Programmatic
Teads is now offering True Visits to advertisers
Teads this week announced a new offering: Teads True Visits. The new offering contains a new...
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Programmatic
Available in the US: Bing in-market audiences increase conversion rates up to 48%
June 7, 2018Bing last week announced the launch of new audiences: in-market audiences. In-market audiences were in beta...
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Programmatic
HubSpot is now connected with Taboola
June 3, 2018Advertisers can now setup campaigns on Taboola directly on HubSpot, Taboola announced this week. Campaigns are...
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Programmatic
Roxanne Taylor, ex-CMO of Accenture, is joining OpenX’s board of directors
June 3, 2018OpenX this week announced that Accenture Executive Roxanne Taylor is joining the company’s board of directors....
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Audio
Apple launches HomePod in Canada, France and Germany starting in June 18
June 3, 2018HomePod, the breakthrough wireless speaker from Apple, now delivers an even more immersive listening experience throughout...
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Startups
Snapchat is helping creators to grow a business in a three-month program
June 3, 2018Snapchat created a program to help creators to grow a business called Yellow. The three-month program...
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Programmatic
Digital Out of Home: Simpli.fi, MediaMath and Adomni joined DPAA
June 3, 2018Simpli.fi, MediaMath and Adomni joined DPAA as members last month. Digital Place Based Advertising Association (DPAA)...
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Data
Facebook: Why broader audiences work better than narrow audiences?
June 3, 2018Facebook and MetrixLab did a study where they compare broader audiences (like age and gender) vs....
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Audio
Video and audio ads in SoundCloud are now available via the AppNexus Marketplace
June 2, 2018SoundCloud and AppNexus announced this week a partnership that brings programmatic audio and video ads via...
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Frankfurt
Silicon Valley Bank opens hub in Frankfurt
June 2, 2018Silicon Valley Bank (SVB) announced that it has been granted a lending licence from BaFin and...
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Data
Advertisers can now personalise the landing pages, linking Optimise and AdWords
May 31, 2018Yesterday, Google announced that is now possible possible to link Optimise and AdWords. The link is...
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Audio
Google rolls out globally audio ads in DoubleClick Bid Manager
May 31, 2018Google yesterday announced the rollout of audio ads to all DoubleClick Bid Manager customers globally. Audio...
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Programmatic
HuffPost Korea saw an RPM increase of 40% using Taboola
May 27, 2018Huffington Post Korea, an affiliate of HuffPost, says that after implementing Taboola Feed, saw a 40%...
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Audio
Zeno Media acquires AudioNow reaching 6 million monthly active users
June 23, 2018ZenoRadio this week announced the acquisition of AudioNow and the rebranding to Zeno Media. In addition...
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Programmatic
Google launches more tools on AdWords for YouTube campaigns
June 23, 2018This week, Google launched a Creative Suite on AdWords, for YouTube campaigns, to help advertisers to...
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Data
Google I/O ’18 video presentations advertisers need to see
May 11, 2018Google I/O happened this year on Shoreline Amphitheatre, Mountain View, from May 8, until May 10....
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Startups
Southeast Asia internet users are booming
May 4, 2018Google and Temasek released a study (e-Conomy SEA Spotlight 2017) in December 2017 that concludes Southeast...
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Programmatic
Adform DSP just got a complete revamp focused on the user experience
May 4, 2018Adform rolled out this week several updates on their buying side platform. The announcement was done...
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Tech
Snappables: the new SnapChat Lenses for playing games
April 25, 2018SnapChat launched today Snappables. Snappables are new Lenses for playing augmented reality games with friends. SnapChat...
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How To
10 things to know before buying video ads
January 1, 2018Thinking of doing a video campaign? Here are some tips you should consider before you even...
