Google’s brand lift solution is evolving. Google this month announced a partnership with IRI to make simpler for advertisers to measure and act upon upper-…
Google announced this month that advertisers on YouTube will be able to make the video ads more actionable with a greater variety of ad extensions.…
Google Fonts catalog now includes Japanese web fonts, since September, 2018. Google says since shipping Korean in February, it has been working to optimize the…
The Black Friday and Cyber Monday retail season are approaching, and Outbrain is giving a webinar on the Black Friday online strategies. The webinar will…
Dentsu announced last month that has reached an agreement to acquire a 100% stake in Aaron Lloyd Group, a media agency specializing in the pharmaceutical…
GÜR – the Turkish platform for Trustworthy Digital Advertising founded by the Advertising Agencies Association, the Advertisers Association and IAB Turkey announced a collaboration with…
Adobe Advertising Cloud announced a broad partnership with Flashtalking last month. The platforms will enable advertisers to analyze data on their own terms at a…
Ansira Partners this month announced its acquisition of Defakto, a marketing technology agency that specializes in creating connected customer experiences that leverage the Adobe Experience…
Teads this month announced an exclusive global partnership with The Economist Group to deliver both outstream video and viewable display across all its media brands.…
Tru Optik and SpotX yesterday announced the capability for publishers to pre-segment and validate audience-based inventory at scale to create targeted OTT and CTV campaigns.…
Google end of August announced the restriction of ads to third-party technical support providers on Google Ads. The restriction is being applied globally after Google…
OpenX last week announced that is taking a Board seat with IAB UK, the UK trade association for digital advertising. OpenX’s vice president of European…
Tremor Video DSP last week announced the appointment of Tal Mor as the company’s new chief technology officer (CTO). Tremor says Mor’s addition reinforces the…
On October 04, 2018 / 1400 BST, 1500 CEST, 0900 EDT, Gregory Cristal, Global Adserving Solutions Lead at Adform, is presenting a webinar on why…
Nielsen last week announced that FreeWheel and Innovid will integrate the measurement solution of Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience…