of produced shows and its audiences. The transaction is expected to close in the second quarter of 2019 and subject to customary closing

Sizmek files for bankruptcy with over 64 million dollars in claims

Sizmek files for bankruptcy with over 64 million dollars in claims

Sizmek last Friday filed for bankruptcy in the United States Bankruptcy Court Southern District of New York.