Serbia digital ad spend grows 28% in 2019
IAB Europe this month released the Serbia Digital Ad Spend Report 2019, where it states that the ad spend grew ...
Criteo launches a self-service ad platform for retail ads
Criteo this week announced the launch of a new self-service retail media ad platform. Criteo says the new platform enables ...
Facebook launches Facebook Shops, free storefronts for merchants
Mark Zuckerberg this week announced the launch of Facebook Shops, a new product that enables merchants to sell directly on WhatsApp, ...
Google introduces pricing rules by creative type in Ad Manager
Google this month introduced pricing rules by creative type in Ad Manager, Google’s SSP. According to Google, publishers are now able ...
Publishers now able to manually recrawl the app-ads.txt files in Ad Manager
Google this month introduced a new feature in Ad Manager, enabling publishers to manually recrawl the app-ads.txt files in Ad Manager. By ...
Google Chrome to block heavy ads by end of August
Google yesterday announced that it will update the browser Chrome to block heavy ads. Marshall Vale, Product Manager at Google, wrote that Chrome ...
Pixalate receives the MRC accreditation for sophisticated invalid traffic (SIVT)
Pixalate this week announced it has received the accreditation from the Media Rating Council (MRC) for sophisticated invalid traffic (SIVT) detection ...
Nielsen launches Gracenote Audio On Demand with a dataset of 37 million podcast episodes
Nielsen this week launched Gracenote Audio On Demand, a dataset enabling search and discovery of over 37 million podcast episodes across all ...
How Brand Lift Studies work on YouTube?
Advertisers that buy YouTube video ads are able to setup Brand Lift Studies on Google Ads or on DV360. Brand ...
Google to introduce Brand Lift Studies on TV screens
Google this week announced the introduction of Brand Lift Studies on TV Screens. Brand lift surveys will be available in the ...
Shopify’s revenue grew 47% in the first quarter of 2020
Shopify this week released the first-quarter 2020 financial results. Shopify’s total revenue in the first quarter was $470.0 million, a ...
Ad-Juster gives a 33% discount to publishers due to coronavirus pandemic
Ad-Juster this week announced that will give a 33% discount to all customers, on their total monthly fees, for May, June ...