PPC Land (Page 277)

Google changes the bidding on Bumper Ads from maximum CPM to Target CPM

Google this week announced that starting this month, new TrueView line items for bumper ads in DV360 will use a target CPM (cost-per-thousand impressions) bidding strategy. Until now the bid strategy available was maximum CPM. Google says Target CPM bidding enables advertisers to set how much on average they are

Marketing News

Non-skippable YouTube video ads now available on DV360

Google this week has expanded the access to non-skippable YouTube video ads launching to Display & Video 360. Non-skippable YouTube video ads were launched in Google Ads last month. A non-skippable YouTube video ad must be 15 seconds or less, and viewers don’t have the option to skip the

Marketing News

iHeartMedia buys Radiojar, a Greek-based online audio tech company

iHeartMedia this week announced it is acquiring Radiojar, a Greek-based online audio technology company. Radiojar was launched in 2013 and offers cloud-first solutions for audio. Clients include media groups, web-only radio stations, music providers, in-store music solutions and service providers around audio. iHeartMedia will leverage Radiojar’s tools to combine

Marketing News

Spotify has now more than 200 million users worldwide and is available in India

Spotify has now more than 200 million users worldwide, and half of them (96 million) are subscribers, Spotify announced last week. This means half use the users use Spotify with advertising. Spotify last week expanded Spotify into India, after expanding to MENA and Southeast Asia. Spotify is now available in

Marketing News

Google changes name of “Universal App campaigns” to “App" in Google Ads

Google this week announced the change of name of “Universal App campaigns” to “App" in Google Ads. David Mitby, Director of Product Mobile App Advertising, at Google, says this will simplify the names and "will not affect campaign features or functionality, and there’s no action required for

Connected TV

Krush Media chooses Pixalate for detection and filtration of IVT

Krush Media this week announced a partnership with Pixalate to deliver invalid traffic (IVT) detection and filtration solutions across its display, mobile, video, and OTT/CTV channels. According to Pixalate, Krush Media specializes in connecting advertisers with its fully-managed, cross-screen publisher platform and has chosen Pixalate as its partner to

Marketing News

RTB House launches a Creatives Lab unit

RTB House this week announced that is launching a Creatives Lab unit. The unit will develop performing dynamic banners for both display and video. RTB House says is constantly working on improvements to its core technology based on deep learning as well as other aspects of the RTB ecosystem, such

Marketing News

ICANN calls for full deployment of DNSSEC

ICANN this week called for full deployment of the Domain Name System Security Extensions (DNSSEC) across all unsecured domain names. The Internet Corporation for Assigned Names and Numbers (ICANN) believes that there is an ongoing and significant risk to key parts of the Domain Name System (DNS) infrastructure. On 15

Marketing News

13% of internet users had access to a smart speaker, shows IHS Markit data

More than 13 percent of internet users surveyed across Australia, Brazil, Canada, Germany, India, Japan, the United Kingdom, and the United States had access to a smart speaker in their households in November 2018. According to IHS Markit data, smart speaker penetration go from ranges of 6 percent in Japan

Marketing News

Dentsu acquires BJL, a creative agency in the UK

Dentsu this week announced the acquisition of BJL Group Limited, a creative agency in the UK, headquartered in Manchester. BJL was founded in 1987, and according to Dentsu it has grown to become one of the largest and most awarded creative agencies operating in the UK's northern area,

Display

12% of all display ads served by Google are now AMP ads

Google today announced that as of January this year, 12% of all display ads served by Google are now AMPHTML ads. Last year the percentage was 1%.

Marketing News

Outbrain launches Amplify in Belgium, Poland, Switzerland, Latvia, Portugal, Vietnam, and South Africa

Outbrain this week announced that is expanding Amplify to Belgium, Poland, Switzerland, Latvia, Portugal, Vietnam, and South Africa. Amplify is the Outbrain platform for advertisers. According to Outbrain, native ads get 5.7X more page views than social media, 50% lower CPAs than display ads, and 42% lower bounce rates

Display

Adomik opens a UK office

Adomik, the Paris-based monetization platform for publishers launched its UK operations and office in 2018 Q4 and recruited Ollie Chadwick as UK Country Manager. Adomik’s platform is built for publishers to address their main monetization challenges. Adomik says publishers have all their advertising data in one place and can

Connected TV

LiveRamp expands capabilities of IdentityLink to include Connected TVs

LiveRamp last week announced it is expanding the capabilities of its IdentityLink platform to include Connected TVs. LiveRamp says that by linking Connected TV (CTV) identifiers to the LiveRamp omnichannel identity graph, both marketers and advanced TV ecosystem partners can now simplify campaign planning, targeting and measurement. According to LiveRamp,

Connected TV

FreeWheel starts using Nielsen DMP

Nielsen and FreeWheel have expanded their relationship to include the Nielsen Data Management Platform. By using Nielsen DMP, Freewheel can now analyze, build and target advanced audiences across Connected TV (“CTV”), Over-the-Top (“OTT”) and digital video. According to FreeWheel, Nielsen DMP provides FreeWheel with Nielsen media and purchase data segments,

Display

Click validation through proof of impression - Adjust unveils a new standard against mobile ad fraud

Adjust last week unveiled a new methodology to fight mobile ad fraud: click validation through proof of impression. Adjust's new standard for Click Validation encourages ad networks to send impression data with a unique identifier that corresponds with resulting clicks from users. By requesting an impression before the

Marketing News

Scout24 welcomes takeover offer from Hellman & Friedman and Blackstone, valuation on 5.7 billion euros

Scout24 this week welcomed the takeover offer from Hellman & Friedman and Blackstone. The voluntary public takeover offer has a price of 46 euros per share, in cash. Scout24 is a leading operator of digital marketplaces specializing in real estate and automotive sectors in Germany and other European countries. Scout24

Marketing News

GoDaddy hires Fara Howard as CMO

GoDaddy this week announced it has hired Fara Howard as Chief Marketing Officer. Howard will lead all aspects of GoDaddy's marketing strategy and execution, including brand and performance marketing, community engagement, and customer lifecycle management. GoDaddy says Fara Howard has unique experience building community-based engagement and leveraging those

Marketing News

Taboola expands partnership with Business Insider

Taboola this week announced an exclusive two-year partnership with Business Insider. Business Insider will integrate Taboola Feed on desktop and on mobile web. Taboola says the deal builds on an existing partnership between Taboola and Business Insider, which have been working together for five years. Under the partnership, Business Insider,

Marketing News

Vodafone and public German TV WDR testing 5G in Düsseldorf, Aldenhoven, and Cologne

WDR and Vodafone are testing how TV and media library content can be technically distributed using the new 5G transmission technology, Vodafone announced this week. In the joint project, WDR transmits its content via a 5G test system, which Vodafone will activate directly at a TV production facility for the

Marketing News

TVSquared partners with TiVo for deterministic TV attribution

TVSquared this week partnered with TiVo to incorporate deterministic attribution into ADvantage Analytics Platform. TiVo’s deterministic TV viewership segments are now integrated in ADvantage, allowing TVSquared customers to tie TV-driven response and conversions to the household level. TVSquared ADvantage measures the immediate and longer-term impact of TV spots, quantifying

Marketing News

Optimizely updates the integration with Slack

Optimizely this week announced a new update of the integration with Slack. Optimizely integration with Slack enables users to engage with their experiments. The first version of the Slack application, launched almost one year ago, gave users the ability to subscribe to a Program Management Team’s activity feed. In

Marketing News

Brightcove buys Ooyala’s Online Video Platform Business

Brightcove this week announced it has entered into a definitive agreement to acquire the online video platform (OVP) business of Ooyala, a provider of cloud video technology. Brightcove is acquiring Ooyala’s OVP technology, including video content management and publishing platform Backlot, Analytics, Live, and its underlying IP and associated

Marketing News

HubSpot integrates LinkedIn Ads

HubSpot this week announced the integration of LinkedIn ads in the Professional and Enterprise tiers of Marketing Hub as part of the HubSpot Ads tool. HubSpot Ads also includes integrations with Facebook and Google. “LinkedIn is the world’s largest professional network, so it was important to make its advertising

Marketing News

Cacao Media becomes a HubSpot Certified Agency Partner

Cacao Media this week announced that it has joined HubSpot as a Certified Agency Partner. HubSpot works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support. “We are thrilled to welcome Cacao Media to HubSpot’s Partner Program. Their savvy, sophisticated, and innovative approach to