Marketing News

Google rebrands AdWords scripts into Google Ads scripts

Since last week, Adwords scripts are now named Google Ads scripts. Google says that with the rebranding, there was a renaming of AdWordsApp and MccApp within the scripts themselves to reflect the new naming. Mike Cloonan, working at Google Ads scripts Team, says "existing scripts are not affected and

Marketing News

Smart Shopping campaigns now available to all advertisers via the API

Since last week, Smart Shopping campaigns are available for all advertisers in AdWords API and in Google Ads API, Google announced. The release happened after tests in the Adwords API with whitelisted advertisers. Smart Shopping campaigns combine automation and machine learning to maximize the conversion value across networks based on

Marketing News

APO Group appoints Lionel Reina as the new CEO

APO Group, the media relations consultancy and press release distribution service in Africa and the Middle East, today announced the appointment of Lionel Reina as Chief Executive Officer (CEO). APO Group can count Facebook, Hilton, and PwC among more than 300 clients - and 57 of the biggest global PR

Marketing News

Know how Facebook Search works and the signals used

Facebook last week produced a video on how Facebook search works. Yee Lee, Product Manager at Facebook, wrote that  "whatever users search for on the rest of the internet will not influence what you see when you search on Facebook." Signals used in Facebook Search include: * What the

Marketing News

Google My Business API now enables partners to verify locations

Google last week introduced GoogleLocation and Verification in the new version 4.3 of Google My Business API. The new API version will enable partners to offer Google My Business verification of locations. According to Google, the new GoogleLocation endpoint allows partners to search whether their merchant user’s location

Social

Carsforsale.com now integrated on Facebook Marketplace

Carsforsale.com now enables dealerships to list their used car inventory on Facebook Marketplace, where millions of people are looking at used vehicles.

Search

Bing removes Ad group ID column from the Bing Ads billing statement reports

Bing Ads will remove the Ad group ID from the available columns of billing statement reports. Bing is making this change due to low usage of the column and to better align the reports with the billing statements and invoices.

Marketing News

Bold Screen Media partners with Pixalate to offer IVT protection

Bold Screen Media this week announced a partnership with Pixalate to offer IVT protection solutions for their cross-device video and OTT marketplace. Bold Screen’s platform provides brands and agencies with engaging programmatic media. To help protect their advertisers from IVT across OTT/CTV and mobile in-app inventory, Bold Screen

Marketing News

Apple Music is coming to Amazon Echo devices in December

Amazon this week announced that Apple Music is coming to Amazon Echo devices, beginning the week of December 17. Amazon says Apple Music subscribers will be able to enjoy Apple Music’s 50 million songs on Echo devices. Alexa, play Apple Music Amazon customers will be able to ask Alexa

Marketing News

UK advertising market to break the £20 billion mark for the first time

UK advertising is expected to increase to £20.8 billion in 2019, surpassing the £20 billion mark for the first time, up from £19.9 billion in 2018 according to the latest media and marketing forecasts from GroupM. GroupM forecasts 6.0% growth for 2018, down from 6.4% in

Marketing News

Google Translate just got a redesign

Google Translate last week got a redesign. Google says that Google Translate new look is now consistent with other Google products, and updated labeling and typography make it easier to navigate. The website is now responsive so it can adjust dynamically for the screen size. So when new features are

Marketing News

Google introduces self-serve linking of Analytics 360 properties and Search Ads 360

Advertisers using Analytics 360 can now self-serve link Search Ads 360, Google today announced. The linkage imports Search Ads 360 campaign data to Analytics 360. The fact that is self-serve enables advertisers to manage and create the links from the Analytics 360 Admin section. GA auto-tagging of the destination URLs

Marketing News

Bing search integrated on SwiftKey for Android

Bing search integrated on SwifBing search this week was integrated on SwiftKey for Android. Bing says that with search built right into the keyboard, users have a faster, easier experience browsing the web. In a few taps, SwiftKey users have access to Bing search results that they can easily screenshot,

Marketing News

Mobile advertising breaks $1 Billion in Australia

Advertising revenue in Australia just hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which was drawn from the Online Advertising Expenditure Report released last month by IAB/PwC also confirmed the industry maintained stable quarter-on-quarter growth of 1.6% from the

Video

Switch Media partners with Telaria to enable more addressable advertising for OTT

Switch Media last week announced a partnership with Telaria, to enable more addressable advertising for OTT streamed content. Advertisers will be able to target more addressable advertising to audiences across Video on Demand streaming services, following an upgrade of Switch Media’s AdEase platform to be interoperable with video advertising

Marketing News

Guide to Location Marketing

On Open RTB and on ad network platforms like facebook, Taboola, and Google Ads, advertisers can target users by geolocation. Ad tech companies are using third-party companies like Digital Envoy to identify in real time users' location. The main sources to identify a user location are the IP addresses

Data

LinkedIn’s new privacy setting prevents users to export email addresses

LinkedIn introduced a new setting on Privacy that enables users to protect their email addresses. This was spotted first by TechCrunch.

Marketing News

app-ads.txt (ads.txt for apps) released in beta

IAB Tech Lab this week released app-ads.txt specification, in beta, the app guidance that can increase the pool of authorized digital advertising inventory while reducing fraud. “Expanding ads.txt to mobile app inventory is a great move forward for the industry. It promises to increase transparency in the apps

How To

The Guide to Native Ads

Native ads are expected to hit $85.5 billion by 2020, double the current level in 2018, and reaching 30% share of all the ad spend. These are numbers from BI Intelligence, IAB and eMarketer, and they are saying publishers and advertisers are investing more in native advertising. What are

Marketing News

Anchor Sponsorships is the Adsense for podcasts

Anchor last week launched Anchor Sponsorships for iOS, Android, and iPad. Anchor Sponsorships connects podcasters with brands that want to sponsor them, guides them through easy creation of custom ads, and facilitates payments when their podcast is heard. Anchor Sponsorships is open to all podcasters and sponsors of all sizes,

Marketing News

Pixalate adds 12 new MRC accredited metric areas

Pixalate last week announced it has received accreditation from the Media Rating Council (MRC) for Sophisticated Invalid Traffic ("SIVT") detection and filtration for Connected TV/over-the-top (OTT) video ad impressions (an industry-first), as well as mobile in-app video and display ad impressions, and desktop and mobile web video

Data

Nielsen has a new CEO, David Kenny

David Kenny was nominated last month as the new CEO of Nielsen. David Kenny will join Nielsen as Chief Executive Officer, effective on December 3, 2018. David Kenny joins Nielsen from IBM, where he led IBM’s Cognitive Solutions business.

Marketing News

How Canadians use voice search with Siri, Alexa, and Google?

Mindshare Canada, the global media agency that is part of WPP, has released a new report about voice search in Canada.  Mindshare says voice search has more questions than answers. The report from Mindshare suggest that Canadians are only scratching the surface of the voice search capabilities – and holding back

Marketing News

Google Home Hub now on sale on Sephora

Google began a partnership with Sephora at the beginning of the month, making Google Home Hub available in 10 Sephora Flagship stores in the US. Sephora, on their side, have tutorials that help users to ace their look, hands-free, with help from Sephora. Google says that over 81 million how-to

Data

Taboola opens the Data Marketplace in Japan

Taboola this month launched the Data Marketplace in Japan, debuting the availability of third-party data within the Taboola platform for the first time in Japan. Eyeota and Lotame Data Exchange are the first providers. “APAC is one of our fastest growing regions and we’re thrilled to evolve our platform