PPC Land (Page 284)

What is Marketing?

Marketing is the study of commercial activities from the needs and psychology of the consumer, originating the business of promoting products or services. Marketing tends to direct the products, adapting them, to their best market. Marketing focus is to bring the right consumers to the store or to the sales

Data

CPM

What is CPM in Marketing? CPM is the Cost Per Mille, also called cost per thousand (CPT). CPM is the most used pricing in digital advertising, and how ad business partners price the transactions between each other.

News

Snapchat launches Lenses for Dogs (and Cats)

Dog Lenses is the new feature on Snapchat lenses. Launched on Christmas time (yesterday), Snapchat Dog Lenses allows everyone to capture snaps using the same effects of the Snapchat camera on your favorite pet, a cat or a dog. [video src="https://ppc.land/content/media/2025/12/2ced3-dog-lenses-now-on-snapchat.

Marketing News

G. Scott Uzzell named President & CEO of Converse

NIKE this week announced that effective Jan. 22, 2019, G. Scott Uzzell will become President & CEO of Converse. Uzzell comes from The Coca-Cola Company where he most recently served as President, Venturing & Emerging Brands Group (VEB). According to NIKE, as head of Coca-Cola’s VEB Group, Uzzell led

Marketing News

Google+ APIs shutting down on March 7, 2019

Google this week confirmed the date when Google+ APIs will be shut down: March 7, 2019. Until now, only the sunset month was known. The Google+ Sign-in feature has been fully depreciated and will also be shut down on March 7, 2019. Developers should migrate to the more comprehensive Google

Marketing News

Dentsu acquires DEG, a digital marketing agency in the United States

Dentsu this week acquired Digital Evolution Group, a digital marketing agency in the United States, headquartered in Overland Park, Kansas, with additional offices in Denver, Pittsburgh, and Des Moines. Digital Evolution Group (DEG) was established in 1999. DEG is a data-driven marketing, commerce, and collaboration solutions agency. According to Dentsu,

Marketing News

Out of Beta: Publishers can now set target CPMs on Google Ad Manager

Google this month released the feature that allows publishers to set target CPMs on open auction to buyers, advertisers, or brands. This means that publishers can have multiple floor prices on individual queries, either higher or lower than the target CPM that a publisher provides, but across multiple queries, the

Marketing News

Bing Ads removes 3 columns from the Share of Voice reports

Bing announced this week that starting in March, the dimensions (columns) showing Impression share lost to ad relevance, Impression share lost to expected CTR and Impression share lost to bid will be removed from Share of Voice reports. Nahva Tecklu, Program Manager at Bing Ads, wrote that these columns in

Marketing News

Google now using mobile-first indexing for over half of the pages in search results

Google is now doing mobile-first indexing for over half of the pages in search results. With mobile-first indexing, Google crawls the web pages from websites with the smartphone Googlebot instead of the desktop Googlebot. John Mueller, Webmaster Trends Analyst at Google, wrote that in general, Google move sites to mobile-first

Marketing News

Google testing a Site Kit for WordPress with Search Console, Analytics, Adsense, and Page Speed Insights

Google this month launched the beta of a Site Kit (plugin) for WordPress. Site Kit by Google is a free and open-source plugin that will bring together insights from Google products for WordPress sites. Site Kit by Google integrates Search Console, Analytics, Adsense, and Page Speed Insights. Mariya Moeva, Product

Marketing News

GroupM downgrades 2018 expectations of growth in Ireland

GroupM this week updated its 2018 and 2019 advertising investment forecasts in Ireland, and slightly downgraded 2018 growth expectations from -0.4% to -0.8%. GroupM says 2019 growth is back into positive territory however with a forecast of 0.7%. Growth categories include Retail, Finance, and FMCG whilst Motors

Marketing News

Cloudflare launches 10 new data centers in the United States, Bahrain, Russia, Vietnam, Pakistan and France

Cloudflare this week announced the addition of ten new data centers across the United States, Bahrain, Russia, Vietnam, Pakistan and France (Réunion). Cloudflare has now a global network with 165 cities, and 46 were added this year. Cloudflare recent expansion took place in the USA (Charlotte - North Carolina, and

Data

Facebook takes a step forward to encrypt DNS end-to-end with Cloudflare

Facebook’s authoritative name servers are now using an encrypted connection with 1.1.1.1, the Cloudflare DNS Resolver.

Marketing News

DeepL now able to translate Portuguese and Russian

DeepL this month launched two new languages: Russian and Portuguese. DeepL says Portuguese translation handles the nuances of the Portuguese language, with a wide vocabulary encompassing Brazilian and European Portuguese. Russian is the first DeepL language to use a non-Latin script. According to DeepL, the results are beyond anything yet

Marketing News

Amazon to open the first Mississippi Fulfillment Center, creating 850 full-time jobs

Amazon this week announced plans for the first Mississippi fulfillment center to be located in Marshall County. Amazon says the facility will create 850 full-time jobs. Employees at the fulfillment center will pick, pack and ship household consumer goods. [video src="https://ppc.land/content/media/2025/12/05d4f-amazon-mississippi-fulfillment-center.

Marketing News

Tune says client-side tracking is dead, and the third-party cookie died with it

Tune released a guide to help advertisers with online tracking in a post-ITP 2.0 world. Tune says client-side tracking is dead, and the third-party cookie died with it. According to Tune, tracking is much more difficult since Firefox released an Enhanced Tracking Protection (October 2018) and Safari unveiled ITP

Marketing News

Sony LIV taps CleverTap in India

CleverTap this week announced that Sony LIV, one of India's leading premium OTT platforms, is leveraging its technology, making them a first mover in the OTT space. Sony LIV's latest update will allow users to view video previews in push notifications, even on a locked screen.

Akamai: New record for peak traffic due to live sports, gaming releases and software updates

Akamai has set a new record for peak traffic on its global content delivery network (CDN). On December 11, the volume of data being delivered across the Akamai network exceeded 72 Tbps, surpassing the 70 Tbps threshold for the first time in the company's 20-year history, Akamai announced.

Marketing News

Google revives the movie Home Alone with a holiday film including Kevin McCallister using Assistant

Google this week publisher a video with the Kevin McCallister scenes in Home Alone, but now making use of Google Assistant. Google says this video features a modern-day Kevin. The video was published on December 19, has now more than 15M views, and is on global top 50. Google'

Marketing News

80% of holiday shoppers are searching for stores ‘near me’, finds Uberall

Uberall this week announced the results of its holiday ‘near me’ survey. For the study, Uberall polled more than 1,000 smartphone users across the US and UK between December 7 and 11 to understand their “near me” preferences and behavior over the holiday season to date. Uberall says almost

Marketing News

RTB House launches Social Banners, House Snippets, and Full-page Recommendations

RTB House this week announced it will begin the alpha testing phase of 3 new features. The new features will be tested by selected brands from RTB House global customer base starting in Q1 2019. The company plans to roll out three innovations to its customer base next year. RTB

DOOH

Istanbul Airport installs nearly 700 Samsung SMART LCDs and LED Signage

Samsung Electronics this week announced that it has recently finished implementing its SMART Signage at the new Istanbul Airport. The project was completed by a technical team of 28 in 45 days, with the help of B.T. Global, specialized in digital signage, security, data storage, and IT services. Samsung

Marketing News

MGID achieves the TAG “Certified Against Fraud” seal

MGID announced that the Trustworthy Accountability Group (TAG) has granted MGID the TAG "Certified Against Fraud" Seal, recognizing MGID's compliance with the requirements of the program to combat fraudulent traffic across the digital advertising supply chain. Founded by the American Association of Advertising Agencies (4A'

Marketing News

Tamedia invests on Monito, a comparison website for international money transfer services

Tamedia this week announced the expansion of its fintech portfolio by investing in Monito, a startup that operates a comparison website for international money transfer services. Tamedia says cross-border and cross-currency money transfers incur high fees, often hidden to an untrained eye. Monito helps individuals and businesses find, compare and

DOOH

omniX labs Joins DPAA

DPAA announced today that omniX labs, a machine learning-based image recognition platform that helps target consumers, has joined its membership ranks.. DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. “DPAA has done tremendous work