EU Data Watchdog: Consent or Pay models must give users real choice
The EDPB, the EU's data privacy authority, determined that most 'consent or pay' models do not comply with General Data Protection Regulation (GDPR) standards for valid consent.
The EDPB, the EU's data privacy authority, determined that most 'consent or pay' models do not comply with General Data Protection Regulation (GDPR) standards for valid consent.
The new Answer with AI feature leverages powerful artificial intelligence to provide comprehensive, synthesized answers to user queries - a major evolution in the world of online search.
These tools enable advertisers to quickly generate high-quality, unique images tailored to their brand's message, simplifying the creation of visually compelling ads for YouTube, Discover, Gmail, and YouTube Shorts.
This draft addendum aims to bring essential features from VAST 4.x to older versions (VAST 2 and 3), providing backward compatibility that could revolutionize measurement and delivery in Connected TV (CTV) environments.
Beginning in May 2024, a version auto-upgrade feature will automatically update Marketing API calls for endpoints that remain unaffected between versions.
Apple is transforming iOS app distribution within the European Union. With the latest iOS 17.5 beta 2 release, a new feature called Web Distribution empowers developers to offer their apps directly from their websites to EU-based users.
The company this week announced the rollout of new Chat Filters, designed to help users quickly locate specific messages and chats.
Google's Display & Video 360 platform this month introducing new publisher eligibility checks, significantly enhancing the creative management process for connected TV (CTV) advertising.
To uncover TikTok's real contribution to sales, marketers are turning to the Geo Lift Test.
The tool Reader Revenue Manager promises a streamlined path to implementing subscriptions, contribution models, newsletters, and more.
Google today announced a new ad format called "Ad Intents," designed to integrate ads into existing website content and boost revenue potential for publishers using Auto ads.
These improvements focus on handling unused ownership tokens, bolstering security and giving website owners more precise control over access to their Search Console data.
Google this week updated its Search Central documentation to provide clearer guidance on the beta carousels feature.
This month, at the 2024 Business, Government & Society Forum at Stanford Graduate School of Business, Sundar Pichai, CEO of Google, spoke about the importance of companies taking responsibility for the impact they have on society.
These innovations include Category Exclusion, Vertical Sensitivity controls, and a unified Brand Safety Hub within TikTok Ads Manager.
The Kindle app isn't a physical e-reader, but rather a software application from Amazon designed to let users access and read Kindle ebooks on a variety of devices, including phones, tablets, and computers.
Social News
Integral Ad Science (IAS) this week unveiled new advancements in its Brand Safety and Suitability measurement solutions tailored for TikTok, the rapidly growing short-form video platform.
Audio News
This partnership addresses the critical issue of preventing unauthorized content distribution and streaming piracy.
Data News
Apple's latest Safari Technology Preview (STP) release boasts numerous updates and bug fixes that, while not directly aimed at marketers, could subtly impact how campaigns and websites render for users on Safari.
Data News
The IAB Tech Lab this week announced an upgrade to its Supply Chain API. The new Supply Chain Plus API tier delivers near real-time data to subscribers, boosting transparency, and streamlining efforts to combat ad fraud.
Data News
Features like Magic Editor, Photo Unblur, and the ever-useful Magic Eraser will be available for free to all Google Photos users, regardless of their device or subscription status.
Search News
A recent LinkedIn discussion sparked a debate about whether Google's core algorithm updates cause delays in regular indexing processes.
Social News
The release of 16 new content categories aligns with TikTok's newly launched Inventory Filters, empowering brands to precisely target their advertising on the popular platform.
Search News
Google Ads this week released a new video titled Smart Bidding: Basics and best practices. This video explains what Smart Bidding is and offers best practices to optimize campaign performance.
Social News
Snap Inc. will take a prominent stage at the upcoming IAB NewFronts on May 1, showcasing new advertising tools, content partnerships, and emphasizing the platform's unique qualities. The event will be held in-person in New York City and streamed live online.
Data News
Meta this week announced a significant leap in its artificial intelligence (AI) infrastructure. The next generation of its custom-designed Meta Training and Inference Accelerator (MTIA) chip promises to revolutionize the company's AI capabilities across its platforms.
Video News
PubMatic this week forged a partnership with global platform Roblox (NYSE: RBLX). The goal of this alliance is to introduce programmatic video ads to Roblox, offering brands a new way to reach the platform's audience.
Retail News
Google this week released its annual update to Merchant Center product data specifications. These changes are designed to improve the shopping experience for consumers and provide greater transparency for merchants.
Search News
This upgrade allows brands and agencies to combine Marin Software's AI-powered budget optimization with Microsoft's intelligent Automated Bidding, ultimately driving better campaign results.
Social News
Meta this week announced several new features focused on enhancing media sharing and connectivity within its popular Messenger app. Users can now send photos in high definition for clearer, crisper images.
Data News
Google this week announced a major expansion of its Gemini 1.5 Pro AI model.
Search News
In a recent video on the Google Search Central Youtube channel, Google engineer Gary Illyes provides a fascinating glimpse into the complex processes behind Google Search results.