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AdMob adds reporting on IDFA user permission status

Google: Keywords under review no longer trigger ads

Google introduces dynamic lookback windows in Analytics audiences

Microsoft starts accepting cryptocurrency ads from exchanges in search results

Pinterest to buy THE YES to become the home of taste-driven shopping

Google bans ads of skin lightening products implying the superiority of one skin tone

FTC seeks public comment on how to make effective disclosures in digital advertising

Amazon Advertising creates a GitHub repository

Yahoo DSP integrates Hivestack SSP

Google introduces Behavioral Modeling in Google Analytics

Google Ad Manager to adopt Open Measurement viewability for mobile app display inventory

Google adds screenshots in Ad Manager and AdSense Policy Centers

Audio-Out-of-Home Vibenomics raises $12.3 million in new funding

DuckDuckGo browser blocks all trackers except the ones coming from Microsoft

Google recommends publishers to adopt the new app-ads.txt for CTV inventory

Google tests Topics globally starting in July

Google to introduce more Shopping Ads in mobile search results

Google Ads introduces a Web to App Connect tool

Google updates Google Ads Scripts

Deutsche Telekom and Vodafone test an alternative to cookies, the TrustPID

Google to launch My Ad Center replacing Ad Settings

JCDecaux to install 64 DOOH screens in Galeries Lafayette

TikTok introduces Content Marketing Partners

TikTok launches ads built by creators

TikTok Ads launches a plugin for WooCommerce

TikTok earns TAG certification against ad fraud and for brand safety

22% of podcasts are available on YouTube, Podtrac finds

Marriott to introduce ads in their websites and hotels

Google Search releases May 2022 core update

Total digital ad spend in Ireland reaches €830m in 2021, a growth of 27%

Magnite launches a self-service Deal Discovery

Xandr integrates Hivestack Supply Side Platform (SSP)

Audiences spent nearly 30% of their TV time watching OTT video content

TikTok launches an education program for creative agencies

Amazon ad revenue grows 23% in the first quarter

Google Ads rolls out Consumer Interest Insights to all advertisers

Flipkart integrates Criteo’s retail ads

Spotify rolls out call-to-action (CTA) cards in podcast audio ads

Spotify’s ad revenue grows 31% in the first quarter

Google to introduce 2 new type of insights for Performance Max campaigns

Google to introduce a new goal in Performance Max campaigns focused on new customer acquisition

Google Play begins giving context about the data each app collects

Snapchat DAUs grow 18% YOY to 332 million

Cdiscount ad revenue reaches €16 million in Q1

Deezer to go public in France’s Next40 index

Google releases Onboard Online for all publishers using Ad Exchange in Ad Manager

Netflix to consider offering a low price plan with ads

Google expands the advertiser verification program to 37 new regions

Fifa launches an ad-funded OTT platform

TikTok increases limit for number of ads from TikTok Accounts

DoubleVerify earns MRC accreditation for YouTube video viewability

Triton Digital names John Rosso as new President and CEO

Google updates Inappropriate Content in advertising policies

DV360 to introduce TrueView dimensions and metrics in instant reporting

Google to introduce YouTube co-viewing metrics in Google Ads and DV360

YouTube CTV and YouTube TV to be available in Nielsen Total Ad Ratings (TAR) in the U.S.

IMDb TV changes name to Amazon Freevee and expands to Germany

The IAB Digital AdOps Conference Sydney 2022 now available on YouTube

Google introduces manager account dashboards in Google Ads

TripleLift launches a GREEN Exchange Traded Deal

Vistar launches dynamic creatives for DOOH

Google introduces Custom Columns in Google Ads

CTV devices: Roku’s market share is falling in North America

Google Marketing Live 2022 to happen on May 24

Snapchat introduces Dynamic Stories from select publishers

Fyllo to acquire Semasio

The Trade Desk integrates the email-based activation via Adobe CDP

Spotify introduces live audio shows in the Spotify app

TV advertising spend up 36.87% YoY in Q1 2022

Amazon to surcharge sellers because of fuel and inflation

Xandr launches an Inventory Library on its DSP with curated deals

Yahoo! JAPAN integrates GeoEdge

Twitter launches Twitter Shops in the US

Hivestack integrates KanBan Culture’s DOOH inventory in Taiwan

Glewed TV taps Yahoo as preferred SSP for connected TV and display ads

VIZIO launches overlay ads in Connected TV

Walmart Connect to introduce video ad formats

IAB Tech Lab updates ad format guidelines to include Digital Video and CTV

Meta to merge Ad Topics and Interest Categories controls

Amazon updates Alexa to notify users when there are deals

Google tests Topics, FLEDGE, and Attribution Reporting APIs in Chrome

Microsoft Advertising removes time zones at campaign level

Microsoft Advertising banned 400,000 websites from their network last year

A guide to Google Performance Max campaigns

Finding keywords

How to find the Google Premier Partners List

Google forbids ads exploiting, dismissing, or condoning the war

Google to introduce a ‘Send to phone’ functionality on CTV YouTube Ads

Chicken Soup for the Soul Entertainment signs a multi-year content deal with BBC Studios

Meta sues an individual for providing a service of fake reviews

Shopify introduces support for WebP and HEIC image formats

Google retires YouTube Mockup Tool

Google to retire the URL Parameters tool in Search Console

Google adds context to structured data issues in Search Console

Google to introduce Anchor Ads in AMP pages

Google to sunset AdWords API on April 27, 2022

GumGum retires JustPremium brand

InMobi launches an end-to-end, video-led discovery and monetization retail media platform

Smartly.io launches a budget visualizer and dynamic local inventory ads

Smart integrates DV360 API for deal synchronization

MGID acquires Italy’s Metup, its first acquisition

Nielsen to be sold to private equity, Elliott and Brookfield, for $16 billion

Japan adopts similar GDPR Consent starting in April

Optimizely (Welcome software) named leader in 2022 Magic Quadrant for Content Marketing Platforms

Google now accepts ads for sports betting, online casinos and daily fantasy sports in Ontario

PRX to open third round of the Google Podcasts creator program

Meta ads, TikTok for Business and AppLovin are the top media sources in mobile advertising

Google introduces support for Performance Max campaigns in Ads Editor

Microsoft Advertising revamps reporting infrastructure, now 60% faster

PubMatic to double engineering team in a new hub in Pune

Google launches vehicle ads, a new ad format in Google Ads

Free product listings conversions from GA4 are now available in Merchant Center

Google to enforce European user consent policy on advertiser side

Google to accept ads of state-licensed lotteries operators in Lithuania

FTC fines online fashion retailer for blocking negative reviews of its products

Microsoft Automotive Ads to show in Yahoo! and DuckDuckGo

TripleLift buys European DMP 1plusX

Google to allow individual hotels to take part in free hotel booking links

Google introduces insights in Hotel Center about free booking links

Google to sunset Universal Google Analytics in 2023

ironSource launches an app marketing software

Microsoft: Travelers prepared to spend more on luxury travel in 2022

Google introduces image badges in image search results

Amazon buys MGM

Google introduces related filters in image search results

Comscore and Standard Media Index launch an eCPM metric for linear television ad spend

Google integrates Search Ads 360 in GA4

Competition authority in the UK opens investigation focused on the header and open bidding

Google adds new UTM parameters in Google Analytics

Google deprecates TrueView for shopping in DV360

Google to remove Nielsen auto tagging and Nielsen reports from Campaign Manager 360

Reddit Ads updates pixels introducing event metadata, custom events, and advanced matching

Google Ads launches enhanced conversions for leads

LinkedIn to acquire Oribi, an Israel-based marketing analytics company

Google updates iOS 14+ campaign measurement in GA4

Adform halts business in Russia and Belarus

Google recommends one responsive search ad in every ad group in search campaigns

Google introduces a Predict Top Spenders Template in Google Analytics

Pinterest introduces Hebrew language

Google introduces a new homepage in GA4

IAB Europe appeals Belgian Data Protection Authority ruling

Google stops serving ads in Russia

Disney to introduce ads in Disney+

Microsoft Advertising introduces an Ad Creator

Yandex says it can operate for at least 12 to 18 months

Google to introduce video signals in DV360's custom bidding

Google rolls our several updates on the DV360 UI

Google stops ads in Donetsk and Luhansk

Google pauses ad monetization of Russian Federation state-funded media

Microsoft Advertising expands in Europe and into South Africa

Microsoft Advertising Editor rolls out support for Audience Network

Google extends Privacy Sandbox initiative to Android, plans to sunset the advertising ID

Google introduces a new ad format in AdSense displaying search ads

Google Ads changes serving rules of sitelinks, callouts, and structured snippets

Google Ads to show automated ad extensions alongside with manually-created ad extensions

iHeartMedia to make shows using Veritone’s synthetic voice solution

Demandbase launches a new Account-Based Experience Certification

New Search Ads 360 now available in Data Studio

Yelp launches keyword targeting

IAB Australia names 47 identity providers advertisers are working with

Google Analytics violates the GDPR, French privacy regulator rules

Google launches Radium to automate hyper-local targeting

Microsoft introduces Bing News PubHub as part of the Bing Webmaster Tools

Microsoft launches Cruise Ads

Google launches a new Search Ads 360

Reddit Ads introduces a Post Library

Reddit Ads launches an Audience Manager

Google names their major competitors in 2022

Google’s advertising network growth driven by in-app

Google to test Topics API this year

Roku expands its advertising business to Mexico

Acxiom integrates Treasure Data

FreeWheel launches a Partner Certification Program

Google launches a Merchant Center Status Dashboard

Google updates DV360 API introducing support for Customer Match

Google launches a new CTV frequency management in DV360

Snap grows in 2021 and has the first profitable quarter

Pinterest revenue grows 20% in Q4, but active users are decreasing

Adform’s ID Fusion campaigns register 120% increased net reach

Microsoft Bing launches a marketplace for autos

TCF not compliant with Article 6 of the GDPR, Belgian regulator rules

Amazon to shut down Alexa Internet on May 1, 2022

Pinterest introduces a new augmented reality for home decor

Google stops the Linear TV buying in DV360

SiriusXM’s SXM Media integrates the AudioID powered by AdsWizz

TikTok and Connected TV spend to gain ground in 2022, predicts Merkle

Google Ads launches an optimization score for Discovery campaigns

Amazon records 30 billion dollars per year in advertising revenue

JCDecaux DOOH revenue grew 73.8% in Q4 2021

Microsoft Ads to launch Shopping Campaigns in Mexico, Brazil, Argentina, Chile, Colombia, Peru, and Venezuela

Microsoft Ads releases auto-generated remarketing lists globally

Microsoft Ads rolls out automated integration with Google Tag Manager

Google releases auto-tagging in Merchant Center free listings

Microsoft Ads rolls out portfolio bid strategies globally

Reddit Ads introduces Carrier targeting and updates Device targeting

Google revamps Google Partners program, but requirements remain the same

Instacart launches new display ads and brand pages

Apple integrates custom product pages with Apple Search Ads

Google to move Shopping and Local campaigns to Performance Max

Google extends identity verification policy in Google Ads to 51 new countries

IAS launches a CTV dashboard

Google Ads rolls out a new Experiments page

Half of the singles are using dating apps, Wells Fargo survey finds

Acast launches a podcast incubator programme in the UK

TikTok surpasses YouTube as the third-most-popular influencer platform

Google launches .day top-level domain registration

FTC releases guidance about online reviews

IndexNow protocol begins working with Yandex and Bing search engines

Google replaces FLoC with Topics, recognising growing criticism

Amazon DSP integrates Pre-Bid Viewability from Moat

Google to enforce parallel tracking on YouTube starting February

Advertising industry companies launch an European Addressable Media Initiative

Google introduces indexifembedded to index embedded content

Amazon DSP introduces Pixalate pre-bid invalid traffic filtering

Google introduces images in desktop search results

Outbrain expands to 9 new European markets

Taboola starts bidding outside its native ad placements

Microsoft's Xandr acquisition is all about connecting data with ad inventory

Microsoft to buy Xandr

Mobile SSP VRTCAL launches a $5 million bonus fund to attract new app developers

Criteo to buy the ad exchange BidSwitch

UK Competition and Markets Authority orders Facebook to sell Giphy

TikTok launches apps in TVs

Black Friday: Shopify registers a 21% increase in sales

Google renames YouTube Video discovery ads to In-feed video ads

Taboola integrates video library from Getty Images into the ad platform

Facebook to give users more control over the ads they see

Google release Customer Match for all advertisers with over $50,000 lifetime spend

Microsoft And Google release all IP Addresses from crawlers

Facebook to remove Detailed Targeting options, starting next year

Pinterest launches Pinterest TV

Retail and restaurants chains can now upload transactional data in Google Ads

Data safety section in Android Play Store to go live in February 2022

Google updates Ads Gambling and Games policy in Turkey

Google to hit 30 million subscribers on YouTube Premium in the US

Google reaches 50 million Music and Premium subscribers

AppLovin buys MoPub for $1.05 Billion in cash

Google to block advertisers with sexually explicit content

Google to move all auctions in AdSense to first price

Google stops using WEBM and 3GPP video transcodes

DoubleVerify to acquire Meetrics

TikTok launches shopping tabs and product discovery for Shopify merchants

How TikTok restricts accounts under age 16

IAB Europe to audit vendors registered in the Transparency & Consent Framework

Google introduces new system to generate titles in search results

Facebook introduces Ads in the Instagram Shop Tab

Azerion acquires Keymobile, a Swedish mobile advertising company

Adzooma launches a Business Score, rating businesses in digital marketing

eyeo launches an ad platform reaching 225 million ad blocker users

Google introduces more controls over optimization experiments in AdSense

UK’s Age-Appropriate Design Code to come into force on 2 September 2021

Google updates Google Ads Editor, now supporting Hotel ads and YouTube audio ads

Google upgrades Google Ads’ data-driven attribution to support YouTube and Display ads

First European publisher hit with a GDPR fine over dropping cookies without consent

Google launches full-screen inline ads in AdSense

Google to forbid political advertising in Ontario during the election period

Facebook investing in new ad measurement solutions

Google Ad Manager not delivering some campaigns in Brazil as expected

Integral Ad Science buys Publica

Comscore integrates YouTube and YouTube TV measurement

Google introduces a Bidding Insights report in DV360

Google updates Custom Bidding in DV360 introducing a Goal Builder

Google releases a new tool to manage deals in DV360

Luxembourg National Commission for Data Protection fines Amazon in 746 million euros

Yelp updates its logo and app icons

How to add a business in Apple Maps?

Dutch Data Protection Authority fines TikTok for not having the Privacy Policy in Dutch

Adsquare suggests Proximity Targeting as alternative to audience targeting

IAS partners with The Global Disinformation Index (GDI) to avoid sources of misinformation

TikTok reveals back to school hashtags

Google Ads expands advertising verification program to new countries

Google reveals the Privacy Sandbox timeline

Amazon releases campaign management in Amazon Advertising API in Canada, Mexico and Brazil

IAB Tech Lab launches an Open Source Initiative on GitHub

Google to enforce correct Manufacturer Part Number attributes in Merchant Center

Google adds a frequency management data visualisation in DV360

TuneIn taps Triton Digital to monetize audio and gets access to iHeartMedia’s stations

Teads postpones IPO

Pinterest monthly active users decline in Q2 2021 versus previous quarter

DoubleVerify registers a revenue increase of 44% in Q2 2021

Google to forbid animal cruelty in their ad network

Google updates Ad Manager Partner Guidelines to include guidance over encrypted signals

Google launches Audience Explorer, an insights tool for first-party data

How to exclude referrals in Google Analytics 4 (GA4)

Facebook expects increased CPMs during the rest of 2021

Metaverse: the embodied internet where users are inside of rather than just looking at

Google to upgrade Active View metrics in CM and DV360

Amazon Advertising with almost 300 available open roles

Bug: Publishers unable to create new unified pricing rules in Ad Manager

Google advertising revenue up 68%, and YouTube ad revenue up 84% in Q2 2021

Facebook launches Campaign Ideas Generator

Google launches a beta version of the new Google Ads scripts experience

Twitter launches a Shop Module, a showcase of products

LinkedIn ad revenue surpasses $1 billion in Q2

Spotify ad revenue is rebounding in 2021, led by the direct and podcast sales channels

Google to introduce Nielsen's sales lift measurement for CTV ads in DV360

Amazon introduces bid suggestions for Sponsored Brands video on Amazon Advertising API

IAB Europe releases a Guide to Contextual Advertising

Taboola buys Connexity for $800 million

Google to roll out a “link spam update” in search results

Google asks publishers to label affiliate links

Google reduces number of campaign-level bid strategies in Google Ads

Native ads network Outbrain goes public today

Pinterest now supports Arabic

MediaGo joins IAB Europe’s Transparency and Consent Framework

Google introduces Deals in Search Results

Twitter undergoes into a Brand Safety audit with MRC

Google shares planning cycle for Google Ads API

Google to introduce a new strike-based system against advertisers violating policies

Piccolo Podcasts and Media launches PodShare, a monetization platform for independent podcasters

Google reveals 4 patterns explaining drops in Search traffic

Jivox updates Dynamic Canvas Studio (DCS)

Vungle accquires JetFuel

Google releases a new ad code in AdSense

TuneIn taps TripleLift for native and video

IAB Tech Lab names Anthony Katsur as CEO

Google makes available TV Reach Planner in 18 countries

Taboola News grows over 270 percent year-over-year through OEM partnerships

Vibenomics grows programmatic ad sales by 209% in the first six months of 2021

Google to restrict financial ads in the UK, starting in August

Consent Management Platform Didomi raises $40 million

Amazon updates Amazon Advertising API introducing similar product targeting

Google launches a Mobile Web Certification

Facebook opens Pay to other platforms and businesses in the US

Google makes it easier to create manager accounts in Google Ads

TikTok hits 3 billion downloads

LG Ads appoints Raghu Kodige as new CEO

HubSpot pledges a $5 donation for each certification in HubSpot Academy

TiVo license its TV viewership data to Horizon Media

Yelp launches Yelp Audiences with ads off-platform using search audiences

Sharethrough introduces dynamic video captions in video ads

Microsoft and Xandr renew contract on buy and sell side

Google expands Open Bidding to all app developers, and brings more buyers into the auctions

Mediaocean to acquire Flashtalking

GoDaddy shops get a direct connection with Google Merchant Center

Deezer Free is now available on Google Home, with ads

Samsung is the latest to launch anti-tracking technology in a browser

Amazon Advertising launches a Partner Network program for agencies

Google integrates the Funding Choices consent manager in Ad Manager, AdMob, and AdSense

Google to show anchor ads on desktop screens

Semcasting integrates health insights into AudienceDesigner (ADS)

Travel industry in recovery mode

Google relaxes 'Insufficient contact information' policy in Merchant Center

Spotify expands Audience Network to Australia, Canada, and the United Kingdom

Teads files for an IPO

Mobile advertisers are adapting to the lack of IDFAs

Google accused of buying off the competition in another antitrust lawsuit

IAB Australia launches a contextual targeting handbook

5 in 7 Irish adults are listening digital audio weekly

Cordless TV to become predominant next year in the US

How content violations and penalties work in TikTok

TikTok introduces an automated moderation system in the US and Canada

23% of Australian agencies started programmatic DOOH this year

Microsoft introduces Multimedia Ads in Bing.com search results pages

MOLOCO launches an in-house design studio

New iOS15 to hide IP addresses in web and email

The Trade Desk updates its trading platform

YouTube Unlisted videos uploaded before 2017 to become Private

Adevinta acquires eBay Classifieds Group

Google relaxes ‘Insufficient payment information’ policy in Merchant Center

AdsWizz launches a new attribution solution in AudioMatic and AudioServe

The Trade Desk launches operations in India

TikTok introduces Brand Lift Studies

Germany starts antitrust investigation against Apple

TikTok integrates Moat in TikTok ads platform

$34 billion spent in-app in Q2 2021

Google to accept ads for virtual slot-machine games, online casinos, and online poker in Germany

Is FLoC doomed to fail?

Gooogle adds 11 new countries in the advertiser verification program

Google now allows combination of bumper ads and skippable in-stream for YouTube reach

Ads Creative Studio: Google to launch a unified home for creative tools

Google to retire Lightbox creatives in DV360

Google introduces specific YouTube masthead content requirements

Google sunsets fixed-sized link units in AdSense

Google now accepts WebP image format in Merchant Center

Google changes Inaccurate Availability policy in Merchant Center, starting in September

PRAM: Delayed plan to phase out support for third-party cookies provides additional time for testing and collaboration

Streaming usage is now 26% of all time spent on TV in the US

Microsoft to introduce Android apps in a new Microsoft Store

Brave launches Brave Search with an independent index

Google's new plan to phase out support for third-party cookies

Two-thirds of the Americans willing to see more ads if it means a lower subscription cost for OTT

Carrefour introduces ads in their websites and apps in 9 countries

Google opens Performance Max beta to more advertisers

Google rolls out ad customizers globally in Google Ads

Google to revamp Insights page in Google Ads in the coming months

Target ROAS bidding available to Video action campaigns and Discovery ads

Google rolls out images in Search Ads globally

Google opens Customer Match for more advertisers in Google Ads

Twitter launches perks for a monthly price of $3.49 CAD or $4.49 AUD

OAAA releases OpenDirect 1.5.1

Google launches Manual Experiments, a new test tool in Google Ad Manager

Europe debuts a European Digital Identity (eID) framework

Google renames AdMob's rewarded ads report to user activity report

Google to accept gambling ads targeting Ethiopia, Ghana, or Tanzania

Salesforce CDP now connected with Snapchat Ads

Google to allow cryptocurrency ads in the United States, starting on August 3

Google follows Apple restricting access to the advertising identifiers in Android devices

Magnite starts monetizing Rakuten TV inventory in Europe

Google introduces a new Consent Initialization trigger in Tag Manager

IAB Europe and TikTok release a Guide to Creator Marketing

Amazon to launch an id solution based on Amazon accounts - Digiday

Adform and Smart to support Lotame Panorama ID

Merchant Center policy update: Google now requires good shopping experiences

Apple to launch paid podcasts in June

LinkedIn launches Event Ads

Top signals dimensions now available for Target ROAS and Maximize conversion value campaigns

Criteo buys Mabaya

Ford`s Patent: Car Screens able to interact with Billboards

Google stops accepting display creatives with multiple .html files

Oracle to participate in Unified ID 2.0

Google to extend Google’s machine learning models to behavioral reporting in Analytics

Google introduces an instantly match rate view for Customer Match lists in Google Ads

Google forbids digital books in Shopping ads

OAAA releases a guide with measurement standards for capturing mobile users' exposure to DOOH campaigns

Google to introduce Consent Mode directly in Google Tag Manager

How users are disabling all in-app tracking in iOS and how ATT doesn't impact Apple Ads

Advertisers suffer a data outage in Google Marketing Platform

TikTok names Shouzi Chew as CEO

Google click identifier (GCLID) stops working in a handful of Google apps in iOS14

Apple releases the App Tracking Transparency (ATT) in iOS 14.5 update

Facebook starts asking for consent under Apple's App Tracking Transparency (ATT)

Snap Camera with 30 times more downloads because of the Coronavirus pandemic

Samba TV partners with PubMatic

Google to limit apps' access to other apps in Android

Clubhouse launches a program to pay creators

Getty Images to acquire Unsplash

Criteo expands Criteo Retail Media API access to Pacvue, Perpetua, Flywheel, Kenshoo, and Tinuiti

Google: Cross-device conversions and view-through conversions still possible without third-party cookies

Is Ireland enforcing GDPR?

Publishers to be able to build first-party audiences, even without third-party cookies

YouTube content creators outside the U.S. to start paying taxes in the U.S.

Hashtag #TikTokMadeMeBuyIt reaches more than 1 billion views

Google introduces custom notifications and insights in Google Ads mobile app

Jellyfish acquires 5 companies

iHeartMedia starts reporting podcasting business separately

AdPushup launches Header Bidding Analytics and Hyper Optimizer

discovery+ surpasses 11 million subscribers in one month

Podimo raises 11,2 million Euros

RTB House to acquire a content marketing platform

Spotify launches an audio advertising marketplace

Spotify introduces a beta for podcast ad-buying in Spotify Ad Studio

Google integrates Nielsen’s Digital Ad Ratings in Google Ad Manager for OTT inventory

The New York Times records a 26.7% drop in advertising revenue

Spotify ad revenue rose 29% in 2020

Magnite to acquire SpotX

Google Ads to phase out support for broad match modifier

Google Ads introduces Engaged-view Conversions as standard attribution for all video campaigns

Google launches cross-account bid strategies in Google Ads

Snap reaches a revenue of $911 million in Q4 2020

Amazon Music launches podcasts in Canada

Walmart now selling ads in DOOH screens, digital retail ads, and offering data integrations

Google achieves 95% of the conversions per dollar spent using FLoC

What is FLoC?

What is Gnatcatcher?

Amazon creates a badge for sustainable products

Google publishes dos and don'ts for Web Stories

Google introduces sitelink extensions for TrueView for action in DV360

Microsoft launches Filter Link Extensions

Facebook launches an Instagram Content Publishing API

LinkedIn reports a record quarter in the advertising business

Twitter buys Revue, a newsletter platform

Norway fines Grindr under GDPR

Microsoft Advertising seeing Credit Card payments declined in Europe

Taboola to be listed on the NYSE as TBLA

Targetspot to integrate Tru Optik identity resolution

DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement

Taboola introduces a new dashboard for advertisers

iSpot acquires Ace Metrix

Triton Digital releases the top 100 podcasts in Australia

Yelp to show if businesses are enforcing social distancing and if their staff is wearing masks

Google introduces a new Google News report in Search Console

What is Google Tag Assistant?

Uganda's government orders internet providers to cut off the Internet

What is Microsoft Clarity?

Amazon introduces translations of recommended keywords in Amazon Advertising API

Casted launches Video Podcasting

Media Rating Council accredits Google Ads Data Hub

Amazon introduces new countries in Sponsored Display product targeting recommendations in Amazon Advertising API

LG to acquire more than 50 percent of Alphonso, to enter in the Connected TV ad market

Deezer introduces Sponsored Editorial Playlists

Merkle identifies 5 marketing trends for the first quarter

Google introduces new Data Exclusion controls for Smart Bidding in Google Ads

TEGNA signs with FreeWheel a new multi-year deal

What is Amazon Shopper Panel?

Europeans spent $14.8 billion across the App Store and Google Play during 2020

TikTok is the app with more installs in 2020, with 163 million installs in Europe last year

DoubleVerify introduces Brand Suitability Tiers

What is Google Ads MCC?

RPM vs CPM

What are Google Ads taxes?

Velocity buys EYE, and has now 32,000 DOOH screens in the USA

What is Facebook Product Catalog?

Amazon launches Sponsored Ads and Stores in the Netherlands

Nielsen renews multi-year agreement with TEGNA to provide TV ratings

What is Account-Based Marketing (ABM)?

Microsoft Advertising activates brand safety protections in Canada and in the UK

Red FM starts using Triton Digital for audio monetization

What is Customer Match?

Microsoft Advertising launches Sweepstakes

Roku surpasses 50 million active accounts

Amazon opens a beta for Amazon Marketing Cloud

What is Ad Position?

Google workers form a Union open to all employees of Alphabet

Discovery launches discovery+ in the US and in Europe

S4Capital buys 2 new agencies: Decoded Advertising and Metric Theory

Google introduces support for Google Analytics 4 in Data Studio

Hivestack launches an iOS app for buyers and sellers

New podcasts grew 187% in 2020

Vungle launches Device Targeting

Amazon to acquire Wondery

Microsoft launches Microsoft Advertising Health Blog

Goldman Sachs, ClearSky, and NightDragon acquire White Ops

Oracle exposes StreamScam, an ad fraud operation in Connected TV

Google starts showing the estimated list sizes of similar audiences in Google Ads

Amazon launches Sponsored Ads and Stores in Brazil

Snapchat user growth to slow down in Western Europe, eMarketer predicts

Google updates Google Ads Editor introducing image extensions

Fire TV now reaching 50 million monthly active users worldwide

Google launches App Campaigns for Engagement in Google Ads

Google re-enables "Request Indexing" feature in Search Console

Google's plan to transform online publishers into content creators

The data collection that helps Google to lock publishers and advertisers

Sweepstakes Today files antitrust class action against Google

Google hit by an antitrust lawsuit over the market dominance in search

Google to retire AdSense Link Ads in 2021

Ten states in the US move an antitrust lawsuit against Google

US Antitrust lawsuit may compel Google to sell YouTube ads again outside of DV360 and Google Ads

FreeWheel to acquire Beeswax

IAB Europe releases a Guide to Ad Fraud

IAB Europe considers Traffic Acquisition Manipulation as Ad Fraud

Google to add controls in Ad Settings for gambling and alcohol ads

Google launches Story Ads for AMP Web Stories

Google introduces Connected TV apps in the app targeting of DV360

Google integrates Soundcast in DV360

Amazon launches Sponsored Display audiences in the United States

HBO to move out of Amazon Channels to gain a direct relationship with users

PubMatic files for an IPO in Nasdaq with the ticker symbol PUBM

eMarketer sees an "astronomical growth" this year in online grocery sales

Google introduces a self-service account linking to Ads Data Hub for Google Ads, CM, and DV360

LiveRamp partners with Kinetiq to connect TV ad exposures with purchases, store visits, and app downloads

Google introduces auction insights into Google Ads' Report Editor

Socialbakers launches conversational AI chatbots

Experian buys Tapad for $280 million in cash

Google expands Nielsen mobile digital ad ratings (mDAR) measurement to more countries

Magnite launches Demand Manager Mobile, a unified auction for mobile apps

IAB Europe releases a guide for programmatic Out Of Home (OOH) advertising

Amazon launches Amazon DSP in the Netherlands

Amazon DSP introduces a beta for Fire TV ads

Amazon launches the DSP in Brazil

MediaMath partners with Spaceback to bring social ads into programmatic

Criteo's revenue drops 11% in Q3 2020

Google AdSense to show Vignette Ads on desktop

Amazon rolls out worldwide Prime Video signals in Audience Builder

Amazon DSP introduces video completion targeting

Amazon introduces Deal Dimensions in reporting

Amazon releases Amazon Advertising API

OAAA creates a working group to establish standards for OOH in OpenRTB

Amazon introduces bulk device targeting in Amazon DSP

Amazon DSP introduces bulk edit of supply bids and total budget

Amazon launches a Shopper Panel

Semcasting launches Activate, a new cookie-free audience and attribution platform

Google still investing in Campaign Manager, the adserver for buyers

DOJ and 11 US states hit Google with an antitrust lawsuit

TPS Engage’s DOOH DSP partners with Adsquare

Google to remove the Insights Tab from Campaign Manager

Google restricts Audience Performance & Page Category reports in DV360

Germany's digital ad spend growth slows down due to travel and auto spend break

Google introduces GA4, the next generation of Google Analytics

More than half of Americans plan to do their holiday shopping in November

Adsquare integrates Nielsen in its Out-of-Home Planner

Google provides SEO guidelines for podcasts

Taboola launches a Creative Shop

Vungle acquires AlgoLift

Google introduces support to AMP emails in Gmail

Sendinblue launches a Certification for Email Marketing

Google extends similar audiences to reach connected TV devices

Google adds support for programmatic deals in Display & Video 360’s forecasting tool

Google updates Display & Video 360 API v1 changing quota limits

Disney reorganizes its structure to focus on streaming

Yelp introduces Ad Goals, Audience Size Estimator, and Keyword Targeting

Drive-to-store advertising campaigns have a 70% average uplift of in-store traffic, TabMo finds

Innovid, Jivox, Clinch, and Flashtalking named leaders of Creative Advertising Technologies

Google adds YouTube Engagements in the attribution reports

CallTrackingMetrics integrates Snapchat, Symplify, AB Tasty, and Gong

Microsoft opens Digital Marketing Center

Google rolls out 3D Swirl creatives in DV360

Amazon rolls out Custom Headline and Logo worldwide in Sponsored Display

Minute Media taps Triton Digital for audio monetization

Google releases Click Conversion Measurement API

Nearly half of the advertisers plan to add money back into the budget in Q4, finds study

Brazil accounts for 61% of all smartphones in South America

TikTok was the app most downloaded worldwide last month

Smart launches Smart Buyer Connect (SBC)

Twilio to acquire Segment for $3.2 billion

FreeWheel sees record spending in Strata Platform’s ePort platform

Google to launch Combined Audiences for YouTube in DV360

IBM to launch attribution, video, and audience products in partnership with DSPs

IAB Europe Digital Audio Day

House report calls for antitrust law updates targeting Apple, Amazon, Google, and Facebook

IAS releases benchmarks for the first half 2020

Facebook to phase out the 28-day attribution window

Google, The Trade Desk, Adobe, Amobee, MediaMath, and Adform named leaders in Ad Tech

Facebook Ads quietly drops the 20%-text requirement for image

Amazon opens early accesses to Luna, Amazon's cloud gaming

Cloudflare launches Radar, a free dashboard with insights on domains and internet usage

Google introduces automated third-party verification in Campaign Manager

Google opens DV360 for custom pre-bid filtering

Microsoft Audience Network chooses IAS for brand safety

Google expands free listings in Shopping across Europe, Asia, and Latin America

Google rolls out Google News Showcase in Germany and Brazil

Prime Day 2020 to happen on October 13-14

Index Exchange integrates the netID

CTV, YouTube, and TikTok are soaring since the start of the COVID-19 pandemic, report finds

Amazon rolls out Manager Account enabling advertisers to share accounts

Amazon expands Transparency to Japan and Australia

Samsung Ads launches a DSP

Adsquare partners with Vistar Media

Amazon includes Twitch inventory and audiences in Amazon DSP

Discovery taps Magnite for the CTV monetization

Study finds digital campaigns are more effective running in parallel with TV ads

Amobee partners with Lotame expanding the audiences across social networks

Triton Digital partners with Tru Optik for political audiences

Revcontent says it sees 1,100% increase in profitability

HubSpot introduces custom objects, sophisticated sales reporting, and advanced permissions in the sales CRM

FreeWheel integrates FastPay in Strata platform

Disney sells true[X] to Gimbal

Google reveals the winners for the search preference menu for Android devices

IAB Australia publishes a paper to help the industry with the deprecation of cookies

Amazon moves Seller Central advertising management to the advertising console

Adsquare opens a new Office in Düsseldorf

Google opens Google Ads API to every advertiser

Google introduces frequency distribution and average frequency in Google Ads

Verizon Media launches OTT Smart Auction

Google Ad Manager launches DAI Prefetch for live events

Google Ad Manager’s DAI delivers ads to over 1 million concurrent live stream viewers

Google launches Early Break Notification API

Smart AdServer appoints Murray Phillipson as VP Demand EMEA

Merchant Center: Google to use the feed for Additional Countries

Oracle to take over TikTok’s data in the US

TikTok: Walmart gets supercharged in the battle against Amazon

Facebook opens an office in Lagos, the second one in Africa

FreeWheel, Kargo, Smartclip, and Xandr now able to do PGs with DV360

Apple allows users to change their default browser and mail apps in iOS 14

Apple introduces the Intelligent Tracking Prevention (ITP) on all browsers in iOS14

What are Modeled Conversions?

Ogury partners with DoubleVerify to avoid ad fraud

Facebook enforces strict rules on content moderation in Facebook Groups

TV in Reach Planner becomes available for Vietnam, France, Germany, Sweden, and Spain

Google launches Advanced Contextual Targeting for YouTube

Facebook Business Suite allows posting and messaging across Facebook and Instagram

Google asks publishers if it can use first-party cookies on their websites

US radio ad spending to decline by 25% this year

Amazon launches Luxury Stores by invitation only

Facebook launches Watch Together

Deezer now offers audiobooks for paid users, starting in Germany

Google introduces Google Audiences targeting in Programmatic Guaranteed deals

Google introduces sponsorship by day part or percent of share of voice in PGs

Amobee launches CTV Allocator

Google grilled in the US Senate over market dominance

What is an upfront deal?

Google to support deals in DV360’s forecasting tool

Nearly one-half of the American population plays mobile games once or several times a day

Google starts supporting sellers.json in AdSense and in AdMob

Google introduces a new ad destination report in Google Ads

Google introduces a new ad destination report in Google Ads

Google introduces Custom Audiences sunsetting custom affinity and custom intent audiences

TikTok to grow 75.2% this year in the UK reaching 8.5 million users

Apple to release iOS 14 tomorrow, but without the consent manager

Oracle stops selling third-party data in Europe, starting today

Performance planner now supports shopping campaigns

Automizy integrates inboxAds

TAG certifies 112 companies for brand safety

Facebook introduces brand safety controls for in-stream ad placements

Google to label black-owned publishers in DV360’s Marketplace

IAS rebrands Qualified Ads to Quality Impressions

AppsFlyer launches Xpend, a new cost aggregation product

Prebid.js has how 5 years

Facebook introduces on-Facebook destination for Automotive Inventory Ads (AIA)

Amazon creates Amazon Kids+, an app with books, videos, and games

Google launches YouTube Shorts, first in India

Facebook to introduce ad limits per page starting in February 2021

Google to introduce engaged-view conversions by the end of the year

Taboola and Outbrain merger called off

Microsoft launches a new robots.txt tester tool for Bing

Twitch to hit 41.5 millions viewers in the US

What is Consent Mode?

Twitch launches Watch Parties with Prime users watching movies & TV shows together

Microsoft launches dynamic Remarketing lists and in-market audiences in France & Germany

Episerver to acquire Optimizely

Experian rolls out an address, email, and phone validation in Salesforce Commerce Cloud

TikTok certifies 19 companies to help advertisers

Microsoft Advertising rolls out new UI for all advertisers

Portuguese publishers adopt Xandr Monetize

Shopping Ads can now be displayed to users in multiple countries sharing the same language

What is Custom Bidding in DV360?

Google introduces 13 new conversion categories in Google Ads

Facebook Watch reaches 1.25 billion unique visitors per month

Google launches Consent Mode to enable conversions without cookies

Microsoft Advertising adds LinkedIn Profile targeting

TikTok’s competitors capture 44% share of the US video-sharing app installs in August

Comscore starts providing digital audience measurement to Nextdoor

DuckDuckGo reaches 2 billion search queries in one month

Apple delays the launch of the mandatory consent manager to 2021

App Store to have information about the tracking by the end of the year

Google limits the data available in Google Ads’ search terms report

Microsoft Advertising to hold 2 virtual sessions on Shopping Campaigns optimization

Google Ads introduces new location extensions useful for major retailers and chains

Google Ads to pass cost of digital taxes to advertisers, starting in November

Eyeota earns certification from the IAB Tech Lab for its Data Transparency

Walmart+ costs $98 a year or $12.95 a month and includes unlimited free delivery

AT&T reportedly exploring the sale of Xandr (AppNexus)

Microsoft introduces Recommendations in Microsoft Advertising Editor

Microsoft introduces campaign-level associations in Microsoft Advertising Editor

Index Exchange partners with White Ops to avoid ad fraud

DoubleVerify creates a publisher division

Google to sunset DBM API Line Item service on February 26, 2021

Google to sunset Google Ads API v2 on October 21, 2020

DPAA to hold its annual global Video Everywhere Summit live-via-Zoom in October

GfK onboards data from Switzerland and New Zealand in Eyeota

Uber Eats launches Ads for Restaurants

Google releases Publisher Ads Audits

Impact acquires the influencer marketing company ACTIVATE

What is SKAdNetwork (SKAN)?

Free and Fast Shipping annotations are driving up the conversion rates

Flipboard TV is now Ad-Supported

Microsoft introduces Asset Performance Ratings for Responsive Search Ads optimization

Facebook to require new ad accounts to run app install ads targeting iOS 14

How will iOS 14 impact Facebook ad business?

Hivestack gains access to ECN, DOOH inventory in workplaces in Germany and in the UK

Outbrain signs with Local Media Consortium

IAB Tech Lab members to avoid measurement of unique downloads/listeners in watchOS by October