Amazon launches Product Targeting on Sponsored Brands
Amazon last month announced a new targeting on Sponsored Brands, enabling advertisers to target individual products, or categories. Product targeting ...
MGID now only bills viewable impressions to advertisers
MGID this week announced that is now billing 100% viewable native ad impressions. According to MRC, an ad impression is ...
Amazon: Search term reports become available for Sponsored Brands
Search term reports are now available for Sponsored Brands, Amazon last month announced. Search term reports give visibility into the ...
Amazon DSP starts suggesting bids to advertisers
Amazon last month replaced win rate with new suggested bids, which provide insights into the auction landscape based on historical ...
Euronews signs an exclusive partnership with Outbrain
Outbrain this month announced that Euronews has signed an exclusive partnership deal. Euronews will use native ads from Outbrain, via ...
Google Maps now used by over 1 billion people every month
Google Maps last week turned 15 years old. Google Maps was launched on Feb 8, 2005, and has become the ...
Dentsu Aegis Network acquires Media Storm
Dentsu Aegis Network yesterday announced the acquisition of Media Storm, an US agency, headquartered in New York, and specialized in ...
GumGum raises $22M; reaches record revenue in 2019
GumGum yesterday announced it has raised $22M in a Series-D funding round. GumGum, founded in 2008, is a company providing ...
The Coalition for Better Ads launches new standards for videos chopping off mid-rolls
The Coalition for Better Ads last week announced new standards for short-from videos, in desktop, mobile web and in-app environments. ...
Spotify buys The Ringer to expand content offering
Spotify last week announced the acquisition of The Ringer, a creator of sports, entertainment and pop culture content. The Ringer ...
Spotify expects to reach 8 Billion euros in 2020, same revenue of YouTube 3 years ago
Spotify last week gave the guidance for 2020. In the financial statement for the Q4 of 2019, Spotify says it ...
YouTube Ad Revenue reaches 15 billion USD in 2019
For the first time, Google disclosed the financial numbers for YouTube. Last week, Google released the financial results for 2019, ...