GDPR is the General Data Protection Regulation and is a regulation of the European Parliament, the Council of the European Union and the European Commission, that regulates the data protection for all individuals within the European Union (EU). Approved in April 2016, the enforcement date will be on 25 May 2018. The GDPR will affect the […]
In June, Apple launched two types of Podcasts and is about to launch another important reporting tool for Podcasts Publishers. In WWDC 2017, James O. Boggs, Business Manager at Apple announced the Podcast Analytics, a new free product, that will be launched during this year. This analytics infrastructure, according to Wired, will allow Podcasts Producers […]
iOS 11 will roll out globally on 12 September and new updates for podcasts creators and for podcasts listeners will arrive. Apple has 400.000 podcasts with 14 million episodes. In 2016 around 10 billion episodes listened. DJ Davis, Garth Jantzen, and James Boggs, from the Apple Podcast team, announced the updates on IOS 11 on […]
On Thursday, September 14, 2017 – 11:00am PT | 2:00pm ET – LinkedIn is organizing a webinar with 1-hour duration about Millenials. There are 114 million millennials on LinkedIn, and Millennials are the largest, most diverse generation around the globe. According to LinkedIn, by 2020, they will make up 50% of the workforce. Marketers are desperately trying […]
According to Search Engine Land, Google introduced changes on how Adwords measure conversions. The main change is on Google Analytics tracking, that now drops a first party cookie with the site’s domain instead of a third party cookie, with the Google domain. This is to prevent the new Apple cookie killer on Safari, called intelligent tracking […]
See here the number of users Linkedin has per Country, so you can see the reach you can get on a campaign on LinedIn. LinkedIn has around 500M users worldwide, being 100M of these users located in the USA. 400M users are spread worldwide. The top 10 countries (by order) are United States, India, China, […]
LinkedIn announced yesterday the creation of the LinkedIn Audience Network, a new advertising product that combines the audiences from LinkedIn with native ads outside the LinkedIn web pages. See here how to start testing. Basically, you just need a credit card and a Linkedin Company Page. Ads First Step is to go to Linkedin Campaign […]
Linkedin Audiences allow the creation of an audience on LinkedIn based on your website visits. Then It is possible to retarget your users, using this as target on LinkedIn Inventory and on LinkedIn Audience Network, a native advertising network. To create an audience, first, you go to the LinkedIn Campaign Manager. Once in Campaign Manager, […]
The biggest video publisher in the world has a new logo since this month. According to Google, the new logo represents a new clean design, “that lets content shine and new ways to watch like dark theme and adjustable speed playback on mobile, the redesigned experience now looks cleaner and more consistent across both desktop and […]
According to LinkedIn, Zuzanna Gierlinska was hired by Spotify two months ago as Head of Programmatic Europe. Suzanna has experience in data and media companies like Oracle, Microsoft and Bluekai. Zuzanna will work directly with Brian Adams, VP of Engineering at Spotify America and will report to Marco Bertozzi, Head of Sales of Spotify in London. Spotify […]
This year, Google and Sizmek, two major ad servers, moved away from Flash. Google did a radical change disapproving all ads that contain flash, on video or on display. When Flash was killed there was another victim: VPAID on Flash, and probably VPAID as a format. It was the FLASHapocalypse, like the HTTPapocalypse that happen […]
Doubleclick Bid Manager just cut the support to some Asiatic exchanges on programmatic, which can mean that advertisers located in other parts of the world, and want to run campaigns on China, for example, they face more challenges. Know here the list of exchanges no longer supported by Doubleclick: Baidu iQiyi MediaV MiaoZhen Tanx Tencent […]