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Total digital ad spend in Ireland reaches €830m in 2021, a growth of 27%

Total digital ad spend in Ireland reached €830m in 2021, a growth of 27% year-on-year.

Magnite launches a self-service Deal Discovery

In Magnite Deal Discovery buyers can curate open market inventory and request PMP deals.

Xandr integrates Hivestack Supply Side Platform (SSP)

Xandr Invest is now able to buy Hivestack’s DOOH inventory through RTB transactions via Open Exchange and Private Marketplace (PMP) deals.

Audiences spent nearly 30% of their TV time watching OTT video content

Streaming accounted for nearly 30% of total time spent on TV in March.

TikTok launches an education program for creative agencies

TikTok CAP University (Creative Agency Partnerships) provides a curriculum that teaches creative agencies what they need to know to get started on TikTok.

Amazon ad revenue grows 23% in the first quarter

Amazon’s ad revenue was $7,877 million in Q1 2022.

Google Ads rolls out Consumer Interest Insights to all advertisers

Consumer interest insights enables advertisers to understand how customers are searching and engaging with their ads on Google.

Flipkart integrates Criteo’s retail ads

Flipkart will integrate Product Performance Ads (PPA) powered by Criteo’s commerce media technology.

Spotify rolls out call-to-action (CTA) cards in podcast audio ads

Call-to-action (CTA) cards on podcast ads in the Spotify apps enables advertisers to display clickable ads in podcasts.

Spotify’s ad revenue grows 31% in the first quarter

Spotify’s ad revenue grew 31% in the first quarter, reaching €282 million.

Google to introduce 2 new type of insights for Performance Max campaigns

The 2 new insights are asset audience insights and diagnostic insights.

Google to introduce a new goal in Performance Max campaigns focused on new customer acquisition

Performance Max is a campaign type providing advertisers with a unified buying service to all Google Ads inventory.

Google Play begins giving context about the data each app collects

Data safety is a section on Google Play where users can see information about how apps collect, share and secure users’ data.

Snapchat DAUs grow 18% YOY to 332 million

Snapchat had 332 million daily active users in Q1 2022.

Cdiscount ad revenue reaches €16 million in Q1

Cdiscount is a French e-commerce website with products such as electronics, household appliances and food.

Deezer to go public in France’s Next40 index

Deezer is valued at €1.05 BN.

Google releases Onboard Online for all publishers using Ad Exchange in Ad Manager

Open Bidding in Google Ad Manager enables publishers to have more demand exchanges competing for ads. Google takes care of the payments.

Netflix to consider offering a low price plan with ads

Netflix may offer a lower-priced plan with ads as subscription option.

Google expands the advertiser verification program to 37 new regions

Google gives advertisers 30 days to submit their answers.

Fifa launches an ad-funded OTT platform

FIFA+ is available for free in English, French, German, Portuguese, and Spanish.

TikTok increases limit for number of ads from TikTok Accounts

According to TikTok, this limit applies to TikTok accounts and not to ad accounts.

DoubleVerify earns MRC accreditation for YouTube video viewability

Accreditation was granted for 3rd party calculation and reporting of YouTube video viewable impressions and related viewability metrics, based on DoubleVerify's integration with Google Ads Data Hub (ADH), in desktop, mobile web, and mobile in-application environments.

Triton Digital names John Rosso as new President and CEO

Prior to joining Triton Digital, Rosso held several positions in the broadcasting industry.

Google updates Inappropriate Content in advertising policies

Google will forbid advertisers with content that shares personally identifiable information promoting financial fraud, identity theft, harmful direct contact, or harassment.

DV360 to introduce TrueView dimensions and metrics in instant reporting

Instant reporting enables advertisers to see data immediately.

Google to introduce YouTube co-viewing metrics in Google Ads and DV360

In a study with Nielsen, Google found that 26% of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22% on linear TV.

YouTube CTV and YouTube TV to be available in Nielsen Total Ad Ratings (TAR) in the U.S.

YouTube TV is a streaming television service, only available in the US, that offers live TV, on demand video and cloud-based DVR from more than 85 television networks. YouTube CTV is YouTube on Connected TVs.

IMDb TV changes name to Amazon Freevee and expands to Germany

The rebrand to Amazon Freevee will happen on April 27.

The IAB Digital AdOps Conference Sydney 2022 now available on YouTube

The Sydney Digital Ad Ops was held on April 7.

Google introduces manager account dashboards in Google Ads

Advertisers are able to create and edit dashboards in Google Ads.

TripleLift launches a GREEN Exchange Traded Deal

TripleLift Exchange Traded Deals (ETD) are frequently refreshed to deliver the most relevant placements.

Vistar launches dynamic creatives for DOOH

Advertisers can use sports scores, weather and traffic to promotional offers, directions to a store and localized imagery.

Google introduces Custom Columns in Google Ads

Custom columns can be filtered, sorted, downloaded, and used to customize your performance summary chart above your statistics table.

CTV devices: Roku’s market share is falling in North America

Roku and Samsung make up 67.4% of the North America's CTV market.

Google Marketing Live 2022 to happen on May 24

Google Marketing Live 2022 to happen on Tuesday, May 24.

Snapchat introduces Dynamic Stories from select publishers

Dynamic Stories are available in the Discover feed and they are updated in real time.

Fyllo to acquire Semasio

Fyllo says Semasio’s datasets and capabilities will be integrated into the Fyllo Data Marketplace.

The Trade Desk integrates the email-based activation via Adobe CDP

Adobe Real-Time CDP is part of Adobe Experience Cloud.

Spotify introduces live audio shows in the Spotify app

Spotify's Greenroom was Spotify response to Clubhouse app, a social audio app where users can communicate in audio chat rooms.

TV advertising spend up 36.87% YoY in Q1 2022

CBS, NBC, ABC, Fox News, and CNN are the top networks in terms of ad impressions.

Amazon to surcharge sellers because of fuel and inflation

The surcharge affects sellers with products eligible for Amazon Prime FREE Two-Day Shipping and FREE Shipping.

Xandr launches an Inventory Library on its DSP with curated deals

With the Inventory Library, advertisers have access to curated deals from hundreds of publishers across multiple sell-side platforms (SSPs).

Yahoo! JAPAN integrates GeoEdge

GeoEdge provides a multi-layer security detection covering every aspect of cyber threats, as well as transparency and control over unwanted content verticals and images.

Twitter launches Twitter Shops in the US

Twitter Shops are a new beta experiment.

Hivestack integrates KanBan Culture’s DOOH inventory in Taiwan

KanBan Culture has access to over 2,000 screens in 1,204 beverages shops and 89 outdoor LED billboards spread across major highway intersections in Taiwan.

Glewed TV taps Yahoo as preferred SSP for connected TV and display ads

Glewed TV delivers free, ad-supported access to over 20,000 hours of premium on-demand content.

VIZIO launches overlay ads in Connected TV

Jump Ads are overlay ads showing at the conclusion of linear TV programs, directing viewers into a supporting app on VIZIO’s operating system.

Walmart Connect to introduce video ad formats

New ad formats include CTV and video.

IAB Tech Lab updates ad format guidelines to include Digital Video and CTV

The CTV and Digital Video ad guidelines include Creative file submission; Mezzanine file; Ready-to-serve files; and Nonlinear and companion ads.

Meta to merge Ad Topics and Interest Categories controls

Via Ad Topics controls users can choose to see fewer ads about certain topics, including alcohol, parenting, pets and social issues, elections or politics.

Amazon updates Alexa to notify users when there are deals

Amazon notifies users with Alexa up to 24 hours before a deal becomes available.

Google tests Topics, FLEDGE, and Attribution Reporting APIs in Chrome

Chrome will phase out support for third-party cookies over a three-month period finishing in late 2023.

Microsoft Advertising removes time zones at campaign level

Microsoft Advertising this month removed time zones at campaign level.

Microsoft Advertising banned 400,000 websites from their network last year

Microsoft Advertising witnessed an increased number of threats and varied attack patterns in 2021.

A guide to Google Performance Max campaigns

Google says Performance Max campaigns simplify campaign management and ad optimization while reaching the audiences across all Google’s channels and networks.

Finding keywords

How to find keywords for your marketing efforts.

How to find the Google Premier Partners List

Google this year launched a Google Premier Partners List, which means partners among the top 3% of Google Partners in their country.

Google forbids ads exploiting, dismissing, or condoning the war

After Yandex, Google was the main provider of display and search ads in Russia.

Google to introduce a ‘Send to phone’ functionality on CTV YouTube Ads

Google this month announced it will introduce a ‘Send to phone’ functionality on Connected TV YouTube Ads.

Chicken Soup for the Soul Entertainment signs a multi-year content deal with BBC Studios

Crackle is an ad-supported network available in the US and US territories.

Meta sues an individual for providing a service of fake reviews

Meta this month has sued an individual for operating a website that provided fake reviews and feedback to businesses on Facebook, in order to increase their Customer Feedback Score.

Shopify introduces support for WebP and HEIC image formats

Shopify today announced the support for WebP and HEIC image formats, and said that the images don’t need to be manually compressed prior to uploading, as Shopify will optimize for image quality and speed.

Google retires YouTube Mockup Tool

Google this month has retired YouTube Mockup Tool. The YouTube Mockup Tool was sunset on March 16, 2022.

Google to retire the URL Parameters tool in Search Console

Google this week announced the deprecation of the URL Parameters tool in Search Console. It will happen in 1 month.

Google adds context to structured data issues in Search Console

Google this week announced it has added more context to its error reporting in Search Console, starting yesterday.

Google to introduce Anchor Ads in AMP pages

Google this week announced the introduction of Anchor Ads in AMP pages. Anchor ads will start appearing in AMP pages from April 11, 2022.

Google to sunset AdWords API on April 27, 2022

Google today confirmed that it will sunset AdWords API on April 27. Developers currently using the AdWords API must upgrade to the Google Ads API.

GumGum retires JustPremium brand

GumGum this month announced it has retired the JustPremium name, bringing the company fully under the GumGum brand. GumGum installed JustPremium founder Eric Visser as GumGum's President of EMEA.

InMobi launches an end-to-end, video-led discovery and monetization retail media platform

InMobi yesterday announced the launch of an end-to-end, video-led discovery and monetization retail media platform.

Smartly.io launches a budget visualizer and dynamic local inventory ads

Smartly.io today announced new automation capabilities for retailers with new tools: Budget Pacing Visualizer; Dynamic Local Inventory Ads; and Cross-Campaign Budget Optimization support for Pinterest.

Smart integrates DV360 API for deal synchronization

Smart this week announced a new integration with the Display & Video 360 (DV360) API. When a deal is created in Smart platform, the deal will automatically become available in the DV360 negotiations tab.

MGID acquires Italy’s Metup, its first acquisition

MGID today announced its first acquisition, a majority stake in Metup Native, a native advertising network in Italy.

Nielsen to be sold to private equity, Elliott and Brookfield, for $16 billion

Nielsen yesterday announced that it has agreed to be acquired by a private equity consortium led by Elliott Investment Management and Brookfield Business Partners, in an all-cash transaction valued at approximately $16 billion.

Japan adopts similar GDPR Consent starting in April

Japan’s Amended APPI will come into force on April 1, legislation that force companies to require companies to obtain consent from users for their personal-related information (PRI), when this data is shared with third parties who will likely associate that data with ‘Personal Information’.

Optimizely (Welcome software) named leader in 2022 Magic Quadrant for Content Marketing Platforms

Optimizely today announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms. Optimizely says this is the fifth consecutive year that it has been positioned highest in the Leaders Quadrant.

Google now accepts ads for sports betting, online casinos and daily fantasy sports in Ontario

Google today announced that is now accepting ads for sports betting, online casinos and daily fantasy sports in Ontario.

PRX to open third round of the Google Podcasts creator program

Public media organization PRX today announced a new round of the Google Podcasts creator program. This round is open to mid-career podcasters seeking to level up their productions.

Meta ads, TikTok for Business and AppLovin are the top media sources in mobile advertising

AppsFlyer today released the 14th edition of its Performance Index, a ranking the top media sources in mobile advertising. Meta Ads takes top spot in SKAdNetwork Index ranking, followed by TikTok for Business and AppLovin.

Google introduces support for Performance Max campaigns in Ads Editor

Google today rolled out a new version (2.0) of Google Ads Editor. The new version supports Performance Max (PMax) campaigns, asset groups and product groups.

Microsoft Advertising revamps reporting infrastructure, now 60% faster

Microsoft Advertising today announced a major update to the reporting dashboard. The new reports work 60% faster.

PubMatic to double engineering team in a new hub in Pune

PubMatic today announced it has plans to double engineering headcount over the next 12-18 months, as it opens a new engineering hub in Pune, India.

Google launches vehicle ads, a new ad format in Google Ads

Google this month launched vehicle ads in the US. Vehicle ads are an ad format which allows auto advertisers to promote their inventory of vehicles to interested customers shopping for vehicles on Google.

Free product listings conversions from GA4 are now available in Merchant Center

Google yesterday announced advertisers using Merchant Center are now able to see the conversions from free product listings by connecting the Google Analytics property with Merchant Center.

Google to enforce European user consent policy on advertiser side

Google this month announced it will enforce European user consent policy on advertiser side, starting on May 11.

Google to accept ads of state-licensed lotteries operators in Lithuania

Google this week announced it will begin accepting ads of state-licensed lotteries operators in Lithuania, starting on March 30.

FTC fines online fashion retailer for blocking negative reviews of its products

The fine is $4.2 million and Fashion Nova is prohibited from suppressing customer reviews of its products.

Microsoft Automotive Ads to show in Yahoo! and DuckDuckGo

Microsoft this month announced the Automotive Ads will show in Bing search partners like Yahoo! and DuckDuckGo.

TripleLift buys European DMP 1plusX

TripleLift today announced the acquisition of 1plusX, a DMP headquartered in Switzerland used by publishers like Axel Springer, Fox, Hearst and Le Figaro.

Google to allow individual hotels to take part in free hotel booking links

Google this month announced beginning April will allow individual hotels to manually input their rates through their Google Business Profile, in order to participate in free hotel booking links.

Google introduces insights in Hotel Center about free booking links

Google this month introduced new search insights into Hotel Center about free booking. Hotel Center is a platform where hotels optimize and manage data feeds for Hotel Ads and free booking links.

Google to sunset Universal Google Analytics in 2023

Google last week announced that all standard Universal Analytics properties will stop processing new hits on July 1, 2023. Google introduced the next generation of Google Analytics - GA4 - in 2020.

ironSource launches an app marketing software

ironSource last week announced the launch of ironSource Luna, an app marketing software, enabling advertisers to build interactive creatives at scale, deploy them across major marketing channels, and leverage automated optimizers.

Microsoft: Travelers prepared to spend more on luxury travel in 2022

Microsoft this month revealed search insights around travel. Findings show searches and clicks for tours and activities are up compared to pre-pandemic times, and travelers are prepared to spend more on luxury travel experiences in 2022.

Google introduces image badges in image search results

Google this month announced it has introduced image badges in image search results. Google says users can identify the type of content on the webpage based on its badge.

Amazon buys MGM

Amazon last week completed the acquisition of MGM, that is now joining Prime Video and Amazon Studios. MGM has over 4,000 film titles, 17,000 TV episodes, 180 Academy Awards, and 100 Emmy Awards.

Google introduces related filters in image search results

Google this month announced it has introduced filter display words related to the search terms. The new filter display words are based on popular searches.

Comscore and Standard Media Index launch an eCPM metric for linear television ad spend

Comscore and Standard Media Index this month partnered to offer an eCPM metric for linear TV advertising.

Google integrates Search Ads 360 in GA4

Google this month announced the integration of Search Ads 360 in Google Analytics 4. Users using GA4 and Search Ads 360 can now establish links between Google Analytics 4 properties and Search Ads 360 advertisers.

Competition authority in the UK opens investigation focused on the header and open bidding

The UK competition authority (CMA) this month announced it has opened an investigation at Google and Meta’s conduct over concerns that they hampered competition in markets for online display advertising services.

Google adds new UTM parameters in Google Analytics

Google this month added new UTM/campaign parameters in Google Analytics. The new UTM parameters are utm_source_platform, utm_creative_format, and utm_marketing_tactic.

Google deprecates TrueView for shopping in DV360

Google this month removed the option to create new TrueView for shopping line items in DV360.

Google to remove Nielsen auto tagging and Nielsen reports from Campaign Manager 360

Google this month announced it will remove Nielsen auto tagging and reporting from Campaign Manager 360.

Reddit Ads updates pixels introducing event metadata, custom events, and advanced matching

Reddit Ads this month updated Reddit pixel enabling advertisers to pass more detailed event data to Reddit, to get back a complete picture of the conversion performance and return on ad spend (ROAS).

Google Ads launches enhanced conversions for leads

Google last week announced the launch of enhanced conversions for leads, a new feature in Google Ads enabling the measurement of offline leads using CRM data. Advertisers need to share user data (email addresses or phone numbers) with Google.

LinkedIn to acquire Oribi, an Israel-based marketing analytics company

LinkedIn this month announced that it has reached an agreement to acquire Oribi, an Israel-based marketing analytics company. LinkedIn says it is investing in technology to help customers achieve maximum value from their marketing strategies. LinkedIn plans to integrate Oribi’s technology into the marketing solutions platform. LinkedIn says advertisers

Google updates iOS 14+ campaign measurement in GA4

Google this month announced it has updated the campaign measurement in Google Analytics 4, in compliance with Apple’s policies. Google starts using GBRAID and WBRAID in GA4.

Adform halts business in Russia and Belarus

Adform this week announced it has halted the business in Russia and Belarus because of the war in Ukraine. Adform DSP is not processing inventory from Russia and Belarus.

Google recommends one responsive search ad in every ad group in search campaigns

Google last week reminded advertisers that support for the creation and editing of expanded text ads will end on June 30, 2022.

Google introduces a Predict Top Spenders Template in Google Analytics

Google this week announced it has introduced a new template in Google Analytics, where advertisers can predict the top performing marketing channels.

Pinterest introduces Hebrew language

Pinterest this month introduced Hebrew language. Pinterest says it has more than 55 million Pins in Hebrew already on Pinterest.

Google introduces a new homepage in GA4

Google this week announced a new Home page in GA4 properties. Google says the new homepage provides more personalized content.

IAB Europe appeals Belgian Data Protection Authority ruling

IAB Europe this week appealed Belgian Data Protection Authority ruling. IAB Europe disputes that it acts as a controller for the recording of TC Strings.

Google stops serving ads in Russia

Google this week announced it has paused temporarily from serving ads to users located in Russia.

Disney to introduce ads in Disney+

Disney this week announced it will introduce ads in Disney+, beginning in the U.S. in late 2022, with plans to expand internationally in 2023.

Microsoft Advertising introduces an Ad Creator

Microsoft this week introduced a new Ad Creator, a tool for advertisers to source and edit images. Microsoft says that visuals lead to more engagement, with 7% higher click-through rates (CTRs) on the ads with visuals.

Yandex says it can operate for at least 12 to 18 months

Yandex, Europe’s largest internet business operating in the Russian market, clarified this week that it can continue to operate for at least the next 12 to 18 months, during the war between Russia and Ukraine.

Google to introduce video signals in DV360's custom bidding

Google this month announced that it’s introducing new brand signals in Custom bidding scripts.

Google rolls our several updates on the DV360 UI

Google this month rolled out several updates on the DV360 UI, Google’s DSP. Google has introduced a new homepage workspace, new line item duplication options, updated messaging for creative approvals, and insights on custom bidding.

Google stops ads in Donetsk and Luhansk

Google this month stopped all display ads in the so-called Donetsk People’s Republic (DNR) and Luhansk People’s Republic (LNR).

Google pauses ad monetization of Russian Federation state-funded media

Google this month announced it has paused the monetization of Russian Federation state-funded media via Google Ad Manager.

Microsoft Advertising expands in Europe and into South Africa

Microsoft last month expanded the countries where advertisers can run ads via Microsoft Advertising. With Microsoft, advertisers can run ads in search, native display (audience network), and shopping ads.

Microsoft Advertising Editor rolls out support for Audience Network

Microsoft this week announced it has rolled out support for Microsoft Audience Network in Microsoft Advertising Editor. Before, campaigns running in Microsoft Audience Network could only be managed via an UI or via an API.

Google extends Privacy Sandbox initiative to Android, plans to sunset the advertising ID

Google this week announced that will extend the Privacy Sandbox initiative to Android. Privacy Sandbox is an initiative to improve user privacy, first launched just for web.

Google introduces a new ad format in AdSense displaying search ads

Google this week introduced a new ad format in AdSense displaying search terms related to the content of the pages the users are reading. In this format, users will see search ads.

Google Ads changes serving rules of sitelinks, callouts, and structured snippets

Google Ads this week announced that starting mid-March, sitelinks, callouts, and structured snippets from higher levels in accounts will be eligible to serve alongside extensions of the same type of lower levels.

Google Ads to show automated ad extensions alongside with manually-created ad extensions

Google this week announced it has updated the Ad Extensions, and it will show automated extensions starting mid-March, alongside manually-created ad extensions.

iHeartMedia to make shows using Veritone’s synthetic voice solution

The first use case is to translate iHeart’s marquee podcasts for Spanish-speaking audiences.

Demandbase launches a new Account-Based Experience Certification

The ABX Certification prepares advertisers for ABM and B2B go-to-market, and costs $395.

New Search Ads 360 now available in Data Studio

Google this month announced the connection of the new Search Ads 360 in Data Studio, launched this month.

Yelp launches keyword targeting

Yelp this month launched keyword targeting enabling advertisers to specify and optimize keywords.

IAB Australia names 47 identity providers advertisers are working with

IAB Australia last year named 47 identity providers that advertisers are working with, in an explainer guide about identifiers.

Google Analytics violates the GDPR, French privacy regulator rules

France’s privacy regulator (CNIL) today ruled that Google Analytics violates the EU General Data Protection Regulation, because of illegal data transfers to the US.

Google launches Radium to automate hyper-local targeting

Google this week announced the launch of Radium, a Web Application, based on App Scripts, where advertisers can define the business areas into radius targeting settings.

Microsoft introduces Bing News PubHub as part of the Bing Webmaster Tools

Microsoft yesterday announced a revamped Bing News PubHub as part of the Bing Webmaster Tools. Bing News PubHub is a program for news publishers.

Microsoft launches Cruise Ads

Microsoft today announced the launch of Cruise Ads. The ads appear on the right rail of Microsoft Bing search results and run alongside mainline text ad placements.

Google launches a new Search Ads 360

Google today announced the launch of a new Search Ads 360. Google redesigned and rebuilt Search Ads 360 using the same technology that powers Google Ads.

Reddit Ads introduces a Post Library

Reddit yesterday introduced a Post Library in ad manager where advertisers can create, view, and manage all the ad posts in one place.

Reddit Ads launches an Audience Manager

Reddit Ads yesterday launched an Audience Manager where advertisers are able to save and reuse audiences across multiple ad groups.

Google names their major competitors in 2022

Google this month named their competitors in search, social, ad platforms, devices and advertising.

Google’s advertising network growth driven by in-app

Google last week disclosed the financial results for the Q4 2021. In the Alphabet Q4 2021 Earnings Call, Philipp Schindler, SVP and CBO at Google, said the growth in Google’s advertising network revenue was driven by AdMob.

Google to test Topics API this year

Sundar Pichai last week announced that Google will begin testing this year the new Privacy Sandbox proposal called Topics API. The announcement was made during Alphabet Q4 2021 Earnings Call.

Roku expands its advertising business to Mexico

Roku this week announced the expansion of the advertising business to Mexico. Roku launched its advertising business in 2012, in the US.

Acxiom integrates Treasure Data

Integrating Treasure Data facilitates the full-funnel personalization, measurement and attribution via Acxiom’s Real Identity.

FreeWheel launches a Partner Certification Program

FreeWheel this week launched a new Partner Certification Program for buyers, sellers, data and technology partners. According to FreeWheel, buyers can now discover the certified, integrated partners with FreeWheel - including demand side platforms and suppliers, which ensures optimal campaign execution. In FreeWheel’s partners website, advertisers can search for

Google launches a Merchant Center Status Dashboard

Google this week launched a Merchant Center Status Dashboard, where retailers can see if service disruptions occur on the Content API for Shopping, Merchant Center, and Feeds.

Google updates DV360 API introducing support for Customer Match

With Customer Match, advertisers can upload contact information or mobile device IDs using the Display & Video 360 API.

Google launches a new CTV frequency management in DV360

The new FC solution enables advertisers to control the number of times people see their ads across YouTube and other CTV apps.

Snap grows in 2021 and has the first profitable quarter

Revenue increased 64% to $4.1 billion in 2021, compared to the prior year. This was Snap's first quarter with positive net income: $23 million.

Pinterest revenue grows 20% in Q4, but active users are decreasing

Pinterest this week disclosed the financial results for the last quarter of 2021. In Q4 2021, Pinterest saw the global Monthly Active Users (MAUs) decreasing 6%, year over year, to 431 million, but revenue grew 20% to $847 million.

Adform’s ID Fusion campaigns register 120% increased net reach

Adform this week announced campaigns running on ID Fusion had over 120% increased net reach, 60% reduction in media wastage, and over 3 times an increase in the average conversion rate.

Microsoft Bing launches a marketplace for autos

Microsoft this week announced the launch of Autos Marketplace in Microsoft Bing, in the US. Microsoft says the Autos Marketplace is a new research assistant for a car.

TCF not compliant with Article 6 of the GDPR, Belgian regulator rules

The Belgian Data Protection Authority (DPA) this week ruled that Transparency and Consent Framework (TCF) not compliant with Article 6 of the GDPR. IAB Europe fined in €250.000.

Amazon to shut down Alexa Internet on May 1, 2022

Amazon last year announced it is shutting down Alexa Internet on May 1, 2022. Alexa.com APIs to be switched off on December 15, 2022.

Pinterest introduces a new augmented reality for home decor

Pinterest this week introduced in their apps a new augmented reality (AR) for home decor.

Google stops the Linear TV buying in DV360

According to Google DV360’s Linear TV buying capability (Programmatic TV) has been deprecated and campaigns will not serve beyond December 31, 2021.

SiriusXM’s SXM Media integrates the AudioID powered by AdsWizz

SiriusXM says AudioID is the future of listener identity as traditional digital identifiers erode.

TikTok and Connected TV spend to gain ground in 2022, predicts Merkle

The agency Merkle this week stated it predits advertising spend will grow in TikTok and Connected TV this year.

Google Ads launches an optimization score for Discovery campaigns

Google Ads this week announced it will add recommendations and an optimization score for Discovery campaigns.

Amazon records 30 billion dollars per year in advertising revenue

In Q4 2021, Amazon reached 9,716 million USD in advertising revenue, and 31,160 million USD for the full year of 2021.

JCDecaux DOOH revenue grew 73.8% in Q4 2021

Digital Out Of Home (DOOH) grew by +73.8% in Q4 2021, and by +33.2% in full-year 2021.

Microsoft Ads to launch Shopping Campaigns in Mexico, Brazil, Argentina, Chile, Colombia, Peru, and Venezuela

Microsoft this month announced it will launch Shopping Campaigns in Mexico, Brazil, Argentina, Chile, Colombia, Peru, and Venezuela, by mid-February.

Microsoft Ads releases auto-generated remarketing lists globally

Microsoft Ads this month announced it is releasing auto-generated remarketing lists globally.

Microsoft Ads rolls out automated integration with Google Tag Manager

Microsoft Ads this month rolled out the automated integration with Google Tag Manager for all advertisers.

Google releases auto-tagging in Merchant Center free listings

Google this week released auto-tagging for free listings in Merchant Center. Auto-tagging enables advertisers to see the free listings in Google Analytics dashboards.

Microsoft Ads rolls out portfolio bid strategies globally

Microsoft this week announced portfolio bid strategies are now rolled out globally. Portfolio bid strategies use an automated bidding feature that manages bidding across multiple campaigns.

Reddit Ads introduces Carrier targeting and updates Device targeting

Reddit this week introduced Carrier Targeting in Reddit Ads and updated the Device targeting options.

Google revamps Google Partners program, but requirements remain the same

Main updates are a new Google Partners directory⁠, to be launched in February, and a higher incentive for new ad accounts, starting in $500 (up from $100).

Instacart launches new display ads and brand pages

Brand pages and display ads are available in the Instacart Ads self-service portal, Instacart Ads Manager.

Apple integrates custom product pages with Apple Search Ads

The integration enables advertisers to create ad variations based on custom product pages in App Store Connect.

Google to move Shopping and Local campaigns to Performance Max

Google this week announced that all Smart Shopping and Local campaigns in Google Ads will move to Performance Max, from July through September.

Google extends identity verification policy in Google Ads to 51 new countries

Google this week extended the identity verification policy in Google Ads to additional 51 countries.

IAS launches a CTV dashboard

Integral Ad Science (IAS) this month launched a CTV dashboard where advertisers can see live data for real-time insights and reporting on all CTV campaigns.

Google Ads rolls out a new Experiments page

Google says the new Experiments page helps advertisers to create, manage, and optimize experiments in one place.

Half of the singles are using dating apps, Wells Fargo survey finds

More than half of all singles have used a dating app or online dating site, is one conclusion of a Wells Fargo survey revealed yesterday.

Acast launches a podcast incubator programme in the UK

Acast this week announced the launch of a podcast incubator programme in the UK for 3 aspiring UK-based creators.

TikTok surpasses YouTube as the third-most-popular influencer platform

Facebook and Instagram remain the first two most popular influencer marketing platforms.

Google launches .day top-level domain registration

Users and companies can now register .day domains for an additional onetime fee, in an Early Access Program.

FTC releases guidance about online reviews

The Federal Trade Commission (FCT) today released two guidances for businesses about online reviews.

IndexNow protocol begins working with Yandex and Bing search engines

IndexNow is a protocol that submits URLs to search engines, when URLs are added, updated, or deleted.

Google replaces FLoC with Topics, recognising growing criticism

To replace FLoC (Federated Learning of Cohorts), Google today announced Topics, a new Privacy Sandbox proposal.

Amazon DSP integrates Pre-Bid Viewability from Moat

Amazon this month announced the integration of Oracle Data Cloud’s Pre-Bid by Moat Viewability on third-party supply.

Google to enforce parallel tracking on YouTube starting February

Google this month announced that the deadline for advertisers to adopt parallel tracking for YouTube & partners is January 31, 2022.

Advertising industry companies launch an European Addressable Media Initiative

The European Addressable Media Initiative will support the development of addressable media in Europe.

Google introduces indexifembedded to index embedded content

Google last week introduced a new a new robots tag - indexifembedded - that enables publishers to tell Google if content should be indexed when it’s embedded through iframes and similar HTML tags in other pages, even when the content page has the noindex tag.

Amazon DSP introduces Pixalate pre-bid invalid traffic filtering

Amazon DSP this month integrated Pixalate pre-bid invalid traffic filtering in Amazon DSP.

Google introduces images in desktop search results

Google this month announced it started showing images on desktop search results. Previously, image extensions only showed on mobile devices.

Outbrain expands to 9 new European markets

Outbrain today announced the expansion to Greece, Czech Republic, Denmark, Hungary, Finland, Croatia, Slovakia, Luxembourg, and Romania.

Taboola starts bidding outside its native ad placements

Taboola today announced the launch of a new native bidding service that will bring the existing demand of 14,000 advertisers to other supply types such as display advertising inventory, social networks and others, starting with Microsoft Exchange.

Microsoft's Xandr acquisition is all about connecting data with ad inventory

After the acquisition of Xandr, the potential reach of Microsoft will increase significantly, as Xandr is connected with hundreds of publishers globally.

Microsoft to buy Xandr

Microsoft today announced it has agreed with AT&T to acquire Xandr (formerly known as AppNexus).

Mobile SSP VRTCAL launches a $5 million bonus fund to attract new app developers

According to VRTCAL, the bonus fund incentivizes mobile application developers to integrate directly with the VRTCAL Marketplace or through its software development kits (SDKs).

Criteo to buy the ad exchange BidSwitch

Criteo’s offer for IPONWEB is $380 million, $305 million paid in cash and $75 million paid in CRTO treasury shares.

UK Competition and Markets Authority orders Facebook to sell Giphy

The CMA concluded that Facebook’s acquisition of Giphy would reduce competition between social media platforms and that the deal has already removed Giphy as a potential challenger in the display advertising market.

TikTok launches apps in TVs

TikTok this month launched apps on Amazon Fire TV, Google TV, and in other Android TV™ OS devices, LG Smart TVs, and Samsung Smart TVs.

Black Friday: Shopify registers a 21% increase in sales

Shopify this week announced record sales on Black Friday. This year, Shopify sellers had nearly $2.9 billion sales.

Google renames YouTube Video discovery ads to In-feed video ads

YouTube Video discovery ads are now called In-feed video ads.

Taboola integrates video library from Getty Images into the ad platform

Taboola this month announced the integration of Getty Images library of stock video content within the Taboola Ads media buying platform, a new multiyear deal. According to Taboola, advertisers can now use high-quality videos from Getty in their campaigns. “The ability to create custom video content for campaigns with a

Facebook to give users more control over the ads they see

Facebook this month announced it will introduce more ad controls, enabling users to see fewer ads related to specific content. According to Facebook, users can already opt to see fewer ads related to politics, parenting, alcohol, and pets. And early next year, Facebook says it will give people control of

Google release Customer Match for all advertisers with over $50,000 lifetime spend

Google this week announced it will release Customer Match audiences in Google Ads for all advertisers with over $50,000 lifetime spend.

Microsoft And Google release all IP Addresses from crawlers

Microsoft and Google this month released the IP Ranges used by bots that crawl the web.

Facebook to remove Detailed Targeting options, starting next year

Facebook (now Meta) announced this month that it will remove Detailed Targetings, starting in January 19, 2022.

Pinterest launches Pinterest TV

Pinterest TV is a live video from Pinterest creators, with deals and discounts. Pinterest TV recordings are available after airing.

Retail and restaurants chains can now upload transactional data in Google Ads

Google this week announced that retail and restaurant advertisers can now upload transaction data in Google Ads.

Data safety section in Android Play Store to go live in February 2022

Google is asking marketers to provide information about their app’s privacy and security practices.

Google updates Ads Gambling and Games policy in Turkey

Google this month updated the Ads Gambling and Games policy for Turkey.

Google to hit 30 million subscribers on YouTube Premium in the US

eMarketer this month forecasted that YouTube Premium will hit 29.5 million subscribers in the US, by year-end 2021.

Google reaches 50 million Music and Premium subscribers

Google for the first time revealed how many users are paying for YouTube Music and YouTube Premium.

AppLovin buys MoPub for $1.05 Billion in cash

AppLovin this month bought MoPub for $1.05 billion in cash.

Google to block advertisers with sexually explicit content

Google this month announced an update Google Ads sexually explicit content policy.

Google to move all auctions in AdSense to first price

In the coming months, advertisers bidding on AdSense will pay what they bid.

Google stops using WEBM and 3GPP video transcodes

Google this month announced it will stop using WEBM and 3GPP video transcodes in DV360.

DoubleVerify to acquire Meetrics

DoubleVerify this week announced it has entered into an agreement to acquire Meetrics GmbH, an European company doing ad verification, including viewability, audience verification, ad fraud detection, and brand safety monitoring.

TikTok launches shopping tabs and product discovery for Shopify merchants

TikTok last week introduced shopping tabs on profiles, among a select group of Shopify merchants in the US, UK, and Canada.

How TikTok restricts accounts under age 16

TikTok this month clarified how it is restricting accounts under age 16. These accounts are set to private by default.

IAB Europe to audit vendors registered in the Transparency & Consent Framework

IAB Europe this week launched a TCF Vendor Compliance Programme. IAB Europe says the programme has the aim to identify and enforce against instances of non-compliant Vendor implementations.

Google introduces new system to generate titles in search results

Google last week introduced a new new system of generating titles for web pages in search results. Google is no longer using user's query to generate titles.

Facebook introduces Ads in the Instagram Shop Tab

Facebook this week introduced ads in the Instagram Shop tab, globally. The ads appear as tiles on the Instagram Shop tab home page.

Azerion acquires Keymobile, a Swedish mobile advertising company

Azerion yesterday announced the acquisition of Keymobile, a Swedish mobile advertising company. This is the third Swedish acquisition completed by Azerion since January 2021, after Strossle and Delta Projects.

Adzooma launches a Business Score, rating businesses in digital marketing

Adzooma yesterday relaunched their platform, introducing a Business Score rating businesses in digital marketing, including PPC, SEO, and Web Metrics.

eyeo launches an ad platform reaching 225 million ad blocker users

eyeo this month launched Trestle, a DSP (Demand Side Platform) reaching over 225 million ad-filtering users who consent to see Acceptable Ads.

Google introduces more controls over optimization experiments in AdSense

Google last week introduced more controls 3 new settings to Auto optimize in AdSense.

UK’s Age-Appropriate Design Code to come into force on 2 September 2021

The Age-Appropriate Design Code (AADC) is coming into force on 2 September, in the UK.

Google updates Google Ads Editor, now supporting Hotel ads and YouTube audio ads

Google this month updated Google Ads Editor, now the version 1.7. The new version includes support for Hotel ads, YouTube audio ads, and lead form extensions.

Google upgrades Google Ads’ data-driven attribution to support YouTube and Display ads

Google this month upgraded Google Ads’ data-driven attribution to support YouTube and Display ads.

First European publisher hit with a GDPR fine over dropping cookies without consent

Last month, CNIL, the French data protection watchdog, fined Le Figaro, a French publisher, €50,000, for dropping cookies without user consent.

Google launches full-screen inline ads in AdSense

Google today announced the release of full-screen inline ads to all AdSense publishers. Full-screen inline ads are full-screen banner ads that appear inline with your content as a user scrolls the page.

Google to forbid political advertising in Ontario during the election period

Google today announced it will disallow political advertising with Shopping Ads, in Ontario, during regulated election periods.

Facebook investing in new ad measurement solutions

Facebook today announced it will launch a Private Lift Measurement broadly to advertisers next year. Facebook is also investing in on-device learning, a technology that processes data locally.

Google Ad Manager not delivering some campaigns in Brazil as expected

Google yesterday reported it has a disruption in Google Ad Manager, affecting some campaigns targeting Brazil, that are not delivering as expected.

Integral Ad Science buys Publica

Integral Ad Science yesterday announced the acquisition of Publica for $220 million, 75% in cash and 25% in stock. Publica is a connected TV (CTV) advertising platform.

Comscore integrates YouTube and YouTube TV measurement

Comscore yesterday announced it is incorporating YouTube and YouTube TV measurement into its cross-platform measurement service, Comscore Campaign Ratings.

Google introduces a Bidding Insights report in DV360

Google today announced it has introduced a new report in DV360. The Bidding Insights report gives advertisers visibility into how automated bidding is working. The Bidding Insights report shows the average cost-per-thousand impression (CPM) bid and the likelihood of an impression to lead to a conversion or a click. According

Google updates Custom Bidding in DV360 introducing a Goal Builder

Google today announced an update to Custom Bidding in DV360. With Custom Bidding, advertisers can assign values to different events, such as a conversion or a purchase.

Google releases a new tool to manage deals in DV360

The new tool enables advertisers to package, prioritize and monitor deals across partners and advertisers in Display & Video 360.

Luxembourg National Commission for Data Protection fines Amazon in 746 million euros

Luxembourg National Commission for Data Protection last month imposed a fine of €746 million to Amazon European headquarters in Luxembourg, Amazon Europe Core S.à r.l. The decision is related with Amazon Advertising.

Yelp updates its logo and app icons

Yelp yesterday updated its logo and app icons on iOS. The update will rollout in Android devices later this week.

How to add a business in Apple Maps?

Apple Maps is often the forgotten alternative of Google Maps. Apple Maps works mainly in Apple hardware (iPhones, iPads, and Apple Watches), but in 2019 DuckDuckGo incorporated Apple Maps in the map searches.

Dutch Data Protection Authority fines TikTok for not having the Privacy Policy in Dutch

The Dutch Data Protection Authority (DPA) fined TikTok last month, over English-only privacy terms. The imposed fine was 750,000 euros. TikTok lodged an objection.

Adsquare suggests Proximity Targeting as alternative to audience targeting

Adsquare last month proposed proximity targeting as an alternative to identity-based targeting.

IAS partners with The Global Disinformation Index (GDI) to avoid sources of misinformation

IAS says it is the first ad verification company to help marketers avoid misinformation content based on GDI’s standards.

TikTok reveals back to school hashtags

TikTok this month revealed the back to school hashtags for back to school marketing campaigns.

Google Ads expands advertising verification program to new countries

Google last month announced it is expanding its advertiser identity verification policy to British Virgin Islands, Colombia, Costa Rica, Dominican Republic, Jordan, Kuwait, Lebanon, Oman, Puerto Rico, Qatar, and Singapore.

Google reveals the Privacy Sandbox timeline

Google says the timeline details the Privacy Sandbox milestones on the path to phasing out third-party cookies in Chrome.

Amazon releases campaign management in Amazon Advertising API in Canada, Mexico and Brazil

Amazon yesterday announced the release in Amazon Advertising API, in a beta, of the campaign management functionality in Canada, Mexico and Brazil.

IAB Tech Lab launches an Open Source Initiative on GitHub

IAB Tech Lab says the Open Source Initiative aims to increase transparency and collaboration across the advertising community.

Google to enforce correct Manufacturer Part Number attributes in Merchant Center

Google this week announced it will start to check incorrect values for the MPN [mpn] attribute in Merchant Center accounts.

Google adds a frequency management data visualisation in DV360

Google this week added a new data visualization of frequency in DV360, at campaign level.

TuneIn taps Triton Digital to monetize audio and gets access to iHeartMedia’s stations

TuneIn this week announced it will monetize its audio with Triton Digital, acquired this year by iHeartMedia, and iHeartMedia’s 850 digital stations become available in TuneIn.

Teads postpones IPO

Teads this week announced that it has postponed plans for its initial public offering. This filed for an IPO in the beginning of this month.

Pinterest monthly active users decline in Q2 2021 versus previous quarter

Pinterest this week announced a revenue growth of 125% year over year to $613 million, but the global Monthly Active Users (MAUs) grew 9% year over year to 454 million, but that meant a decline of 5% in MAUs versus the previous quarter.

DoubleVerify registers a revenue increase of 44% in Q2 2021

DoubleVerify this week announced the financial results for the second quarter of 2021. DoubleVerify registered a revenue of $76.5 million, an increase of 44%.

Google to forbid animal cruelty in their ad network

Google will forbid animal cruelty content in their publisher ad network, starting in August.

Google updates Ad Manager Partner Guidelines to include guidance over encrypted signals

Google this month updated Google Ad Manager Partner Guidelines to include guidance over encrypted signals from publishers.

Google launches Audience Explorer, an insights tool for first-party data

Google this week launched Audience Explorer, a new tool in Google Ad Manager where publishers can better understand their audiences.

How to exclude referrals in Google Analytics 4 (GA4)

Advertisers can exclude referrals in the new Google Analytics 4 (GA4). According to Google, the common referrals to exclude are third-party payment processors, like Stripe or PayPal, or website-managed interactions.

Facebook expects increased CPMs during the rest of 2021

Facebook this week, in the quarter results, said it is expecting advertising revenue growth to be driven primarily by advertising price increases during the rest of 2021.

Metaverse: the embodied internet where users are inside of rather than just looking at

Mark Zuckerberg, CEO of Facebook, this month said it wants to build metaverse, a virtual environment where users can be present with people in digital spaces.

Google to upgrade Active View metrics in CM and DV360

Google this week announced an upgrade of the Active View metrics in Campaign Manager 360 and Display & Video 360.

Amazon Advertising with almost 300 available open roles

Amazon Advertising has right now almost 300 job openings around the world.

Bug: Publishers unable to create new unified pricing rules in Ad Manager

Google today announced that a problem is affecting Google Ad Manager. Users cannot create new unified pricing rules (UPR) and get the message: “Error updating pricing rule.”

Google advertising revenue up 68%, and YouTube ad revenue up 84% in Q2 2021

YouTube registered ad revenues of $7.0 billion, 84% up year over year.

Facebook launches Campaign Ideas Generator

Facebook today announced the launch of Campaign Ideas Generator, a new tool that provides campaign ideas, pre-made assets and resources that are specific to small business needs.

Google launches a beta version of the new Google Ads scripts experience

Google today announced the launch of a new beta version of the new Google Ads scripts experience.

Twitter launches a Shop Module, a showcase of products

Twitter today announced the launch of a Shop Module, a dedicated space at the top of a profile where businesses can showcase their products.

LinkedIn ad revenue surpasses $1 billion in Q2

Microsoft says LinkedIn Marketing Solutions surpassed $1 billion in revenue this quarter, for the first time, up 97 percent year over year.

Spotify ad revenue is rebounding in 2021, led by the direct and podcast sales channels

Spotify today reported an ad revenue rebound in Q2 2021. Spotify reached 275 million euros with ad revenue in Q2 2021, 110% growth year over year, 28% growth quarter over quarter.

Google to introduce Nielsen's sales lift measurement for CTV ads in DV360

Google this month announced that will introduce sales lift measurement for CTV ads in DV360, in the US, using Nielsen Catalina Solutions (NCS).

Amazon introduces bid suggestions for Sponsored Brands video on Amazon Advertising API

Amazon this week make available bid suggestions for Sponsored Brands video on Amazon Advertising API.

IAB Europe releases a Guide to Contextual Advertising

IAB Europe today released a Guide to Contextual Advertising, a document with 34 pages providing education on alternatives to third-party cookies.

Taboola buys Connexity for $800 million

Taboola this week announced it will buy Connexity for approximately $800 million. Connexity is a e-Commerce media platform, serving over 1,600 direct merchants, and 6,000 publishers.

Google to roll out a “link spam update” in search results

According to Google, the rollout is effective at identifying and nullifying link spam more broadly, across multiple languages.

Google asks publishers to label affiliate links

According to Google, affiliate links should have the attribute rel="sponsored".

Google reduces number of campaign-level bid strategies in Google Ads

According to Google, in the next following weeks, advertisers will no longer have the option of using the old Target CPA or Target ROAS bid strategies for standard campaigns.

Native ads network Outbrain goes public today

Outbrain will go public today, in the NASDAQ exchange, with the symbol OB.

Pinterest now supports Arabic

Pinterest this week launched Arabic as a supported language, available to all Pinners on iOS, Android, and web.

MediaGo joins IAB Europe’s Transparency and Consent Framework

MediaGo says is now offering its advertisers access to native and display traffic in the European Union.

Google introduces Deals in Search Results

Google yesterday announced it is introducing deals in the Shopping tab, on search results.

Twitter undergoes into a Brand Safety audit with MRC

Twitter yesterday announced it has signed an agreement with the MRC for a Brand Safety pre-assessment.

Google shares planning cycle for Google Ads API

Today Google shared the Google Ads API release and sunset schedule for the current and next year.

Google to introduce a new strike-based system against advertisers violating policies

The first policy violation will cause a warning, and temporary account holds will be applied for the first and second strikes (for 3 and 7 days respectively), while the third strike will result in an account suspension.

Piccolo Podcasts and Media launches PodShare, a monetization platform for independent podcasters

Piccolo Podcasts and Media is encouraging smaller podcasts to sign up, as they are looking for niche areas.

Google reveals 4 patterns explaining drops in Search traffic

Advertisers and publishers are able. to monitor the engagement of their pages in the search results via Google Searh Console.

Jivox updates Dynamic Canvas Studio (DCS)

Dynamic Canvas Studio (DCS) is a tool that enables advertisers to create thousands of personalized video ad variations.

Vungle accquires JetFuel

In JetFuel, advertisers can upload campaigns, guidelines, and assets for creators to select synchronously.

Google releases a new ad code in AdSense

Google says the new AdSense code allows AdSense to trigger optimization features earlier which can improve the performance of the ads on your site.

TuneIn taps TripleLift for native and video

TripleLift last week announced a new partnership with TuneIn. TripleLift will expand TuneIn’s Native and Branded Video ad offering across its desktop and mobile portfolio globally.

IAB Tech Lab names Anthony Katsur as CEO

Anthony Katsur succeeds Dennis Buchheim, who led the organization from 2017 to May 2021.

Google makes available TV Reach Planner in 18 countries

TV Reach Planner enables advertisers to understand the optimal mix of television and YouTube to maximize their reach.

Taboola News grows over 270 percent year-over-year through OEM partnerships

Taboola News is now reaching 500 million daily active users in over 80 countries

Vibenomics grows programmatic ad sales by 209% in the first six months of 2021

Vibenomics last week revealed its digital audio programmatic advertising sales grew by 209% in the first six months of 2021 compared to all of 2020.

Google to restrict financial ads in the UK, starting in August

Advertisers on financial services vertical in the UK need to be authorized by the UK Financial Conduct Authority (UK FCA), and show that to Google.

Consent Management Platform Didomi raises $40 million

The Paris-based startup this month raised $40 million in a Series B round, led by Elephant and Breega.

Amazon updates Amazon Advertising API introducing similar product targeting

Amazon last week updated Advertising API introducing several updates in Sponsored Display, and Sponsored Brands videoo campaigns.

Google launches a Mobile Web Certification

The Mobile Web Certification is the first skills-based certification launched by Google.

Facebook opens Pay to other platforms and businesses in the US

Starting this August, Shopify merchants will have access to Facebook Pay.

Google makes it easier to create manager accounts in Google Ads

Manager Accounts was previously known My Client Center (MCC). Until now, users could only create the accounts on the manager account homepage.

TikTok hits 3 billion downloads

TikTok is the only non-Facebook app to hit 3 billion installs, a milestone only reached by WhatsApp, Messenger, Facebook, and Instagram.

LG Ads appoints Raghu Kodige as new CEO

LG Ads (formerly Alphonso) today named Raghu Kodige as chief executive officer. In the beginning of the year, LG Electronics bought Alphonso for $80 million, a controlling stake of more than 50 percent.

HubSpot pledges a $5 donation for each certification in HubSpot Academy

Each certification completed between August 2 and August 6 - the World Certification Week -, including recertifications and multiple certifications achieved by the same learner, represents $5 toward supporting education around the world.

TiVo license its TV viewership data to Horizon Media

TiVo yesterday announced it has entered a licensing agreement with Horizon Media. Horizon Media will have access to TiVo’s TV viewership data.

Yelp launches Yelp Audiences with ads off-platform using search audiences

Yelp Audiences enable advertisers to buy ads across the web using search audiences from Yelp.

Sharethrough introduces dynamic video captions in video ads

All captions are human verified and there are no custom builds or approvals required.

Microsoft and Xandr renew contract on buy and sell side

Microsoft is extending its use of Xandr’s sell-side platform, Xandr Monetize, and its Global Supply Evangelism relationship with Xandr.

Google expands Open Bidding to all app developers, and brings more buyers into the auctions

Google is also changing the name Open Bidding into AdMob bidding.

Mediaocean to acquire Flashtalking

The combination of both companies will represent an advertising technology platform with over $200 billion in annualized media spend and over 1 trillion monthly ad impressions.

GoDaddy shops get a direct connection with Google Merchant Center

GoDaddy merchants can now upload their products to Google, create free listings and ad campaigns and review performance metric.

Deezer Free is now available on Google Home, with ads

Deezer Free on Google Home is available in Australia, Canada, France, Germany, Italy, Mexico, Spain, the UK and in the US.

Samsung is the latest to launch anti-tracking technology in a browser

The new version of Samsung's mobile browser contains a protection against tracking.

Amazon Advertising launches a Partner Network program for agencies

Amazon Advertising Partner Network is a program that helps agencies and tool providers deliver results for advertisers.

Google integrates the Funding Choices consent manager in Ad Manager, AdMob, and AdSense

Publishers have now an easy consent manager that automatically is setup by Google.

Google to show anchor ads on desktop screens

According to Google, AdSense publishers with the anchors turned on, will soon see the anchor ads on wider screens such as desktop.

Semcasting integrates health insights into AudienceDesigner (ADS)

HealthWise says is capable of grouping every individual based on health needs and engagement in the health systems.

Travel industry in recovery mode

eMarketer predicts that the digital travel ad spend will rise 15.3% to $3.74 billion.

Google relaxes 'Insufficient contact information' policy in Merchant Center

From August 2021, merchants only have to list a minimum of one piece of contact information on their site.

Spotify expands Audience Network to Australia, Canada, and the United Kingdom

Spotify this month expanded Spotify Audience Network to Australia, Canada, and the United Kingdom.

Teads files for an IPO

Teads is a major global player in video outstream format.

Mobile advertisers are adapting to the lack of IDFAs

71% of the app developers believe that less than 50% of the iOS inventory will have the IDFA available.

Google accused of buying off the competition in another antitrust lawsuit

The lawsuit is focused on exclusionary contracts for the Google Play Store.

IAB Australia launches a contextual targeting handbook

Advertisers can also use signals like device info, time, location, and content to infer the gender and age of the audience, the handbook shows.

5 in 7 Irish adults are listening digital audio weekly

The study was carried out by Red C Research in June 2021.

Cordless TV to become predominant next year in the US

Nearly half of American TV viewers are cordless.

How content violations and penalties work in TikTok

TikTok says over 60% of people who received the first warning for violating the guidelines did not have a second violation.

TikTok introduces an automated moderation system in the US and Canada

TikTok's false positive rate for automated removals is 5%.

23% of Australian agencies started programmatic DOOH this year

IAB Australia this month revealed that almost one-quarter of Australian agencies traded DOOH inventory programmatically for the first time during 2020.

Microsoft introduces Multimedia Ads in Bing.com search results pages

Multimedia Ads are a new responsive ad format that combines images, headlines, and descriptions.

MOLOCO launches an in-house design studio

MOLOCO Studio is composed of a multi-disciplinary team including data scientists, graphic designers, and campaign strategists.

New iOS15 to hide IP addresses in web and email

iOS will be released this year, in the fall.

The Trade Desk updates its trading platform

Solimar it's the new trading platform of The Trading Desk.

YouTube Unlisted videos uploaded before 2017 to become Private

Unlisted videos are often used for YouTube ads.

Adevinta acquires eBay Classifieds Group

Adevinta now owns eBay Kleinanzeigen and Mobile.de in Germany.

Google relaxes ‘Insufficient payment information’ policy in Merchant Center

Google yesterday announced that will no longer require merchants to provide their accepted payment methods on their website to customers before the checkout process.

AdsWizz launches a new attribution solution in AudioMatic and AudioServe

AdsWizz this month announced the launch of a new attribution solution in AudioMatic and AudioServe. With the new attribution solution, advertisers can track conversions such as app downloads, website visits, sign-ups, add to cart and purchase confirmations. AudioMatic is AdsWizz’s audio and podcast planning and buying platform for advertisers.

The Trade Desk launches operations in India

The Trade Desk this month announced it has launched operations in India. TTD hired Tejinder Gill as India General Manager. “While Indian consumers are spending 70 percent of their time on the open internet, almost 80 percent of India’s digital ad revenue still goes to the big tech platforms,

TikTok introduces Brand Lift Studies

TikTok this month introduced Brand Lift Studies (BLS) in TikTok Ads. Advertisers can now have data to understand and measure the impact of their campaigns. TikTok BLS questionnaires show in-feed, with music and motion graphics. In the announcement, TikTok said it has integrated Kantar as the third-party verification measurement partner

Germany starts antitrust investigation against Apple

Bundeskartellamt, Germany’s Federal Antitrust Office, this month announced an antitrust investigation against Apple. Bundeskartellamt is evaluating Apple’s new restrictions on ad tracking, and the pre-installation of Apple’s own applications. Bundeskartellamt said it is also evaluating the 30 percent commission rate in Apple’s App Store. “We will

TikTok integrates Moat in TikTok ads platform

TikTok today announced a partnership with Oracle, with an integration of Oracle Moat Analytics through the TikTok ads platform. TikTok wants that brands are confident about their ad investment on TikTok. “TikTok is changing the game for short-form mobile content, and Oracle Moat is proud to be the first measurement

$34 billion spent in-app in Q2 2021

App Annie today revealed that spend in-app continues to grow. Consumers spent $34 billion on apps in Q2 2021 surpassing the previous record held in Q1. Categories including sports and travel saw significant growth, indicating that sectors hurt most by the pandemic are on the verge of a strong recovery

Google to accept ads for virtual slot-machine games, online casinos, and online poker in Germany

Glücksspielstaatsvertrag will regulate the gambling industry in Germany.

Is FLoC doomed to fail?

FLoC is Google’s alternative for interest-based targeting, when third-party cookies are phased out in Chrome.

Gooogle adds 11 new countries in the advertiser verification program

Google said last year that expects the advertiser verification process will take a few years to complete, with a globally expansion.

Google now allows combination of bumper ads and skippable in-stream for YouTube reach

6-second bumper ads are now allowed in YouTube reach campaigns.

Ads Creative Studio: Google to launch a unified home for creative tools

Ads Creative Studio initially to be available in beta to Display & Video 360 customers, and to select YouTube Ads customers.

Google to retire Lightbox creatives in DV360

Lightbox creatives were limited to Google exchange.

Google introduces specific YouTube masthead content requirements

Prescription drug terms, gambling, elections and political content, and alcohol are now forbidden content categories in YouTube masthead ads.

Google sunsets fixed-sized link units in AdSense

Link Ads displayed a list of topics relevant to the content of the page. Google only paid for clicks on the final ads.

Google now accepts WebP image format in Merchant Center

Google developed WebP, an image format initially released in 2010.

Google changes Inaccurate Availability policy in Merchant Center, starting in September

Merchant Center is a program where merchants share in real time the details of their products, so then they can use this information on Google Ads products.

PRAM: Delayed plan to phase out support for third-party cookies provides additional time for testing and collaboration

PRAM points out that the clock is still ticking.

Streaming usage is now 26% of all time spent on TV in the US

Nielsen this month revealed that streaming usage, in the US, across all television homes has climbed to 26% of all time spent on TV.

Microsoft to introduce Android apps in a new Microsoft Store

Microsoft redesigned Microsoft Store, and the new Windows 11 will have Android apps in the Microsoft Store.

Brave launches Brave Search with an independent index

Brave Browser has 32 million monthly active users.

Google's new plan to phase out support for third-party cookies

New date for the end of third-party cookies in Chrome: late 2023.

Two-thirds of the Americans willing to see more ads if it means a lower subscription cost for OTT

Two-thirds of the Americans are willing to see more ads if it means a lower subscription cost for OTT.

Carrefour introduces ads in their websites and apps in 9 countries

Carrefour to have retail ads in France, Spain, Italy, Belgium, Poland, Romania, Brazil, Argentina, and Taiwan.

Google opens Performance Max beta to more advertisers

Performance Max campaigns are for advertisers that have the primary objective to generate leads or to drive online sales without using the Google Merchant Center product feed.

Google rolls out ad customizers globally in Google Ads

Ad customizers can have 4 data types: Text, Price, Number, or Percent.

Google to revamp Insights page in Google Ads in the coming months

Insights are only available at account level, and are updated daily.

Target ROAS bidding available to Video action campaigns and Discovery ads

Advertisers now able to advertisers to target return on ad spend in Video action campaigns and Discovery ads.

Google rolls out images in Search Ads globally

Image in search ads were introduced last year, in July. Now is rolling out the feature globally.

Google opens Customer Match for more advertisers in Google Ads

Customer Match lists are audiences based on customer data: Email, Phone, First Name, and Last Name.

Twitter launches perks for a monthly price of $3.49 CAD or $4.49 AUD

Twitter users will have to pay to be able to preview and revise a tweet before it goes live. Initially it's available only in iOS.

OAAA releases OpenDirect 1.5.1

OpenDirect specification to enable OOH companies to offer inventory through an automated workflow.

Google launches Manual Experiments, a new test tool in Google Ad Manager

Manual experiments enables publishers to run an experiment on a percentage of the network’s traffic based on a selected criteria.

Europe debuts a European Digital Identity (eID) framework

Europe expects that by 2030, 80% of citizens will use an eID solution.

Google renames AdMob's rewarded ads report to user activity report

AdMob is Google's program for app publishers that want to monetize their apps with ads. AdMob was acquired by Google in 2009.

Google to accept gambling ads targeting Ethiopia, Ghana, or Tanzania

Google will allow gambling ads only from licensed entities from these countries.

Salesforce CDP now connected with Snapchat Ads

Salesforce this week announced that it has connected its CDP with Snapchat.

Google to allow cryptocurrency ads in the United States, starting on August 3

ICO ads to remain banned. Google barred ads for cryptocurrencies and related products back in 2018.

Google follows Apple restricting access to the advertising identifiers in Android devices

Google says advertisers will receive a string of zeros in place of the identifier, when a user opts out of interest-based advertising or ads personalization.

Magnite starts monetizing Rakuten TV inventory in Europe

Magnite this week announced that Rakuten will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics, and Benelux.

Google introduces a new Consent Initialization trigger in Tag Manager

Consent Initialization is a new Tag Manager trigger type that enables tags requiring user consent choice to fire before all other tags.

IAB Europe and TikTok release a Guide to Creator Marketing

Creator Marketing is set to see continued growth in Europe, reaching over 1.3bn in spend in 2020.

Amazon to launch an id solution based on Amazon accounts - Digiday

Amazon ID to work via Amazon DSP and via Amazon Publisher Services (APS).

Adform and Smart to support Lotame Panorama ID

Lotame Panorama ID is one identity solution for a cookieless environment.

Merchant Center policy update: Google now requires good shopping experiences

Google this month updated the Shopping Policy in Merchant Center. Google introduced the “Website needs improvement” policy.

Apple to launch paid podcasts in June

Apple podcasts will have free, freemium and paid podcasts, starting next month.

LinkedIn launches Event Ads

LinkedIn Events were launched in October 2019. Event Ads enables advertisers to promote events in the LinkedIn.

Top signals dimensions now available for Target ROAS and Maximize conversion value campaigns

Google Ads' top signals include device type, location, day of week, time of day, keywords, remarketing and customer match lists.

Criteo buys Mabaya

Mabaya will expand Criteo’s Commerce Media Platform.

Ford`s Patent: Car Screens able to interact with Billboards

The Infotainment Screens in the cars may soon be able to interact with the Billboards in the streets.

Google stops accepting display creatives with multiple .html files

DV360 and CM360 enables advertisers to direct upload HTML5 display banners and rich media banners.

Oracle to participate in Unified ID 2.0

Unified ID 2.0 is an open-source identity solution that doesn`t rely on third-party cookies.

Google to extend Google’s machine learning models to behavioral reporting in Analytics

Google Analytics` Behaviour Flow report visualizes the path users travelled from one page or Event to the next.

Google introduces an instantly match rate view for Customer Match lists in Google Ads

Customer Match lists are audiences based on customer data: Email, Phone, First Name, and Last Name.

Google forbids digital books in Shopping ads

Shopping ads appear in Google Search, and Google Display Network, including YouTube, Gmail, and Google Discover.

OAAA releases a guide with measurement standards for capturing mobile users' exposure to DOOH campaigns

DOOH Exposure Methodology Standardization Guidelines and Best Practices is a framework for standardizing the methodology for capturing mobile advertising IDs.

Google to introduce Consent Mode directly in Google Tag Manager

Consent Mode was launched in beta, in September, last year. Consent Mode enables advertisers to tag their websites for European users that do not give their consent.

How users are disabling all in-app tracking in iOS and how ATT doesn't impact Apple Ads

Apple last month released App Tracking Transparency (ATT) in iOS 14.5 update. This enables users to control which apps are allowed to track the activity across other companies' apps and websites.

Advertisers suffer a data outage in Google Marketing Platform

The metrics affected are Begin-to-render Impressions, Provisional Impressions, and Viewable Impressions.

TikTok names Shouzi Chew as CEO

Shouzi Chew nationality is Singaporean, and Singapore is the country where Shouzi Chew will be based in.

Google click identifier (GCLID) stops working in a handful of Google apps in iOS14

Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution.

Apple releases the App Tracking Transparency (ATT) in iOS 14.5 update

iOS 14.5 update was released today in all devices using iOS, limiting the usage of the IDFA.

Facebook starts asking for consent under Apple's App Tracking Transparency (ATT)

Google and Facebook go in opposite directions on App Tracking Transparency consent.

Snap Camera with 30 times more downloads because of the Coronavirus pandemic

Snap today announced financial results for the quarter ended last month, and revealed that it has seen more than a 30x increase in the daily downloads of Snap Camera.

Samba TV partners with PubMatic

Advertisers in United Kingdom, Germany, Italy, and France will be able to user Samba TV’s first-party Connected TV data directly in PubMatic.

Google to limit apps' access to other apps in Android

Only antivirus apps, file managers, and browsers will also have access to other apps.

Clubhouse launches a program to pay creators

Clubhouse Creator First program will provide selected creators with a monthly stipend.

Getty Images to acquire Unsplash

Unsplash photos will remain free. Unsplash founders continue to lead and operate the Unsplash business.

Criteo expands Criteo Retail Media API access to Pacvue, Perpetua, Flywheel, Kenshoo, and Tinuiti

eCommerce advertising solutions gained directly access to Criteo Retail Media API.

Google: Cross-device conversions and view-through conversions still possible without third-party cookies

Advertisers will be able to measure cross-device conversions and view-through conversions in Chrome, even without third-party cookies.

Is Ireland enforcing GDPR?

Germany, France, Spain, and Italy show concerns with Ireland’s lack of action in enforcing GDPR.

Publishers to be able to build first-party audiences, even without third-party cookies

Google's ID solution is called PPID (Publisher Provided Identifiers), and will enable publishers to do frequency capping, audience segmentation, targeting, and sequential ad rotation.

YouTube content creators outside the U.S. to start paying taxes in the U.S.

Google this month asked YouTube content creators to submit their tax information in AdSense. Content creators may have to pay 30% in taxes over the revenue generated in the U.S.

Hashtag #TikTokMadeMeBuyIt reaches more than 1 billion views

TikTok this month presented best practices for retailers. The hashtag #TikTokMadeMeBuyIt has now more than 1 billion views.

Google introduces custom notifications and insights in Google Ads mobile app

Google Ads mobile app is available for iOS, iPad, and Android. The app enable advertisers to monitor performance, do quick changes, create and edit ads.

Jellyfish acquires 5 companies

Jellyfish acquire companies expert in Amazon Marketplace, creative technology, content, e-commerce, and in consultancy.

iHeartMedia starts reporting podcasting business separately

iHeartMedia was divided in 2: iHeartMedia Digital Audio Group and iHeartMedia Digital Audio Group.

AdPushup launches Header Bidding Analytics and Hyper Optimizer

Header Bidding Analytics enables publishers to see real-time auction data for better decision-making.

discovery+ surpasses 11 million subscribers in one month

discovery+ was launched last month in the US and Europe.

Podimo raises 11,2 million Euros

Podimo is a podcast and short-form audio platform, available in Germany, for 4,99 euros a month.

RTB House to acquire a content marketing platform

RTB House yesterday announced that it will acquire WhitePress, a content marketing platform.

Spotify launches an audio advertising marketplace

Spotify Audience Network is Spotify's audio marketplace.

Spotify introduces a beta for podcast ad-buying in Spotify Ad Studio

The new beta is available in the U.S. only.

Google integrates Nielsen’s Digital Ad Ratings in Google Ad Manager for OTT inventory

Nielsen Digital Ad Ratings only report U.S. data for desktop, mobile web, apps and OTT devices.

The New York Times records a 26.7% drop in advertising revenue

But the digital-only subscription revenues offset the lower advertising revenues.

Spotify ad revenue rose 29% in 2020

in 2020, Spotify recorded 281 million euros in ad revenue.

Magnite to acquire SpotX

Magnite will pay RTL Group $560 million in cash and 14 million shares of Magnite stock.

Google Ads to phase out support for broad match modifier

Starting mid-February, both phrase match and broad match modifier keywords will begin to transition to a new matching behavior: the new phrase match.

Google Ads introduces Engaged-view Conversions as standard attribution for all video campaigns

Engaged-view conversions are now the standard attribution for all video campaigns in Google Ads.

Google launches cross-account bid strategies in Google Ads

Cross-account bid strategies enable advertisers to create, monitor, and manage Smart Bidding portfolio strategies at the Google Ads manager account (MCC) level.

Snap reaches a revenue of $911 million in Q4 2020

Revenue increased 62% to $911 million in Q4 2020, compared to the prior year.

Amazon Music launches podcasts in Canada

Amazon this month announced the launch of podcasts in Amazon Music, in Canada.

Walmart now selling ads in DOOH screens, digital retail ads, and offering data integrations

Walmart Connect is the new media business from Walmart. Walmart Connect is selling DOOH ad spaces in Walmart stores, digital ads in Walmart.com, and first-party data to DSPs like The Trade Desk.

Google achieves 95% of the conversions per dollar spent using FLoC

Google tested FLoC using Google Audiences. Google says advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.

What is FLoC?

FLoC replaces third party cookies for interest-based targeting.

What is Gnatcatcher?

Gnatcatcher is Privacy Sandbox technology that wants to protect the IP addresses, personal identifiers according to the European GDPR.

Amazon creates a badge for sustainable products

To receive the badge, a product needs to have one or more sustainability certification.

Google publishes dos and don'ts for Web Stories

Google says many publishers are creating teasers for web content and not really stories.

Google introduces sitelink extensions for TrueView for action in DV360

Google took one year to introduce sitelink extensions for TrueView for action in DV360. The same feature was rolled in Google Ads in 2019.

Microsoft launches Filter Link Extensions

Filter Link Extensions enables advertisers to present headers on the search ads so that users can navigate to their key products and offerings.

Facebook launches an Instagram Content Publishing API

Facebook says Instagram Content Publishing API is a product designed for businesses that want to publish content to Instagram in a planned way.

LinkedIn reports a record quarter in the advertising business

Microsoft says LinkedIn’s advertising business had a record quarter in the latest Q4.

Twitter buys Revue, a newsletter platform

Revue is Twitter's sixty-fourth acquisition. Twitter says it wants to be a better home for writers.

Norway fines Grindr under GDPR

The world's largest social networking app for gay, bi, trans, and queer people received a fine of almost 10 million euros in Norway.

Microsoft Advertising seeing Credit Card payments declined in Europe

The issue in Microsoft Advertising started in January, this year. Credit Card payments are declined in Europe due to authentication issues.

Taboola to be listed on the NYSE as TBLA

In 2020, Taboola had over 1 billion dollars in revenue, with an operating income margin of 2.8%, $34 million.

Targetspot to integrate Tru Optik identity resolution

Tru Optik’s Household GraphTM has more than 80 million U.S. homes.

DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement

DoubleVerify says it is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV.

Taboola introduces a new dashboard for advertisers

Taboola Ads is a self-service ad platform where advertisers can display native and outstream ads.

iSpot acquires Ace Metrix

The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.

Triton Digital releases the top 100 podcasts in Australia

Last month, the podcast Stuff You Should Know (ARN/iHeartMedia) reclaimed the #1 spot as the most downloaded podcast in Australia.

Yelp to show if businesses are enforcing social distancing and if their staff is wearing masks

Yelp is now displaying if businesses are enforcing social distancing and if their staff is wearing masks.

Google introduces a new Google News report in Search Console

With the new Google News report in Search Console, publishers can have insights on their results in Google News' Android and iOS apps, and on news.google.com.

What is Google Tag Assistant?

Google Tag Assistant is a Chrome extension that enables advertisers to check if Google tags such as Google Analytics, Google Tag Manager, Google Ads Tracking, are working correctly.

Uganda's government orders internet providers to cut off the Internet

Uganda's shutdown of the Internet shows how a government can cut off the Internet in less than one day.

What is Microsoft Clarity?

Microsoft Clarity is a free-to-use website analytics tool, similar to Google Analytics.

Amazon introduces translations of recommended keywords in Amazon Advertising API

Advertisers can now request translations of recommended keywords for Sponsored Brands ads in Amazon Advertising API.

Casted launches Video Podcasting

B2B marketers can add, manage, and measure podcast videos in the same manner as an audio-only podcast.

Media Rating Council accredits Google Ads Data Hub

Media Rating Council accredited Ads Data Hub for Sophisticated Invalid Traffic (SIVT)-filtered, rendered, and viewable video ad impressions and TrueView Views.

Amazon introduces new countries in Sponsored Display product targeting recommendations in Amazon Advertising API

Sponsored Display product targeting recommendations in Amazon Advertising API are now available in the UK, France, Spain, Italy, Germany, United Arab Emirates, Canada, and Japan.

LG to acquire more than 50 percent of Alphonso, to enter in the Connected TV ad market

LG, the South Korean company, is investing nearly USD 80 million in TV data and measurement business to create an owned and operated first-screen, cross-device advertising platform.

Deezer introduces Sponsored Editorial Playlists

With Deezer's Sponsored Editorial Playlists, advertisers can ‘take over’ Deezer’s editorial playlists to get closer to millions of Free subscribers.

Merkle identifies 5 marketing trends for the first quarter

Experiences, Social Commerce, Gaming & Sports, over-the-top (OTT)/connected television (CTV), and Cookieless Future are the trends for Q1 2021.

Google introduces new Data Exclusion controls for Smart Bidding in Google Ads

Data Exclusions ensures Smart Bidding uses accurate data to set the right bids.

TEGNA signs with FreeWheel a new multi-year deal

FreeWheel last week announced that it signed a new multi-year deal with TEGNA to transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion.

What is Amazon Shopper Panel?

Amazon Shopper Panel is an app in iOS and Android, that rewards users sharing receipts from purchases made outside of Amazon.com and that complete short surveys.

Europeans spent $14.8 billion across the App Store and Google Play during 2020

United Kingdom was the country driving more app revenue in 2020, followed by Germany and France.

TikTok is the app with more installs in 2020, with 163 million installs in Europe last year

TikTok, known in China as Douyin, is a video-sharing social networking service owned by Chinese company ByteDance.

DoubleVerify introduces Brand Suitability Tiers

DoubleVerify is aligning with standards from the 4A’s Advertising Protection Bureau (APB) and WFA’s Global Alliance for Responsible Media (GARM).

What is Google Ads MCC?

MCC means “My Client Center.”

RPM vs CPM

Know the difference between RPM and CPM.

What are Google Ads taxes?

Since November, 2020, Google Ads is invoicing additional taxes to advertisers for clicks registered in Austria, in the UK, and Turkey.

Velocity buys EYE, and has now 32,000 DOOH screens in the USA

Velocity acquired 2 OOH companies in the last 6 months.

What is Facebook Product Catalog?

Facebook Product Catalog contains information about the product items advertisers want to sell in Facebook’s marketplaces and show in the Ads.

Amazon launches Sponsored Ads and Stores in the Netherlands

Amazon Netherlands was fully launched in March 2020. Sellers are able to advertise in Amazon.nl since yesterday.

Nielsen renews multi-year agreement with TEGNA to provide TV ratings

TEGNA’s customers use Nielsen data to activate and measure local media buys.

What is Account-Based Marketing (ABM)?

Account-Based Marketing is a B2B strategy that identifies specific accounts (i.e. companies) to advertise.

Microsoft Advertising activates brand safety protections in Canada and in the UK

Microsoft Advertising, back in September, chose IAS as a third party service for brand safety in Microsoft Audience Network.

Red FM starts using Triton Digital for audio monetization

Red FM is one of the largest private radio networks in India.

What is Customer Match?

Customer Match enables advertisers to use CRM data from customers, like email addresses and phone numbers, to identify online users browsing the web.

Microsoft Advertising launches Sweepstakes

Microsoft will award agencies that link new customer accounts on Microsoft Advertising.

Roku surpasses 50 million active accounts

Roku added 14 million accounts last year and ended 2020 with 51.2 million active accounts.

Amazon opens a beta for Amazon Marketing Cloud

Amazon today announced the launch of Amazon Marketing Cloud (AMC) in beta. AMD is a measurement and analytics solution built on Amazon Web Services (AWS).

What is Ad Position?

The dimension Ad Position identifies where an ad was located on a website.

Google workers form a Union open to all employees of Alphabet

Workers at Alphabet companies, including Google, today announced the creation of a union.

Discovery launches discovery+ in the US and in Europe

discovery+ costs $4.99 per month or $6.99 per month without ads.

S4Capital buys 2 new agencies: Decoded Advertising and Metric Theory

S4Capital today announced the acquisition of 2 new agencies: Decoded Advertisingand Metric Theory. Decoded Advertising (“Decoded”) will combine with MediaMonks, and Metric Theory will combine with MightyHive.

Google introduces support for Google Analytics 4 in Data Studio

Google last month introduced support for Google Analytics 4 in Data Studio.

Hivestack launches an iOS app for buyers and sellers

Hivestack last month launched an iOS app, where buyers and sellers can check how much spend or revenue was activated through Hivestack.

New podcasts grew 187% in 2020

Listen Notes, a podcast search engine, identified 897 thousand new podcasts in 2020. The previous year, 2019, had 313 thousand new podcasts. This is a growth rate of 187%, year over year.

Vungle launches Device Targeting

Vungle last month announced the introduction of Device Targeting, enabling advertisers to target specific iOS, Android, Windows, and Amazon devices.

Amazon to acquire Wondery

Wondery is a podcast publisher network from the US, with shows including Dirty John, Dr. Death, Business Wars, and The Shrink Next Door.

Microsoft launches Microsoft Advertising Health Blog

Microsoft this month launched Microsoft Advertising Health Blog, a new overview where advertisers and webmasters can track known issues and understand how they might be impacting delivery, reporting, and latency.

Goldman Sachs, ClearSky, and NightDragon acquire White Ops

DSPs like MediaMath, Xandr, and The Trade Desk use White Ops services to block and detect fraudulent traffic.

Oracle exposes StreamScam, an ad fraud operation in Connected TV

StreamScam ad fraud operation spoofed more than 28.8 million U.S. valid household IP addresses.

Google starts showing the estimated list sizes of similar audiences in Google Ads

Until now, advertisers could only see the estimated list sizes for their similar audiences when applying them to campaigns.

Amazon launches Sponsored Ads and Stores in Brazil

Amazon this month launched Sponsored Ads and Stores in Brazil. Advertisers can now create Stores or advertise with Sponsored Ads on Amazon.com.br

Snapchat user growth to slow down in Western Europe, eMarketer predicts

eMarketer this month predicted the slowdown of Snapchat growth in Western Europe. eMarketer says the rate of growth will drop to just 1.2% by the end of 2024.

Google updates Google Ads Editor introducing image extensions

Google Ads Editor is a tool from Google Ads that enables advertisers to manage their Google Ads campaigns via a downloadable application.

Fire TV now reaching 50 million monthly active users worldwide

Amazon launched Fire TV six years ago.

Google launches App Campaigns for Engagement in Google Ads

App Campaigns for Engagement in Google Ads enables advertisers to create campaigns to encourage users to come back to the apps.

Google re-enables "Request Indexing" feature in Search Console

Google this week reenabled the "Request Indexing" feature in Search Console.

Google's plan to transform online publishers into content creators

The recent antitrust lawsuit says Google plans to transform online publishers into content creators.

The data collection that helps Google to lock publishers and advertisers

The antitrust lawsuit, moved this month against Google, shows how Google uses data to gain market dominance and potentially create a new walled garden.

Sweepstakes Today files antitrust class action against Google

The lawsuit 3:20-cv-08984-LB against Google has 66 pages and it was file in the United States District Court Northern District of California, San Francisco division.

Google hit by an antitrust lawsuit over the market dominance in search

SA360, distribution agreements and specialized vertical providers are the focus of this antitrust lawsuit.

Google to retire AdSense Link Ads in 2021

On March 10, 2021, link units are being retired from AdSense. Google recommends publishers to try other ad formats.

Ten states in the US move an antitrust lawsuit against Google

The prosecutors say Google "sought to kill competition and has done so through an array of exclusionary tactics."

US Antitrust lawsuit may compel Google to sell YouTube ads again outside of DV360 and Google Ads

The lawsuit says Google "maintains its monopoly power on the buy-side by withholding YouTube inventory from competing ad buying tools."

FreeWheel to acquire Beeswax

Beeswax was founded in 2014. Beeswax's clients pay a flat fee based on tech usage instead of a spend fee.

IAB Europe releases a Guide to Ad Fraud

The Guide to Ad Fraud has 20 pages and is available for every advertiser.

IAB Europe considers Traffic Acquisition Manipulation as Ad Fraud

IAB Europe says publishers are selling ad fraud impressions when they pay fraudulent traffic drivers.

Google to add controls in Ad Settings for gambling and alcohol ads

The new controls in Ad Settings, for gambling and alcohol ads, enables users to see fewer gambling and alcohol ads.

Google launches Story Ads for AMP Web Stories

Web Stories are visible in Google search, Google images, Google Discover, and in the Google App.

Google introduces Connected TV apps in the app targeting of DV360

Before, advertisers needed to create a channel list with connected TV-specific app IDs. Now the workflow is similar to mobile apps.

Google integrates Soundcast in DV360

Soundcast is a leading audio SSP in France, with audio inventory from Le Figaro, L'Equipe, Les Indés radios, RTL, and Virgin.

Amazon launches Sponsored Display audiences in the United States

Sponsored Display audiences enable advertisers to target Amazon's first-party audiences with Sponsored Display ads.

HBO to move out of Amazon Channels to gain a direct relationship with users

A direct relationship to users potentially means exclusive inventory and data for Xandr.

PubMatic files for an IPO in Nasdaq with the ticker symbol PUBM

PubMatic was founded 14 years ago and is currently processing 134 billion ad impressions daily.

eMarketer sees an "astronomical growth" this year in online grocery sales

There were 131 million digital grocery buyers in the US this year.

Google introduces a self-service account linking to Ads Data Hub for Google Ads, CM, and DV360

Google says over 200 brands, agencies, and measurement partners use Ads Data Hub to analyze campaign data.

LiveRamp partners with Kinetiq to connect TV ad exposures with purchases, store visits, and app downloads

LiveRamp's customers can now connect TV exposures to real outcomes like purchases, store visits, and app downloads.

Google introduces auction insights into Google Ads' Report Editor

The auction insights report enables advertisers to compare performance with other advertisers who are participating in the same auctions.

Socialbakers launches conversational AI chatbots

Conversational AI chatbots enable agents to focus on more complex, and personalized conversations.

Experian buys Tapad for $280 million in cash

Tapad's forecasted revenue was $50 million for 2020. Tapad has a graph that includes includes digital ad IDs, clustered at the individual and/or household level.

Google expands Nielsen mobile digital ad ratings (mDAR) measurement to more countries

Nielsen mobile digital ad ratings enables advertisers to measure ads served to tablets/smartphones via native app-store applications.

Magnite launches Demand Manager Mobile, a unified auction for mobile apps

Demand Manager Mobile was build on the open-source Prebid SDK.

IAB Europe releases a guide for programmatic Out Of Home (OOH) advertising

Programmatic DOOH is flexible, and real-time, enabling advertisers to do hyper local targeting.

Amazon launches Amazon DSP in the Netherlands

With Amazon DSP, advertisers are able to programmatically buy display and video ads both on and off Amazon.

Amazon DSP introduces a beta for Fire TV ads

Fire TV ads are sponsored tiles that appear on the Fire TV home screen.

Amazon launches the DSP in Brazil

Amazon DSP is now available for advertisers in Brazil.

MediaMath partners with Spaceback to bring social ads into programmatic

Spaceback Social Display formats are similar to Instagram, Facebook, Pinterest, Twitter, and LinkedIn ads.

Criteo's revenue drops 11% in Q3 2020

Criteo is transforming its business into a Commerce Media Platform. The new solutions grew 43% year-over-year, and Retail Media grew close to 60% year-over-year.

Google AdSense to show Vignette Ads on desktop

Vignette Ads to show on screens wider than 1000px.

Amazon rolls out worldwide Prime Video signals in Audience Builder

Prime Video signals in Audience Builder helps advertisers to drive brand engagement from audiences streaming different movies or TV series.

Amazon DSP introduces video completion targeting

Completion Rate is the percentage of video impressions that played to completion.

Amazon introduces Deal Dimensions in reporting

Amazon this month introduced Deal Dimensions in the reporting of Amazon DSP.

Amazon releases Amazon Advertising API

The Amazon Advertising API lets advertisers to take reports.

OAAA creates a working group to establish standards for OOH in OpenRTB

The Out of Home Advertising Association (OAAA) this month has created a working group to establish standards for OOH in OpenRTB.

Amazon introduces bulk device targeting in Amazon DSP

Device targeting enables advertisers to target specific devices or environments, like mobile web or desktop.

Amazon DSP introduces bulk edit of supply bids and total budget

Bulk edits enables advertisers to edit multiple Line Items at the same time in Amazon DSP.

Amazon launches a Shopper Panel

Amazon Shopper Panel to be used on ad measurement, retail insights, and intelligence. Shopper Panel is only available in the US.

Semcasting launches Activate, a new cookie-free audience and attribution platform

Semcasting developed a platform that does attribution, build audiences, is connected with DSPs, social platforms, and has CRM onboarding, all connected with an omnichannel identity graph.

Google still investing in Campaign Manager, the adserver for buyers

Google guarantees that it will continue to invest in Campaign Manager, as the digital ads ecosystem evolves with an increased focus on privacy, new regulations, and changes in technology platforms.

DOJ and 11 US states hit Google with an antitrust lawsuit

The antitrust case 1:20-cv-03010 was submitted today in the United States District Court for the District of Columbia. Google replied saying this is a "deeply flawed lawsuit."

TPS Engage’s DOOH DSP partners with Adsquare

TPS Engage’s DOOH DSP services over 100.000 digital billboards in 25 countries.

Google to remove the Insights Tab from Campaign Manager

Google says the Insights Tab from Campaign Manager had low usage.

Google restricts Audience Performance & Page Category reports in DV360

Advertisers can see the audience performance and the contextual performance on Audience Performance & Page Category reports.

Germany's digital ad spend growth slows down due to travel and auto spend break

Germany digital ad spend to grow 0.8% this year.

Google introduces GA4, the next generation of Google Analytics

Google Analytics 4 properties are the next generation of Google Analytics.

More than half of Americans plan to do their holiday shopping in November

800 US consumers were surveyed in September 2020.

Adsquare integrates Nielsen in its Out-of-Home Planner

Countries available include the U.K., Germany, France, Italy, and Spain.

Google provides SEO guidelines for podcasts

Podcasters can increase discoverability by optimizing the podcasts to show on Google search results.

Taboola launches a Creative Shop

Taboola's Creative Shop combines data with human expertise.

Vungle acquires AlgoLift

AlgoLift’s probabilistic approach enables Vungle to target and optimize ad campaigns in compliance with pending iOS-related changes to IDFA.

Google introduces support to AMP emails in Gmail

AMP emails to be supported by Gmail, Mail.ru, and Outlook.com.

Sendinblue launches a Certification for Email Marketing

Sendinblue this week launched Sendinblue Academy, a free marketing certification course designed to help beginners and experts strengthen their email marketing skills.

Google extends similar audiences to reach connected TV devices

The seeding audience must contain 500 or more members, and third-party audiences, new mobile, installed apps, or any negatively targeted lists are not supported.

Google adds support for programmatic deals in Display & Video 360’s forecasting tool

DV360 forecasting tool enables advertisers to calculate the unique reach, and how how the campaign might perform.

Google updates Display & Video 360 API v1 changing quota limits

Display & Video 360 API v1 has now a default daily limit of 86,400 total requests made to the API per project.

Disney reorganizes its structure to focus on streaming

Disney is shifting its focus to the growing business: streaming.

Yelp introduces Ad Goals, Audience Size Estimator, and Keyword Targeting

Yelp says the new features bring more transparency to advertisers.

Drive-to-store advertising campaigns have a 70% average uplift of in-store traffic, TabMo finds

TabMo today released benchmarks for drive-to-store advertising campaigns.

Innovid, Jivox, Clinch, and Flashtalking named leaders of Creative Advertising Technologies

Forrester today released the score for the Creative Advertising Technologies companies in the Q4 2020.

Google adds YouTube Engagements in the attribution reports

Advertisers need to opt-in for the cross-network attribution beta in Google Ads.

CallTrackingMetrics integrates Snapchat, Symplify, AB Tasty, and Gong

CallTrackingMetrics is a call tracking & contact center solution. Advertisers use CallTrackingMetrics integrations to optimise media buying, sales, and customer experience.

Microsoft opens Digital Marketing Center

Digital Marketing Center to manage the campaigns for free.

Google rolls out 3D Swirl creatives in DV360

3D Swirl creatives run in display, on the ad sizes 300x250, 300x600, and 336x280.

Amazon rolls out Custom Headline and Logo worldwide in Sponsored Display

Advertisers can now introduce their logo and a custom headline on the Sponsored Display ads.

Minute Media taps Triton Digital for audio monetization

Minute Media will use Triton’s suite of podcast technology to power the delivery, monetization, and measurement of its podcast content.

Google releases Click Conversion Measurement API

Google last month released Click Conversion Measurement API for tests. Google says Click Conversion Measurement API aims to enable marketers to know whether an ad click resulted in a conversion on another site, without connecting the identity of the user across both sites.

Nearly half of the advertisers plan to add money back into the budget in Q4, finds study

The research was conducted by OpenX and The Harris Poll.

Brazil accounts for 61% of all smartphones in South America

Flurry Analytics this month stated that Brazil accounts for 61% of all smartphones in South America.

TikTok was the app most downloaded worldwide last month

Brazil and the United States were the countries contributing more to the TikTok downloads.

Smart launches Smart Buyer Connect (SBC)

Smart Buyer Connect provides buyers with insights of the inventory available in Smart exchange.

Twilio to acquire Segment for $3.2 billion

The cloud communications company Twilio is acquiring the CDP Segment.

FreeWheel sees record spending in Strata Platform’s ePort platform

FreeWheel says Strata Platform’s ePort platform broke the spend records in orders sent to local broadcasters and rep firms last month.

Google to launch Combined Audiences for YouTube in DV360

Combined Audiences enables advertisers to combine first-party audiences with third party audiences, or Google audiences (demographics and affinities).

IBM to launch attribution, video, and audience products in partnership with DSPs

IBM is working with Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp, and Beeswax.

IAB Europe Digital Audio Day

Spotify, Magnite, BBC, and Xaxis will participate in IAB Europe Digital Audio Day.

House report calls for antitrust law updates targeting Apple, Amazon, Google, and Facebook

The House Judiciary Committee’s Antitrust Subcommittee recommends that Apple, Amazon, Google, and Facebook are forbidden from engaging in self-preferencing.

IAS releases benchmarks for the first half 2020

IAS benchmarks include viewability on desktop display, desktop mobile, mobile web display, mobile web video, mobile app display, and mobile app display.

Facebook to phase out the 28-day attribution window

The 28-day attribution window will be phased starting on 12th October.

Google, The Trade Desk, Adobe, Amobee, MediaMath, and Adform named leaders in Ad Tech

Beeswax, Centro, Mediaocean, and Zeta Global were included this year on Gartner's evaluation.

Facebook Ads quietly drops the 20%-text requirement for image

Last month, Facebook quietly dropped the 20%-text requirement for image. This requirement rejected all ads containing text overlaying more than 20% of the image.

Amazon opens early accesses to Luna, Amazon's cloud gaming

Amazon last month opened early accesses to Luna, a new cloud gaming service based on Amazon Web Services (AWS). For now, only in the US.

Cloudflare launches Radar, a free dashboard with insights on domains and internet usage

Cloudflare Radar gives insights per country, or globally, on internet usage and domains. The data comes from the requests in Cloudflare’s network.

Google introduces automated third-party verification in Campaign Manager

With automated third-party verification, Campaign Manager (CM) generates automatically a placement tag that includes the code from the measurement provider.

Google opens DV360 for custom pre-bid filtering

Custom pre-bid filtering enables advertisers to use custom filtering from third-party, independent, verification services. IAS is the first available vendor in DV360.

Microsoft Audience Network chooses IAS for brand safety

Microsoft Audience Network starts using IAS' pre-bid filtering for brand safety.

Google expands free listings in Shopping across Europe, Asia, and Latin America

Free listings in Google Shopping tab are available since April in the US. Retailers can participate via Google Merchant Center.

Google rolls out Google News Showcase in Germany and Brazil

Google News Showcase are panels with stories that appear within Google’s news products.

Prime Day 2020 to happen on October 13-14

Prime Day 2020 will happen on October 13-14, and will kick off at midnight PT.

Index Exchange integrates the netID

netID is supported by Mediengruppe RTL Deutschland, ProSiebenSat.1, and United Internet, 3 main publishers in Germany.

CTV, YouTube, and TikTok are soaring since the start of the COVID-19 pandemic, report finds

YouTube has seen the greatest increased interest, with 43% of consumers spending more time on the platform.

Amazon rolls out Manager Account enabling advertisers to share accounts

In Manager Account, advertisers can share accounts, and have access to insights, billing, and user management.

Amazon expands Transparency to Japan and Australia

Amazon says Transparency is being used by 10,000 brands and has prevented 500k suspected counterfeits.

Samsung Ads launches a DSP

Samsung Ads platform enables advertisers to buy video ads across linear TV, CTV, and mobile/desktop.

Adsquare partners with Vistar Media

The partnership extends Adsquare's audience targeting into programmatic DOOH in the UK.

Amazon includes Twitch inventory and audiences in Amazon DSP

Amazon this month announced the inclusion of Twitch video and display media, as well as new Twitch audiences, in Amazon Advertising campaigns.

Discovery taps Magnite for the CTV monetization

Discovery says streaming and CTV are taking a centre stage.

Study finds digital campaigns are more effective running in parallel with TV ads

There was a 15% lift in purchase intent when ads aired on TV plus digital compared to digital alone.

Amobee partners with Lotame expanding the audiences across social networks

Amobee's clients can now use Lotame's audiences across Facebook, Instagram, Pinterest, Snapchat, and Twitter.

Triton Digital partners with Tru Optik for political audiences

Advertisers can now target Leaning Democrats, Leaning Independents, Leaning Republicans, Swing Voters, or Undecided.

Revcontent says it sees 1,100% increase in profitability

Revcontent says it is still offering revenue guarantees to publishers.

HubSpot introduces custom objects, sophisticated sales reporting, and advanced permissions in the sales CRM

Sales Hub Enterprise is HubSpot's CRM. The CRM is connected with over 500 apps like LinkedIn.

FreeWheel integrates FastPay in Strata platform

FastPay enables agencies to directly transfer funds to their media vendors digitally.

Disney sells true[X] to Gimbal

true[X] is a CTV exchange acquired by 21st Century Fox in 2014.

Google reveals the winners for the search preference menu for Android devices

info.com and PrivacyWall are the biggest winners. info.com will appear as a choice in all European countries. The search preference menu will appear on all Android devices in Europe.

IAB Australia publishes a paper to help the industry with the deprecation of cookies

IAB Australia this month published a paper on the cookiepocalypse. The paper Beyond the Cookie – Mapping the Future of Marketing Measurement helps advertisers and publishers understand the impact of the deprecation of cookies.

Amazon moves Seller Central advertising management to the advertising console

Sponsored ads campaigns, Stores, and reports are now available on Amazon's advertising console.

Adsquare opens a new Office in Düsseldorf

Düsseldorf office to serve enterprises from the automotive, FMCG, and technology industries.

Google opens Google Ads API to every advertiser

Google this week opened Google Ads API to every advertiser. Google says advertisers will see faster rollouts of new features and compatibility updates for tools like recommendations, and local campaigns, in Google Ads API.

Google introduces frequency distribution and average frequency in Google Ads

The 2 new metrics are available for video campaigns and video ads in Google Ads.

Verizon Media launches OTT Smart Auction

OTT Smart Auction utilizes Smartplay’s server-side ad insertion (SSAI) capability to provide a transition between content and ads on any device or platform.

Google Ad Manager launches DAI Prefetch for live events

Google last week launched DAI Prefetch for live events, a new product from Google Ad Manager designed OTT publishers. Google is now able to fetch the subsequent ads based on information such as ad break duration.

Google Ad Manager’s DAI delivers ads to over 1 million concurrent live stream viewers

Google last week announced Google Ad Manager’s DAI delivered ads to over 1 million concurrent live stream viewers at the same time during multiple events, including the recent UEFA Champions League final.

Google launches Early Break Notification API

Google last week announced the launch of an Early Break Notification API in Ad Manager’s DAI. Google says the Early Break Notification API will make it easier for publishers to use real-time ad break data to monetize live events.

Smart AdServer appoints Murray Phillipson as VP Demand EMEA

Smart AdServer last week appointed Murray Phillipson as VP Demand EMEA. Murray Phillipson is reporting to David Pironon, Chief Programmatic Officer.

Merchant Center: Google to use the feed for Additional Countries

Google is warning retailers connected to Google Merchant Center that they should use the Additional Countries instead of Merchant Center "shipping settings".

Oracle to take over TikTok’s data in the US

Oracle will take a 12.5% stake in TikTok Global business and store all U.S. user data on its cloud.

TikTok: Walmart gets supercharged in the battle against Amazon

Walmart could pay $4.5 billion for the 7.5% stake on TikTok.

Facebook opens an office in Lagos, the second one in Africa

Nigeria is the country with more population in Sub-Saharan Africa, with almost 200 million persons.

FreeWheel, Kargo, Smartclip, and Xandr now able to do PGs with DV360

This means publishers using these SSPs can sell guaranteed deals to advertisers using Google’s DSP.

Apple allows users to change their default browser and mail apps in iOS 14

The option to change the default browser is available in settings. Users can click on their favorite browser and select it as a default app.

Apple introduces the Intelligent Tracking Prevention (ITP) on all browsers in iOS14

Apple is introducing the Intelligent Tracking Prevention (ITP) on all browsers in iOS14, including Chrome, Firefox, Safari, DuckDuckGo, and Edge.

What are Modeled Conversions?

Modeled Conversions are created using historical data, and were first created by Google in 2017.

Ogury partners with DoubleVerify to avoid ad fraud

Ogury is using DoubleVerify’s pre-bid technology to avoid ad fraud.

Facebook enforces strict rules on content moderation in Facebook Groups

Facebook is now suggesting admin roles to members who may be interested in moderate Groups without admins.

TV in Reach Planner becomes available for Vietnam, France, Germany, Sweden, and Spain

TV in Reach Planner (Google Ads) enables buyers to plan TV and YouTube alongside.

Google launches Advanced Contextual Targeting for YouTube

The segments from the Advanced Contextual Targeting are YouTube Dynamic Lineups and are available in Google Ads and in DV360.

Facebook Business Suite allows posting and messaging across Facebook and Instagram

Facebook this week started to roll out Facebook Business Suite. The roll out is planned until end of the month.

Google asks publishers if it can use first-party cookies on their websites

Safari and Firefox have blocked or restricted third-party cookies.

US radio ad spending to decline by 25% this year

eMarketer is now anticipating a 25.0% drop on the radio ad spending in the US.

Amazon launches Luxury Stores by invitation only

Amazon is letting brands independently decide regarding their inventory, selection, and pricing.

Facebook launches Watch Together

Watch Together enables people to watch videos on Facebook together with other people.

Deezer now offers audiobooks for paid users, starting in Germany

Deezer this week launched an app with audiobooks in Germany, with no additional cost for Deezer paid subscribers.

Google introduces Google Audiences targeting in Programmatic Guaranteed deals

Google Audiences are demographic segments, affnity segments, and in-market segments.

Google introduces sponsorship by day part or percent of share of voice in PGs

Publishers can set up PG deals with share of voice, sponsorship by daypart, cost-per-thousand impression (CPM), or cost per day (CPD) sponsorships.

Amobee launches CTV Allocator

CTV Allocator predicts unique reach of future TV schedules and forecasts incremental CTV reach.

Google grilled in the US Senate over market dominance

"Do you think that Google would have had over 90% of the publisher ad server market if you hadn't bought DoubleClick?" Senator Amy Klobuchar asked.

What is an upfront deal?

Upfront means paid or obtained in advance. Traditionally upfront deals are done for TV ads, where buyers agree with a spend volume in exchange for better conditions, or specific schedules.

Google to support deals in DV360’s forecasting tool

Advertisers can deduplicate the estimated reach on deals, open auction, and YouTube.

Nearly one-half of the American population plays mobile games once or several times a day

65% of consumers with $250k HHI play mobile games once or several times a day, but only 29% of those in the group self-identify as a “gamer.”

Google starts supporting sellers.json in AdSense and in AdMob

Publishers that list themselves as Transparent, have the name in the billing profile listed in Google’s sellers.json file.

Google introduces a new ad destination report in Google Ads

The ad destination report enables advertisers to see which conversions came from clicks to the app versus clicks to the website.

Google introduces a new ad destination report in Google Ads

The ad destination report enables advertisers to see which conversions came from clicks to the app versus clicks to the website.

Google introduces Custom Audiences sunsetting custom affinity and custom intent audiences

Custom affinity and custom intent audiences are now Custom Audiences.

TikTok to grow 75.2% this year in the UK reaching 8.5 million users

TikTok’s share of social network users in the UK will jump this year to 21.1%, up from 12.4% in 2019.

Apple to release iOS 14 tomorrow, but without the consent manager

Apple delayed the release of the compulsory consent manager to next year.

Oracle stops selling third-party data in Europe, starting today

Oracle (Bluekai) and Salesforce (Krux) were hit by 2 class actions in the UK and in the Netherlands.

Performance planner now supports shopping campaigns

Advertisers can now plan their shopping campaigns on the Performance Planner.

Automizy integrates inboxAds

inboxAds is a programmatic email monetization platform.

TAG certifies 112 companies for brand safety

Buyers need to have 100% of its monetizable transactions reviewed by one or more independent and validated Content Verification services.

Facebook introduces brand safety controls for in-stream ad placements

Facebook recently announced that Facebook Watch reached 1.25 billion unique visitors per month.

Google to label black-owned publishers in DV360’s Marketplace

Google is highlighting multicultural groups-owned publishers in DV360’s Marketplace so advertisers can support them with their ad spend.

IAS rebrands Qualified Ads to Quality Impressions

Quality Impressions are viewable, by a real person, in a brand-safe and suitable environment - all within a campaign’s correct geographical parameters.

AppsFlyer launches Xpend, a new cost aggregation product

Xpend is integrated with more than 60 APIs, including Facebook, Google, AppLovin, and recently added Twitter & Tencent Marketing Solutions.

Prebid.js has how 5 years

Prebid.js has now over 20,000 live implementations, had over 650 engineering contributors, more than 250 approved bid adapters, and 13 user ID modules.