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Industry professionals highlight attribution problems that create false performance metrics in digital campaigns.
by Luis Rijo
Raptive research reveals suspected AI content reduces reader trust 50% and hurts brand ad performance by 14%.
by Luis Rijo
Google Tag Manager team officially approves community-developed analytics template on June 24, 2025.
by Luis Rijo
New strategies emerge to control duplicate requests as header bidding creates auction chaos.
by Luis Rijo
Multi-year partnership aims to deliver enhanced cross-platform audience insights and program-level reporting for streaming television platforms.
by Luis Rijo
WP Engine announces Smart Search AI, AI-Powered Recommendations, and Managed Vector Database for seamless WordPress integration.
by Luis Rijo
Partnership creates direct access to 45 million US connected devices through enhanced identity infrastructure for streaming advertising precision.
by Luis Rijo
Platform integration provides access to 233 million monthly impressions across Europe's largest digital screens.
by Luis Rijo
Industry professionals highlight attribution problems that create false performance metrics in digital campaigns.
by Luis Rijo
Brandwatch's 2026 report surveyed 1,028 marketers and found 75% still struggle to understand their audiences, while 84% name AI the top skill to master.
Nestlé's 413,793 stolen KitKat bars sparked a brand response campaign built on batch-code tracking and cross-brand social media trendjacking that marketers are watching closely.
Google's open-source YouTube Topic Insights tool uses Gemini AI and the YouTube Data API to automate trend discovery and top creator identification for advertisers.
SISTRIX's March 2026 monthly review reveals Google's AI infrastructure dominance, a CTR collapse from 27% to 11% at position one, and Gemini traffic tripling in H2 2025.
Walmart Connect Ad Center's beta Publishers & Social tab lists VIZIO as a selectable media type, potentially unifying CTV and retail media buying with Walmart's first-party data.
A Tennessee grandmother spent five months in jail after Clearview AI misidentified her as a North Dakota bank fraud suspect. What the case reveals about AI oversight gaps.
Google's March 2026 spam and core updates hit within 72 hours while IAB NewFronts, Amazon AI prompts, and ChatGPT location data reshape digital advertising.
A federal judge approved the Google RTB privacy class-action settlement on March 26, 2026, requiring a new opt-in control limiting data shared in ad auctions, with $21.8M in attorney fees.
Industry professionals highlight attribution problems that create false performance metrics in digital campaigns.
by Luis Rijo
Raptive research reveals suspected AI content reduces reader trust 50% and hurts brand ad performance by 14%.
by Luis Rijo
Google Tag Manager team officially approves community-developed analytics template on June 24, 2025.
by Luis Rijo
New strategies emerge to control duplicate requests as header bidding creates auction chaos.
by Luis Rijo
Multi-year partnership aims to deliver enhanced cross-platform audience insights and program-level reporting for streaming television platforms.
by Luis Rijo
WP Engine announces Smart Search AI, AI-Powered Recommendations, and Managed Vector Database for seamless WordPress integration.
by Luis Rijo
Partnership creates direct access to 45 million US connected devices through enhanced identity infrastructure for streaming advertising precision.
by Luis Rijo
Platform integration provides access to 233 million monthly impressions across Europe's largest digital screens.
by Luis Rijo