Announcement
Social   -   Jan 28, 2025 Pinterest expands programmatic access through Index Exchange and Criteo
Pinterest ads.txt

The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move.

by Luis Rijo
DOOH   -   Jan 27, 2025 AFA Decaux expands DOOH network in Denmark with VIOOH
AFA Decaux

Partnership enables programmatic trading across 238 premium digital screens in Denmark's largest cities.

by Luis Rijo
Display   -   Jan 27, 2025 HTML5 validator tool for Campaign Manager to be deprecated in April 2025
HTML5 validator tool for Campaign Manager to be deprecated in April 2025

Analysis of Google's announcement to end the popular Html5 validator tool used by creative developers and agencies.

by Luis Rijo
AI   -   Jan 27, 2025 New IAB playbook explores ethical generative AI adoption in advertising industry
IAB. Illustration shows AI prompt engineering workflow for advertising, with data analytics and content integration

Interactive Advertising Bureau releases comprehensive guide detailing responsible implementation of AI tools for advertising.

by Luis Rijo
Audio   -   Jan 27, 2025 Spotify and UMG unveil landmark deal to boost music streaming monetization
Comparison of Streaming 1.0 vs 2.0 models shows shift from scale-focused to value-maximizing strategies

New multi-year agreement introduces premium tiers and improved royalties while expanding digital music experiences.

by Luis Rijo
Video   -   Jan 27, 2025 Google to end Maximum CPV for new video campaigns in April
Google Video View Campaigns shift from Maximum CPV to Target CPV with multi-format ads from April 2025.

Technical changes to Google's video advertising system will require new campaigns to use Target CPV bidding starting Q2 2025.

by Luis Rijo
Search   -   Jan 27, 2025 Yahoo expands AI features in search with OpenAI integration
AI answers in Yahoo search

Yahoo introduces AI-powered chat and generated answers in search results, requiring user login for access to new features.

by Luis Rijo
Social   -   Jan 27, 2025 Video marketing in B2B generates highest ROI through short-form content
LinkedIn data shows video will lead content marketing growth in 2024, with 65% of B2B marketers planning to increase usage.

Data from LinkedIn shows short-form social videos produce 55% ROI, as B2B marketers invest in vertical formats and authentic content.

by Luis Rijo
Pinterest ads.txt
Social   -   Jan 28, 2025 Pinterest expands programmatic access through Index Exchange and Criteo

The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 8858 Articles
Social   -   Jan 28, 2025 Pinterest expands programmatic access through Index Exchange and Criteo
Pinterest ads.txt

The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move.

by Luis Rijo
DOOH   -   Jan 27, 2025 AFA Decaux expands DOOH network in Denmark with VIOOH
AFA Decaux

Partnership enables programmatic trading across 238 premium digital screens in Denmark's largest cities.

by Luis Rijo
Display   -   Jan 27, 2025 HTML5 validator tool for Campaign Manager to be deprecated in April 2025
HTML5 validator tool for Campaign Manager to be deprecated in April 2025

Analysis of Google's announcement to end the popular Html5 validator tool used by creative developers and agencies.

by Luis Rijo
AI   -   Jan 27, 2025 New IAB playbook explores ethical generative AI adoption in advertising industry
IAB. Illustration shows AI prompt engineering workflow for advertising, with data analytics and content integration

Interactive Advertising Bureau releases comprehensive guide detailing responsible implementation of AI tools for advertising.

by Luis Rijo
Audio   -   Jan 27, 2025 Spotify and UMG unveil landmark deal to boost music streaming monetization
Comparison of Streaming 1.0 vs 2.0 models shows shift from scale-focused to value-maximizing strategies

New multi-year agreement introduces premium tiers and improved royalties while expanding digital music experiences.

by Luis Rijo
Video   -   Jan 27, 2025 Google to end Maximum CPV for new video campaigns in April
Google Video View Campaigns shift from Maximum CPV to Target CPV with multi-format ads from April 2025.

Technical changes to Google's video advertising system will require new campaigns to use Target CPV bidding starting Q2 2025.

by Luis Rijo
Search   -   Jan 27, 2025 Yahoo expands AI features in search with OpenAI integration
AI answers in Yahoo search

Yahoo introduces AI-powered chat and generated answers in search results, requiring user login for access to new features.

by Luis Rijo
Social   -   Jan 27, 2025 Video marketing in B2B generates highest ROI through short-form content
LinkedIn data shows video will lead content marketing growth in 2024, with 65% of B2B marketers planning to increase usage.

Data from LinkedIn shows short-form social videos produce 55% ROI, as B2B marketers invest in vertical formats and authentic content.

by Luis Rijo
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