These requirements, which will take effect in spring 2024, will apply to a list of commonly used SDKs on the App Store and will mandate the inclusion of privacy manifests and signatures for those SDKs.
Google Analytics 4 this week announced the addition of three new reports that will enable users to analyze data from Campaign Manager 360, Display & Video 360, and Search Ads 360.
WhatsApp this week introduced a new feature that allows users to send voice messages that disappear after they have been listened to.
The 2024 Adobe Creative Trends Report, released this week, reveals four emerging trends that will be shaping the creative landscape next year: Calming Rhythms, Wonder and Joy, Dynamic Dimensions, and The New Nostalgia.
A new report from the Interactive Advertising Bureau (IAB), released this week, has found that advertiser interest in creator content marketing is growing rapidly, with 89% of advertisers feeling positive about the channel and 92% considering it a high quality option.
A new report from DoubleVerify (DV), released this week, reveals that retail media networks (RMNs) are rapidly gaining traction among advertisers, particularly in the US.
Sprinklr this week introduced Conversational AI+, a new capability that simplifies the creation and deployment of human-like conversational bots.
Meta this week announced the rollout of default end-to-end encryption for personal messages and calls on Messenger and Facebook.
The European Data Protection Board (EDPB) this week issued an urgent binding decision ordering Meta Ireland Limited (Meta IE) to cease processing personal data for behavioral advertising purposes on the basis of contract and legitimate interest throughout the entire European Economic Area (EEA).
The new policy will take effect on January 29, 2024, and will require advertisers who target the United States to obtain certification from Google before running ads for CCTs.
Google this week announced a number of new features and integrations that are designed to make it easier for users to listen to podcasts on YouTube Music. Besides the new features, Google is launching a Migration Tool for Google Podcasts. Google will discontinue Google Podcasts in the US as early
Google this week announced a migration tool enabling Google Podcasts listeners in the US to migrate their subscriptions to YouTube Music or export them for use in other podcast apps. The tool is expected to be released in the coming weeks.
Google Analytics this week announced an update to its Explore feature that changes the way preset date ranges are handled.
Google Analytics this week announced the introduction of a new warning system to alert owners of large properties that are approaching the event collection limits.
Google Ads this week announced it will begin accepting and running ads for lottery-couriers in Arkansas, Montana, New Jersey, and New York. This represents an expansion of the company's policy, which previously only allowed ads for lottery-related services in a limited number of jurisdictions.
Sprinklr this week reported financial results for its third quarter ended October 31, 2023. The company saw revenue increase 18% year-over-year to $186.3 million, while subscription revenue grew 22% to $170.5 million.
Social News
Meta this week announced it is expanding its use of AI across its apps, including Facebook, Instagram, Messenger, and WhatsApp.
Display News
The Private State Token API is a technology that allows Google to verify that a user has not given consent for the use of their personal data for ad personalization. This API is used by Google to serve Limited Ads.
Display News
Google this week announced plans to introduce programmatic bidding support for inventory eligible for Limited Ads.
DOOH News
Scope3 today announced the addition of digital out-of-home (DOOH) to its emissions measurement. This expansion includes advancements to Scope3's emissions model to consider the unique variables of DOOH advertising.
Video News
Google yesterday announced an expansion of control over YouTube & partner video line items, allowing advertisers to separately manage eligibility for serving on Google TV and video partners.
DOOH News
JCDecaux today announced that its subsidiary JCDecaux Peru has renewed and extended its partnership with Lima Airport Partners (LAP) for the advertising concession at the new Jorge Chávez International Airport (LCY) in Lima, Peru.
Data News
Google today introduced Gemini, its most capable and general AI model yet. Gemini is multimodal, meaning it can understand and reason about different types of information, including text, code, audio, image, and video.
Video News
YouTube yesterday announced it is expanding the availability of 30-second non-skippable ads to all countries through Instant Reserve, in DV360.
Data News
Google Analytics 4 (GA4) yesterday announced the introduction of new dimensions to its audience builder, segment builder, custom reports builder, and Data API
Data News
The Trustworthy Accountability Group (TAG), a global certification program dedicated to enhancing safety and transparency in digital advertising, has unveiled the conclusive findings of the ANA Programmatic Media Supply Chain Transparency Report today.
Display News
Google today announced it will begin accepting and running ads for sports betting from state-approved entities in Vermont starting December 12, 2023. This is a significant change to the company's gambling and games policy, which previously prohibited all ads for online gambling.
Search News
Microsoft today announced it is testing Deep Search, a new feature for its Bing search engine that aims to provide more comprehensive and relevant answers to complex queries.
DOOH News
Vistar Media has integrated Big Tree's digital screens into its network of OOH inventory, enabling advertisers to reach consumers across Malaysia programmatically.
Retail News
Walmart this month announced the launch of the Walmart Connect Partner Network directory, a comprehensive resource for businesses seeking advertising solutions and support.
Video News
Goldbach is integrating Magnite's streaming sell-side platform (SSP) and Magnite's SpringServe ad server, enabling advertisers to effectively deliver ads across devices and video providers.
Google today announced the availability of the Google Analytics 4 (GA4) audience builder in Google Ads. This new tool allows advertisers to create and apply Analytics audiences, including predictive audiences, directly in Google Ads.