Google's Search Ads 360 to integrate Retail Media
Google today announced the latest update to its Search Ads 360 (SA360) platform, adding support for retail media.
Google today announced the latest update to its Search Ads 360 (SA360) platform, adding support for retail media.
Creators will now be required to disclose the use of realistically altered or synthetic media generated via generative AI tools in their content.
Amazon is shaking up seasonal shopping with its first-ever Big Spring Sale, running from March 20th to 25th, 2024.
A new study reveals just how much Google dominates the flow of traffic on the internet. Data provided by Datos and analyzed by SparkToro shows that Google is responsible for a staggering 63.41% of all US website traffic referrals.
TikTok this week debuted its latest tool for businesses: Sounds for Business - Voice Clips. This innovative collection of audio templates empowers brands of all sizes to infuse trending sounds and engaging voices into their marketing with ease.
TikTok this month released a new report entitled How to Reach Women on TikTok, delving into the ways women are shaping the platform and how brands can connect meaningfully with this influential audience.
TikTok's SKAN 4.0 integration introduces a range of enhancements to optimize data collection and subsequent insights for iOS 14+ campaigns.
In the latest episode of Search Off the Record, Gary Illyes and Lizzi Sassman took a deep dive into crawling the web: what is a web crawler, and how does it really work.
The partnership grants Teads exclusive rights to CTV native advertising inventory in Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries (Indonesia, Vietnam, Philippines, Singapore, Malaysia, Thailand, Hong Kong, Japan, Taiwan, and India).
Pixalate this week released the Q4 2023 Global Connected TV (CTV) Invalid Traffic Benchmark Report. This report analyzes invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices.
DoubleVerify (DV) and NBCUniversal are expanding their partnership to deliver an industry-first solution: program-level measurement for streaming video across OTT and CTV.
The Interactive Advertising Bureau (IAB) this week raised concerns about proposed changes to the Federal Trade Commission's (FTC) Children's Online Privacy Protection Rule (COPPA).
Bluesky introduces a unique ecosystem where users, communities, and developers all play a role in shaping the online experience.
Speedometer is a browser benchmark designed to measure the responsiveness and speed of web applications, giving developers and users crucial insights into how their browsers perform.
Meta, the parent company of Facebook, Instagram, and WhatsApp, has announced the discontinuation of its social media analytics tool, CrowdTangle. The platform will officially cease to exist on August 14, 2024.
Search trend data from Microsoft reveals significant growth in this area, offering valuable insights for advertisers and marketers.
Data News
The collaboration will provide key insights for Epsilon's performance-driven digital advertising platform, Epsilon Digital.
Mixed Reality News
AdInMo this week has added audio and rewarded video formats to its InGamePlay SDK, allowing game publishers to diversify their ad inventory and reach players in different contexts.
Retail News
Google Product Studio this week launched a new feature offering St. Patrick's Day themed templates. These templates allow merchants to quickly generate holiday-specific product images with minimal effort.
Social News
Inspired by the platform's popular "Megathread" discussions, free-form ads offer an unprecedented level of flexibility and integration, allowing brands to reach niche audiences with a dynamic blend of media.
Display News
Google yesterday unveiled version 23.0.0 of its Android Google Mobile Ads SDK, bolstering the platform with performance enhancements, updated requirements, and developer-friendly features.
Audio News
Triton Digital this week announced it has teamed up with ID5, a top identity provider in digital advertising, to introduce advanced audience targeting solutions to Triton's Audio Marketplace.
Video News
Mediaocean and Magnite this week announced a partnership. The collaboration will bring automation and efficiency to Mediaocean's Prisma platform users when buying connected TV (CTV) and online video (OLV) inventory.
Retail News
Easter spending in 2024 is expected to reach a strong $22.4 billion, according to the National Retail Federation (NRF) and Prosper Insights & Analytics annual survey.
Social News
LinkedIn this week announced the expansion of its Thought Leader Ads program. Businesses can now sponsor content from any LinkedIn member, not just their own employees.
DOOH News
JCDecaux SE this week announced its audited and certified results for the year ended December 31st, 2023.
Data News
Google this week launched a new API designed to streamline administration for Google Marketing Platform users.
Video News
Google's DV360 DSP this month added functionality that provides advertisers with more in-depth insights for their Instant Reserve YouTube Masthead campaigns.
Audio News
Music streaming giant Spotify this week announced subscription price increases for its Premium service in France. The change comes in response to a new government tax imposed on streaming platforms to fund the Centre National de la Musique (CNM).
Social News
Reddit Pro offers businesses tools to understand and engage in this online ecosystem.
Data News
Google this week announced Meridian, a new open-source Marketing Mix Model (MMM) designed to help marketers overcome measurement challenges brought on by evolving media consumption habits and privacy concerns.
Retail News
Walmart Marketplace sellers have the opportunity to significantly boost visibility and sales by participating in upcoming Spotlight events throughout March and April.