Data

Google launches custom viewability settings on DV360

Google Active View is able to measure viewability, and in DV360, advertisers are now able to define the percentage on screen, if it was audible (for video and audio), the time threshold and the quartile threshold.

Marketing News

TapClicks scores $10 million investment from Boathouse Capital

TapClicks today announced a $10 million investment from Boathouse Capital. TapClicks' solution enables users to analyze data.

Marketing News

Xaxis launches new six-second ad format running on Twitter, Snap, Spotify, and Global

Six-second video ad format, the new Short-Form Video product is the first of its kind to offer a solution outside of YouTube and Facebook, opening up programmatic opportunities across Twitter, Snap, Spotify, and Global.

Marketing News

HubSpot opens office in Paris in 2019

HubSpot announced today that it has chosen Paris, France as the location of its next global office, signifying the company’s continued investment in the French market.

Marketing News

Integral Ad Science (IAS) is now able to measure campaigns on Snapchat

Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat in-app video buys, IAS announced this week. According to IAS, measurement was successfully tested for 6 months. IAS had over 50 brands participating in the beta where they measure Snapchat

Marketing News

Taboola advertisers have now access to Unbounce at no additional ​cost

Taboola this week announced a partnership with Unbounce, the landing page and conversion platform for marketers and agencies. Taboola clients will have access to the Unbounce Landing Page Analyzer, and with that advertisers can have insights to improve the landing pages, convert more traffic, and optimize the campaigns. The Unbounce

Marketing News

Amazon announces price reductions in AWS data transfers in Japan and Australia

AWS customers who make use of Asia Pacific (Tokyo) and Asia Pacific (Sydney) Regions will pay less for data transfers in from Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage Service (S3), and Amazon CloudFront. The new prices are already in place, since September 1, 2018. New prices for data

Marketing News

Majority of digital video ad views (57%) in the U.S. are already delivered on the TV screen

The majority of digital video ad views (57%) in the U.S. were delivered on the TV screen, in Q2 2018. In Europe, the share was 30%.

Marketing News

Google updates the Chrome extension for AdWords & Google Ads API Web Navi

The extension shows AdWords API and Google Ads API services, and reference pages relevant to the new Google Ads experience web page you’re browsing.

Marketing News

OpenX brings programmatic video to Japan and APAC Market

OpenX this week announced the launch of the company’s video marketplace in Japan and APAC.

Marketing News

Comcast wins the auction to acquire Sky

Comcast won today the auction to buy the European Sky. Comcast Corp. outbid 21st Century Fox Inc in an auction to acquire Sky.

Marketing News

Google updates Structured Data Files (SDF) on DV360, now v4.1

On September 18, Google updated the  Structured Data Files (SDF) available in the DoubleClick Bid Manager API. According to Google, the new Structured Data Files v4.1 have enhanced support for inventory source targeting, and there was renaming changes to better align SDF with the Display & Video 360 UI.

Marketing News

Adobe invests in B2B marketing buying Marketo for $4.75 billion

Adobe is buying Marketo for $4.75 billion. With nearly 5,000 customers, Marketo is one of the market-leading cloud platforms for B2B marketing. Marketo’s ecosystem includes over 500 partners and an engaged marketing community with over 65,000 members. Marketo is headquartered in San Mateo, United States, with

Marketing News

SoundCloud Streams added to the UK and Ireland’s Official Charts

SoundCloud this month announced its streams of licensed, monetized tracks in the UK and Ireland will now count toward the UK’s Official Charts--the official, trusted, weekly pulse of what’s hot in the UK and Irish music scenes. Compiled by the Official Charts Company on behalf of the British

Marketing News

Google is shutting down Inbox by Gmail and Gmail Offline Chrome app

Google is sunsetting Inbox by Gmail at the end of March 2019 and Gmail Offline Chrome app later this year.

Marketing News

Barry Adams appointed as General Manager of BidSwitch

IPONWEB this month announced the appointment of Barry Adams to the role of General Manager of BidSwitch.

Marketing News

German Bild will start using Taboola for native

Auto Bild, Bild, B.Z., and Computer Bild, will start using Taboola for native ads monetization.

Marketing News

iOS 12 update is now available worldwide

iOS 12, the latest version of the Apple's mobile operating system, was released today. The update is now available on the iPhones and on the iPads. iOS 12 introduces new AR experiences, new features like Memoij, Siri Shortcuts that open up a world of apps to work with

Marketing News

SpotX is now 100% ads.txt compliant

SpotX says that to be 100% compliant, SpotX has ensured, since July, that when an ads.txt file is present, all bid requests to a demand side platform (DSP) are only from sellers within an ads.txt file.

Marketing News

Triton Digital’s programmatic audio marketplace integrated in Adform

The integration enables Adform’s buyers to execute targeted, non-skippable, and brand safe audio ad buys through both open marketplace and private marketplace deals.

Marketing News

BrightRoll, ONE by AOL and Yahoo unified into Oath Ad Platforms

Oath last week introduced Oath Ad Platforms as its simplified suite of advertising and publishing solutions globally. Oath Ad Platforms combines the assets from BrightRoll, ONE by AOL and Yahoo Gemini into a single suite. The single suite activates Oath's data, inventory, ad experiences, and programmatic algorithms. Additionally,

Marketing News

Adform is expanding into China, Australia, and Dubai

Adform is opening offices in China and Sydney, in addition to the current bases in Singapore and India.

Marketing News

Footfall Measurement Benchmarks: $6 is the average cost to drive a consumer to a store

TabMo & adsquare last week announced the results of a benchmark study covering the verticals travel, national parks, business,  hobbies & interests, health, food & drink, clothing, style & fashion, automotive, beauty, buying/selling cars, shopping, and alcohol. The study shows the results from 55 programmatic campaigns delivered between 1

Marketing News

Salesforce CEO Marc Benioff buys TIME magazine for $190 million in cash

Marc and Lynne Benioff bought Time magazine for $190 million in cash. Benioff will not be involved in the day-to-day operations or journalistic decisions.

Audio

New Safari 12 prevents tracking from social media and is suppressing retargeting

On the new Safari update, Apple is also suppressing ad retargeting by reducing advertisers' ability to identify Mac devices uniquely.