TikTok Video Ads now available via The Trade Desk
The Trade Desk last week announced that it has now TikTok video inventory across Asia-Pacific. TikTok is one of the ...
Google to sunset Google Publisher Toolbar by May, this year
Google this month announced that it is sunsetting Google Publisher Toolbar. Google will remove Google Publisher Toolbar from the Chrome ...
Google to remove third-party pixels from YouTube, starting on June 2020
Google this month announced the deadline to remove all third party pixels from YouTube. Starting in June 1, 2020, all ...
Google to introduce CTAs on bumper and non-skippable YouTube ads
Google this week announced that will introduce CTA (call-to-action overlays) on YouTube bumper and non-skippable ads. Call-to-action overlays enable advertisers ...
Google AdSense to remain on second-price auction
Google AdSense will remain on second price bidding, while Google Ad Manager (Ad Exchange inventory) evolved to a unified first-price ...
Google updates design of the anchor ads in AdSense
Google last month changed the appearance of anchor ads in AdSense, the program publishers use to monetize their websites with ...
Google introduces Dark Mode and Notifications in Google Ads mobile app
Google this month introduced Dark More and Notifications in Google Ads mobile app. According to Google, the Dark mode can ...
Ad-supported Tubi now accessible in over 30,000 hotel rooms
Tubi this month announced that entered a deal with Enseo, launching its library on Enseo’s in-room entertainment platform accessible in ...
Google revamps Attribution in Google Ads
Google this month revamped Attribution in Google Ads. Attribution was previously known as Search Attribution, and according to Google, the ...
RhythmOne introduces self-serve support for Preferred Deals
RhythmOne last month introduced self-serve support for Preferred Deals. According to RhythmOne, Preferred Deals enable publishers to offer a specific ...
App-ads.txt adoption grows 5,550% in 2019
Pixalate this week released the 2019 App-ads.txt and Ads.txt Trends Report. According to the report, last year, the implementation of ...
Facebook shuts down the web and in-stream placements from Audience Network
Facebook this month announced that is shutting down the in-stream video and mobile web placements until Apr 10. Facebook says ...