Display Western Union taps Magnite for media network expansion Western Union enhances advertising reach to multicultural audiences through strategic partnership.
Audio The Athletic signs exclusive global podcast deal with Acast Sports media powerhouse expands audio advertising reach through new partnership with independent podcast company, creating major opportunity for advertisers.
Retail Yahoo and Costco partnership leverages first-party data for advertisers How retailers are joining the advertising technology landscape.
Retail Microsoft and OpenAI position for retail AI battle Tech giants race to capture commerce interactions through AI assistants.
Video Google TV Masthead to allow sports betting ads starting April 30 Sports betting advertising expansion marks significant policy shift for premium ad space.
Search Google clarifies ad account suspension policies with no enforcement changes Google provides enhanced transparency for advertisers regarding account suspensions.
Retail Featured Retail media surge: Sponsored products drive 22% growth in European market How brands can capitalize on the fastest-growing ad format as performance budgets shift.
Data Australian travel sector surges as digital habits reveal strong growth trends Digital audience data shows dramatic shifts in how Australians research and book travel options.
AI Featured 70% of companies lag in AI adoption for media campaigns New report reveals adoption challenges despite half expecting full integration by 2026.
Audio Spotify expands audiobooks to German markets amid global push Streaming giant adds 350,000 titles for users in four new countries.
Social Pinterest launches new skills badge to boost marketing performance New certification program targets conversion-focused advertisers seeking measurable results.
Video Adform adopts new video ad categories New IAB Tech Lab signal implementation enables clearer outstream video classifications.
Members only Social TikTok unveils new brand suitability controls TikTok upgrades advertiser safety suite with video and profile exclusion tools.
Search Google's AI-powered defense suspended 39 million advertiser accounts How Google leverages advanced AI systems to combat fraudulent advertisements.
AI Google's AI Overviews cut organic clicks by 34.5% despite company claims A new study challenges Google's assertion that AI Overviews increase website traffic, impacting publisher revenue and user behavior.
Members only AI Meta to use public posts to train AI models, users can opt out Meta announced plans to harvest public user content for AI training, raising privacy concerns.
Video YouTube expands automatic dubbing despite viewer concerns over missing opt-out New AI-powered feature enables creators to reach global audiences but leaves viewers without global disable option.
Data Zeotap achieves Google Cloud Ready BigQuery certification Enterprise customer data platform receives technical validation after rigorous testing process.
Search Google Marketing Live 2025 unveils AI-powered ad innovations Google Marketing Live 2025 to showcase latest digital advertising tools and AI capabilities this May.
Display Google phases out YouTube video action ads for Demand Gen Google expands advertising capabilities with new platform for marketers seeking broader reach.
Data How web standards shape the internet's governing framework A behind-the-scenes look at the consensus-driven process that ensures web reliability.
Data EU's attempt to fix GDPR enforcement backfires spectacularly How a well-intentioned regulation became a bureaucratic nightmare.
Retail Microsoft unveils merchant program for Copilot shopping integration A centralized AI-powered shopping platform connecting retailers with customers through personalized recommendations
Video CTV shifts force media strategy pivot as 9 in 10 homes connect TVs FAST platforms gain significant ground amid subscription fatigue and economic concerns, new data shows.
Data TCF v2.3 update aims to solve vendor disclosure ambiguity IAB Tech Lab tackles critical privacy framework issues with latest technical specification release.
