PPC Land (Page 296)

Google improves security around extensions on Chrome on the next release

Google this month announced that users will have the choice to restrict extensions to a custom list of sites or to configure extensions to require a click to gain access to the current page, beginning on Chrome 70. Chrome 70 will be released in 9 days, on October 16. Going

Marketing News

Meet the Amazon 4-star store

Amazon 4-star store has products that customers have rated 4 stars and above, or are top sellers, or are new and trending.

Marketing News

Netflix with seven new French original titles available worldwide

Netflix is investing in French content and last month announced three new French series and the acquisition of four new French films and documentaries. All titles will be available in over 190 countries where Netflix is available. “We are delighted to announce today three new French series - a witty

Marketing News

HubSpot launches a Latin America headquarters in Bogotá, Colombia

The new office in Bogotá will serve as the official Latin America headquarters.

Marketing News

DoubleVerify can now measure video ad fraud and viewability on Twitter

DoubleVerify yesterday announced it has partnered with Twitter to authenticate the quality of video ads. According to DoubleVerify, the initial launch will provide advertisers with transparency into video ad fraud and viewability on Twitter – including mobile in-app, mobile web and desktop. The DoubleVerify measurement of display advertising will be launched

Marketing News

Google partners with IRI for brand lift studies in Google Ads and DV360

Google's brand lift solution is evolving. Google this month announced a partnership with IRI to make simpler for advertisers to measure and act upon upper- and lower-funnel metrics. Google says that soon advertisers will be able to set up Brand Lift studies directly in Google Ads or Display

Marketing News

YouTube ad extensions to be launched soon for app downloads, cinema and travel

Google announced this month that advertisers on YouTube will be able to make the video ads more actionable with a greater variety of ad extensions. The YouTube ad extensions are similar to extensions on Search Ads. Google says that YouTube extensions will enhance the video ads with additional useful information—

Marketing News

Japanese is now supported by Google Fonts

Google Fonts catalog now includes Japanese web fonts, since September, 2018. Google says since shipping Korean in February, it has been working to optimize the font slicing system and extend it to support Japanese. The optimization efforts proved fruitful, as Korean users now transfer on average over 30% fewer bytes

Marketing News

Dentsu acquires Aaron Lloyd, a Russian media agency specialized in pharma

Dentsu announced last month that has reached an agreement to acquire a 100% stake in Aaron Lloyd Group, a media agency specializing in the pharmaceutical category. According to Dentsu, pharmaceuticals is the largest sector in the Russian media market. Aaron Lloyd is comprised of Aaron Lloyd Media LLC, Media Health

Marketing News

GÜR and TAG collaborating to tackle criminal activity in the Turkish digital advertising market

GÜR - the Turkish platform for Trustworthy Digital Advertising founded by the Advertising Agencies Association, the Advertisers Association and IAB Turkey announced a collaboration with TAG to tackle criminal activity in the Turkish digital advertising market. At the launch meeting in Istanbul, Turkey, on Wednesday 26 September, Ahmet Pura, Chairman

Marketing News

Flashtalking and Adobe announce deeper integration

Adobe Advertising Cloud announced a broad partnership with Flashtalking last month. The platforms will enable advertisers to analyze data on their own terms at a granular level, Adobe announced. According to Adobe, the partnership emerges in the wake of more restrictive data practices in the industry, offering an alternative to

Marketing News

Ansira acquires Defakto, an Adobe Solution Partner

Ansira Partners this month announced its acquisition of Defakto, a marketing technology agency that specializes in creating connected customer experiences that leverage the Adobe Experience Cloud. As an Adobe Solution Partner with over 200,000 hours of Adobe Experience Manager (AEM) expertise, Defakto has created a methodology that integrates Adobe-certified

Marketing News

Teads signs exclusive partnership with The Economist for Outstream and Display

Teads this month announced an exclusive global partnership with The Economist Group to deliver both outstream video and viewable display across all its media brands. According to Teads, The Economist is one of the most widely recognized and well-read current affairs publications in the world, reaching a unique audience of

Marketing News

SpotX integrates Tru Optik segments and audience verification on OTT and CTV

Tru Optik and SpotX yesterday announced the capability for publishers to pre-segment and validate audience-based inventory at scale to create targeted OTT and CTV campaigns. Powered by Tru Optik's OTT Data Marketplace, publishers using SpotX's Audience Management Engine will be able to pre-segment and validate audiences

Marketing News

Third-party tech support services restricted on Google Ads

Google end of August announced the restriction of ads to third-party technical support providers on Google Ads. The restriction is being applied globally after Google saw "a rise in misleading ad experiences stemming from third-party technical support providers." "For many years, we’ve consulted and worked with

Marketing News

OpenX joins IAB UK Board

OpenX last week announced that is taking a Board seat with IAB UK, the UK trade association for digital advertising. OpenX’s vice president of European partner services, Gavin Stirrat, will be representing the company on the IAB UK Board, joining over 20 other industry leaders including representatives from Google,

Marketing News

Tremor Video DSP appoints Tal Mor as CTO

Tremor Video DSP last week announced the appointment of Tal Mor as the company’s new chief technology officer (CTO). Tremor says Mor’s addition reinforces the company’s commitment to providing its advertising clients with innovative technology and solutions to bolster their video initiatives, ensure the highest level of

Marketing News

FreeWheel and Innovid integrate Nielsen Digital Ad Ratings

Nielsen last week announced that FreeWheel and Innovid will integrate the measurement solution of Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. Nielsen's Qualified Ad Audience solution offers the ability to evaluate campaign performance in reaching audiences based on the industry

Marketing News

SpotX names Kevin Hunt Senior Vice President, Global Marketing

SpotX this week announced that Kevin Hunt has been appointed senior vice president, global marketing to lead the company's marketing strategy around the globe. Kevin Hunt has been with SpotX for seven years in the company's product department where he most recently served as senior director

Marketing News

SpotPlan will have attribution and insights based on Foursquare data

iHeartMedia, Jelli, and Foursquare last week announced the future launch of a new attribution product for broadcast radio that will offer marketers a combination of iHeartMedia’s reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare. "By leveraging Jelli'

Marketing News

SnapChat launches advanced pixel targeting, collection ads, and product feed/catalogs

SnapChat this week launched 3 new features to enable retail advertisers to scale their campaigns and spend more on shopping ads. SnapChat says users using SnapChat bought 20% more gifts than the average non-Snapchatter on last year Black Friday weekend. Here the 3 new features available on SnapChat for retail

Marketing News

Cloudflare starts doing domain registration without fees and markups

Cloudflare this week launched a Registrar. Cloudflare Registrar "will never charge users more than what they pay to the registry for your domain. No markup and no surprise fees," says Cloudflare. According to Cloudflare, users don't know the price they pay to a registry, for the

DOOH

LiveDOOH joins DPAA

DPAA announced today that LiveDOOH has joined the association. Based in Germany, LiveDOOH provides an “automation platform” for use by media owners, retailers, and media agencies. The team behind LiveDOOH’s programmatic platform is composed of specialists in the fields of advertising, software development, algorithms, and data analysis. "LiveDOOH

Marketing News

Data Studio went out of beta

Data Studio, Google’s data visualization, and reporting product is out of beta and now generally available since 20th September. Data Studio, part of Google Marketing Platform and closely integrated with Google Cloud, allows users to easily access data from Google Analytics, Google Ads, Display & Video 360, Search Ads

Data

Google launches custom viewability settings on DV360

Google Active View is able to measure viewability, and in DV360, advertisers are now able to define the percentage on screen, if it was audible (for video and audio), the time threshold and the quartile threshold.