Marketing News

Telefónica and Samsung successfully test fixed wireless access (FWA) with 5G in Germany

Telefónica Deutschland and Samsung Electronics have successfully piloted fixed wireless access (FWA) with 5G in Hamburg, Germany, Telefónica announced this week. The pilot of the 5G took place from December 2018 to February 2019 in the district of Hamm in Hamburg. Private households participated in the free pilot. The pilot

Marketing News

TAG launches Project Brand Integrity alerting advertisers of ads running on pirate sites in Europe

TAG this week launched the Project Brand Integrity, a new initiative to protect European brands from association with illegal stolen content by alerting advertisers or their agencies to ads running on pirate sites in Europe. TAG will send screenshots to advertisers when ads are shown on pirate sites. Project Brand

Marketing News

US digital advertising revenues rose 22% in the third quarter of 2018

U.S. digital advertising revenues rose to $26.2 billion in the third quarter of 2018, solidifying 2018’s claim as the highest-spending first three quarters on record, according to the latest IAB Internet Advertising Revenue Report released today by IAB and prepared by PwC US. According to IAB, Digital

Marketing News

Google Analytics for Firebase audiences are now dynamic

Google this week launched dynamic audiences in Google Analytics for Firebase, Google's app analytics solution. Advertisers could already create audiences around events, device type, and other dimensions, but the audiences were not dynamic. With the update, audiences are now dynamic by default. According to Google, this means Analytics

Marketing News

Bing Channel Partner Awards : know the dates and how to participate

Bing this week announced the dates for the Bing Channel Partner Awards 2019. Advertisers and agencies can participate as of February 1, and the evening of celebration will take place on April 30. Bing Channel Partner Awards recognize and reward channel partners in North America, Australia, and Europe. The award

Marketing News

Parallel tracking in Google Ads becomes mandatory on July 31

Google this week announced that parallel tracking becomes mandatory for all display and video campaigns starting July 31st, 2019. Parallel tracking for display and video campaigns will now be available starting May 1st, 2019. Parallel tracking makes users browse the landing page faster as users are headed immediately to the

Marketing News

Click share for search launched in Google Ads in the coming weeks

Google this week announced that is bringing the reporting about click share, already available in shopping campaigns since 2015, to search ads. Click share is the estimated share of all achievable clicks that an advertiser received. According to Google, the rolling it out of the click share for Search campaigns

Marketing News

Media.net adopts OpenRTB 3.0

Media.net last week announced the adoption of OpenRTB 3.0 and the IAB Content Taxonomy 2.0. Media.net Marketplace says is one of the first programmatic platforms to upgrade to OpenRTB 3.0 in hopes of moving the industry forward on true transparency and the next phase of

Marketing News

Telaria adopts The Trade Desk’s unified ID

Telaria this week announced that will offer The Trade Desk’s unified ID solution to its demand partners as part of an effort to increase efficiencies across the ecosystem by reducing the number of cookie syncs necessary. Katie Evans, COO at Telaria said: "The Trade Desk’s unified ID

Marketing News

AT&T consolidates its programmatic buying on AppNexus

AT&T this month announced it will consolidate its programmatic advertising spend on the open exchange through Xandr’s Demand-Side Platform (DSP), the AppNexus Programmable Platform (APP). The decision follows AT&T acquisition of AppNexus in 2018. AT&T said Xandr is developing next-generation TV planning, campaign

Marketing News

AT&T buys YouTube ads again, 2 years after a halt due to brand safety

AT&T last month announced that AT&T’s ads returned to YouTube. Since March 2017, AT&T was not advertising on YouTube due to brand safety reasons. Now is back after testing YouTube’s Brand Suitability System. Fiona Carter, Chief Brand Officer at AT&T

Marketing News

Adelphic DSP has now audio available via Rubicon Project

Adelphic today announced an enhancement to programmatic audio inventory.  Adelphic’s clients can now access audio inventory from over 216 countries. Adelphic says this announcement showcases Adelphic’s commitment in delivering a true omnichannel DSP. Adelphic has audio via the integration with Rubicon Project, where advertisers and brands can buy

Marketing News

Best podcasts in the US by downloads

Castbox is the most downloaded podcast app in the United States. Last year, Castbox app had close to 3 million new installs, a growth of 217 percent from 2017. According to Sensor Tower data, in second was Stitcher, with more than 1 million downloads. The next most downloaded podcast app

Marketing News

DoubleVerify discovers a new bot network running via ads.txt resellers

DoubleVerify this week announced that it has identified a new bot network that perpetrates fraud by circumventing ads.txt protections. Ads were running through ads.txt resellers. How does the new bot network work? The bot first visits a publisher site and scrapes the site’s content. The bot then

Marketing News

Germany prohibits Facebook from collecting user data without user voluntary consent

Bundeskartellamt, Germany's national competition regulator, this week announced that is imposing Facebook with restrictions in the processing of user data. Bundeskartellamt says Facebook-owned services like WhatsApp and Instagram can continue to collect data. However, assigning the data to Facebook user accounts will only be possible subject to the

Marketing News

IAB Europe looking for speakers to Interact 2019

IAB this month announced that is looking for speakers to the IAB Europe’s Flagship Conference. Interact 2019 will happen on 4-5 June in Warsaw, Poland, and is one of Europe’s most important digital marketing conferences. Interact will have the leitmotif Growing Change and interested speakers are now invited

Marketing News

Google renames Deal Troubleshooter to Troubleshooter in DV360 and now works on all inventory

Google in the last months renamed the Deal Troubleshooter on Line Items to Troubleshooter in DV360. Last month, Troubleshooter was introduced in all Line Items. Troubleshooter now works on private auctions, guaranteed deals, preferred deals, and open auction line items. Before Deal Troubleshooter was only working with private auctions and

How To

How to set up Waze ads in DV360?

Since last month, Waze ads are available on DV360, the DSP from Google. Waze is a community-based traffic and navigation app where users share real-time traffic and road info. Waze has more than 100 million drivers using the app, that is monetized via native ads. Google has bought Waze in

Marketing News

Google launches open exchange Guaranteed Packages in DV360

Google last month launched the Guaranteed Packages in DV360. Guaranteed Packages are open exchange deals, with a guaranteed CPM, that automate the sourcing and matching of inventory in DV360. Only inventory from the Google Ad Manager is available. Advertisers requesting a Guaranteed Packages can choose certain publishers, audiences, and campaign

Marketing News

SpotX integrates The Trade Desk’s unified ID

SpotX this week has integrated The Trade Desk’s unified ID solution. SpotX says this combined effort is a solution to improve user match rates across the digital advertising ecosystem to increase the addressable audience pool. Adoption of the free unified ID solution allows all parties across the supply chain

Marketing News

Google integrates Unruly and Waze in DV360

Google this month announced that Unruly and Waze are now directly integrated in DV360. Unruly was already integrated via Bidswitch as sub-exchange, but since last month was integrated directly as main exchange. Advertisers can activate Unruly, and Waze, on partner settings. Since last month, users with read & write access

Marketing News

Teads acquires Buzzeff to expand to MENA region

Teads this week announced the acquisition of Buzzeff, an online advertising specialist in the MENA region. Teads says this is one of the first such acquisitions to take place in the advertising technology industry in recent years, specifically in this region, signifying the importance of the MENA region in this

Marketing News

Spotify acquires Gimlet and Anchor going all-in on podcasts and audio

Spotify yesterday announced that it has entered into definitive agreements to acquire Gimlet and Anchor. The terms of the transactions were not disclosed. With these 2 acquisitions, Spotify says is positioned to become both the premier producer of podcasts and the leading platform for podcast creators. Gimlet will bring to

Marketing News

Switch Media expands to Europe with the acquisition of Mediasmiths

Switch Media this week announced the acquisition of Mediasmiths, a Swedish based media systems integration consultancy, as part of its growth plans for the European market. With this acquisition, Switch Media is now active in Australia, New Zealand, India, United States, Africa, Europe, and Asia. Switch Media says the merger

Marketing News

Google releases Maximize Conversions bidding for TrueView for Action worldwide

Google yesterday announced that is releasing Maximize Conversions bidding for TrueView for Action (TfA) worldwide, starting this month. According to Google, Maximize Conversions bidding uses Google’s machine learning to help advertisers to get as much conversion volume as possible, within the campaign’s budget. Nicky Rettke, Director of Product