Data
Google I/O ’18 video presentations advertisers need to see
[tps_header]Google I/O happened this year on Shoreline Amphitheatre, Mountain View, from May 8, until May 10....
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Programmatic
Bing Ads move into display with new native ads on MSN and Outlook, the Microsoft Audience Network
May 12, 2018In the last weeks, Microsoft was launching their own native ads network. It’s called Microsoft Audience...
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Programmatic
AdWords old UI will be sunset by the end of the year, before November
May 11, 2018Google will sunset Adwords old interface by the end of the year, the company announced this...
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Data
What data is collected by Facebook on Instagram and WhatsApp?
May 11, 2018Due to GDPR, Facebook had to update the terms and detail all the data is collecting...
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Programmatic
Bail bonds banned on Google Adwords, starting in July 2018
May 11, 2018Advertisers of bail bonds services will see their ads rejected due to this new policy. Enforcement...
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Audio
13% of Australian consumers 18+ have listened to a podcast in the last week, study finds
May 11, 2018The digital media consumption habits of Australians, including time spent with digital audio, podcasts, smart speakers,...
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Data
Google Cloud is ready for the GDPR
May 11, 2018Google announced today that Google Cloud Platform is ready for the GDPR. Suzanne Frey, Director, Security,...
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Tech
Israel-based Velostrata being acquired by Google to accelerate enterprise transition to cloud
May 11, 2018Velostrata and Google signed an agreement this week where Google is acquiring the Israel-based Velostrata. Velostrata...
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Data
Google increases prices of Google Maps API and developers are not happy
May 11, 2018Google increased the prices of Google Maps API, limited the free tiers, and now requires billing...
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Programmatic
WPP creates Team Energy and retains BP
May 11, 2018BP has selected WPP as its preferred partner to provide marketing communication services for its Corporate,...
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Data
GDPR: Google introduces controls for publishers on DFP, Admob and Adsense
May 10, 2018On May 7, Google launched a new tab in DFP called EU user consent. Under the...
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Programmatic
Google released a new version of Adwords Editor
May 4, 2018This week, Google released a new version of Adwords Editor. Is the version 12.3 of AdWords...
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Startups
Southeast Asia internet users are booming
May 4, 2018Google and Temasek released a study (e-Conomy SEA Spotlight 2017) in December 2017 that concludes Southeast...
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Programmatic
Parallel tracking required for all AdWords accounts, starting October 30, 2018
May 18, 2018Last year, Google announced that in 2018, parallel tracking was being introduced on Google Adwords. This...
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How To
What are personalised ads?
May 19, 2018When advertisers use remarketing, affinity audiences, custom affinity audiences, in-market audiences, similar audiences, demographic and location...
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Data
Chrome will mark all HTTP sites as “not secure”, already in July
May 18, 2018The date is coming: where all the websites that are not using https:// will be marked...
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Programmatic
Facebook limits exclusion ad targeting prohibiting wrongful discrimination
May 19, 2018Last month, Facebook announced that has limited the exclusion ad targeting feature to comply with Facebook’s...
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Startups
Southeast Asia internet users are booming
May 4, 2018Google and Temasek released a study (e-Conomy SEA Spotlight 2017) in December 2017 that concludes Southeast...
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Programmatic
Adform DSP just got a complete revamp focused on the user experience
May 4, 2018Adform rolled out this week several updates on their buying side platform. The announcement was done...
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Tech
Snappables: the new SnapChat Lenses for playing games
April 25, 2018SnapChat launched today Snappables. Snappables are new Lenses for playing augmented reality games with friends. SnapChat...
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How To
10 things to know before buying video ads
January 1, 2018Thinking of doing a video campaign? Here are some tips you should consider before you even...
