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Google adds new customer lifecycle targeting options for advertisers
Data

Google adds new customer lifecycle targeting options for advertisers

Google's lifecycle goals allow businesses to prioritize different customer segments.
Apr 14, 2025 6 min read
Google Analytics Insights
Data

Google Analytics enhances data analysis capabilities with April updates

Google introduces new filtering options and AI-powered insights to help analysts make sense of complex data.
Apr 14, 2025 6 min read
The Google Analytics 4 marketing performance template offers channel tracking and conversion attribution for data-driven marketers.
Data

Google releases templates for GA4 reports snapshot customization

Google enhances analytics dashboards with new template options for marketers.
Apr 13, 2025 5 min read
The YouTube Studio logo - the comprehensive creator dashboard for monitoring video analytics and channel growth.
Video

YouTube Studio

Platform designed to assist creators throughout their journey with analytics, optimization, and creative tools.
Apr 13, 2025 6 min read
Looker 25.6's Chart Config Editor showing conditional formatting with orange bars for inventory values above 380
Data

Looker 25.6 launches with new visualization template features and database connection enhancements

Google's data analytics platform brings template saving features to Chart Config Editor and makes its New Database Connection Setup generally available.
Apr 13, 2025 5 min read
The Canva-LinkedIn logo display on a gradient blue background shows the integration between these marketing platforms.
Social

LinkedIn streamlines video ad creation with new Canva integration

Enhanced productivity tools for B2B marketers facing creative challenges.
Apr 13, 2025 4 min read
Image from Lily Ray showing Google's AI Overview with numerous internal links that keep users on Google's platform
Search Featured

Google expands internal links in AI Overviews

Google's latest update adds more links within AI-generated summaries, but directs users to other Google pages rather than external websites.
Apr 13, 2025 5 min read
Irish Data Protection Commission logo - regulatory body investigating X's AI data practices
AI

Irish DPC launches Grok LLM training inquiry

Ireland's data watchdog investigates X's use of EU user data for AI training, examining GDPR compliance in the emerging field of generative AI data sourcing.
Apr 13, 2025 5 min read
A product display showing how tax information will appear in Google Shopping listings after July 2025 policy changes.
Search

Google Merchant Center unveils key product data specification changes for 2025

Google's latest update brings significant modifications to shipping attributes, price handling, and EU energy efficiency standards.
Apr 13, 2025 5 min read
YouTube's ABCD framework visually explained: Attract viewers, Brand consistently, Connect emotionally, and Direct action for campaign success.
Video

Mastering YouTube advertising with the ABCD framework

YouTube has released a comprehensive playbook for building effective creative advertising, targeting global marketers seeking to optimize video content in an evolving digital landscape.
Apr 13, 2025 5 min read
Disney's DRAX logo - the programmatic ad exchange powering new live streaming ad capabilities
Video

Disney expands biddable ad technology across streaming platforms

Disney introduces new programmatic advertising capabilities for live content.
Apr 13, 2025 5 min read
The circular logo for Google's Data Protection Forum 2025, highlighting privacy technologies for digital advertising.
Data

Google's latest privacy technologies for digital advertising

Confidential computing emerges as a key privacy enhancement for first-party data protection.
Apr 13, 2025 5 min read
Samsung ads and Magnite expand partnership
Video

Samsung ads and Magnite expand partnership

Collaboration aims to enhance audience addressability through advanced data management technologies.
Apr 12, 2025 5 min read
Sample JSON response showing hourly search metrics with timestamp, clicks, impressions and position data.
Search

Google adds hourly data support to Search Analytics API

Enhanced API capabilities allow for more granular performance monitoring with up to 10 days of hourly data.
Apr 12, 2025 4 min read
Amazon CEO Andy Jassy speaking at a corporate event
AI

Amazon CEO justifies AI investments in annual shareholder letter

Amazon's commitment to substantial AI spending and customer-centric approach marks strategy for 2024.
Apr 11, 2025 5 min read
The Max plan offers 5-20x more Claude AI usage with priority access to advanced features and higher output limits
AI

Anthropic launches new Max plan for Claude AI

A premium tier offering up to 20x more usage for power users.
Apr 9, 2025 3 min read
Children watching Connected TV at home, showcasing how new TV measurement tech tracks viewing across modern platforms.
Video

Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising

New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments.
Apr 9, 2025 6 min read
Google Discover interface on desktop showing personalized content cards with vitamin articles and Olivia Rodrigo videos
Search

Google Discover expands to desktop, creating new opportunities for publishers

Google's popular content recommendation feed is moving beyond mobile devices, offering potential traffic boost for news sites.
Apr 9, 2025 4 min read
Amazon Sponsored Display optimization strategies shown alongside Magneto longboards examples on the shopping platform.
Display

Amazon enhances optimization for Sponsored Display campaigns

Machine learning improvements focus on driving incremental sales across campaign types.
Apr 9, 2025 5 min read
A visual example of Google's education Q&A carousel showing three flashcard questions with vote counts in a horizontal scrollable format.
Search

Google expands education Q&A carousel to Portuguese-speaking regions

Google's latest update enhances educational search experience for Portuguese speakers worldwide.
Apr 9, 2025 5 min read
Revenue decline from $250,000 in 2023 to $75,000 in 2025 following Google's AI search changes
Search

Google's AI search overhaul decimates website traffic

Independent website owners face existential crisis as Google's new AI features drastically reduce visits.
Apr 7, 2025 7 min read
AI agent conversation demonstrating Cloudflare's agent capabilities performing GitHub workflow automation tasks
AI

Cloudflare unveils major AI Agent development tools

Expanded toolkit enables businesses to build AI agents with enhanced database capabilities and improved developer experience.
Apr 7, 2025 5 min read
DAZN and Foxtel Group CEOs shake hands after completing landmark AU$3.4 billion acquisition deal
Video

DAZN completes Foxtel acquisition, creating global sports streaming powerhouse

The strategic AU$3.4 billion deal marks DAZN's largest acquisition to date as it expands its global sports entertainment platform into the Australian market.
Apr 7, 2025 3 min read
U.S. Congress chamber where the bipartisan AMERICA Act for digital ad reform is under consideration
Data Featured

Bipartisan legislation aims to restructure digital ad market

Congressional bill targets conflicts of interest in $700 billion advertising ecosystem.
Apr 7, 2025 5 min read
 "Digital privilege visualization: Futuristic AI entity controlling data flow amid Apple's ATT privacy controversy
Data

Apple's €150 million ATT fine highlights privilege disparities in digital advertising

Fair competition concerns mount as regulators question if privacy is being used as a shield for market advantage.
Apr 7, 2025 4 min read
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