IP addresses match postal records just 13% of the time, according to a CIMM study. FreeWheel explains why deterministic data - not raw IPs - is key to CTV targeting accuracy.
by Luis Rijo
Google today announced a two-phase experiment to update AdSense's commonly used ad technology partner list, with changes starting April 20 and a final update on or after June 5, 2026.
Carrefour's 2030 plan targets 3.5% operating margin, 5 billion euros in free cash flow, and AI-powered shopping via ChatGPT, Vusion, and Google partnerships.
Independent publishers at Google's October 2024 Web Creator Summit say they were ghosted as AI Overviews cannibalize organic search traffic, closing sites.
Google AI Mode now shows sponsored store listings inside product panels and organic quick links above answers, signaling deeper ad monetization of conversational search.
New documents reveal how LinkedIn's BrowserGate system maps competitor tool usage, extracts trade secrets, and may breach criminal law across Germany, UK, and the EU.
The company behind QVC and HSN missed its annual filing deadline on March 31, 2026, warning of $6.6B in debt and substantial doubt about its ability to survive.
Perplexity's Ninth Circuit appeal challenges Amazon's use of hacking law to block AI shopping agents, threatening the ad model behind $69 billion in revenue.
NBC Sports has quietly handed control of a key part of its audio business to an outside technology partner, and the choice reveals how seriously major sports broadcasters are now treating podcast monetization.