Programmatic
Google sees 90% ads.txt adoption on publisher partners
Google last month announced that nearly 90 percent of the publisher partners have adopted ads.txt. Google...
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Programmatic
Display & Video 360 will merge DCM (creative) and DBM (buying)
July 16, 2018Starting on July 24th, Doubleclick Bid Manager (DBM) will become the new Display & Video 360,...
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Programmatic
New Responsive Search Ads use machine learning to increase performance
July 16, 2018This month, at Google Marketing Live 2018, Google launched a new ad in Google Ads (former...
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Data
Study: Only 20% of companies believe to be GDPR compliant
July 16, 2018Only 20% of companies surveyed, in the US and EU, believe they are GDPR compliant, while...
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Programmatic
Google opens the advertising products to measurement partners
July 16, 2018Google Measurement Partners is a new program where Google did partnerships to offer brands a variety...
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Programmatic
DoubleClick for Publishers (DFP) is becoming Google Ad Manager
July 13, 2018Google this month announced to publishers more details about the DFP transition into Google Ad Manager....
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Programmatic
MediaMath announces $225 million in new financing to accelerate growth
July 10, 2018MediaMath announced $225 million in new financing, led by Searchlight Capital Partners. According to MediaMath, the...
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Programmatic
MaxTV Media joins DPAA
July 10, 2018DPAA, the digital out-of-home marketing association, announced yesterday that Toronto-based MaxTV Media joined the association. MaxTV...
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Data
Webinar: Advertiser guide to understanding the “Tech” in Ad Tech
July 10, 2018Adform is organizing a webinar with the topic An Advertiser and Agency Guide to Understanding the...
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Programmatic
Doubleclick brand sunset on July 24th
July 3, 2018Doubleclick is now Google Marketing Platform.
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Business
TVSquared opens a new office in Sydney
July 3, 2018“TV not only provides unmatched reach, but it has evolved into a primary driver of digital...
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Programmatic
European digital advertising market is having a double-digit growth
July 3, 2018In 2017 the digital advertising market grew 13.2%. The market size of UK is still 2...
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Data
Google Cloud Platform opens new region in Finland
July 2, 2018The Finish GCP will serve customers mainly in Eastern Europe and Nordics.
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Programmatic
Knowledge Panels on Google are now manageable by verified users
July 2, 2018Knowledge Panels appear when users search for well-known people, organizations and things on Google.
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Webinars
Webinar: Digital Audio & Digital Out of Home
July 2, 2018On 18 July 2018, at 11:00AM CEST / 10:00AM BST, IAB is orgnizing a webinar about...
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Programmatic
Ok Google, do you speak Spanish? Google Assistant now speaks Español on Google Home
July 1, 2018Ok Google, ¿cómo será mi día?
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Business
Google My Business has 190,000 gay friendly businesses
July 1, 2018Arjan Dijk, VP of Marketing, Global Executive Sponsor of Gayglers at Google, revealed this week that...
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Programmatic
Google Marketing Platform Partners launched with certified individuals & companies plus sales partners
July 1, 2018Google launched this week the Google Marketing Platform Partners, a website where advertisers can find more...
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Programmatic
Telugu is now supported by Google Adsense among 43 languages
July 1, 2018Google this week announced that is now supporting the Telugu language on Google AdSense, the program...
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Data
MFour Mobile Research Joins DPAA
July 1, 2018DPAA announced this week that MFour Mobile Research has joined the association.
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Business
EPAM Systems will provide customer care services for Firebase
July 1, 2018Google announced two days ago a new third-party subprocessor for Firebase. In addition to Accenture, and...
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Programmatic
New AdWords accounts available only in the new experience
July 1, 2018Starting today, accounts advertisers create on Google Adwords will be set up in the new AdWords...
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Programmatic
Google Adsense launches Auto Ads for AMP
July 1, 2018Google this week launched Auto Ads for AMP. Publishers using Adsense can now use ads that...
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Programmatic
FreeWheel integrates IAS allowing publishers to do quality measurement
August 13, 2018IAS last month announced a partnership with FreeWheel, where the video platform integrates IAS technology allowing...
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Programmatic
Revcontent luring publishers with the guarantee of 50% revenue uplift on native ads
August 13, 2018Revcontent last week announced a new program for publishers called AutomaticRev. Revcontent says that the new...
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Business
Baidu voice assistant reaches 100 million users
August 13, 2018Baidu last week announced a new milestone, as the install base of DuerOS, the company’s conversational...
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Programmatic
Google responsive search ads will be available to more advertisers in September
August 13, 2018Google last week announced the release of responsive search ads to more advertisers. The advertisers that...
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Business
Payer Sciences acquired by Publicis Health
August 13, 2018Payer Sciences, data-and-analytics-driven health marketing agency focused on helping biopharmaceutical manufacturers, was acquired last month by...
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Programmatic
Telaria partner with White Ops to prevent to prevent invalid and fraudulent traffic
August 13, 2018Telaria last month announced a partnership with White Ops to prevent invalid and fraudulent traffic from...
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Data
Posting tweets automatically in facebook killed by new Facebook Platform Policies
August 13, 2018Twitter announced on this page that “a recent update to the Facebook Platform Policies ended the...
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Programmatic
Google releases beta of the Mediation Test Suite for app publishers
August 15, 2018Google this month released a beta of the Mediation Test Suite. Mediation Test Suite is a...
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Data
Google Ads scripts 2018 workshops will happen next month worldwide
August 15, 2018Google will realize eight workshops about Google Ads scripts in New York City, San Francisco, Hamburg,...
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Programmatic
HTML5 access on Google Ads for advertisers with more than 9K spend
August 15, 2018Starting August 27, 2018, Google will automatically approve advertisers for HTML5 ads once they spent more...
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Data
Google I/O ’18 video presentations advertisers need to see
May 11, 2018Google I/O happened this year on Shoreline Amphitheatre, Mountain View, from May 8, until May 10....
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Business
Southeast Asia internet users are booming
May 4, 2018Google and Temasek released a study (e-Conomy SEA Spotlight 2017) in December 2017 that concludes Southeast...
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Programmatic
Adform DSP just got a complete revamp focused on the user experience
May 4, 2018Adform rolled out this week several updates on their buying side platform. The announcement was done...
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Programmatic
Snappables: the new SnapChat Lenses for playing games
April 25, 2018SnapChat launched today Snappables. Snappables are new Lenses for playing augmented reality games with friends. SnapChat...
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How To
10 things to know before buying video ads
January 1, 2018Thinking of doing a video campaign? Here are some tips you should consider before you even...
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