PPC Land (Page 291)

Google introduces a new affinity audience "Light TV Viewers" in DV360

Google this month introduced a new Affinity audience in DV360. The audience is called Light TV Viewers and is available for targeting. Google says "Light TV Viewers typically watch less than one hour of broadcast or cable TV per day and tend to no longer be paying for cable

Marketing News

Samsung offers Black Friday deals in South Africa

Samsung announced discount deals in South Africa on Samsung TV’s, smartphones and wearables. All stocks are limited and the discounts are available in Samsung Stores nationwide. Samsung says Black Friday has grown in popularity exponentially in South Africa. The TV deals are valid from 21 November to 26 November

Marketing News

AdsWizz now available on Google's DSP DV360

AdsWizz yesterday announced the integration of its global audio marketplace within Google Display and Video 360. AdsWizz says the integration also opens up Pandora to audio ad buys via DV360. The numbers from AdsWizz * AdWave has more than 3 billion global audio ad impressions every month; * AdWave is available through

Marketing News

Amazon Web Services opens new region in Milan in 2020

Amazon Web Services this month announced it will open an infrastructure region in Italy in early 2020. The AWS Europe (Milan) Region will comprise of three Availability Zones and will be AWS’s sixth region in Europe, joining existing regions in France, Germany, Ireland, the UK, and Sweden (launching in

Marketing News

Alexa and Amazon Echo launched in Mexico

Amazon this month launched Alexa and Echo in Mexico. Amazon says Alexa has learned to speak and understand Spanish tailored for Mexico, and developers around the world are creating skills and devices with Alexa built-in for Mexican customers. “Tens of millions of customers around the world are already using Alexa,

Marketing News

RTB House launches 3 new brand safety layers

RTB House has developed multi-layer brand safety mechanisms to offer brands a solution based on individual requirements, the company announced this month. RTB House says that with real-time content analysis and natural language processing at its core, RTB House’s new brand safety platform skims tens of thousands of internet

Marketing News

Mediacorp selects Triton to monetize the audio

Mediacorp, Singapore's technology provider for the global audio industry, this month has selected Triton Digital to power its digital audio and podcast strategy. “At Mediacorp, our partners play a significant role in our mission to create and deliver high quality content experiences to our audiences. Our live stream

Marketing News

Google rebrands Files Go into Files by Google

Google rebranded the app Files Go into Files by Google. Files by Google app was also redesigned. Now, when files are cleared, there is a celebration on how much the user saved. Google is telling users what it was freed up. Files by Google is used by over 30 million

Marketing News

Apple opens a new store in Champs-Élysées, Paris

Apple today opened a new store in Paris. It is Apple Champs-Élysées. Apple says is paying tribute to Paris’s rich history and creativity. Housed in a Haussmann-era apartment building, the inner courtyard has been transformed into Apple’s grandest Forum, dedicated to free Today at Apple sessions. More than

Marketing News

Tribune Publishing integrates Taboola Feed

Taboola this month announced that Tribune Publishing is launching Taboola Feed exclusively across all of their digital properties, including the Chicago Tribune, the Baltimore Sun, and the Orlando Sentinel. Tribune Publishing is based in Chicago, originally founded on June 10, 1847 (171 years ago), as the Chicago Daily Tribune. “Balancing

Marketing News

Know the new Dropbox Extensions

Dropbox this month announced the new Dropbox Extensions, that will enable users to initiate workflows directly within Dropbox across popular content types (including DWG, PDF, Word, image, and multimedia files) and compatible partner applications from Adobe, Autodesk, DocuSign, Vimeo, as well as other category-leading tools. With Dropbox Extensions, users will

Marketing News

Display ads with audio? Adsonica is offering free trials of its technology

Adsonica is offering a free trial of its technology for any campaign running between November 1 and December 31, 2018. Adsonica has two-image Audio Display Ads that are compatible with leading platforms, for both mobile and desktop browsers. "Using sound in digital advertising gives creative teams a new way

Marketing News

Pixalate receives certification for invalid traffic detection and filtration on OTT

Pixalate this week announced it has received the certification from Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration for over-the-top (OTT) video ad impressions. Pixalate says it was the first company to receive this accreditation. Currently, Pixalate is now the only accredited solution for marketers to

Marketing News

Xfinity TV audiences now included in Nielsen's TV Ratings and Digital Content Ratings

Nielsen and Comcast announced the expansion of their relationship to include digital measurement of Comcast's Xfinity Stream app and web portal. Through this agreement, Xfinity TV audiences watching programming on computers and mobile devices will be included in aggregate in Nielsen Digital in TV Ratings and Digital Content

Marketing News

Pandora launches podcast offerings based on Podcast Genome Project

Pandora this week unveiled its podcast offering, powered by the Podcast Genome Project, a cataloging system and discovery algorithm that uses a combination of technology and human curation to deliver personalized content recommendations. On November, 13, Pandora started to roll out beta access to select listeners on mobile devices. Users

Marketing News

China: The Trade Desk integrated Baidu, Tencent, and Alibaba in the DSP

The Trade Desk (TTD) this week announced the integration of Baidu Exchange Services, iQIYI, Baidu's video streaming service, Tencent Social Ads, and Youku, the Alibaba's video streaming service. The Trade Desk says these integrations enables advertisers to reach and engage millions of consumers in China. "

Marketing News

Oath relaunches the Yahoo app in the US

Verizon Media Group/Oath this week launched a new Yahoo app, a "one-stop shop" with all Yahoo products available on iOS and Android. Yahoo app, in a signed-in experience, has personalized preferences and is different according to the user location. Yahoo app serves as a daily guide, with

Marketing News

TrueView for Reach now available on Google Ads and DV360

Google this week announced the release of TrueView for Reach for all advertisers and agencies worldwide in Display & Video 360 and in Google Ads. TrueView for Reach was in beta since April. TrueView for Reach enables advertisers to use CPM buying on YouTube and Google video partners with the

Marketing News

Target Impression Share bid launched in Google Ads

Google this month launched a new smart bidding method called Target Impression Share. The newly automated bidding will try to show the ad on 100% of auctions in the campaign. Target Impression Share only works on Search. Amulya Sanagavarapu, Product Manager, Bidding, at Google says Target Impression Share was launched

Marketing News

Video Ad Sequencing launched globally on Google Ads

Google yesterday launched globally the Video Ad Sequencing tool in Google Ads. Video Ad Sequencing enables advertisers to use a series of video ads (TrueView and Bumper Ads) in sequence, targeting a CPM or a CPV. Advertisers can also target CPM to run both formats in the sequence. Video Ad

Marketing News

5 reasons Samsung Galaxy Watch will change the way you live

Samsung Galaxy Watch was launched this summer, made available in the USA in August, and will become available in Europe this month. The price of Samsung Galaxy Watch 46mm is $349.99 in the US and €299.99 in Europe. The 42mm version cost $329.99 in the US and

Marketing News

TA Digital earns Adobe Analytics specialization

TA Digital yesterday announced that is now the only Adobe business partner with three specializations − Adobe Experience Manager Sites, Adobe Experience Manager Run & Operate, and Adobe Analytics. "Congratulations to TA Digital, Inc. for achieving Adobe Analytics Specialization in the Americas region. Specialized Partners are certified by Adobe for

Marketing News

Discovery joins beta for Comscore Campaign Ratings (CCR)

Comscore yesterday announced that Discovery is now an official beta partner for Comscore Campaign Ratings (CCR). Comscore said Discovery is one of the latest media brands to join the beta, which launched in September of this year in partnership with 12 media brand partners. "As we continue to innovate

Marketing News

Adjust launches 2nd version of Global Benchmarks for app advertising

Adjust yesterday launched the second version of Adjust's Global Benchmarks, a tool where advertisers can see Adjust aggregated data of over 7,000 apps. Adjust's Global Benchmarks 2.0 new metrics included on the new version are Click Through Rate (CTR), Conversion Rate from Click to

Marketing News

Google Ad Manager now supports AMP Story ads

AMP Project today announced the launch of AMP Story ads in Google Ad Manager. AMP Story ads enable publishers to monetize AMP Stories, a full-screen tappable experience that immerses readers in the mobile content. Story Ads are fullscreen ad placements that appear in AMP stories. Ad placement & insertion are