AI UK retail media spending drives digital ad growth to £45 billion by 2026 Digital advertising in Britain shows resilience with retail media emerging as fastest-growing channel while artificial intelligence transforms campaign automation despite industry concerns.
Display Google retires session-related metrics from AdSense reporting platform Google announced September 23, 2025 the retirement of session-related metrics in AdSense reporting, affecting ad sessions, session RPM and related measurement data.
Retail Alliance Digitale unveils comprehensive drive-to-store framework across four publications French digital marketing organizations receive detailed roadmap spanning investment tracking, multilocal strategies, measurement protocols, and catalog digitalization during September 24 event.
Search Google modifies campaign setup flow to prioritize Performance Max Google has silently restructured its campaign creation interface, shifting from format-first selection to channel-based campaign setup that defaults to Performance Max when advertisers select all available channels.
AI Zeta launches AI search optimization as traditional queries decline Zeta Global unveils GEO solution for brands to maintain visibility across AI platforms as Gartner predicts 25% drop in traditional search volume next year.
Retail MediaMarktSaturn launches first offsite retail media program with Unlimitail MediaMarktSaturn expands advertising reach beyond owned properties through strategic partnership, targeting high-intent shoppers across open web with privacy-safe first-party data leveraging.
AI Adobe launches AI agents for business customer experience automation Adobe announces AI platform to manage customer experiences through specialized agents and third-party integrations across enterprise workflows.
Data Apple criticizes Digital Markets Act impact on EU users Apple released September 24, 2025 statement criticizing EU Digital Markets Act implementation, citing delayed features, privacy risks for users in 27 member countries.
AI LeCun calls auto-regressive LLMs "doomed" at NYU seminar Meta Chief AI Scientist Yann LeCun declared auto-regressive LLMs "doomed" at NYU seminar September 10, presenting JEPA as superior alternative to current AI approaches.
Video Amazon launches Commitments Hub for publisher spend management Amazon DSP introduces centralized platform for tracking spending agreements across global markets, addressing advertiser pain points with automated tools and API integration.
AI Technical guide emerges for building functional AI marketing agents Step-by-step framework addresses common development challenges in autonomous marketing automation through proven methodologies shared by developer community.
Audio SiriusXM launches dedicated Taylor Swift channel ahead of new album SiriusXM's 24/7 Taylor Swift channel debuts September 20, targeting 160 million subscribers with strategic celebrity-driven content programming thirteen days before "The Life of a Showgirl" release.
Video Polish viewers maintain steady television habits amid streaming fluctuations Polish television viewing averaged 3 hours 31 minutes daily in August 2025, while streaming captured 9.7% share after July's historic peak, with sports events driving traditional TV engagement.
Data Austrian data protection authority cuts operations amid budget constraints Austrian data protection authority announces major operational cuts starting July 2025 as budget pressures force staff reductions and limit enforcement.
Search Google launches Search Live for voice and camera queries Google opens interactive voice and camera search to all U.S. users, enabling real-time visual troubleshooting and hands-free assistance through mobile devices.
Data DDV360 releases Structured Data Files v9.1 update Structured Data Files v9.1 brings targeted configuration changes for Demand Gen campaigns and updates resource-level targeting options across Display & Video 360.
Search Google Discover adds social posts and creator follows Google announced updates to Discover on September 17, 2025, adding content from X, Instagram, and YouTube Shorts, plus a follow feature for creators.
Search Google teams with StopNCII to combat intimate image abuse Google partners with UK charity to use digital fingerprints for removing non-consensual intimate imagery from search results on a larger scale.
Search Google groups sponsored ads under single header in search results Google changes how ads appear in search results on September 24, 2025, replacing individual sponsored labels with grouped header display format.
Display Advertising executive says programmatic buying "feels very broken" Cameron Armstrong of VCCP discusses broken advertising value exchange, efficiency over effectiveness, and using AI tools to improve impression quality.
Social Reddit marketing expert hosts comprehensive strategy session for brands Reddit marketing strategist shares insights on authentic community engagement and avoiding common brand pitfalls in September session.
Retail Microsoft launches global supplemental feeds for Merchant Center efficiency Microsoft announces targeted product catalog updates without complete data reuploads as peak advertising season approaches.
Search Google launches experimental Windows app in Labs The new desktop search tool combines file access, web search, and AI features through Alt+Space shortcut, building on recent Labs experiments.
Social Meta introduces new advertising formats for Threads platform Meta announces expanded Threads advertising capabilities including carousel ads and new aspect ratios to enhance brand reach across its growing social platform.
AI Meta launches unified API structure for Advantage+ campaigns Meta introduces streamlined campaign creation process replacing separate Advantage+ shopping and app workflows starting May 29, 2025.
