Video European programmatic TV initiative summit set for March 26 in London Industry consortium to present proposals for advancing TV advertising technology across Europe.
Display Google AdSense expands payment options with PayPal Hyperwallet US publishers gain new payout methods for AdSense, AdMob, and Ad Manager earnings through digital wallet integration.
Data Meta confronts EU watchdog on "beyond the law" compliance demands European Commission scrutiny goes deeper than written rules according to Meta's DMA report.
Data Featured The attribution illusion Half of marketers use a flawed model that's costing them profits, while better alternatives remain underutilized.
Search Unexpected findings in massive Google search study Latest research shows average US web users perform 126 unique Google searches monthly, with significant variations across different user segments.
Data Google tag now leverages service workers to enhance data collection Service workers improve measurement reliability and data tracking for websites using Google Tag Manager.
Display T-Mobile acquires Blis T-Mobile expands its advertising portfolio with strategic acquisition of UK-based ad tech company.
Data German court ruling clarifies standards for GDPR compensation claims New judgment establishes that unsolicited marketing emails without data control loss or justified fear do not warrant compensation under GDPR Article 82.
Search Reddit emerges as valuable SEO resource for businesses How the popular forum site offers untapped marketing potential for small and medium businesses.
Display Microsoft Advertising Partner Program expands to include curators Microsoft adds curation technology providers to their partner program, focusing on enhancing programmatic advertising efficiency.
Social Microtargeting practices raise privacy concerns ahead of snap election Investigation reveals political parties continue using personal data for targeted ads despite legal questions.
Data Adobe launches data collaboration tool for privacy-first advertising New platform enables advertisers and publishers to work with first-party data as industry moves away from third-party cookies.
Social Snapchat expands creator payment program with new monetization terms Snapchat announces updated monetization program for creators, with new eligibility requirements and revenue sharing model starting February.
Video Substack introduces mobile video publishing with monetization features Platform expands creator tools with direct video uploads from phones, supporting files up to 20GB and subscriber notifications.
Display Newsletter monetization trends reveal shift toward service-based revenue Research shows newsletter operators achieving faster growth through hybrid agency-media business models in 2025.
Search Search behavior shifts as AI summaries reduce organic clicks Zero-click searches reach 60% as AI-powered summaries and direct answers change how users interact with search results.
Data Google AdMob launches new eCPM benchmarking tool for app publishers New analytics tool enables mobile app publishers to compare advertising performance with industry peers across platforms.
AI Trade Desk's strategic shift raises questions about agency relationships Major ad tech platform pivots to direct brand partnerships amid transparency concerns and platform fee scrutiny.
Search How Google news rankings affect news sites visibility Analysis of Google's news ranking system reveals technical details about how the search engine determines news sites visibility.
AI Idiocracy's dystopian predictions materializing faster than expected Mike Judge reveals how his 2006 satire movie about societal decline through automation proves prophetic in AI era.
Data AppLovin reports record growth as advertising business soars 75% in 2024 Marketing platform AppLovin sees major advertising revenue growth and plans sale of gaming division in strategic shift.
Social Featured TikTok returns to app stores after 26-day ban in the United States Major app stores reinstate TikTok following Trump's executive order to delay enforcement of congressional ban.
Social Mastodon to introduce quote posts with focus on user control Social network to add long-requested feature with safety controls, allowing users to manage how their content is shared
Search Featured Google AI search features drive click rates to historic lows New data reveals significant decline in organic and paid click-through rates amid Google's AI Overview implementation.
Data Utiq partners with Onetag to enhance privacy-first advertising New partnership enables deterministic targeting without third-party cookies across European markets.
