Marketing Mix Modeling (MMM) sees a resurgence as a tool for marketers, with considerations for data privacy and limitations for smaller budgets.
by Luis Rijo
OpenAI rolls out self-serve ChatGPT ads with CPC. Google previews Meridian GeoX before GML 2026. Pinterest posts $1.008B in Q1. noyb sues LinkedIn over data.
On June 15, Google removes Google Signals as an ad data controller in Analytics, shifting sole authority to Consent Mode ad_storage - what actually changes.
Pennsylvania's State Board of Medicine sued Character Technologies on May 1, 2026, alleging its AI chatbot illegally practiced psychiatry in Pennsylvania state.
Meta launched Ads CLI on April 29, letting developers and AI agents create and manage ad campaigns directly from the terminal without writing custom code.
USA TODAY Co. Q1 2026: AI licensing with Meta and Microsoft plus digital subscriptions push adjusted EBITDA up 45% and revenue to best trend in four years.
Google is testing a Partners control inside Performance Max that lets advertisers choose the Search Partner Network and Google Display Network independently.
Meta up 33%, Google Search up 19%, Amazon up 24%: millions of SMBs outside agency chains, not large brands, are fuelling platform advertising growth in Q1 2025.
Amazon's Prime Video today detailed its May 2026 slate: new originals, live sports across five leagues, and Amazon Music festival livestreams for US viewers.