Total digital ad spend in Ireland reached €830m in 2021, a growth of 27% year-on-year.
In Magnite Deal Discovery buyers can curate open market inventory and request PMP deals.
Xandr Invest is now able to buy Hivestack’s DOOH inventory through RTB transactions via Open Exchange and Private Marketplace (PMP) deals.
Streaming accounted for nearly 30% of total time spent on TV in March.
TikTok CAP University (Creative Agency Partnerships) provides a curriculum that teaches creative agencies what they need to know to get started on TikTok.
Amazon’s ad revenue was $7,877 million in Q1 2022.
Consumer interest insights enables advertisers to understand how customers are searching and engaging with their ads on Google.
Flipkart will integrate Product Performance Ads (PPA) powered by Criteo’s commerce media technology.
Call-to-action (CTA) cards on podcast ads in the Spotify apps enables advertisers to display clickable ads in podcasts.
Spotify’s ad revenue grew 31% in the first quarter, reaching €282 million.
The 2 new insights are asset audience insights and diagnostic insights.
Performance Max is a campaign type providing advertisers with a unified buying service to all Google Ads inventory.
Data safety is a section on Google Play where users can see information about how apps collect, share and secure users’ data.
Snapchat had 332 million daily active users in Q1 2022.
Cdiscount is a French e-commerce website with products such as electronics, household appliances and food.
Deezer is valued at €1.05 BN.
Open Bidding in Google Ad Manager enables publishers to have more demand exchanges competing for ads. Google takes care of the payments.
Netflix may offer a lower-priced plan with ads as subscription option.
Google gives advertisers 30 days to submit their answers.
FIFA+ is available for free in English, French, German, Portuguese, and Spanish.
According to TikTok, this limit applies to TikTok accounts and not to ad accounts.
Accreditation was granted for 3rd party calculation and reporting of YouTube video viewable impressions and related viewability metrics, based on DoubleVerify's integration with Google Ads Data Hub (ADH), in desktop, mobile web, and mobile in-application environments.
Prior to joining Triton Digital, Rosso held several positions in the broadcasting industry.
Google will forbid advertisers with content that shares personally identifiable information promoting financial fraud, identity theft, harmful direct contact, or harassment.
Instant reporting enables advertisers to see data immediately.
In a study with Nielsen, Google found that 26% of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22% on linear TV.
YouTube TV is a streaming television service, only available in the US, that offers live TV, on demand video and cloud-based DVR from more than 85 television networks. YouTube CTV is YouTube on Connected TVs.
The rebrand to Amazon Freevee will happen on April 27.
The Sydney Digital Ad Ops was held on April 7.
Advertisers are able to create and edit dashboards in Google Ads.
TripleLift Exchange Traded Deals (ETD) are frequently refreshed to deliver the most relevant placements.
Advertisers can use sports scores, weather and traffic to promotional offers, directions to a store and localized imagery.
Custom columns can be filtered, sorted, downloaded, and used to customize your performance summary chart above your statistics table.
Roku and Samsung make up 67.4% of the North America's CTV market.
Google Marketing Live 2022 to happen on Tuesday, May 24.
Dynamic Stories are available in the Discover feed and they are updated in real time.
Fyllo says Semasio’s datasets and capabilities will be integrated into the Fyllo Data Marketplace.
Adobe Real-Time CDP is part of Adobe Experience Cloud.
Spotify's Greenroom was Spotify response to Clubhouse app, a social audio app where users can communicate in audio chat rooms.
CBS, NBC, ABC, Fox News, and CNN are the top networks in terms of ad impressions.
The surcharge affects sellers with products eligible for Amazon Prime FREE Two-Day Shipping and FREE Shipping.
With the Inventory Library, advertisers have access to curated deals from hundreds of publishers across multiple sell-side platforms (SSPs).
GeoEdge provides a multi-layer security detection covering every aspect of cyber threats, as well as transparency and control over unwanted content verticals and images.
Twitter Shops are a new beta experiment.
KanBan Culture has access to over 2,000 screens in 1,204 beverages shops and 89 outdoor LED billboards spread across major highway intersections in Taiwan.
Glewed TV delivers free, ad-supported access to over 20,000 hours of premium on-demand content.
Jump Ads are overlay ads showing at the conclusion of linear TV programs, directing viewers into a supporting app on VIZIO’s operating system.
New ad formats include CTV and video.
The CTV and Digital Video ad guidelines include Creative file submission; Mezzanine file; Ready-to-serve files; and Nonlinear and companion ads.
Via Ad Topics controls users can choose to see fewer ads about certain topics, including alcohol, parenting, pets and social issues, elections or politics.
Amazon notifies users with Alexa up to 24 hours before a deal becomes available.
Chrome will phase out support for third-party cookies over a three-month period finishing in late 2023.
Microsoft Advertising this month removed time zones at campaign level.
Microsoft Advertising witnessed an increased number of threats and varied attack patterns in 2021.
Google says Performance Max campaigns simplify campaign management and ad optimization while reaching the audiences across all Google’s channels and networks.
How to find keywords for your marketing efforts.
Google this year launched a Google Premier Partners List, which means partners among the top 3% of Google Partners in their country.
After Yandex, Google was the main provider of display and search ads in Russia.
Google this month announced it will introduce a ‘Send to phone’ functionality on Connected TV YouTube Ads.
Crackle is an ad-supported network available in the US and US territories.
Meta this month has sued an individual for operating a website that provided fake reviews and feedback to businesses on Facebook, in order to increase their Customer Feedback Score.
Shopify today announced the support for WebP and HEIC image formats, and said that the images don’t need to be manually compressed prior to uploading, as Shopify will optimize for image quality and speed.
Google this month has retired YouTube Mockup Tool. The YouTube Mockup Tool was sunset on March 16, 2022.
Google this week announced the deprecation of the URL Parameters tool in Search Console. It will happen in 1 month.
Google this week announced it has added more context to its error reporting in Search Console, starting yesterday.
Google this week announced the introduction of Anchor Ads in AMP pages. Anchor ads will start appearing in AMP pages from April 11, 2022.
Google today confirmed that it will sunset AdWords API on April 27. Developers currently using the AdWords API must upgrade to the Google Ads API.
GumGum this month announced it has retired the JustPremium name, bringing the company fully under the GumGum brand. GumGum installed JustPremium founder Eric Visser as GumGum's President of EMEA.
InMobi yesterday announced the launch of an end-to-end, video-led discovery and monetization retail media platform.
Smartly.io today announced new automation capabilities for retailers with new tools: Budget Pacing Visualizer; Dynamic Local Inventory Ads; and Cross-Campaign Budget Optimization support for Pinterest.
Smart this week announced a new integration with the Display & Video 360 (DV360) API. When a deal is created in Smart platform, the deal will automatically become available in the DV360 negotiations tab.
MGID today announced its first acquisition, a majority stake in Metup Native, a native advertising network in Italy.
Nielsen yesterday announced that it has agreed to be acquired by a private equity consortium led by Elliott Investment Management and Brookfield Business Partners, in an all-cash transaction valued at approximately $16 billion.
Japan’s Amended APPI will come into force on April 1, legislation that force companies to require companies to obtain consent from users for their personal-related information (PRI), when this data is shared with third parties who will likely associate that data with ‘Personal Information’.
Optimizely today announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms. Optimizely says this is the fifth consecutive year that it has been positioned highest in the Leaders Quadrant.
Google today announced that is now accepting ads for sports betting, online casinos and daily fantasy sports in Ontario.
Public media organization PRX today announced a new round of the Google Podcasts creator program. This round is open to mid-career podcasters seeking to level up their productions.
AppsFlyer today released the 14th edition of its Performance Index, a ranking the top media sources in mobile advertising. Meta Ads takes top spot in SKAdNetwork Index ranking, followed by TikTok for Business and AppLovin.
Google today rolled out a new version (2.0) of Google Ads Editor. The new version supports Performance Max (PMax) campaigns, asset groups and product groups.
Microsoft Advertising today announced a major update to the reporting dashboard. The new reports work 60% faster.
PubMatic today announced it has plans to double engineering headcount over the next 12-18 months, as it opens a new engineering hub in Pune, India.
Google this month launched vehicle ads in the US. Vehicle ads are an ad format which allows auto advertisers to promote their inventory of vehicles to interested customers shopping for vehicles on Google.
Google yesterday announced advertisers using Merchant Center are now able to see the conversions from free product listings by connecting the Google Analytics property with Merchant Center.
Google this month announced it will enforce European user consent policy on advertiser side, starting on May 11.
Google this week announced it will begin accepting ads of state-licensed lotteries operators in Lithuania, starting on March 30.
The fine is $4.2 million and Fashion Nova is prohibited from suppressing customer reviews of its products.
Microsoft this month announced the Automotive Ads will show in Bing search partners like Yahoo! and DuckDuckGo.
TripleLift today announced the acquisition of 1plusX, a DMP headquartered in Switzerland used by publishers like Axel Springer, Fox, Hearst and Le Figaro.
Google this month announced beginning April will allow individual hotels to manually input their rates through their Google Business Profile, in order to participate in free hotel booking links.
Google this month introduced new search insights into Hotel Center about free booking. Hotel Center is a platform where hotels optimize and manage data feeds for Hotel Ads and free booking links.
Google last week announced that all standard Universal Analytics properties will stop processing new hits on July 1, 2023. Google introduced the next generation of Google Analytics - GA4 - in 2020.
ironSource last week announced the launch of ironSource Luna, an app marketing software, enabling advertisers to build interactive creatives at scale, deploy them across major marketing channels, and leverage automated optimizers.
Microsoft this month revealed search insights around travel. Findings show searches and clicks for tours and activities are up compared to pre-pandemic times, and travelers are prepared to spend more on luxury travel experiences in 2022.
Google this month announced it has introduced image badges in image search results. Google says users can identify the type of content on the webpage based on its badge.
Amazon last week completed the acquisition of MGM, that is now joining Prime Video and Amazon Studios. MGM has over 4,000 film titles, 17,000 TV episodes, 180 Academy Awards, and 100 Emmy Awards.
Google this month announced it has introduced filter display words related to the search terms. The new filter display words are based on popular searches.
Comscore and Standard Media Index this month partnered to offer an eCPM metric for linear TV advertising.
Google this month announced the integration of Search Ads 360 in Google Analytics 4. Users using GA4 and Search Ads 360 can now establish links between Google Analytics 4 properties and Search Ads 360 advertisers.
The UK competition authority (CMA) this month announced it has opened an investigation at Google and Meta’s conduct over concerns that they hampered competition in markets for online display advertising services.
Google this month added new UTM/campaign parameters in Google Analytics. The new UTM parameters are utm_source_platform, utm_creative_format, and utm_marketing_tactic.
Google this month removed the option to create new TrueView for shopping line items in DV360.
Google this month announced it will remove Nielsen auto tagging and reporting from Campaign Manager 360.
Reddit Ads this month updated Reddit pixel enabling advertisers to pass more detailed event data to Reddit, to get back a complete picture of the conversion performance and return on ad spend (ROAS).
Google last week announced the launch of enhanced conversions for leads, a new feature in Google Ads enabling the measurement of offline leads using CRM data. Advertisers need to share user data (email addresses or phone numbers) with Google.
LinkedIn this month announced that it has reached an agreement to acquire Oribi, an Israel-based marketing analytics company. LinkedIn says it is investing in technology to help customers achieve maximum value from their marketing strategies. LinkedIn plans to integrate Oribi’s technology into the marketing solutions platform. LinkedIn says advertisers
Google this month announced it has updated the campaign measurement in Google Analytics 4, in compliance with Apple’s policies. Google starts using GBRAID and WBRAID in GA4.
Adform this week announced it has halted the business in Russia and Belarus because of the war in Ukraine. Adform DSP is not processing inventory from Russia and Belarus.
Google last week reminded advertisers that support for the creation and editing of expanded text ads will end on June 30, 2022.
Google this week announced it has introduced a new template in Google Analytics, where advertisers can predict the top performing marketing channels.
Pinterest this month introduced Hebrew language. Pinterest says it has more than 55 million Pins in Hebrew already on Pinterest.
Google this week announced a new Home page in GA4 properties. Google says the new homepage provides more personalized content.
IAB Europe this week appealed Belgian Data Protection Authority ruling. IAB Europe disputes that it acts as a controller for the recording of TC Strings.
Google this week announced it has paused temporarily from serving ads to users located in Russia.
Disney this week announced it will introduce ads in Disney+, beginning in the U.S. in late 2022, with plans to expand internationally in 2023.
Microsoft this week introduced a new Ad Creator, a tool for advertisers to source and edit images. Microsoft says that visuals lead to more engagement, with 7% higher click-through rates (CTRs) on the ads with visuals.
Yandex, Europe’s largest internet business operating in the Russian market, clarified this week that it can continue to operate for at least the next 12 to 18 months, during the war between Russia and Ukraine.
Google this month announced that it’s introducing new brand signals in Custom bidding scripts.
Google this month rolled out several updates on the DV360 UI, Google’s DSP. Google has introduced a new homepage workspace, new line item duplication options, updated messaging for creative approvals, and insights on custom bidding.
Google this month stopped all display ads in the so-called Donetsk People’s Republic (DNR) and Luhansk People’s Republic (LNR).
Google this month announced it has paused the monetization of Russian Federation state-funded media via Google Ad Manager.
Microsoft last month expanded the countries where advertisers can run ads via Microsoft Advertising. With Microsoft, advertisers can run ads in search, native display (audience network), and shopping ads.
Microsoft this week announced it has rolled out support for Microsoft Audience Network in Microsoft Advertising Editor. Before, campaigns running in Microsoft Audience Network could only be managed via an UI or via an API.
Google this week announced that will extend the Privacy Sandbox initiative to Android. Privacy Sandbox is an initiative to improve user privacy, first launched just for web.
Google this week introduced a new ad format in AdSense displaying search terms related to the content of the pages the users are reading. In this format, users will see search ads.
Google Ads this week announced that starting mid-March, sitelinks, callouts, and structured snippets from higher levels in accounts will be eligible to serve alongside extensions of the same type of lower levels.
Google this week announced it has updated the Ad Extensions, and it will show automated extensions starting mid-March, alongside manually-created ad extensions.
The first use case is to translate iHeart’s marquee podcasts for Spanish-speaking audiences.
The ABX Certification prepares advertisers for ABM and B2B go-to-market, and costs $395.
Google this month announced the connection of the new Search Ads 360 in Data Studio, launched this month.
Yelp this month launched keyword targeting enabling advertisers to specify and optimize keywords.
IAB Australia last year named 47 identity providers that advertisers are working with, in an explainer guide about identifiers.
France’s privacy regulator (CNIL) today ruled that Google Analytics violates the EU General Data Protection Regulation, because of illegal data transfers to the US.
Google this week announced the launch of Radium, a Web Application, based on App Scripts, where advertisers can define the business areas into radius targeting settings.
Microsoft yesterday announced a revamped Bing News PubHub as part of the Bing Webmaster Tools. Bing News PubHub is a program for news publishers.
Microsoft today announced the launch of Cruise Ads. The ads appear on the right rail of Microsoft Bing search results and run alongside mainline text ad placements.
Google today announced the launch of a new Search Ads 360. Google redesigned and rebuilt Search Ads 360 using the same technology that powers Google Ads.
Reddit yesterday introduced a Post Library in ad manager where advertisers can create, view, and manage all the ad posts in one place.
Reddit Ads yesterday launched an Audience Manager where advertisers are able to save and reuse audiences across multiple ad groups.
Google this month named their competitors in search, social, ad platforms, devices and advertising.
Google last week disclosed the financial results for the Q4 2021. In the Alphabet Q4 2021 Earnings Call, Philipp Schindler, SVP and CBO at Google, said the growth in Google’s advertising network revenue was driven by AdMob.
Sundar Pichai last week announced that Google will begin testing this year the new Privacy Sandbox proposal called Topics API. The announcement was made during Alphabet Q4 2021 Earnings Call.
Roku this week announced the expansion of the advertising business to Mexico. Roku launched its advertising business in 2012, in the US.
Integrating Treasure Data facilitates the full-funnel personalization, measurement and attribution via Acxiom’s Real Identity.
FreeWheel this week launched a new Partner Certification Program for buyers, sellers, data and technology partners. According to FreeWheel, buyers can now discover the certified, integrated partners with FreeWheel - including demand side platforms and suppliers, which ensures optimal campaign execution. In FreeWheel’s partners website, advertisers can search for
Google this week launched a Merchant Center Status Dashboard, where retailers can see if service disruptions occur on the Content API for Shopping, Merchant Center, and Feeds.
With Customer Match, advertisers can upload contact information or mobile device IDs using the Display & Video 360 API.
The new FC solution enables advertisers to control the number of times people see their ads across YouTube and other CTV apps.
Revenue increased 64% to $4.1 billion in 2021, compared to the prior year. This was Snap's first quarter with positive net income: $23 million.
Pinterest this week disclosed the financial results for the last quarter of 2021. In Q4 2021, Pinterest saw the global Monthly Active Users (MAUs) decreasing 6%, year over year, to 431 million, but revenue grew 20% to $847 million.
Adform this week announced campaigns running on ID Fusion had over 120% increased net reach, 60% reduction in media wastage, and over 3 times an increase in the average conversion rate.
Microsoft this week announced the launch of Autos Marketplace in Microsoft Bing, in the US. Microsoft says the Autos Marketplace is a new research assistant for a car.
The Belgian Data Protection Authority (DPA) this week ruled that Transparency and Consent Framework (TCF) not compliant with Article 6 of the GDPR. IAB Europe fined in €250.000.
Amazon last year announced it is shutting down Alexa Internet on May 1, 2022. Alexa.com APIs to be switched off on December 15, 2022.
Pinterest this week introduced in their apps a new augmented reality (AR) for home decor.
According to Google DV360’s Linear TV buying capability (Programmatic TV) has been deprecated and campaigns will not serve beyond December 31, 2021.
SiriusXM says AudioID is the future of listener identity as traditional digital identifiers erode.
The agency Merkle this week stated it predits advertising spend will grow in TikTok and Connected TV this year.
Google Ads this week announced it will add recommendations and an optimization score for Discovery campaigns.
In Q4 2021, Amazon reached 9,716 million USD in advertising revenue, and 31,160 million USD for the full year of 2021.
Digital Out Of Home (DOOH) grew by +73.8% in Q4 2021, and by +33.2% in full-year 2021.
Microsoft this month announced it will launch Shopping Campaigns in Mexico, Brazil, Argentina, Chile, Colombia, Peru, and Venezuela, by mid-February.
Microsoft Ads this month announced it is releasing auto-generated remarketing lists globally.
Microsoft Ads this month rolled out the automated integration with Google Tag Manager for all advertisers.
Google this week released auto-tagging for free listings in Merchant Center. Auto-tagging enables advertisers to see the free listings in Google Analytics dashboards.
Microsoft this week announced portfolio bid strategies are now rolled out globally. Portfolio bid strategies use an automated bidding feature that manages bidding across multiple campaigns.
Reddit this week introduced Carrier Targeting in Reddit Ads and updated the Device targeting options.
Main updates are a new Google Partners directory, to be launched in February, and a higher incentive for new ad accounts, starting in $500 (up from $100).
Brand pages and display ads are available in the Instacart Ads self-service portal, Instacart Ads Manager.
The integration enables advertisers to create ad variations based on custom product pages in App Store Connect.
Google this week announced that all Smart Shopping and Local campaigns in Google Ads will move to Performance Max, from July through September.
Google this week extended the identity verification policy in Google Ads to additional 51 countries.
Integral Ad Science (IAS) this month launched a CTV dashboard where advertisers can see live data for real-time insights and reporting on all CTV campaigns.
Google says the new Experiments page helps advertisers to create, manage, and optimize experiments in one place.
More than half of all singles have used a dating app or online dating site, is one conclusion of a Wells Fargo survey revealed yesterday.
Acast this week announced the launch of a podcast incubator programme in the UK for 3 aspiring UK-based creators.
Facebook and Instagram remain the first two most popular influencer marketing platforms.
Users and companies can now register .day domains for an additional onetime fee, in an Early Access Program.
The Federal Trade Commission (FCT) today released two guidances for businesses about online reviews.
IndexNow is a protocol that submits URLs to search engines, when URLs are added, updated, or deleted.
To replace FLoC (Federated Learning of Cohorts), Google today announced Topics, a new Privacy Sandbox proposal.
Amazon this month announced the integration of Oracle Data Cloud’s Pre-Bid by Moat Viewability on third-party supply.
Google this month announced that the deadline for advertisers to adopt parallel tracking for YouTube & partners is January 31, 2022.
The European Addressable Media Initiative will support the development of addressable media in Europe.
Google last week introduced a new a new robots tag - indexifembedded - that enables publishers to tell Google if content should be indexed when it’s embedded through iframes and similar HTML tags in other pages, even when the content page has the noindex tag.
Amazon DSP this month integrated Pixalate pre-bid invalid traffic filtering in Amazon DSP.
Google this month announced it started showing images on desktop search results. Previously, image extensions only showed on mobile devices.
Outbrain today announced the expansion to Greece, Czech Republic, Denmark, Hungary, Finland, Croatia, Slovakia, Luxembourg, and Romania.
Taboola today announced the launch of a new native bidding service that will bring the existing demand of 14,000 advertisers to other supply types such as display advertising inventory, social networks and others, starting with Microsoft Exchange.
After the acquisition of Xandr, the potential reach of Microsoft will increase significantly, as Xandr is connected with hundreds of publishers globally.
Microsoft today announced it has agreed with AT&T to acquire Xandr (formerly known as AppNexus).
According to VRTCAL, the bonus fund incentivizes mobile application developers to integrate directly with the VRTCAL Marketplace or through its software development kits (SDKs).
Criteo’s offer for IPONWEB is $380 million, $305 million paid in cash and $75 million paid in CRTO treasury shares.
The CMA concluded that Facebook’s acquisition of Giphy would reduce competition between social media platforms and that the deal has already removed Giphy as a potential challenger in the display advertising market.
TikTok this month launched apps on Amazon Fire TV, Google TV, and in other Android TV™ OS devices, LG Smart TVs, and Samsung Smart TVs.
Shopify this week announced record sales on Black Friday. This year, Shopify sellers had nearly $2.9 billion sales.
YouTube Video discovery ads are now called In-feed video ads.
Taboola this month announced the integration of Getty Images library of stock video content within the Taboola Ads media buying platform, a new multiyear deal. According to Taboola, advertisers can now use high-quality videos from Getty in their campaigns. “The ability to create custom video content for campaigns with a
Facebook this month announced it will introduce more ad controls, enabling users to see fewer ads related to specific content. According to Facebook, users can already opt to see fewer ads related to politics, parenting, alcohol, and pets. And early next year, Facebook says it will give people control of
Google this week announced it will release Customer Match audiences in Google Ads for all advertisers with over $50,000 lifetime spend.
Microsoft and Google this month released the IP Ranges used by bots that crawl the web.
Facebook (now Meta) announced this month that it will remove Detailed Targetings, starting in January 19, 2022.
Pinterest TV is a live video from Pinterest creators, with deals and discounts. Pinterest TV recordings are available after airing.
Google this week announced that retail and restaurant advertisers can now upload transaction data in Google Ads.
Google is asking marketers to provide information about their app’s privacy and security practices.
Google this month updated the Ads Gambling and Games policy for Turkey.
eMarketer this month forecasted that YouTube Premium will hit 29.5 million subscribers in the US, by year-end 2021.
Google for the first time revealed how many users are paying for YouTube Music and YouTube Premium.
AppLovin this month bought MoPub for $1.05 billion in cash.
Google this month announced an update Google Ads sexually explicit content policy.
In the coming months, advertisers bidding on AdSense will pay what they bid.
Google this month announced it will stop using WEBM and 3GPP video transcodes in DV360.
DoubleVerify this week announced it has entered into an agreement to acquire Meetrics GmbH, an European company doing ad verification, including viewability, audience verification, ad fraud detection, and brand safety monitoring.
TikTok last week introduced shopping tabs on profiles, among a select group of Shopify merchants in the US, UK, and Canada.
TikTok this month clarified how it is restricting accounts under age 16. These accounts are set to private by default.
IAB Europe this week launched a TCF Vendor Compliance Programme. IAB Europe says the programme has the aim to identify and enforce against instances of non-compliant Vendor implementations.
Google last week introduced a new new system of generating titles for web pages in search results. Google is no longer using user's query to generate titles.
Facebook this week introduced ads in the Instagram Shop tab, globally. The ads appear as tiles on the Instagram Shop tab home page.
Azerion yesterday announced the acquisition of Keymobile, a Swedish mobile advertising company. This is the third Swedish acquisition completed by Azerion since January 2021, after Strossle and Delta Projects.
Adzooma yesterday relaunched their platform, introducing a Business Score rating businesses in digital marketing, including PPC, SEO, and Web Metrics.
eyeo this month launched Trestle, a DSP (Demand Side Platform) reaching over 225 million ad-filtering users who consent to see Acceptable Ads.
Google last week introduced more controls 3 new settings to Auto optimize in AdSense.
The Age-Appropriate Design Code (AADC) is coming into force on 2 September, in the UK.
Google this month updated Google Ads Editor, now the version 1.7. The new version includes support for Hotel ads, YouTube audio ads, and lead form extensions.
Google this month upgraded Google Ads’ data-driven attribution to support YouTube and Display ads.
Last month, CNIL, the French data protection watchdog, fined Le Figaro, a French publisher, €50,000, for dropping cookies without user consent.
Google today announced the release of full-screen inline ads to all AdSense publishers. Full-screen inline ads are full-screen banner ads that appear inline with your content as a user scrolls the page.
Google today announced it will disallow political advertising with Shopping Ads, in Ontario, during regulated election periods.
Facebook today announced it will launch a Private Lift Measurement broadly to advertisers next year. Facebook is also investing in on-device learning, a technology that processes data locally.
Google yesterday reported it has a disruption in Google Ad Manager, affecting some campaigns targeting Brazil, that are not delivering as expected.
Integral Ad Science yesterday announced the acquisition of Publica for $220 million, 75% in cash and 25% in stock. Publica is a connected TV (CTV) advertising platform.
Comscore yesterday announced it is incorporating YouTube and YouTube TV measurement into its cross-platform measurement service, Comscore Campaign Ratings.
Google today announced it has introduced a new report in DV360. The Bidding Insights report gives advertisers visibility into how automated bidding is working. The Bidding Insights report shows the average cost-per-thousand impression (CPM) bid and the likelihood of an impression to lead to a conversion or a click. According
Google today announced an update to Custom Bidding in DV360. With Custom Bidding, advertisers can assign values to different events, such as a conversion or a purchase.
The new tool enables advertisers to package, prioritize and monitor deals across partners and advertisers in Display & Video 360.
Luxembourg National Commission for Data Protection last month imposed a fine of €746 million to Amazon European headquarters in Luxembourg, Amazon Europe Core S.à r.l. The decision is related with Amazon Advertising.
Yelp yesterday updated its logo and app icons on iOS. The update will rollout in Android devices later this week.
Apple Maps is often the forgotten alternative of Google Maps. Apple Maps works mainly in Apple hardware (iPhones, iPads, and Apple Watches), but in 2019 DuckDuckGo incorporated Apple Maps in the map searches.
The Dutch Data Protection Authority (DPA) fined TikTok last month, over English-only privacy terms. The imposed fine was 750,000 euros. TikTok lodged an objection.
Adsquare last month proposed proximity targeting as an alternative to identity-based targeting.
IAS says it is the first ad verification company to help marketers avoid misinformation content based on GDI’s standards.
TikTok this month revealed the back to school hashtags for back to school marketing campaigns.
Google last month announced it is expanding its advertiser identity verification policy to British Virgin Islands, Colombia, Costa Rica, Dominican Republic, Jordan, Kuwait, Lebanon, Oman, Puerto Rico, Qatar, and Singapore.
Google says the timeline details the Privacy Sandbox milestones on the path to phasing out third-party cookies in Chrome.
Amazon yesterday announced the release in Amazon Advertising API, in a beta, of the campaign management functionality in Canada, Mexico and Brazil.
IAB Tech Lab says the Open Source Initiative aims to increase transparency and collaboration across the advertising community.
Google this week announced it will start to check incorrect values for the MPN [mpn] attribute in Merchant Center accounts.
Google this week added a new data visualization of frequency in DV360, at campaign level.
TuneIn this week announced it will monetize its audio with Triton Digital, acquired this year by iHeartMedia, and iHeartMedia’s 850 digital stations become available in TuneIn.
Teads this week announced that it has postponed plans for its initial public offering. This filed for an IPO in the beginning of this month.
Pinterest this week announced a revenue growth of 125% year over year to $613 million, but the global Monthly Active Users (MAUs) grew 9% year over year to 454 million, but that meant a decline of 5% in MAUs versus the previous quarter.
DoubleVerify this week announced the financial results for the second quarter of 2021. DoubleVerify registered a revenue of $76.5 million, an increase of 44%.
Google will forbid animal cruelty content in their publisher ad network, starting in August.
Google this month updated Google Ad Manager Partner Guidelines to include guidance over encrypted signals from publishers.
Google this week launched Audience Explorer, a new tool in Google Ad Manager where publishers can better understand their audiences.
Advertisers can exclude referrals in the new Google Analytics 4 (GA4). According to Google, the common referrals to exclude are third-party payment processors, like Stripe or PayPal, or website-managed interactions.
Facebook this week, in the quarter results, said it is expecting advertising revenue growth to be driven primarily by advertising price increases during the rest of 2021.
Mark Zuckerberg, CEO of Facebook, this month said it wants to build metaverse, a virtual environment where users can be present with people in digital spaces.
Google this week announced an upgrade of the Active View metrics in Campaign Manager 360 and Display & Video 360.
Amazon Advertising has right now almost 300 job openings around the world.
Google today announced that a problem is affecting Google Ad Manager. Users cannot create new unified pricing rules (UPR) and get the message: “Error updating pricing rule.”
YouTube registered ad revenues of $7.0 billion, 84% up year over year.
Facebook today announced the launch of Campaign Ideas Generator, a new tool that provides campaign ideas, pre-made assets and resources that are specific to small business needs.
Google today announced the launch of a new beta version of the new Google Ads scripts experience.
Twitter today announced the launch of a Shop Module, a dedicated space at the top of a profile where businesses can showcase their products.
Microsoft says LinkedIn Marketing Solutions surpassed $1 billion in revenue this quarter, for the first time, up 97 percent year over year.
Spotify today reported an ad revenue rebound in Q2 2021. Spotify reached 275 million euros with ad revenue in Q2 2021, 110% growth year over year, 28% growth quarter over quarter.
Google this month announced that will introduce sales lift measurement for CTV ads in DV360, in the US, using Nielsen Catalina Solutions (NCS).
Amazon this week make available bid suggestions for Sponsored Brands video on Amazon Advertising API.
IAB Europe today released a Guide to Contextual Advertising, a document with 34 pages providing education on alternatives to third-party cookies.
Taboola this week announced it will buy Connexity for approximately $800 million. Connexity is a e-Commerce media platform, serving over 1,600 direct merchants, and 6,000 publishers.
According to Google, the rollout is effective at identifying and nullifying link spam more broadly, across multiple languages.
According to Google, affiliate links should have the attribute rel="sponsored".
According to Google, in the next following weeks, advertisers will no longer have the option of using the old Target CPA or Target ROAS bid strategies for standard campaigns.
Outbrain will go public today, in the NASDAQ exchange, with the symbol OB.
Pinterest this week launched Arabic as a supported language, available to all Pinners on iOS, Android, and web.
MediaGo says is now offering its advertisers access to native and display traffic in the European Union.
Google yesterday announced it is introducing deals in the Shopping tab, on search results.
Twitter yesterday announced it has signed an agreement with the MRC for a Brand Safety pre-assessment.
Today Google shared the Google Ads API release and sunset schedule for the current and next year.
The first policy violation will cause a warning, and temporary account holds will be applied for the first and second strikes (for 3 and 7 days respectively), while the third strike will result in an account suspension.
Piccolo Podcasts and Media is encouraging smaller podcasts to sign up, as they are looking for niche areas.
Advertisers and publishers are able. to monitor the engagement of their pages in the search results via Google Searh Console.
Dynamic Canvas Studio (DCS) is a tool that enables advertisers to create thousands of personalized video ad variations.
In JetFuel, advertisers can upload campaigns, guidelines, and assets for creators to select synchronously.
Google says the new AdSense code allows AdSense to trigger optimization features earlier which can improve the performance of the ads on your site.
TripleLift last week announced a new partnership with TuneIn. TripleLift will expand TuneIn’s Native and Branded Video ad offering across its desktop and mobile portfolio globally.
Anthony Katsur succeeds Dennis Buchheim, who led the organization from 2017 to May 2021.
TV Reach Planner enables advertisers to understand the optimal mix of television and YouTube to maximize their reach.
Taboola News is now reaching 500 million daily active users in over 80 countries
Vibenomics last week revealed its digital audio programmatic advertising sales grew by 209% in the first six months of 2021 compared to all of 2020.
Advertisers on financial services vertical in the UK need to be authorized by the UK Financial Conduct Authority (UK FCA), and show that to Google.
The Paris-based startup this month raised $40 million in a Series B round, led by Elephant and Breega.
Amazon last week updated Advertising API introducing several updates in Sponsored Display, and Sponsored Brands videoo campaigns.
The Mobile Web Certification is the first skills-based certification launched by Google.
Starting this August, Shopify merchants will have access to Facebook Pay.
Manager Accounts was previously known My Client Center (MCC). Until now, users could only create the accounts on the manager account homepage.
TikTok is the only non-Facebook app to hit 3 billion installs, a milestone only reached by WhatsApp, Messenger, Facebook, and Instagram.
LG Ads (formerly Alphonso) today named Raghu Kodige as chief executive officer. In the beginning of the year, LG Electronics bought Alphonso for $80 million, a controlling stake of more than 50 percent.
Each certification completed between August 2 and August 6 - the World Certification Week -, including recertifications and multiple certifications achieved by the same learner, represents $5 toward supporting education around the world.
TiVo yesterday announced it has entered a licensing agreement with Horizon Media. Horizon Media will have access to TiVo’s TV viewership data.
Yelp Audiences enable advertisers to buy ads across the web using search audiences from Yelp.
All captions are human verified and there are no custom builds or approvals required.
Microsoft is extending its use of Xandr’s sell-side platform, Xandr Monetize, and its Global Supply Evangelism relationship with Xandr.
Google is also changing the name Open Bidding into AdMob bidding.
The combination of both companies will represent an advertising technology platform with over $200 billion in annualized media spend and over 1 trillion monthly ad impressions.
GoDaddy merchants can now upload their products to Google, create free listings and ad campaigns and review performance metric.
Deezer Free on Google Home is available in Australia, Canada, France, Germany, Italy, Mexico, Spain, the UK and in the US.
The new version of Samsung's mobile browser contains a protection against tracking.
Amazon Advertising Partner Network is a program that helps agencies and tool providers deliver results for advertisers.
Publishers have now an easy consent manager that automatically is setup by Google.
According to Google, AdSense publishers with the anchors turned on, will soon see the anchor ads on wider screens such as desktop.
HealthWise says is capable of grouping every individual based on health needs and engagement in the health systems.
eMarketer predicts that the digital travel ad spend will rise 15.3% to $3.74 billion.
From August 2021, merchants only have to list a minimum of one piece of contact information on their site.
Spotify this month expanded Spotify Audience Network to Australia, Canada, and the United Kingdom.
Teads is a major global player in video outstream format.
71% of the app developers believe that less than 50% of the iOS inventory will have the IDFA available.
The lawsuit is focused on exclusionary contracts for the Google Play Store.
Advertisers can also use signals like device info, time, location, and content to infer the gender and age of the audience, the handbook shows.
The study was carried out by Red C Research in June 2021.
Nearly half of American TV viewers are cordless.
TikTok says over 60% of people who received the first warning for violating the guidelines did not have a second violation.
TikTok's false positive rate for automated removals is 5%.
IAB Australia this month revealed that almost one-quarter of Australian agencies traded DOOH inventory programmatically for the first time during 2020.
Multimedia Ads are a new responsive ad format that combines images, headlines, and descriptions.
MOLOCO Studio is composed of a multi-disciplinary team including data scientists, graphic designers, and campaign strategists.
iOS will be released this year, in the fall.
Solimar it's the new trading platform of The Trading Desk.
Unlisted videos are often used for YouTube ads.
Adevinta now owns eBay Kleinanzeigen and Mobile.de in Germany.
Google yesterday announced that will no longer require merchants to provide their accepted payment methods on their website to customers before the checkout process.
AdsWizz this month announced the launch of a new attribution solution in AudioMatic and AudioServe. With the new attribution solution, advertisers can track conversions such as app downloads, website visits, sign-ups, add to cart and purchase confirmations. AudioMatic is AdsWizz’s audio and podcast planning and buying platform for advertisers.
The Trade Desk this month announced it has launched operations in India. TTD hired Tejinder Gill as India General Manager. “While Indian consumers are spending 70 percent of their time on the open internet, almost 80 percent of India’s digital ad revenue still goes to the big tech platforms,
TikTok this month introduced Brand Lift Studies (BLS) in TikTok Ads. Advertisers can now have data to understand and measure the impact of their campaigns. TikTok BLS questionnaires show in-feed, with music and motion graphics. In the announcement, TikTok said it has integrated Kantar as the third-party verification measurement partner
Bundeskartellamt, Germany’s Federal Antitrust Office, this month announced an antitrust investigation against Apple. Bundeskartellamt is evaluating Apple’s new restrictions on ad tracking, and the pre-installation of Apple’s own applications. Bundeskartellamt said it is also evaluating the 30 percent commission rate in Apple’s App Store. “We will
TikTok today announced a partnership with Oracle, with an integration of Oracle Moat Analytics through the TikTok ads platform. TikTok wants that brands are confident about their ad investment on TikTok. “TikTok is changing the game for short-form mobile content, and Oracle Moat is proud to be the first measurement
App Annie today revealed that spend in-app continues to grow. Consumers spent $34 billion on apps in Q2 2021 surpassing the previous record held in Q1. Categories including sports and travel saw significant growth, indicating that sectors hurt most by the pandemic are on the verge of a strong recovery
Glücksspielstaatsvertrag will regulate the gambling industry in Germany.
FLoC is Google’s alternative for interest-based targeting, when third-party cookies are phased out in Chrome.
Google said last year that expects the advertiser verification process will take a few years to complete, with a globally expansion.
6-second bumper ads are now allowed in YouTube reach campaigns.
Ads Creative Studio initially to be available in beta to Display & Video 360 customers, and to select YouTube Ads customers.
Lightbox creatives were limited to Google exchange.
Prescription drug terms, gambling, elections and political content, and alcohol are now forbidden content categories in YouTube masthead ads.
Link Ads displayed a list of topics relevant to the content of the page. Google only paid for clicks on the final ads.
Google developed WebP, an image format initially released in 2010.
Merchant Center is a program where merchants share in real time the details of their products, so then they can use this information on Google Ads products.
PRAM points out that the clock is still ticking.
Nielsen this month revealed that streaming usage, in the US, across all television homes has climbed to 26% of all time spent on TV.
Microsoft redesigned Microsoft Store, and the new Windows 11 will have Android apps in the Microsoft Store.
Brave Browser has 32 million monthly active users.
New date for the end of third-party cookies in Chrome: late 2023.
Two-thirds of the Americans are willing to see more ads if it means a lower subscription cost for OTT.
Carrefour to have retail ads in France, Spain, Italy, Belgium, Poland, Romania, Brazil, Argentina, and Taiwan.
Performance Max campaigns are for advertisers that have the primary objective to generate leads or to drive online sales without using the Google Merchant Center product feed.
Ad customizers can have 4 data types: Text, Price, Number, or Percent.
Insights are only available at account level, and are updated daily.
Advertisers now able to advertisers to target return on ad spend in Video action campaigns and Discovery ads.
Image in search ads were introduced last year, in July. Now is rolling out the feature globally.
Customer Match lists are audiences based on customer data: Email, Phone, First Name, and Last Name.
Twitter users will have to pay to be able to preview and revise a tweet before it goes live. Initially it's available only in iOS.
OpenDirect specification to enable OOH companies to offer inventory through an automated workflow.
Manual experiments enables publishers to run an experiment on a percentage of the network’s traffic based on a selected criteria.
Europe expects that by 2030, 80% of citizens will use an eID solution.
AdMob is Google's program for app publishers that want to monetize their apps with ads. AdMob was acquired by Google in 2009.
Google will allow gambling ads only from licensed entities from these countries.
Salesforce this week announced that it has connected its CDP with Snapchat.
ICO ads to remain banned. Google barred ads for cryptocurrencies and related products back in 2018.
Google says advertisers will receive a string of zeros in place of the identifier, when a user opts out of interest-based advertising or ads personalization.
Magnite this week announced that Rakuten will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics, and Benelux.
Consent Initialization is a new Tag Manager trigger type that enables tags requiring user consent choice to fire before all other tags.
Creator Marketing is set to see continued growth in Europe, reaching over 1.3bn in spend in 2020.
Amazon ID to work via Amazon DSP and via Amazon Publisher Services (APS).
Lotame Panorama ID is one identity solution for a cookieless environment.
Google this month updated the Shopping Policy in Merchant Center. Google introduced the “Website needs improvement” policy.
Apple podcasts will have free, freemium and paid podcasts, starting next month.
LinkedIn Events were launched in October 2019. Event Ads enables advertisers to promote events in the LinkedIn.
Google Ads' top signals include device type, location, day of week, time of day, keywords, remarketing and customer match lists.
Mabaya will expand Criteo’s Commerce Media Platform.
The Infotainment Screens in the cars may soon be able to interact with the Billboards in the streets.
DV360 and CM360 enables advertisers to direct upload HTML5 display banners and rich media banners.
Unified ID 2.0 is an open-source identity solution that doesn`t rely on third-party cookies.
Google Analytics` Behaviour Flow report visualizes the path users travelled from one page or Event to the next.
Customer Match lists are audiences based on customer data: Email, Phone, First Name, and Last Name.
Shopping ads appear in Google Search, and Google Display Network, including YouTube, Gmail, and Google Discover.
DOOH Exposure Methodology Standardization Guidelines and Best Practices is a framework for standardizing the methodology for capturing mobile advertising IDs.
Consent Mode was launched in beta, in September, last year. Consent Mode enables advertisers to tag their websites for European users that do not give their consent.
Apple last month released App Tracking Transparency (ATT) in iOS 14.5 update. This enables users to control which apps are allowed to track the activity across other companies' apps and websites.
The metrics affected are Begin-to-render Impressions, Provisional Impressions, and Viewable Impressions.
Shouzi Chew nationality is Singaporean, and Singapore is the country where Shouzi Chew will be based in.
Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution.
iOS 14.5 update was released today in all devices using iOS, limiting the usage of the IDFA.
Google and Facebook go in opposite directions on App Tracking Transparency consent.
Snap today announced financial results for the quarter ended last month, and revealed that it has seen more than a 30x increase in the daily downloads of Snap Camera.
Advertisers in United Kingdom, Germany, Italy, and France will be able to user Samba TV’s first-party Connected TV data directly in PubMatic.
Only antivirus apps, file managers, and browsers will also have access to other apps.
Clubhouse Creator First program will provide selected creators with a monthly stipend.
Unsplash photos will remain free. Unsplash founders continue to lead and operate the Unsplash business.
eCommerce advertising solutions gained directly access to Criteo Retail Media API.
Advertisers will be able to measure cross-device conversions and view-through conversions in Chrome, even without third-party cookies.
Germany, France, Spain, and Italy show concerns with Ireland’s lack of action in enforcing GDPR.
Google's ID solution is called PPID (Publisher Provided Identifiers), and will enable publishers to do frequency capping, audience segmentation, targeting, and sequential ad rotation.
Google this month asked YouTube content creators to submit their tax information in AdSense. Content creators may have to pay 30% in taxes over the revenue generated in the U.S.
TikTok this month presented best practices for retailers. The hashtag #TikTokMadeMeBuyIt has now more than 1 billion views.
Google Ads mobile app is available for iOS, iPad, and Android. The app enable advertisers to monitor performance, do quick changes, create and edit ads.
Jellyfish acquire companies expert in Amazon Marketplace, creative technology, content, e-commerce, and in consultancy.
iHeartMedia was divided in 2: iHeartMedia Digital Audio Group and iHeartMedia Digital Audio Group.
Header Bidding Analytics enables publishers to see real-time auction data for better decision-making.
discovery+ was launched last month in the US and Europe.
Podimo is a podcast and short-form audio platform, available in Germany, for 4,99 euros a month.
RTB House yesterday announced that it will acquire WhitePress, a content marketing platform.
Spotify Audience Network is Spotify's audio marketplace.
The new beta is available in the U.S. only.
Nielsen Digital Ad Ratings only report U.S. data for desktop, mobile web, apps and OTT devices.
But the digital-only subscription revenues offset the lower advertising revenues.
in 2020, Spotify recorded 281 million euros in ad revenue.
Magnite will pay RTL Group $560 million in cash and 14 million shares of Magnite stock.
Starting mid-February, both phrase match and broad match modifier keywords will begin to transition to a new matching behavior: the new phrase match.
Engaged-view conversions are now the standard attribution for all video campaigns in Google Ads.
Cross-account bid strategies enable advertisers to create, monitor, and manage Smart Bidding portfolio strategies at the Google Ads manager account (MCC) level.
Revenue increased 62% to $911 million in Q4 2020, compared to the prior year.
Amazon this month announced the launch of podcasts in Amazon Music, in Canada.
Walmart Connect is the new media business from Walmart. Walmart Connect is selling DOOH ad spaces in Walmart stores, digital ads in Walmart.com, and first-party data to DSPs like The Trade Desk.
Google tested FLoC using Google Audiences. Google says advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.
FLoC replaces third party cookies for interest-based targeting.
Gnatcatcher is Privacy Sandbox technology that wants to protect the IP addresses, personal identifiers according to the European GDPR.
To receive the badge, a product needs to have one or more sustainability certification.
Google says many publishers are creating teasers for web content and not really stories.
Google took one year to introduce sitelink extensions for TrueView for action in DV360. The same feature was rolled in Google Ads in 2019.
Filter Link Extensions enables advertisers to present headers on the search ads so that users can navigate to their key products and offerings.
Facebook says Instagram Content Publishing API is a product designed for businesses that want to publish content to Instagram in a planned way.
Microsoft says LinkedIn’s advertising business had a record quarter in the latest Q4.
Revue is Twitter's sixty-fourth acquisition. Twitter says it wants to be a better home for writers.
The world's largest social networking app for gay, bi, trans, and queer people received a fine of almost 10 million euros in Norway.
The issue in Microsoft Advertising started in January, this year. Credit Card payments are declined in Europe due to authentication issues.
In 2020, Taboola had over 1 billion dollars in revenue, with an operating income margin of 2.8%, $34 million.
Tru Optik’s Household GraphTM has more than 80 million U.S. homes.
DoubleVerify says it is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV.
Taboola Ads is a self-service ad platform where advertisers can display native and outstream ads.
The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.
Last month, the podcast Stuff You Should Know (ARN/iHeartMedia) reclaimed the #1 spot as the most downloaded podcast in Australia.
Yelp is now displaying if businesses are enforcing social distancing and if their staff is wearing masks.
With the new Google News report in Search Console, publishers can have insights on their results in Google News' Android and iOS apps, and on news.google.com.
Google Tag Assistant is a Chrome extension that enables advertisers to check if Google tags such as Google Analytics, Google Tag Manager, Google Ads Tracking, are working correctly.
Uganda's shutdown of the Internet shows how a government can cut off the Internet in less than one day.
Microsoft Clarity is a free-to-use website analytics tool, similar to Google Analytics.
Advertisers can now request translations of recommended keywords for Sponsored Brands ads in Amazon Advertising API.
B2B marketers can add, manage, and measure podcast videos in the same manner as an audio-only podcast.
Media Rating Council accredited Ads Data Hub for Sophisticated Invalid Traffic (SIVT)-filtered, rendered, and viewable video ad impressions and TrueView Views.
Sponsored Display product targeting recommendations in Amazon Advertising API are now available in the UK, France, Spain, Italy, Germany, United Arab Emirates, Canada, and Japan.
LG, the South Korean company, is investing nearly USD 80 million in TV data and measurement business to create an owned and operated first-screen, cross-device advertising platform.
With Deezer's Sponsored Editorial Playlists, advertisers can ‘take over’ Deezer’s editorial playlists to get closer to millions of Free subscribers.
Experiences, Social Commerce, Gaming & Sports, over-the-top (OTT)/connected television (CTV), and Cookieless Future are the trends for Q1 2021.
Data Exclusions ensures Smart Bidding uses accurate data to set the right bids.
FreeWheel last week announced that it signed a new multi-year deal with TEGNA to transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion.
Amazon Shopper Panel is an app in iOS and Android, that rewards users sharing receipts from purchases made outside of Amazon.com and that complete short surveys.
United Kingdom was the country driving more app revenue in 2020, followed by Germany and France.
TikTok, known in China as Douyin, is a video-sharing social networking service owned by Chinese company ByteDance.
DoubleVerify is aligning with standards from the 4A’s Advertising Protection Bureau (APB) and WFA’s Global Alliance for Responsible Media (GARM).
MCC means “My Client Center.”
Know the difference between RPM and CPM.
Since November, 2020, Google Ads is invoicing additional taxes to advertisers for clicks registered in Austria, in the UK, and Turkey.
Velocity acquired 2 OOH companies in the last 6 months.
Facebook Product Catalog contains information about the product items advertisers want to sell in Facebook’s marketplaces and show in the Ads.
Amazon Netherlands was fully launched in March 2020. Sellers are able to advertise in Amazon.nl since yesterday.
TEGNA’s customers use Nielsen data to activate and measure local media buys.
Account-Based Marketing is a B2B strategy that identifies specific accounts (i.e. companies) to advertise.
Microsoft Advertising, back in September, chose IAS as a third party service for brand safety in Microsoft Audience Network.
Red FM is one of the largest private radio networks in India.
Customer Match enables advertisers to use CRM data from customers, like email addresses and phone numbers, to identify online users browsing the web.
Microsoft will award agencies that link new customer accounts on Microsoft Advertising.
Roku added 14 million accounts last year and ended 2020 with 51.2 million active accounts.
Amazon today announced the launch of Amazon Marketing Cloud (AMC) in beta. AMD is a measurement and analytics solution built on Amazon Web Services (AWS).
The dimension Ad Position identifies where an ad was located on a website.
Workers at Alphabet companies, including Google, today announced the creation of a union.
discovery+ costs $4.99 per month or $6.99 per month without ads.
S4Capital today announced the acquisition of 2 new agencies: Decoded Advertisingand Metric Theory. Decoded Advertising (“Decoded”) will combine with MediaMonks, and Metric Theory will combine with MightyHive.
Google last month introduced support for Google Analytics 4 in Data Studio.
Hivestack last month launched an iOS app, where buyers and sellers can check how much spend or revenue was activated through Hivestack.
Listen Notes, a podcast search engine, identified 897 thousand new podcasts in 2020. The previous year, 2019, had 313 thousand new podcasts. This is a growth rate of 187%, year over year.
Vungle last month announced the introduction of Device Targeting, enabling advertisers to target specific iOS, Android, Windows, and Amazon devices.
Wondery is a podcast publisher network from the US, with shows including Dirty John, Dr. Death, Business Wars, and The Shrink Next Door.
Microsoft this month launched Microsoft Advertising Health Blog, a new overview where advertisers and webmasters can track known issues and understand how they might be impacting delivery, reporting, and latency.
DSPs like MediaMath, Xandr, and The Trade Desk use White Ops services to block and detect fraudulent traffic.
StreamScam ad fraud operation spoofed more than 28.8 million U.S. valid household IP addresses.
Until now, advertisers could only see the estimated list sizes for their similar audiences when applying them to campaigns.
Amazon this month launched Sponsored Ads and Stores in Brazil. Advertisers can now create Stores or advertise with Sponsored Ads on Amazon.com.br
eMarketer this month predicted the slowdown of Snapchat growth in Western Europe. eMarketer says the rate of growth will drop to just 1.2% by the end of 2024.
Google Ads Editor is a tool from Google Ads that enables advertisers to manage their Google Ads campaigns via a downloadable application.
Amazon launched Fire TV six years ago.
App Campaigns for Engagement in Google Ads enables advertisers to create campaigns to encourage users to come back to the apps.
Google this week reenabled the "Request Indexing" feature in Search Console.
The recent antitrust lawsuit says Google plans to transform online publishers into content creators.
The antitrust lawsuit, moved this month against Google, shows how Google uses data to gain market dominance and potentially create a new walled garden.
The lawsuit 3:20-cv-08984-LB against Google has 66 pages and it was file in the United States District Court Northern District of California, San Francisco division.
SA360, distribution agreements and specialized vertical providers are the focus of this antitrust lawsuit.
On March 10, 2021, link units are being retired from AdSense. Google recommends publishers to try other ad formats.
The prosecutors say Google "sought to kill competition and has done so through an array of exclusionary tactics."
The lawsuit says Google "maintains its monopoly power on the buy-side by withholding YouTube inventory from competing ad buying tools."
Beeswax was founded in 2014. Beeswax's clients pay a flat fee based on tech usage instead of a spend fee.
The Guide to Ad Fraud has 20 pages and is available for every advertiser.
IAB Europe says publishers are selling ad fraud impressions when they pay fraudulent traffic drivers.
The new controls in Ad Settings, for gambling and alcohol ads, enables users to see fewer gambling and alcohol ads.
Web Stories are visible in Google search, Google images, Google Discover, and in the Google App.
Before, advertisers needed to create a channel list with connected TV-specific app IDs. Now the workflow is similar to mobile apps.
Soundcast is a leading audio SSP in France, with audio inventory from Le Figaro, L'Equipe, Les Indés radios, RTL, and Virgin.
Sponsored Display audiences enable advertisers to target Amazon's first-party audiences with Sponsored Display ads.
A direct relationship to users potentially means exclusive inventory and data for Xandr.
PubMatic was founded 14 years ago and is currently processing 134 billion ad impressions daily.
There were 131 million digital grocery buyers in the US this year.
Google says over 200 brands, agencies, and measurement partners use Ads Data Hub to analyze campaign data.
LiveRamp's customers can now connect TV exposures to real outcomes like purchases, store visits, and app downloads.
The auction insights report enables advertisers to compare performance with other advertisers who are participating in the same auctions.
Conversational AI chatbots enable agents to focus on more complex, and personalized conversations.
Tapad's forecasted revenue was $50 million for 2020. Tapad has a graph that includes includes digital ad IDs, clustered at the individual and/or household level.
Nielsen mobile digital ad ratings enables advertisers to measure ads served to tablets/smartphones via native app-store applications.
Demand Manager Mobile was build on the open-source Prebid SDK.
Programmatic DOOH is flexible, and real-time, enabling advertisers to do hyper local targeting.
With Amazon DSP, advertisers are able to programmatically buy display and video ads both on and off Amazon.
Fire TV ads are sponsored tiles that appear on the Fire TV home screen.
Amazon DSP is now available for advertisers in Brazil.
Spaceback Social Display formats are similar to Instagram, Facebook, Pinterest, Twitter, and LinkedIn ads.
Criteo is transforming its business into a Commerce Media Platform. The new solutions grew 43% year-over-year, and Retail Media grew close to 60% year-over-year.
Vignette Ads to show on screens wider than 1000px.
Prime Video signals in Audience Builder helps advertisers to drive brand engagement from audiences streaming different movies or TV series.
Completion Rate is the percentage of video impressions that played to completion.
Amazon this month introduced Deal Dimensions in the reporting of Amazon DSP.
The Amazon Advertising API lets advertisers to take reports.
The Out of Home Advertising Association (OAAA) this month has created a working group to establish standards for OOH in OpenRTB.
Device targeting enables advertisers to target specific devices or environments, like mobile web or desktop.
Bulk edits enables advertisers to edit multiple Line Items at the same time in Amazon DSP.
Amazon Shopper Panel to be used on ad measurement, retail insights, and intelligence. Shopper Panel is only available in the US.
Semcasting developed a platform that does attribution, build audiences, is connected with DSPs, social platforms, and has CRM onboarding, all connected with an omnichannel identity graph.
Google guarantees that it will continue to invest in Campaign Manager, as the digital ads ecosystem evolves with an increased focus on privacy, new regulations, and changes in technology platforms.
The antitrust case 1:20-cv-03010 was submitted today in the United States District Court for the District of Columbia. Google replied saying this is a "deeply flawed lawsuit."
TPS Engage’s DOOH DSP services over 100.000 digital billboards in 25 countries.
Google says the Insights Tab from Campaign Manager had low usage.
Advertisers can see the audience performance and the contextual performance on Audience Performance & Page Category reports.
Germany digital ad spend to grow 0.8% this year.
Google Analytics 4 properties are the next generation of Google Analytics.
800 US consumers were surveyed in September 2020.
Countries available include the U.K., Germany, France, Italy, and Spain.
Podcasters can increase discoverability by optimizing the podcasts to show on Google search results.
Taboola's Creative Shop combines data with human expertise.
AlgoLift’s probabilistic approach enables Vungle to target and optimize ad campaigns in compliance with pending iOS-related changes to IDFA.
AMP emails to be supported by Gmail, Mail.ru, and Outlook.com.
Sendinblue this week launched Sendinblue Academy, a free marketing certification course designed to help beginners and experts strengthen their email marketing skills.
The seeding audience must contain 500 or more members, and third-party audiences, new mobile, installed apps, or any negatively targeted lists are not supported.
DV360 forecasting tool enables advertisers to calculate the unique reach, and how how the campaign might perform.
Display & Video 360 API v1 has now a default daily limit of 86,400 total requests made to the API per project.
Disney is shifting its focus to the growing business: streaming.
Yelp says the new features bring more transparency to advertisers.
TabMo today released benchmarks for drive-to-store advertising campaigns.
Forrester today released the score for the Creative Advertising Technologies companies in the Q4 2020.
Advertisers need to opt-in for the cross-network attribution beta in Google Ads.
CallTrackingMetrics is a call tracking & contact center solution. Advertisers use CallTrackingMetrics integrations to optimise media buying, sales, and customer experience.
Digital Marketing Center to manage the campaigns for free.
3D Swirl creatives run in display, on the ad sizes 300x250, 300x600, and 336x280.
Advertisers can now introduce their logo and a custom headline on the Sponsored Display ads.
Minute Media will use Triton’s suite of podcast technology to power the delivery, monetization, and measurement of its podcast content.
Google last month released Click Conversion Measurement API for tests. Google says Click Conversion Measurement API aims to enable marketers to know whether an ad click resulted in a conversion on another site, without connecting the identity of the user across both sites.
The research was conducted by OpenX and The Harris Poll.
Flurry Analytics this month stated that Brazil accounts for 61% of all smartphones in South America.
Brazil and the United States were the countries contributing more to the TikTok downloads.
Smart Buyer Connect provides buyers with insights of the inventory available in Smart exchange.
The cloud communications company Twilio is acquiring the CDP Segment.
FreeWheel says Strata Platform’s ePort platform broke the spend records in orders sent to local broadcasters and rep firms last month.
Combined Audiences enables advertisers to combine first-party audiences with third party audiences, or Google audiences (demographics and affinities).
IBM is working with Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp, and Beeswax.
Spotify, Magnite, BBC, and Xaxis will participate in IAB Europe Digital Audio Day.
The House Judiciary Committee’s Antitrust Subcommittee recommends that Apple, Amazon, Google, and Facebook are forbidden from engaging in self-preferencing.
IAS benchmarks include viewability on desktop display, desktop mobile, mobile web display, mobile web video, mobile app display, and mobile app display.
The 28-day attribution window will be phased starting on 12th October.
Beeswax, Centro, Mediaocean, and Zeta Global were included this year on Gartner's evaluation.
Last month, Facebook quietly dropped the 20%-text requirement for image. This requirement rejected all ads containing text overlaying more than 20% of the image.
Amazon last month opened early accesses to Luna, a new cloud gaming service based on Amazon Web Services (AWS). For now, only in the US.
Cloudflare Radar gives insights per country, or globally, on internet usage and domains. The data comes from the requests in Cloudflare’s network.
With automated third-party verification, Campaign Manager (CM) generates automatically a placement tag that includes the code from the measurement provider.
Custom pre-bid filtering enables advertisers to use custom filtering from third-party, independent, verification services. IAS is the first available vendor in DV360.
Microsoft Audience Network starts using IAS' pre-bid filtering for brand safety.
Free listings in Google Shopping tab are available since April in the US. Retailers can participate via Google Merchant Center.
Google News Showcase are panels with stories that appear within Google’s news products.
Prime Day 2020 will happen on October 13-14, and will kick off at midnight PT.
netID is supported by Mediengruppe RTL Deutschland, ProSiebenSat.1, and United Internet, 3 main publishers in Germany.
YouTube has seen the greatest increased interest, with 43% of consumers spending more time on the platform.
In Manager Account, advertisers can share accounts, and have access to insights, billing, and user management.
Amazon says Transparency is being used by 10,000 brands and has prevented 500k suspected counterfeits.
Samsung Ads platform enables advertisers to buy video ads across linear TV, CTV, and mobile/desktop.
The partnership extends Adsquare's audience targeting into programmatic DOOH in the UK.
Amazon this month announced the inclusion of Twitch video and display media, as well as new Twitch audiences, in Amazon Advertising campaigns.
Discovery says streaming and CTV are taking a centre stage.
There was a 15% lift in purchase intent when ads aired on TV plus digital compared to digital alone.
Amobee's clients can now use Lotame's audiences across Facebook, Instagram, Pinterest, Snapchat, and Twitter.
Advertisers can now target Leaning Democrats, Leaning Independents, Leaning Republicans, Swing Voters, or Undecided.
Revcontent says it is still offering revenue guarantees to publishers.
Sales Hub Enterprise is HubSpot's CRM. The CRM is connected with over 500 apps like LinkedIn.
FastPay enables agencies to directly transfer funds to their media vendors digitally.
true[X] is a CTV exchange acquired by 21st Century Fox in 2014.
info.com and PrivacyWall are the biggest winners. info.com will appear as a choice in all European countries. The search preference menu will appear on all Android devices in Europe.
IAB Australia this month published a paper on the cookiepocalypse. The paper Beyond the Cookie – Mapping the Future of Marketing Measurement helps advertisers and publishers understand the impact of the deprecation of cookies.
Sponsored ads campaigns, Stores, and reports are now available on Amazon's advertising console.
Düsseldorf office to serve enterprises from the automotive, FMCG, and technology industries.
Google this week opened Google Ads API to every advertiser. Google says advertisers will see faster rollouts of new features and compatibility updates for tools like recommendations, and local campaigns, in Google Ads API.
The 2 new metrics are available for video campaigns and video ads in Google Ads.
OTT Smart Auction utilizes Smartplay’s server-side ad insertion (SSAI) capability to provide a transition between content and ads on any device or platform.
Google last week launched DAI Prefetch for live events, a new product from Google Ad Manager designed OTT publishers. Google is now able to fetch the subsequent ads based on information such as ad break duration.
Google last week announced Google Ad Manager’s DAI delivered ads to over 1 million concurrent live stream viewers at the same time during multiple events, including the recent UEFA Champions League final.
Google last week announced the launch of an Early Break Notification API in Ad Manager’s DAI. Google says the Early Break Notification API will make it easier for publishers to use real-time ad break data to monetize live events.
Smart AdServer last week appointed Murray Phillipson as VP Demand EMEA. Murray Phillipson is reporting to David Pironon, Chief Programmatic Officer.
Google is warning retailers connected to Google Merchant Center that they should use the Additional Countries instead of Merchant Center "shipping settings".
Oracle will take a 12.5% stake in TikTok Global business and store all U.S. user data on its cloud.
Walmart could pay $4.5 billion for the 7.5% stake on TikTok.
Nigeria is the country with more population in Sub-Saharan Africa, with almost 200 million persons.
This means publishers using these SSPs can sell guaranteed deals to advertisers using Google’s DSP.
The option to change the default browser is available in settings. Users can click on their favorite browser and select it as a default app.
Apple is introducing the Intelligent Tracking Prevention (ITP) on all browsers in iOS14, including Chrome, Firefox, Safari, DuckDuckGo, and Edge.
Modeled Conversions are created using historical data, and were first created by Google in 2017.
Ogury is using DoubleVerify’s pre-bid technology to avoid ad fraud.
Facebook is now suggesting admin roles to members who may be interested in moderate Groups without admins.
TV in Reach Planner (Google Ads) enables buyers to plan TV and YouTube alongside.
The segments from the Advanced Contextual Targeting are YouTube Dynamic Lineups and are available in Google Ads and in DV360.
Facebook this week started to roll out Facebook Business Suite. The roll out is planned until end of the month.
Safari and Firefox have blocked or restricted third-party cookies.
eMarketer is now anticipating a 25.0% drop on the radio ad spending in the US.
Amazon is letting brands independently decide regarding their inventory, selection, and pricing.
Watch Together enables people to watch videos on Facebook together with other people.
Deezer this week launched an app with audiobooks in Germany, with no additional cost for Deezer paid subscribers.
Google Audiences are demographic segments, affnity segments, and in-market segments.
Publishers can set up PG deals with share of voice, sponsorship by daypart, cost-per-thousand impression (CPM), or cost per day (CPD) sponsorships.
CTV Allocator predicts unique reach of future TV schedules and forecasts incremental CTV reach.
"Do you think that Google would have had over 90% of the publisher ad server market if you hadn't bought DoubleClick?" Senator Amy Klobuchar asked.
Upfront means paid or obtained in advance. Traditionally upfront deals are done for TV ads, where buyers agree with a spend volume in exchange for better conditions, or specific schedules.
Advertisers can deduplicate the estimated reach on deals, open auction, and YouTube.
65% of consumers with $250k HHI play mobile games once or several times a day, but only 29% of those in the group self-identify as a “gamer.”
Publishers that list themselves as Transparent, have the name in the billing profile listed in Google’s sellers.json file.
The ad destination report enables advertisers to see which conversions came from clicks to the app versus clicks to the website.
The ad destination report enables advertisers to see which conversions came from clicks to the app versus clicks to the website.
Custom affinity and custom intent audiences are now Custom Audiences.
TikTok’s share of social network users in the UK will jump this year to 21.1%, up from 12.4% in 2019.
Apple delayed the release of the compulsory consent manager to next year.
Oracle (Bluekai) and Salesforce (Krux) were hit by 2 class actions in the UK and in the Netherlands.
Advertisers can now plan their shopping campaigns on the Performance Planner.
inboxAds is a programmatic email monetization platform.
Buyers need to have 100% of its monetizable transactions reviewed by one or more independent and validated Content Verification services.
Facebook recently announced that Facebook Watch reached 1.25 billion unique visitors per month.
Google is highlighting multicultural groups-owned publishers in DV360’s Marketplace so advertisers can support them with their ad spend.
Quality Impressions are viewable, by a real person, in a brand-safe and suitable environment - all within a campaign’s correct geographical parameters.
Xpend is integrated with more than 60 APIs, including Facebook, Google, AppLovin, and recently added Twitter & Tencent Marketing Solutions.
Prebid.js has now over 20,000 live implementations, had over 650 engineering contributors, more than 250 approved bid adapters, and 13 user ID modules.